Effective, Ethical and Outside the Box Marketing for Attorneys
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Operating as usual
If someone is panicked while looking for an attorney, they may rush to hire the first attorney they find, which of course is not necessarily the best attorney to help with their case. https://ed.gr/c59tv
Discover the best Great Legal Marketing attorney ads and strategies of 2020, covering everything from digital, print, to community marketing.
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If you are an attorney business owner, you probably wonder if the Facebook or Apple feud over consumer data will affect your marketing. https://ed.gr/c59t7
Will the Facebook-Apple feud affect attorney digital marketing? Find out if the upcoming changes will kill (or help) your online marketing.
Most law firm marketing strategies rely on a client remembering that the law firm exists and the particular services that are offering. https://ed.gr/c59ux
Most law firm marketing is costly and ineffective because lawyers are unsure about how to attract new clients. Uncover what you weren't taught in law school.
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As an immigration lawyer, you carry a level of responsibility to ensure that current and future clients have access to accurate information. https://ed.gr/c59u9
3 legal marketing ideas to attract high-quality immigration clients for your law firm.
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Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback. https://ed.gr/c59vf
Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback.
Today we want to congratulate Jackie Bedard from Carolina Family Estate Planning for being a 2020 Law Firm 500 Honoree! Congratulations and we are so happy to see so many members on this list!
"Criminal defense lawyers face unique challenges when it comes to attracting and converting a steady stream of new clients." https://ed.gr/c59vr
Criminal defense lawyers face more competition than most practice areas. Discover how you can stand out and attract clients in the competitive market.
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The rules concerning referral fees between two lawyers are quite clear, but what about referrals from previous clients or a business professional? https://ed.gr/c59wn
Discover the exact circumstances a lawyer can or cannot pay for referrals.
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"A happy client becomes a raving fan and a potential referral source, so it's important to always remain in contact with your past clients." https://ed.gr/c6bvk
A client you thought you helped and was happy with his outcome has blindsided you with negative reviews, what went wrong? What DO clients want from lawyers?
We took a page from the original Great Legal Marketing book (literally) because nearly 10 years later, the marketing advice is important and relevant.
Before you hire a law firm receptionist, let’s set some ground rules on what a receptionist often does in a law firm. https://ed.gr/c6b48
Hiring is tough, and whoever you hire will be with your firm for a long time. Here is our guide to hiring an excellent law firm receptionist.
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Scratching your head trying to find creative gift ideas for your legal clients or prospective clients? Check out our list of cool promo items and gift ideas! https://ed.gr/c6kwi
Scratching your head trying to find creative gift ideas for your legal clients or prospective clients? Check out our list of cool promo items and gift ideas!
A huge congratulation to Adam Rossen and the Rossen Law Firm! Adam's firm was listed as one of the 500 fastest-growing law firms in the US, and we are proud to have one of our ICON Accelerated members receive this award.
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Why your law firm’s website should feature all your practice areas using unique practice area pages. https://ed.gr/c6f6o
How many words should you write on attorney practice area pages? Discover what is critical to include on practice area pages (and what clients want to see).
The concept of a mailed, monthly newsletter is foreign to most attorneys. Of all the marketing strategies that we recommend, this one gets the most push back. However, a printed newsletter has more advantages than you might expect. Learn more at http://ed.gr/c6f63!
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A happy office staff means a productive office staff, and making sure everyone is satisfied with their job is essential in running a successful law firm.
With the best selection of quality marketing advice for attorneys, the Great Legal Marketing online library has answers to your law firm marketing questions.
If you spend too much time helping your staff with chores, you won't be billing clients at your preferred rate.
If you spend too much time helping your staff with chores, you won't be billing clients at your preferred rate.
Our HERO Accelerated meeting has concluded, and the ICON Accelerated meeting is raging through the end of the day. We feel blessed to have so many growth-minded attorneys in our group, and the energy from everyone is truly refreshing! Already, we can't wait for our next meeting!
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You may have heard of the "80-20 Rule" or the Pareto Principle, but how does it apply to running and marketing a law firm? You may find that 20% of your clients are taking 80% of your time, or that 20% of your cases generate 80% of your revenue. http://ed.gr/0pgw
http://www.GLMTools.com You may have heard of the "80-20 Rule" or the Pareto Principle, but how does it apply to running and marketing a law firm? You may fi...
Find out how to prepare yourself for a successful legal marketing campaign by getting into the right mindset for lawyer marketing success.
Find out how to prepare yourself for a successful legal marketing campaign by getting into the right mindset for lawyer marketing success.
We are preparing for our first HERO Accelerated meeting (with the ICON Accelerated meeting starting on Thursday). We can't wait to hot seat our members and help them with practice building and marketing.
Lawyers are professionals at law, not in marketing. You need to leave behind the 'lawyer mindset' if you’re going to break free from the average lawyer image.
Lawyers are professionals at law, not in marketing. You need to leave behind the 'lawyer mindset' if you’re going to break free from the average lawyer image.
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Once every few months, Facebook announces some new changes to its algorithm that make business owners cry out in despair. Do these recent changes matter?
Once every few months, Facebook announces some new changes to its algorithm that make business owners cry out in despair. Do these recent changes matter?
Don’t give in to the “doom and gloom” news. Stay positive when everyone else is panicking is vital as you try to stay profitable in the legal industry.
Don’t give in to the “doom and gloom” news. Stay positive when everyone else is panicking is vital as you try to stay profitable in the legal industry.
Last year was tough for many people, and some used it as an excuse to let their goals slip. Not Lee Berlin. He improved his health and fitness, all while working toward better years to come for his firm. Congratulations Lee, and thank you for letting us share your success!
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Revolutionizing the way lawyers market and build their practices so that they may live saner lives, be icons in their community and heroes to their family.
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Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. Read the whole article at http://ed.gr/lwrj
Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago. http://ed.gr/l3wf
Learn about three common legal marketing techniques that should not be part of your great legal marketing plan and why they just don’t work.
There are a lot of opportunities to market your practice. The problem with all these choices is it’s hard to choose which option is right for you. http://ed.gr/l7do
Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. Read the whole article at http://ed.gr/lwrj
Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago. http://ed.gr/l3wf
There are a lot of opportunities to market your practice. The problem with all these choices is it’s hard to choose which option is right for you. http://ed.gr/l7do
Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. Read the whole article at http://ed.gr/lwrj
Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago. http://ed.gr/l3wf
Learn about three common legal marketing techniques that should not be part of your great legal marketing plan and why they just don’t work.
There are a lot of opportunities to market your practice. The problem with all these choices is it’s hard to choose which option is right for you. http://ed.gr/l7do
Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. Read the whole article at http://ed.gr/lwrj
Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago. http://ed.gr/l3wf
Learn about three common legal marketing techniques that should not be part of your great legal marketing plan and why they just don’t work.
There are a lot of opportunities to market your practice. The problem with all these choices is it’s hard to choose which option is right for you. http://ed.gr/l7do
Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. Read the whole article at http://ed.gr/lwrj
Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago. http://ed.gr/l3wf
Learn about three common legal marketing techniques that should not be part of your great legal marketing plan and why they just don’t work.
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