Pinkston

Pinkston We work with a select group of clients to create and execute media strategies that meet their public relations objectives. Pinkston works with a select group of clients to create and execute media strategies that meet their public relations objectives, whether creating or growing a brand, promoting or launching products or books, influencing legislation, or avoiding or managing a crisis.
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Pinkston specializes in building a profile for clients with zero visibility and tactically developing existing brands to ensure that each client's public presence is meeting its strategic vision. Pinkston emphasizes the importance of proactive public relations, generating positive press coverage by telling our clients' stories well, highlighting what makes them unique, maximizing the news impact of announcements or events,and establishing client representatives as thought leaders in their industry. In addition to generating positive coverage, Pinkston has extensive experience helping clients avoid negative publicity by providing frontline-tested guidance.

Operating as usual

10/09/2020
World Food Programme

We’re immensely proud of The World Food Programme and all they’re doing to tirelessly save lives, fight hunger and change the world. A Nobel Peace Prize is an incredible honor and rightly deserved, but a sign that there is still much work to be done. We’re excited to be part of the team that's bringing attention to the food challenges the world is facing as a result of COVID-19.

WFP is deeply humbled to receive the 2020 #NobelPeacePrize from Nobel Prize.

This is in recognition of the work of WFP staff who put their lives on the line every day to bring food and assistance to more than 100 million hungry children, women and men across the world.

This is also a powerful reminder to the world that peace and #ZeroHunger go hand-in-hand. 🌎🕊️ https://lnkd.in/dpruT2b

Despite changes in the media landscape, op-eds continue to be one of the best tools for thought leadership available tod...
09/01/2020
How To Write An Op-Ed [2020 Definitive Guide]

Despite changes in the media landscape, op-eds continue to be one of the best tools for thought leadership available today. Learn how to write op-eds that actually get published ⬇️

Learn how to write a successful op-ed in 2020 and how to increase your chances of getting published in national outlets like The New York Times, The Wall Street Journal or USA TODAY.

Denver Seminary
08/20/2020

Denver Seminary

There are at least 2,000 languages that still do not have their own translation of the Word of God. Hear from leaders at the forefront of Bible translation to learn more about efforts taking place around the world. How is God bringing about partnerships to see His Word be made available to every language community that still does not have it? What partnerships exist to advance this vision of seeing all people receive God’s Word? Join us for a discussion on Thursday, August 20th from 11am to 12:15pm MT.

Register: bit.ly/InPerspective12

Our panel includes:
- Dr. John Chesnut, President and CEO, Wycliffe Bible Translators USA
- Dr. Michel Kenmogne, Executive Director, SIL International
- Geof Morin, President and CEO, Biblica
- Moderated by Dr. Mark Young, President of Denver Seminary

We are proud to welcome Mark Reddy to the Pinkston family and excited to announce our newest expansion into the great ci...
08/06/2020
Pinkston Welcomes Mark Reddy as Vice President, Expands Firm’s Presence to Chicago

We are proud to welcome Mark Reddy to the Pinkston family and excited to announce our newest expansion into the great city of Chicago.

Pinkston today announced Mark Reddy is joining the firm as its newest vice president. Reddy will spearhead Pinkston’s expansion into Chicago, building on its existing presence in D.C., Boston, Atlanta and the West Coast.

A business is only as good as its people. We’re honored to be named one of the best places to work in PR and proud of ev...
07/30/2020
Pinkston Named a 2020 Top Place to Work in PR

A business is only as good as its people. We’re honored to be named one of the best places to work in PR and proud of every single person here that helps make it so.

Pinkston, an international strategic communications agency based in the D.C.-metro area, has been selected as a 2020 Top Place to Work in PR by PRNEWS Group

06/29/2020
Virginia Ready

Through hardship and difficulty, we stand together and work to rebuild. We’re proud to join the fight with Virginia Ready to get our state back to work:

VA Ready exists to help the recently unemployed in our community to find new opportunities and get the education that they need to take them. We're ready, are you?

05/08/2020

From the world’s most influential brands to imaginative startups determined to change the world, we’re telling stories that matter.

Since families are staying at home, Wycliffe Bible Translators USA is bringing the museum to them.
04/24/2020

Since families are staying at home, Wycliffe Bible Translators USA is bringing the museum to them.

Join us today on Facebook Live for a virtual tour of our Discovery Center museum in Orlando! The Discovery Center celebrates the incredible impact of Bible translation around the world and offers an educational experience about some of the communities and cultures where we work. Head to our page at 4 p.m. ET to start your live virtual tour! Learn more about the museum: https://www.wycliffe.org/discovery-center

Soon, the world will be going back to work and we must ask, how will we keep our people safe moving forward? We’re proud...
04/23/2020
Pinkston Strategic Communications

Soon, the world will be going back to work and we must ask, how will we keep our people safe moving forward? We’re proud to be leading the way.

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

From our founder, Christian Pinkston.
04/10/2020
3 principles for messaging during COVID-19 - PR Daily

From our founder, Christian Pinkston.

Don’t overshare, but be honest about the difficulties you face. Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Yet...

There will always be a temptation to keep bad news to yourself, but if there’s any chance the news gets out, it’s worth ...
04/06/2020

There will always be a temptation to keep bad news to yourself, but if there’s any chance the news gets out, it’s worth considering whether making the announcement yourself gives you more control and a better chance at weathering the storm. #CrisisCommunications

Throughout history, the unity of the Christian church has catalyzed important societal change. But today, politics are d...
01/10/2020
The Christianity Today editorial marks a new era in religion media

Throughout history, the unity of the Christian church has catalyzed important societal change. But today, politics are dividing the Christian community like never and that's bad for the church and society as a whole. Read more from partner David Fouse:

The reality is that there is no one media platform that speaks for all Christians, evangelical or otherwise.

Thank you to everyone who came out to Cocktails with Brian Kilmeade! It was an incredible evening of laughter, delicious...
11/22/2019

Thank you to everyone who came out to Cocktails with Brian Kilmeade! It was an incredible evening of laughter, delicious food, impactful conversations and time spent with dear friends. If you had photos taken, you can access them here 👉 https://pinkston.co/Kilmeade

Carving pumpkins and crafting stories. It's been a good day at Pinkston HQ.
10/31/2019

Carving pumpkins and crafting stories. It's been a good day at Pinkston HQ.

The op-ed is dead, long live the op-ed.
09/19/2019
The State of the Op-Ed in 2019 [Whitepaper]

The op-ed is dead, long live the op-ed.

The op-ed is evolving in 2019 and thought leaders must be willing to embrace the new and constantly changing trends in order to effectively engage with their audiences.]

The clothing you wear is a business card, a portrait of who you are and a glimpse into how you think. Partner David Fous...
07/11/2019
Authentic Attire: Do You Know Your Leadership 'Style'?

The clothing you wear is a business card, a portrait of who you are and a glimpse into how you think. Partner David Fouse discusses why leaders today should not dismiss the importance of style in today’s workplace and culture but, rather, dress themselves with a purpose.

In today’s increasingly digital age, what we wear might be more important to effective leadership than ever.

The family is back together again. So wonderful having the entire Pinkston team at our Washington DC headquarters this w...
06/25/2019

The family is back together again. So wonderful having the entire Pinkston team at our Washington DC headquarters this week.

In a world inundated by instantaneous, bite-sized pieces of information, there is a renewed longing for things that make...
06/25/2019
Add Storytelling To Your Corporate Thought Leadership Mix

In a world inundated by instantaneous, bite-sized pieces of information, there is a renewed longing for things that make us stop, cause us to linger, force us to think and inspire us to wonder. Partner David Fouse discusses the lasting and unique power of storytelling:

Stories can expand a company’s credibility just as powerfully as research studies or strategic partnerships, if not more so.

The world is online and we're looking for an entrepreneurial, creative and passionate writer who will help our clients f...
06/17/2019
The Pinkston Group Public Relations

The world is online and we're looking for an entrepreneurial, creative and passionate writer who will help our clients find their voice in the digital world. If you think you fit the bill, let's talk.

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

Last November, Victoria traveled to Costa Rica, excited about the opportunity to pick up a new language and explore a ne...
05/02/2019
Adventures in Costa Rica

Last November, Victoria traveled to Costa Rica, excited about the opportunity to pick up a new language and explore a new culture. She left with not just a better understanding of Spanish, but a newfound love for the country and its amazing, caring people.

Victoria Shockley shares lessons she learned while volunteering at a child care center in La Carpio, Costa Rica.

Remember when we told you that English and liberal arts majors should *really* consider a career in PR? We weren’t jokin...
05/01/2019
The Pinkston Group Public Relations

Remember when we told you that English and liberal arts majors should *really* consider a career in PR? We weren’t joking.

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

Contrary to every headline and study you’ve ever read, English degrees are, in fact, quite useful – and yes, you can fin...
04/29/2019
Lost Liberal Arts Grad? Check Out PR.

Contrary to every headline and study you’ve ever read, English degrees are, in fact, quite useful – and yes, you can find a job that isn’t shelving books, teaching poetry or pouring coffee.

The next time someone approaches you with a snide, “Oh, an English degree? What are you going to do with that?”, stick your bookmark in your Baudelaire, put him down next to your Baldwin, and say “I’m actually looking at a few jobs in PR. You can make six figures if you’re really good. You...

We’re looking for smart, creative interns to join our team this Fall and help us tell stories in new and beautiful ways....
04/02/2019
The Pinkston Group Public Relations

We’re looking for smart, creative interns to join our team this Fall and help us tell stories in new and beautiful ways. If you want to spend the Fall working with awesome people and doing work that can actually make a difference, come apply within ⬇

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

Coffee, cameras and compelling conversations.
03/01/2019

Coffee, cameras and compelling conversations.

We’re all very happy here at Pinkston, but there’s a hole in our hearts. A hole that needs to be filled by a people-lovi...
02/15/2019

We’re all very happy here at Pinkston, but there’s a hole in our hearts. A hole that needs to be filled by a people-loving, tech-savvy, all-around awesome Administrative Assistant. If you think that sounds like you, let’s chat. https://bit.ly/2trr1kU

What would it take for a broken nation like Cuba to become a leader and beacon of hope in the free world? Wesley Fouse e...
02/04/2019
Cuba: How A Country Can Change

What would it take for a broken nation like Cuba to become a leader and beacon of hope in the free world? Wesley Fouse explains how stories, when told well, have the power to change people, communities and countries for the better.

Wesley Fouse shares the importance of being able to tell a compelling story and other lessons he learned while on a recent trip to Cuba.

Ugly sweaters, beautiful people. Wishing you a warm and happy holiday from our family to yours.
12/18/2018

Ugly sweaters, beautiful people.

Wishing you a warm and happy holiday from our family to yours.

When you invest in someone, there's no telling the impact it can make. Pinkston Group team member Hunter McKay shares ho...
12/13/2018
My Week with Young Life

When you invest in someone, there's no telling the impact it can make. Pinkston Group team member Hunter McKay shares how his time at a Young Life property in Colorado helped him reflect on the people who poured into his life and how they inspired him to do the same for others.

Hunter McKay shares his experience spending a week in Colorado volunteering for Young Life at Frontier Ranch.

Making an impact in a world that is all-too riddled with pain and brokenness is hard, but sometimes returning to normal ...
11/21/2018
Found in Translation

Making an impact in a world that is all-too riddled with pain and brokenness is hard, but sometimes returning to normal life after pouring yourself out for a community can be just as difficult. Account Coordinator, Emilee Lamb explains how she wrestled with her restlessness to change the way she works every single day.

Making an impact in a world that is all-too riddled with pain and brokenness is hard, but sometimes returning to normal life after pouring yourself out for a community can be just as difficult. Account Coordinator, Emilee Lamb explains how she wrestled with the restlessness to change the way she wor...

We're looking for a Senior Account Executive to join our growing team in Washington, DC. If you're a creative leader who...
11/15/2018
The Pinkston Group Public Relations

We're looking for a Senior Account Executive to join our growing team in Washington, DC. If you're a creative leader who is ready to build and execute public relations campaigns for a wide variety of exciting clients, we'd like to talk to you. http://bit.ly/2DoEtfC

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

Check out our recent blog post by our very own Director of Operations, @gretchenpascoe as she reflects on a time spent "...
10/25/2018

Check out our recent blog post by our very own Director of Operations, @gretchenpascoe as she reflects on a time spent "investing in a neighborhood outside of my own," using her volunteer time off to serve in Trinidad and Tobago. http://bit.ly/2z20Q6U

Fall must be here! #AnnualTradition #PGPumpkinCarving
10/11/2018

Fall must be here! #AnnualTradition #PGPumpkinCarving

We're on the HUNT for Spring of 2019 interns! If you're a junior or senior in college and want/need to get some strategi...
08/29/2018
The Pinkston Group Public Relations

We're on the HUNT for Spring of 2019 interns! If you're a junior or senior in college and want/need to get some strategic communication experience while working with some of the coolest people on the planet *cough, cough* that's us, let's chat ⬇️

We work with a select group of clients to create and execute media strategies that meet their public relations objectives.

"We hope that by investing in others, our employees’ view of the world will grow, that they will begin to ask questions ...
07/24/2018
Stop “Giving Back,” Start Investing

"We hope that by investing in others, our employees’ view of the world will grow, that they will begin to ask questions about their unique purpose in this world, and as that purpose becomes more clear, they will discover a sense of creativity in how they might achieve it."

As a public relations firm, we spend our days telling clients’ stories, helping the world understand who they are and what is important to them. But we rarely spend time telling our own stories.

Address

3110 Fairview Park Drive
Falls Church, VA
22042

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

Telephone

+17037127944

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Our Story

Pinkston takes a proactive approach to media relations by focusing on the “wow factor.” We concentrate on generating positive press coverage for our clients by highlighting the characteristics that make our clients unique, innovative, and interesting; maximizing the news impact of announcements of events; and establishing client representatives as thought leaders in their industry. Our client base ranges from innovative start-ups to Fortune 100 companies in health care, technology, energy, automotive, nonprofit, advocacy, publishing and more.

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