
11/16/2019
CallJoy, Google's virtual phone agent for SMBs, gets an upgrade - Search Engine Land
CallJoy, Google's virtual phone agent for SMBs, gets an upgrade - Search Engine Land
The service is Google's first real foray into SaaS for SMBs.
The Scott McKellam Agency is a Northern Virginia Digital Marketing Firm Specializing in Search Marketing and Advertising Strategies. The Scott McKellam Agency is a Northern Virginia SEO company, offering Web Design, SEO, and PPC Management Services.
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We specialize in Small Business internet marketing strategies. We help our clients create dynamic and responsive websites that rank highly in online search engines, drive organic and map traffic, increase consumer awareness, and increase revenue. We have a deep commitment small businesses. Search Engine Optimization is critical for small business growth. We create a comprehensive online strategy to generate increased traffic and new leads for small businesses. As Northern Virginia's top small business SEO agency, we analyze and research keywords and phrases of your competition, as well as understand the technological components of their sites. We look to outperform those sites and make custom strategies for your business. What makes us unique? What makes us different from various other SEO firms? It is without question our dedication to small businesses, blue collar business owners, and companies that make a living over the phone. We are champions for the "little guy" because we believe those are the businesses that make Northern Virginia a great place to live! We are specialists at making the phone ring and the email inbox full. Together with our unparalleled commitment to research and web strategy, our agency delivers results that go above and beyond. The Scott McKellam Agency specializes in making small local business more powerful and profitable. Our marketing team knows that local SEO is critical to the bottom line of your small business. We help you get visibility to your customers. High rankings are the key to doing just that. We get you ranked for multiple products and services in the Google Maps as well as Google's organic search. We improve both the quality of the traffic and the quantity of visitors to your site from search engines that recognize geographic relevance. We combine stunning elements of web design with proven web marketing strategies. But we are not a web company...we are a RESULTS COMPANY! We know the world of web design, digital marketing, and Search Engine Optimization can be daunting for small business owners. We get it. We are small business owners, so we know what it takes to run your business day to day. We created our Web Development company to help businesses grow a large web presence. We have the best designers and the best marketing team. What makes us different is that every person in the Agency is also a salesperson at heart. That means we don't do ANYTHING unless it meets the objective of making you more money! Our websites get you new customers and drive revenue. It's no longer good enough to just have a pretty website. The sites we design will generate business for you! We help you create a powerful website and a successful SEO plan. Most of all, we bring you customers. A lot of customers. Your business thrives on leads. We deliver high-quality leads. We make your phone ring and your inbox full. We make a difference by exploding your bottom line. Search Engine Optimization - or SEO - is a critical component of internet marketing and advertising. It's our goal to maximize placement of an internet site (or a webpage) within a search engine's organic results. Coupled with digital advertising and marketing disciplines, SEO falls under search engine marketing (SEM) and Pay Per Click (PPC).
Mission: It is the Mission of the Scott McKellam Agency to assist Local Businesses in improving their digital online presence with marketing strategies that increase sales through site design, SEO and Lead Generation.
Payment Options: Amex Cash Discover Mastercard Visa
Operating as usual
CallJoy, Google's virtual phone agent for SMBs, gets an upgrade - Search Engine Land
The service is Google's first real foray into SaaS for SMBs.
Google’s average position sunset: Are you set up for the transition?
On September 30th, Google turned off average position as a metric. Ways to help advertisers set up with new metrics - impression share and impression rate.
Understanding referrer clicks and how they can skew search engine market share - Search Engine Land
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.
How to Add Meta Tags to the Top CMS Platforms
Meta tags make a big difference in your webpages' SEO standing. Do you know how to edit them? Here are the steps to adding them on the most popular CMS platforms.
100+ Awesome Content Marketing Examples & Ideas [Interactive]
A massive resource of over 100 content marketing examples, filterable by format and strategy. Includes results and more ideas to inspire your own content.
3 Reasons To Get Strategic with Your “About Us” Page
Imagine a world where no one introduced themselves. Instead of telling others who we are and what we’re doing, we just assumed they already knew. Things would get complicated very fast.
Part II Video: Danny Sullivan on what he sees differently now working inside Google - Search Engine Land
Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google.
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
With 8 billion video views a day, https://www.wordstream.com/blog/ws/2019/08/27/facebook-slideshow-ads">…;
7 Things You Should Consider Before Retailing On Amazon
Bootstrap Business Blog outlines 7 things you should consider before retailing on Amazon as an Amazon.com retail seller merchant store.
Google My Business discontinues toll free phone support - Search Engine Land
This will impact how quickly your Google My Business issues can be addressed.
7 Ways to Engage Your Customers with Basic SEO Tactics – BlogwithVK
If you don’t want your rivalries to win, then start implicating the suggested SEO tactics from today. Don’t worry, you can thank me later
New SERP feature truncates title tag in favor of location - Search Engine Land
Google automatically adding locations to title tags can work well in local businesses’ favor.
15 Great Discovery Call Questions You Should Be Asking
Discovery calls are a crucial step for today's sales calls. If done correctly, you'll build rapport and qualify more prospects. Here are 15 questions you should be asking.
Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5
Pro Rank Tracker has been hard at work on a new tool, Rankitor, that offers a simpler interface at a more affordable price point. Learn more here.
How one company's rebrand and domain name change led to SEO disaster – Econsultancy
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a rebrand involving a domain name change.
How to Build a Perfect Lead Qualification Process (w/ Checklist)
It's important to understand how to determine whether a lead matches your expectations for an ideal customer. Here is how to create a successful lead qualification process.
Facebook Ad Benchmarks for YOUR Industry [2019]
Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benc…;
Page speed optimization: Six areas to focus on for better SEO results
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
DuckDuckGo joins World Wide Web Consortium - Search Engine Land
The search engine says it will contribute to global standards with privacy in mind.
Importance of SEO in Digital Marketing Strategy in 2019 [Important Facts]
Here we have listed the Importance of SEO in Digital Marketing Strategy in 2019. As an online business owner you must be aware of the concept of SEO
To all those who have served, and those who continue to serve… Happy Veterans Day!
Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google - Search Engine Land
It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years.
How to recognize a lost cause in SEO projects and request for proposals (RFPs) - Search Engine Land
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Your 2020 digital skills checklist | CIM Exchange
How to make the new year a marketing ROI to remember, with a look at what new technology might help you gain the upper hand in your marketing role.
Get In The Race: The PPC Sprint And SEO Marathon
SEO and PPC can make a great team.
How to Complete a Brand Audit Yourself (w/ Examples + Checklist)
It's necessary to check on the health of your brand from time to time, especially when you see poor results in your efforts. Here's how a brand audit can help.
European antitrust chief says Google's auction-based shopping remedy not working - Search Engine Land
Margrethe Vestager may require Google to make additional changes in the SERP.
How to Get Your Website Traffic - SEO Small Businesses
Increase website traffic by using these SEO small business tips. See step by ste tips to analyze and increase search traffic to your business site.
Google Ads Editor update includes support for Discovery campaigns - Search Engine Land
Version 1.2 is now available.
Wanna rank your new affiliate site - here's what to do
Trying to rank a new affiliate site on google? Not sure, how to actually make
Let's kill the hourly rate: We are leaving money on the table - Search Engine Land
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Pro Tip: Don’t add new services reactively - Marketing Land
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
Why SEO Should Be a Part of Your Blog Strategy | C to the A Blog
Bloggers, are you working on SEO as part of your blog strategy? If you're not, it should be added to your strategy and here's why.
How Google's BERT SEO Update Will Impact Content and Search
Google BERT is the newest search rank algorithm update in 5 years, affecting 10 percent of all search results.
Search Marketing Expo is next week. Will I see you there?
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!
4025 Majestic Ln, Suite D-1
Fairfax, VA
22033
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Tuesday | 07:00 - 22:00 |
Wednesday | 07:00 - 22:00 |
Thursday | 07:00 - 22:00 |
Friday | 07:00 - 22:00 |
Saturday | 07:00 - 22:00 |
Sunday | 07:00 - 22:00 |
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