Lerma Agency

Lerma Agency We are a band of artists, strategists, and misfits hell-bent on making noise for our clients and their brands. We are a modern, 21st century full-service branding agency where creative is king.
Lerma is a full-service branding, creative, and interactive agency dedicated to crafting insightful, relevant communications for the Hispanic market. We believe the most effective ad campaigns are those that align with Latino values, aspirations and passion points and must be real, relevant and void of any cultural stereotypes. Our ideas are rooted in a strong, deep understanding of the Hispanic market and are designed to create a unique, enduring bond between consumer and brand.
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A full-service advertising agency crafting insightful communications for Hispanics. Like us if you long for the warmth of Hispanic culture!

Join us as we share how our Planning team get things done. Tomorrow Tuesday at 1pm CT.
07/13/2020

Join us as we share how our Planning team get things done. Tomorrow Tuesday at 1pm CT.

Ready for part 2 of our Cape Award Winners webinar? On Tuesday, July 14th at 2:00pm, join the teams from Lerma Agency and MediaCom Global as they showcase their award-winning campaigns that were fueled by cultural insights. https://bit.ly/2WwyUov

Great mention by WWD on our research paper: Gen Z Deconstructed: The Shifting Tides of Race & Diversity. Check it out!#G...
07/02/2020
Studies Find COVID-19 Has Solidified Gen Z’s Core Values

Great mention by WWD on our research paper: Gen Z Deconstructed: The Shifting Tides of Race & Diversity. Check it out!

#GenZ #LoudAndClear

The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates for societal expectations and changes.

06/30/2020
The Big Reset. Diversity and Inclusion From Today On.

If you weren't able to join us for The Big Reset, a panel discussion on inclusion in advertising, go check it out on the link below!

It was an an exciting live virtual event in which three panelists discussed how brands can influence cultural inclusion in a post-pandemic society.

https://youtu.be/QUim-OssqiI

Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in socie...

06/26/2020
PRODU Publicidad

Gracias PRODU Publicidad por incluirnos en esta nueva edición de FastFWD: Los insights detrás del New Normal.

¡No te pierdas esta edición de FastFWD What’s on AdBusiness?: Los insights detrás del New Normal!

Conozca la visión de Juan Luis Isaza, de Grupo DDB Latina; Ivette Dickinson, de Sparkling & R!DE; Quim Gil, de Lerma Agency; Andrés Simon, de Kantar IBOPE Media; Gabriel Richaud, de IAB Méxicoy Thais Schauff, de Mobile Marketing Association Latinoamérica, sobre los principales insights que han descubierto en sus investigaciones en estos tiempos de cambio.

https://bit.ly/FastFWDInsightsNewNormal

Our latest Podcast is an interview with Aldo Quevedo,  Principal and Creative Director at LERMA/Join Jorge Ferraez found...
06/22/2020

Our latest Podcast is an interview with Aldo Quevedo, Principal and Creative Director at LERMA/

Join Jorge Ferraez founder of Latino Leaders Magazine on his conversation with Aldo about the recent win of the Association of National Advertisers (ANA)Reggie Award for Avocados From Mexico and how the agency is responding to current events.

Listen to it on the platform of your preference below:

🔊 http://bit.ly/LoudAndClearSpotify
🔊 http://bit.ly/LoudAndClearApple
🔊http://bit.ly/LoudAndClearGoogle
🔊http://bit.ly/LoudAndClearStitcher
🔊http://bit.ly/LoudAndCleariHeart

Hear from brand experts about how COVID-19 and social justice initiatives have influenced them and their partner agencie...
06/22/2020

Hear from brand experts about how COVID-19 and social justice initiatives have influenced them and their partner agencies’ diversity and inclusion efforts.

Join this Thursday Jun 25th at 2pmCT/3pmET by registering on the following link:

https://bit.ly/TheBigReset

#TheBigReset

06/15/2020

We’re so proud to partner with Pie Tap Pizza Workshop + Bar in helping them recognize health care providers. More than 1,000 pizzas have been delivered to hospitals during the #PieItForward program as a big thank you for all they’re doing.

We love what Luis Enriquez created last weekend to support the protests for social justice. Actions speak louder than wo...
06/11/2020

We love what Luis Enriquez created last weekend to support the protests for social justice. Actions speak louder than words. You can see his mural in Downtown Dallas across the street form Neiman Marcus.

Is there a larger up-and-coming force that’s helping shift our awareness and ways of thinking about diversity today? Lea...
06/10/2020

Is there a larger up-and-coming force that’s helping shift our awareness and ways of thinking about diversity today? Learn more about the undercurrent that’s helping influence today’s monumental societal shifts. Read “The Shifting Tides of Race & Diversity”, the latest research report by LERMA/ and The University of Texas at Austin, Stan Richards School of Advertising and Public Relations.

DOWNLOAD TODAY and please comment below.

https://lermaagency.com/work/gen-z-deconstructed-the-shifting-tides-of-race-diversity/

#GenZ #DiversityAndInclusion #LoudAndClear

If you are neutral in situations of injustice, you have chosen the side of the oppressor. – Desmond Tutu. #blackouttuesd...
06/02/2020

If you are neutral in situations of injustice, you have chosen the side of the oppressor. – Desmond Tutu. #blackouttuesday

05/29/2020
What is LERMA binging?

What a time to be alive when we’ve finished watching every streamable piece of content on the internet! Let’s see if these guys can guess what some of us were binging? #QuarantineAndChill #StayHome

Join us this Thursday at 2:30 for the interview with Latino Leaders Magazine about our work for Avocados From Mexico tha...
05/26/2020

Join us this Thursday at 2:30 for the interview with Latino Leaders Magazine about our work for Avocados From Mexico that was recognized with a Silver REGGIE by the Association of National Advertisers (ANA).

Happening next week! An exclusive live interview with Aldo Quevedo, Principal Creative Director of Lerma Agency, winner of the Sliver REGGIE Award for the Marketing Campaign, "Anything for Avos" for Avocados From Mexico. Register here: https://bit.ly/36mKki8

#latinoleaders #livewebinar #webinars #webinaralert #freewebinar #virtualevent #registernow #marketingadvice #marketingstrategy #marketingtips #marketing #advertising

05/15/2020
Avocados From Mexico Wins Silver Reggie Award 2020

We were just awarded Silver Reggie for our work on behalf of Avocados From Mexico in collaboration with our partners 270B at the Association of National Advertisers (ANA) 37th Annual Reggie Awards.

The team that Ivonne Kinser Berend and Alvaro Luque have put together has proven to bring great results and collaboration. Congrats to Jorge Almeida and Laura Valdes and all the rest of the team, we could not be more proud and thankful to be part of this amazing journey. #AvocadosFromMexico #LoudAndClear

🎥: Ivonne Kinser Berend

05/13/2020

Welcome to the last Storytime by LERMA, we hope you enjoyed watching these improvised bedtime stories as much as we did. Have a great rest of the week and sweet dreams. Goodnight! #Stayhome

Join the conversation. Happening NOW!But if you missed it, here you go: vimeo.com/416436678
05/13/2020

Join the conversation. Happening NOW!
But if you missed it, here you go: vimeo.com/416436678

AVAILABLE NOW: Hear from Lerma Agency's Principal & Founder, Pete Lerma and Brand Planning Principal, Quim Gil, as they take a close look at the impact the Coronavirus has had on communities of color, specifically U.S. Hispanics. They’ll discuss how brands can leverage their power and become dynamic social actors in favor of equality. View the discussion here: https://vimeo.com/416436678

Our Principal, Creative Director Aldo Quevedo will participate in the second Pandemic Production Panel by Republic Edito...
05/11/2020

Our Principal, Creative Director Aldo Quevedo will participate in the second Pandemic Production Panel by Republic Editorial today Tuesday 5/12 at 3pm CST, you can still register in advance below.

Looking forward to hosting our second Pandemic Production Panel webinar next Tuesday at 3PM CT. Thanks to our panelists Lindsay Morgan, Aldo Quevedo, Chuck Schiller, April Steinbach and Meredith Stephens for offering up their insights to the community through a discussion moderated by Keith James.

Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/WN_TOpPNdMNRP-OahaH-Nr0iw

05/08/2020

Welcome to Friday's Storytime! We hope you had a great week. Enjoy today's improvised bedtime story by our Lermanos. Sweet dreams! #Stayhome

05/08/2020

To the women who were nurses, teachers, caretakers and basically, moms-of-all-trades before the world demanded it from them, Happy Mother’s Day. #MothersDay #HappyMothersDay

05/06/2020

Welcome to Wednesday's Storytime! We hope you have a beautiful week. Goodnight and sweet dreams! #Stayhome

05/01/2020
Storytime by LERMA

Welcome to Friday's Storytime! We hope this bedtime story brightens up your night and your weekend! Sweet dreams. #StayHome

04/29/2020
Storytime by Lerma

Welcome to Wednesday's Storytime! We hope you enjoy today's improvised and happy bedtime story about two dogs living in social isolation. Sweet dreams!

04/23/2020

Welcome to Thursday's Storytime! Today's improvised story is about a little girl and her nana during COVID-19. Watch the video to learn what happens! Sweet dreams. #StayHome

04/17/2020

Welcome to Storytime by LERMA for today! We hope you enjoy our LERMANOS tell this improvised bedtime story with a happy ending. Happy Friday and sweet dreams 🌙 #StayHome

04/15/2020
Storytime by LERMA/

Welcome to Storytime by LERMA! We hope this bedtime story brightens up your night. Sweet dreams! #StayHome

04/13/2020

We’re very excited with the news coming from NYF Advertising Awards! Our work for #StopGunViolence made it to the shortlist. Winners announced on May 2nd. 🤟🏼🔥

04/10/2020
Storytime by LERMA

Welcome to Storytime by LERMA! We hope you enjoy this improvised bedtime story by our Lermanos. Sweet dreams! #StayHome

Lerma Agency
04/10/2020

Lerma Agency

Don't forget to join our Daily Hispanic Star in Action Webinar to learn about our recent report on the impact of the COVID-19 crisis and its impact on the Hispanic community. Register here: https://lnkd.in/ePFe3EG

Don't forget to join our Daily Hispanic Star in Action Webinar to learn about our recent report on the impact of the COV...
04/09/2020

Don't forget to join our Daily Hispanic Star in Action Webinar to learn about our recent report on the impact of the COVID-19 crisis and its impact on the Hispanic community. Register here: https://lnkd.in/ePFe3EG

The vast majority of Latino workers are either being forced to risk their health and keep working through the crisis, or...
04/09/2020
The 2020 Pandemic: U.S. Hispanic Impact

The vast majority of Latino workers are either being forced to risk their health and keep working through the crisis, or have lost their income or their job. What can brands do for them?

The answer to this and other questions on LERMA's analysis and recommendations to navigate the unique time we're living today. See what your brand should do to connect and help the largest minority group in America.

#Covid19 #Coronavirus #StayHome

Lerma is a full-service branding, creative and interactive advertising agency dedicated to creating smart, relevant communications for the Hispanic market.

Address

7007 Twin Hills, Suite 300
Dallas, TX
75231

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

(214) 891-4100

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YIKES!!!