10/28/2015
www.fastcocreate.com
What you've heard so far about Generation Z might not be true...
http://www.fastcocreate.com/3051772/why-everything-brands-say-about-gen-z-is-wrong
Engage Every Age is a program designed to help you effectively market your product to every generation and engage every age in your brand! At Engage Every Age, we deliver information, knowledge, and insights around generational groups that will help you better target your marketing message to grow profits and sales.
Our vision is to create a world where purposeful and meaningful marketing connects to the right people at the right time. We provide workshops and training sessions, as well as a "workshop in a box" program which allows individuals to learn at their own pace and leisure. Get the insight and edge to grow your business and engage your consumer now!
Our vision is to create a world where purposeful and meaningful marketing connects to the right people at the right time. We provide workshops and training sessions, as well as a "workshop in a box" program which allows individuals to learn at their own pace and leisure. Get the insight and edge to grow your business and engage your consumer now!
Mission: Our mission is to deliver knowledge and insight around generations that can be used to improve marketing communication and provide more meaningful relationships between your business, what you sell, and who buys it.
What you've heard so far about Generation Z might not be true...
http://www.fastcocreate.com/3051772/why-everything-brands-say-about-gen-z-is-wrong
http://www.entrepreneur.com/article/251213
Becoming an entrepreneur means accepting that you might fail. At some point, you've got to shut off your brain, and make a move.
11 Habits of Lifelong Entrepreneurs - fun read!
http://www.entrepreneur.com/article/250814
Want to be an entrepreneur for life? Make these practices your own.
Timeline Photos
“Omni-channel may be a marketing buzzword, but it refers to a significant shift in how today marketers need to provide a seamless experience, regardless of channel or device."
http://thevarguy.com/blog/omni-channel-marketing-new-imperative
If you are even half-connected in today's fast-paced, multitasking world, multiple devices are a way of life to get through the daily demands of work and home. Whether it is communicating, purchasing items online or simply consuming information, leveraging multiple devices is increasingly the norm,…
Don't fall victim to one of these content marketing mistakes!
http://www.business2community.com/content-marketing/5-content-marketing-faux-pas-that-are-killing-your-business-01344195#CjKWCCGKt3cz8JI6.97
Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be…
Rewarding a multigenerational workforce - have we made enough progress?
http://www.huffingtonpost.com/lenny-sanicola/rewarding-a-multigenerati_b_8105582.html
Feedback is a powerful thing...read this author's account of how employee feedback made him a better leader.
http://www.huffingtonpost.com/young-entrepreneur-council/how-ive-improved-my-leade_b_8215392.html
If I see a pattern, it then stands out as things that should be upgraded to address the concerns and needs of my team. The feedback becomes an action list that tells me where to focus.
So how do millennials identify themselves?
http://www.washingtonpost.com/news/the-fix/wp/2015/09/03/a-majority-of-millennials-dont-think-they-are-millennials/
Eight percent of millennials see themselves as members of the "greatest generation" -- which is less wrong than it seems.
Are Millennials' overhyped in marketing? What do you think about their role in the future economy?
http://www.entrepreneur.com/article/250215
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
The modern day learner - a pretty interesting infographic!
Midweek motivation!
Here is what you need to know about doing business with Millennials:
http://www.dailyrecord.com/story/money/business/2015/07/28/business-millennials-way-forward/30777103/
Will millennials’ behavior pattern dominate in the era of digital media?
Timeline Photos
"How can you convince others to buy into your ideas and collaborate for the good of the team when you don’t have that authority?"
http://www.business2community.com/leadership/5-tips-for-influencing-others-in-the-workplace-01286453
As Kenneth Blanchard has said, the key to successful leadership is influence, not authority. This is especially true in the absence of clear authority, which is often the case within a matrix structu…
Communication is everything. Improve your communication skills with these 4 tips:
http://www.business2community.com/leadership/four-tips-for-effective-leadership-communications-01265957
Business owners and key executives create their company culture and that culture drives their organization’s results. If you are a leader who is not getting the results you want, it’s important t…
"The United States, and its multicultural composition, is ever-changing."
Here are 4 ways you can jump start your multicultural marketing (from Mashable)
http://mashable.com/2015/07/24/multicultural-marketing-tactics/
In order to connect with the U.S.'s largest and fastest growing consumer group, brands must develop new and better marketing tactics
Diversity has never been embraced more! And here's why that's a good thing: https://www.linkedin.com/pulse/why-great-leaders-insist-diversity-jas-singh
It's a great time to be alive. Technology, globalization and freedom of speech is growing everyday and opportunity has never been greater. Diversity in all areas of life - work, social, entertainment - has never been embraced more.The problem is embracing diversity is not enough - for it to fully th…
"They are, from a marketing perspective, the forgotten generation. This, now more than ever, is a mistake"
http://www.furnituretoday.com/blogpost/13806-forgotten-generation-you-shouldnt-forget
Millennials. It’s all anyone seems to talk about today and perhaps with some reason. They are coming into their purchasing prime and do represent the future as both primary purchasers and employees for the furniture industry in the coming decades. However, as marketers’ attention has mov…
Don't get confused! Learn the differences between the generations - and more importantly why it matters!
http://www.thedrum.com/opinion/2015/08/03/spotting-difference-between-baby-boomer-and-generation-z-and-why-it-matters
I don’t know about you, but I find the life-stage segments of Generation s X, Y, Z, and so on – not to mention the Generation...
We will be speaking at the Multicultural Retail 360 Summit in Anaheim, CA this August! Register at http://www.multiculturalretail360.com/summit/ We hope to see you there.
One of our favorite quotes!
Mentoring others certainly has its benefits for both people involved. Read more here:
http://www.huffingtonpost.com/margaret-ruvoldt/mentor-others-for-your-own-professional-development_b_7437068.html
Whether through a formal company initiative or through informal organic relationships, many leaders find themselves asked to make time in their busy schedules for mentoring.
"A leader is someone who demonstrates what's possible." - Mark Yarnell
What's your favorite leadership quote?
Take a look at this well designed infographic - it sums up the important information for each generation!
Curious about emotional intelligence? Watch this video to learn more and check out our tips to improve your overall emotional intelligence!
http://www.anneloehr.com/2015/05/07/four-ways-to-amp-up-your-emotional-intelligence-today/
Want to amp up your Emotional Intelligence? Here are three steps to improve your active listening skills and three tips to improve your EQ as a whole
Thanks to all of our attendees for being so engaged in today's presentation!
Very excited to be at the Greater Reston Chamber of Commerce this morning for our Business Education Series workshop! "Engage Every Age: Connect with Your Consumer"
Freelancer are on the rise! 53 million Americans currently work as freelancers - and that number is on the rise!
http://www.anneloehr.com/2015/05/19/a-national-survey-freelancersr-future-workforce/
Looking toward the future workforce, one key trend is the rise of freelancers. Learn more in this national survey of the freelance workforce.
New research shows that people of all ages are becoming increasingly multi-platform...How many devices do you use daily?
http://marketingland.com/multi-channel-turns-multi-generational-2-128216
As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane Dietrich.
Great tips to embrace generational differences in the workforce (it's the key to success!)
https://www.biv.com/article/2015/5/ask-experts-embracing-generational-differences-wor/
How can we lead in harmony with all five generations of people in today’s workforce?
Getting ready for our generational marketing presentation at the Greater Reston Chamber of Commerce this afternoon!
Excited about our new business cards!
Join us on May 19th for a generational marketing workshop! Create better long-term relationships and connections with your clients, consumers and employees...guaranteed.
http://engageeveryage.com/event/engage-every-age-workshop-may/
Today’s market is unique and diverse. Understanding the values, key words and language of each generation will allow you to engage every client and connect on a deeper, more valuable level.
Our booklets have finally arrived! We're so excited to announce the launch of our Engage Every Age: Workshop in a Box. Check it out at www.engageeveryage.com
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