The Lead Company

The Lead Company Since 1999, The Lead Company has offered a 100% free referral service to consumers in search of auto, home, life and health insurance. We strive to connect consumers with the perfect insurance agent or company.

The Lead Company's primary goal is to focus on consumer experience. We do this through an innovative approach connecting the consumer with an insurance professional or company in real-time. The insurance agent or company can then quickly and effectively satisfy the consumer’s needs. Our technical innovation and stand-alone approach to all aspects of the industry makes the quoting process easy for all parties involved. We have built a platform placing the customer first, while simultaneously understanding the needs of the insurance agent or company. We understand our products are rendered useless if they lose focus on the customer. This strategy has added value to our business and allows for a positive experience. Our innovation in the insurance industry has allowed us to help thousands of consumers connect with insurance agents in their hometowns. This has helped the consumer compare their current insurance to what is available, effectively saving time, money and creating piece of mind. At the same time, those same innovations have allowed agents to add another first-class policy to their book of business.

Mission: In order to provide the highest quality leads, we have taken the road less traveled. That decision has made The Lead Company stand alone in our industry. By living out our core values every day, we provide access to quality insurance agents or companies for consumers and empower our partners, agents and affiliates to grow.

Proud to be the named sponsor (our insurance quote website is www.insure.it) for Rally North America's OV700 road rally ...
10/05/2015

Proud to be the named sponsor (our insurance quote website is www.insure.it) for Rally North America's OV700 road rally this weekend benefitting the Epilepsy Foundation of Western Ohio! Be on the lookout for some photos from the event and to learn more about Rally North America visit www.rallynorthamerica.com or to donate to our rally team (all donations benefit the Epilepsy Foundation of Western Ohio), visit http://ov700.kintera.org/faf/search/searchTeamPart.asp?ievent=1140170&lis=1&kntae1140170=6E8CFFE293784C71AD6EABCFB880C558&team=6447278!

08/13/2014
Rally North America US50 - A Different Kind of Rally (Pt. 1/2)

If you're at all curious about Rally North America, Accelerated Cure Project for MS and the RNA Route 50 road rally The Lead Company participated in last month as Team LEADCO along with 70+ other teams and cars, check out this awesome video (Part 1 of 2) produced by The Smoking Tire. You won't be disappointed!

The Smoking Tire attends the 2014 Rally North America's US 50 Rally to celebrate their 5th Anniversary. Rally North America was founded on the principles tha...

Educating a passerby about what Rally North America and Accelerated Cure Project for MS are all about in Warrensburg, Mi...
07/10/2014

Educating a passerby about what Rally North America and Accelerated Cure Project for MS are all about in Warrensburg, Missouri!

The Lead Company's Chris Harper featured in some press regarding the Rally North America charity event we are participat...
07/08/2014
Dozens of Drivers Participate in Rally North America Race

The Lead Company's Chris Harper featured in some press regarding the Rally North America charity event we are participating in this week!

More than 70 drivers from around the United States are moving across Rt. 50 as they take on the Rally North American Race.

Good morning, world! The Lead Company is participating in Rally North America this week, driving from Martinsburg, West ...
07/07/2014

Good morning, world! The Lead Company is participating in Rally North America this week, driving from Martinsburg, West Virginia to Pueblo, Colorado to raise money for Accelerated Cure Project for MS! So far, our team, Team LEADCO, driving our 2011 Cadillac CTS-V, has raised over $10,800, and collectively (there are 75 teams & cars participating this week) everyone has raised over $100,000!! Our team's money raised has earned us the #1 starting position in each city we start in this week as we drive west. To learn more visit www.rallynorthamerica.com or visit our Donor Page at http://acceleratedcure.donorpages.com/RallyRoute502013/TeamLEADCO/ if you would like to contribute. Our vehicle sports the logo of several local Grand Rapids, Michigan businesses who have been generous enough to donate.

The event is a nationwide scavenger hunt that follows US Route 50 East to West and we MAY NEED YOUR HELP! There will be a lot of nationwide press about the event and keep your eyes peeled for photos of our Team LEADCO vehicle!

Stay tuned on our page here for any such cries for help!! /ch

The Lead Company's cover photo
07/07/2014

The Lead Company's cover photo

The Lead Company's cover photo
05/14/2014

The Lead Company's cover photo

The Lead Company is proudly sponsoring this years Young Life golf outing at Sunnybrook Country Club!
05/12/2014

The Lead Company is proudly sponsoring this years Young Life golf outing at Sunnybrook Country Club!

Do you have questions about what homeowners insurance covers,  What type of Policy you need, Or even how much coverage y...
04/11/2014
The Complete Guide to Home Insurance - Zillow

Do you have questions about what homeowners insurance covers, What type of Policy you need, Or even how much coverage you need? Check this helpful article out! http://ow.ly/vGMLw

A homeowners insurance policy provides homeowners with financial compensation should they suffer losses related to their home. It would pay for the...

The Lead Company's Chris Harper participating in a speaking opportunity at this year's LeadsCon West in Las Vegas
03/25/2014

The Lead Company's Chris Harper participating in a speaking opportunity at this year's LeadsCon West in Las Vegas

03/11/2014

Follow us on Twitter!! @theleadco

03/11/2014

Owner Dave McFarland outlines the types of vehicle collision coverage in Michigan. Check out this article to see what best suits you.
http://ow.ly/urDWF

Our owner’s Dave McFarland (left) and Chris Harper (right) with their lovely ladies at the LeadsCon NYC 2012 After Confe...
03/10/2014

Our owner’s Dave McFarland (left) and Chris Harper (right) with their lovely ladies at the LeadsCon NYC 2012 After Conference Party!

Owners Chris and Dave playing golf at The Wynn in Las Vegas at LeadsCon 2011!
03/10/2014

Owners Chris and Dave playing golf at The Wynn in Las Vegas at LeadsCon 2011!

The Lead Company is packing for Leads Con 2014 in Las Vegas! Are you going? Not EVERYONE can always go... #sadface #mans...
03/07/2014

The Lead Company is packing for Leads Con 2014 in Las Vegas! Are you going? Not EVERYONE can always go... #sadface #mansbestfriend

02/14/2014
Rally North America

Proud to be sponsoring such a great opportunity and excited to be part of Accelerated Cure Project for MS, coordinated so elegantly by Rally North America. Stay tuned for more on our involvement in the rally!

And if you'd like to make your own donation, you may visit our donor page at acceleratedcure.donorpages.com/RallyRoute502013/TheLeadCompany/.

Rally North America is pleased & honored to announce that The Lead Company has ALSO stepped up as a sponsor of Rally US 50 - 2014 and has made a direct donation of $2500 to The Accelerated Cure Project for MS!

The Lead Company is based proudly in Grand Rapids, Michigan and helps insurance agents and carriers with opportunities to place individuals inquiring about insurance quotes via our network of sites and services. We help match those agents with consumers seeking their services. We are online at www.lead.co, and are one of the largest suppliers of automotive insurance leads, nationwide.

This Company is ALSO owned by Team LeadCo and they are proudly in Pole Position with a total of $5660 dollars raised!

You can find their page here

https://www.facebook.com/theleadco

WAY TO GO LeadCo!

01/28/2014

Just in! @LeadsCouncil #LEADERAwards has awarded us with Best in Class - Customer Service for the Insurance category. We are humbled!

04/03/2013

Consumers: Looking for a free and easy way to compare insurance quotes from agents or carriers in your area? Check out our site today!

Our new biz cards, just in time for @LeadsCon, featuring badges from @LeadsCouncil and @LeadiD to show our support!
03/13/2013

Our new biz cards, just in time for @LeadsCon, featuring badges from @LeadsCouncil and @LeadiD to show our support!

03/13/2013

We spy the @theleadco logo on this @dotco booth banner at #sxsw2013, do you? http://ow.ly/iRuZi

03/06/2013

Are you an agent looking for warm phone transfers from consumers who want a quote right now? Contact us for details!

Recent press involving The Lead Company and our usage of our .co domain lead.co, read all about it! via @TNTNames and ht...
02/14/2013
TNTNames Weekly .CO Spotlight! - Lead.co

Recent press involving The Lead Company and our usage of our .co domain lead.co, read all about it! via @TNTNames and http://ow.ly/hJ30V

Welcome to TNTnames.com weekly .CO Spotlight! This week I am featuring Lead.co! I want to thank Chris Harper the COO for participating in...

02/07/2013

We're proudly associated with @LeadsCouncil, contact us today to find out why we think this is important! http://ow.ly/hvAnu

Address

6757 Cascade Rd SE, # 205
Grand Rapids, MI
49546

Telephone

(888) 953-2326

Website

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