Brandcast Creative + Marketing

06/12/2020

How to Double Your Conversions with the Same Amount of Traffic

How to Double Your Conversions with the Same Amount of Traffic https://www.business2community.com/online-marketing/how-to-double-your-conversions-with-the-same-amount-of-traffic-02317394

In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go…

06/11/2020

Top 10 Trends for Packaging and Label Design

Top 10 Trends for Packaging and Label Design https://www.webdesigndev.com/packaging-and-label-design/

Top 10 Trends for Packaging and Label Design. As designers, we put much effort into digital trends and website design. However, labels and packaging can impact

06/10/2020

5 Email Newsletter Design Best Practices for Beginners

5 Email Newsletter Design Best Practices for Beginners https://designmodo.com/email-newsletter-design/

Five email newsletter design best practices that will make you feel confident about jumping into your next email design project.

06/09/2020

Why Content Marketing Agencies Thrive During Downturns - Marketing Insider Group

Why Content Marketing Agencies Thrive During Downturns https://marketinginsidergroup.com/content-marketing/why-content-marketing-agencies-thrive/

Marketing in an economic downturn may seem risky or unnecessary, but investing in content marketing is a surefire strategy to success.

05/22/2020

Blendi Demo Video

Wanting to take his brand to the next level, the founder of Blendi asked us to produce a demo video for his invention, the Blendi blenders, the first portable blenders on the market. Blendi blenders have superior builds and features comparing to their knockoff competitors.
Our team was thrilled to partner with Blendi and looking forward to many more projects with them.

05/18/2020

Behind the scenes for one of our most recent clients! Coming soon! #bts #sonyfs5ii #atomos #edelkrone #sonyimages

05/08/2020

Content Marketing Versus Selling, During a Business Crisis | Michela Quilici

Content Marketing Versus Selling, During a Business Crisis | Michela Quilici https://michelaquilici.com/content-marketing-versus-selling-during-a-business-crisis/

Tips for striking the right balance between content marketing to stay top of mind versus selling and promoting your services, during a business crisis.

05/07/2020

What Makes a Piece of Digital Content Successful? [Infographic]

What Makes a Piece of Digital Content Successful? [Infographic] https://blog.influenceandco.com/what-makes-a-piece-of-digital-content-successful-infographic?hss_channel=tw-334056230

What separates a successful piece of content from the underwhelming ones? Explore our infographic to discover the anatomy of a successful digital content piece.

05/06/2020

E128: How to Optimize your Content for Google and People (SEM Rush)

E128: How to Optimize your Content for Google and People (SEM Rush) https://www.spreaker.com/user/inboundbackoffice/11-sem-rush-how-to-optimize-your-content

Are you having trouble keeping up with Google's algorithms as you try to perfectly optimize your content? How do you strike a balance between writing for search engines and writing for people? Fernando Angulo of SEMRush gives us step-by-step instructions for making your content work for you by being...

05/05/2020

Branding your Business like a Boss Woman! - Emma Hersh

Branding your Business like a Boss Woman! - Emma Hersh https://emmahersh.com/branding-your-business-like-a-boss-woman/

Business branding is an important process to identify yourself in the marketplace. Find out how to brand your business effectively.

05/04/2020

How to Localize Your Content For International Audiences [PODCAST]

How to Localize Your Content For International Audiences [PODCAST] https://coschedule.com/blog/how-to-localize-your-content-for-international-audiences-and-why-its-important-with-adrian-cohn-from-smartling-amp-181/

On this episode of the Actionable Marketing Podcast, Adrian Cohn from Smartling explains the value and importance of localization for content success.

05/03/2020

The Secret to Organic Growth on Social Media

The Secret to Organic Growth on Social Media https://medium.com/better-marketing/the-secret-to-organic-growth-on-social-media-deda97782359

No special techniques or theory, just pure experience, and some in-depth analyses

05/02/2020

How to Know If You're Producing Quality Content

How to Know If You're Producing Quality Content https://www.entrepreneur.com/article/348144

It's one thing to simply conceive and publish; it's yet another to earn consumer loyalty and trust.

05/01/2020

Why You Need to Create Accessible Videos

Why You Need to Create Accessible Videos https://www.marketingprofs.com/articles/2020/42775/why-you-need-to-create-accessible-videos

Videos can be viewed or listened to by anyone, including those with disabilities, which is why marketers need to create accessible--Section 508-compliant--videos to reach all potential customers.

04/30/2020

BRAND LOYALTY DURING THE TIME OF CORONA | Influence Central

BRAND LOYALTY DURING THE TIME OF CORONA http://blog.influence-central.com/brand-loyalty-during-the-time-of-corona/

BRAND LOYALTY DURING THE TIME OF CORONA Influence Central fielded this online study on March 30, 2020 to discern consumer behavior changes, and we heard back from over 700 consumers on our testing panel. We work with over 300 brand partners each year on Influencer Marketing and wanted to capture the...

04/29/2020

How We're Navigating the New Now of Content Marketing

How We're Navigating the New Now of Content Marketing https://contentmarketinginstitute.com/2020/04/cmi-navigating-content-marketing/

Learn how the Content Marketing Institute reacted to and prepares for the new normal experienced by its audiences.

04/28/2020

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19 https://www.socialmediatoday.com/news/twitter-publishes-new-data-on-video-and-ad-content-performance-during-covid/576588/

Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.

04/27/2020

75% of Americans believe brands must step up in coronavirus fight, says Porter Novelli research

75% of Americans believe brands must step up in coronavirus fight, says Porter Novelli research https://www.thedrum.com/news/2020/04/22/75-americans-believe-brands-must-step-up-coronavirus-fight-says-porter-novelli

With global deaths from the coronavirus nearing 200,000 (and rising by the day), the U.S. has become the epicenter of the pandemic, which has fundamentally changed the way we interact with one another. And, there is a clear hunger among the U.S. public to see more businesses stepping up to help with...

04/26/2020

Modern Heraldry: why designers still use centuries-old branding techniques | Design Week

Modern Heraldry: why designers still use centuries-old branding techniques | Design Week https://www.designweek.co.uk/issues/20-26-april-2020/modern-heraldry-counter-print/

Traditionally a practice reserved for soldiers on the battlefield, heraldry is still a go-to technique for many brands – a new book from Counter-Print explores why.

04/25/2020

Arguing Against Keywords for Brand Suitability

Arguing Against Keywords for Brand Suitability https://www.adweek.com/brand-marketing/3-ways-to-implement-brand-safety-measures-that-wont-inhibit-potential-traffic/

Brands aren’t built by avoiding good content.

04/24/2020

Fake reviews problem is much worse than people know - Marketing Land

Fake reviews problem is much worse than people know - Marketing Land https://marketingland.com/fake-reviews-problem-is-much-worse-than-people-know-278976

Like a virus it infects all the major review sites, especially Google and Amazon.

04/22/2020

How To Manage Your Mental Stress

How To Manage Your Mental Stress https://www.entrepreneur.com/page/how-to-manage-your-mental-stress

Dr. Lauer discusses a number of tips and daily mental exercises to keep everyone at home focused and cognitively fit during this pandemic.

04/21/2020

Coronavirus: What to Do if You Are Out of Work

Coronavirus: What to Do if You’re Out of Work https://www.daveramsey.com/blog/what-to-do-if-you-miss-a-paycheck

No hype here—just solid, level-headed advice on what to do if you’re out of work because of the coronavirus.

04/20/2020

#368: Adam Grant—Are You Adding Value? | EntreLeadership

#368: Adam Grant—Are You Adding Value? | EntreLeadership https://www.entreleadership.com/blog/podcasts/adam-grant-value

Organizational psychologist and bestselling author Adam Grant details which qualities really add the most value to a team.

04/19/2020

9 Entrepreneurs Who Have Rapidly Transformed Their Businesses for the Better

9 Entrepreneurs Who Have Rapidly Transformed Their Businesses for the Better https://www.entrepreneur.com/article/349066

A small sample of owners proving that it's possible to regroup and reinvent.

04/18/2020

5 Reasons Why SEO and Social Media Work Together - Social Media Explorer

5 Reasons Why SEO and Social Media Work Together - Social Media Explorer https://socialmediaexplorer.com/search-engine-optimization-2/5-reasons-why-seo-and-social-media-work-together/

Social media can create a powerful impact on your SEO, if you use appropriate strategies. Blending social media and SEO can provide your ultimate target, which is audience engagement, increased traffic and higher visibility.

04/17/2020

10 Top Instagram Tools to Stand Out During Quarantine

10 Top Instagram Tools to Stand Out During Quarantine https://www.entrepreneur.com/article/348775

With everyone at home and posting, It's more crucial than ever to push your brand's narrative.

04/16/2020

One way of staying strong during this tough economy is to invest in your business branding! Our team has proudly partnered with SPM to rebrand them and to launch their website.

04/16/2020

Why You Should Promote Your Brand with Storytelling

Why You Should Promote Your Brand with Storytelling https://medium.com/swlh/why-you-should-promote-your-brand-with-storytelling-ee6edc3dfe00

Whether it may come in the form of a book, a movie, a TV show, a song, a video game, or a work of art, everyone loves a good story.

04/15/2020

The Future of SEO: How to Safeguard Your Brand in an Unpredictable World [Webinar]

The Future of SEO: How to Safeguard Your Brand in an Unpredictable World [Webinar] https://www.searchenginejournal.com/the-future-of-seo-how-to-safeguard-your-brand-in-an-unpredictable-world-webinar/360206/

Join our next webinar and learn how SEO-forward moves can help position your company for challenging business environments in 2020 and beyond.

04/14/2020

How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo https://www.nytimes.com/2020/04/13/arts/design/rolling-stones-logo-anniversary.html

On the 50th anniversary of his famous “tongue and lips” emblem for the Rolling Stones, John Pasche says he had no expectations it would become so famous, or lucrative.

04/12/2020

The 6 Principles of Influencing Consumer Decisions

The 6 Principles of Influencing Consumer Decisions https://www.businessnewsdaily.com/10151-how-to-influence-consumer-decisions.html

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

04/10/2020

Covid-19 Loans: What You Need to Know About 1099 Workers

Covid-19 Loans: What You Need to Know About 1099 Workers https://www.inc.com/kevin-j-ryan/small-business-loans-1099-independent-contractors.html

New guidance clarifies that independent contractors do not count toward a business's payroll in the Paycheck Protection Program's small-business loans.

04/09/2020

Social-Media Mistakes You Don't Know You're Making

Social Media Mistakes You Don't Know You're Making https://www.inc.com/stephen-key/social-media-mistakes-you-dont-know-youre-making.html

With social media, you are your own publicist. If your posts are met with silence, here's what you're missing, and what to do instead.

04/08/2020

Quarantined? Boost Your Social Proof With These 5 Strategies

Quarantined? Boost Your Social Proof With These 5 Strategies https://www.entrepreneur.com/article/348013

We're all making the best of a bad situation, and that includes maintaining your brand's online presence.