Shop Marketing Pros

05/25/2020

Our son, Payton, has chosen to take the path of the 1% by serving our great country and we could not be more proud. 🇺🇲 Any and all things relating to our military are special to our family because of our multi-generational roots of service but 𝗻𝗼 𝗱𝗮𝘆 𝗶𝘀 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝘁𝗼𝗱𝗮𝘆 - the day we honor, remember and salute those who gave everything. Please pause today to reflect on the freedoms we enjoy today - even in the midst of a pandemic that has taken away so much. We still have so much. ❤️💙
"Those who have long enjoyed such privileges as we enjoy forget in time that men have died to win them." - Franklin D. Roosevelt
#MemorialDay

05/22/2020

TheNewFacebook2020Preview

Have you seen "The New Facebook"? It's clear they know that the user experience has declined because this new design is obviously aimed at improving the user experience. Making things easier and incorporating a cleaner, fresher design. 😋
I (Kim) got an invite from Facebook to adopt the new design, which I did - of course! And, I really like it so far! I took a moment to do a little video screen capture and show you around the new design. 🔍
Tell me:
>> What do you think?
>> Do you like it? Love it? Hate it?
>> What excites you most, if anything?
Got questions?

#FacebookTour #NewFacebook #Facebook2020

05/21/2020

Don’t fall for this scam

05/20/2020

‼️ 𝐇𝐔𝐑𝐑𝐘, 𝐇𝐔𝐑𝐑𝐘 ‼️
Spots are running out for our class today!

Can Instagram work for your auto repair shop? We have the answer.👇
While many of your customers may be on Facebook, the truth is that you may find a happier more engaging experience on Instagram. If your customers are there, then you should be as well. This class will show you first hand what the world of Instagram looks like, how to post, how to use stories, reply, follow others and hashtags and more. A real, ‘live’ explanation that will include tips, best practices and ideas to not only grow your audience, but engage with them as well!

𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Why Instagram?
👉Content Curation - What to post Instagram
👉Posting Instagram Stories
👉Instagram Highlighted Stories
👉Following others + hashtags
👉How to know if it is working

TODAY!
3:00pm CDT
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/34flRdp

05/18/2020

You asked for an SEO class and here it is:
Search Engine Optimization - A 2-Class Series
for Auto Repair Shops by Brian Walker
Thanks to Midwest Auto Care Alliance MWACA - formerly ASA Midwest for hosting this class.

Part 1 - Thursday, June 4th at 7pm Central
Part 2 - Thursday, June 11th at 7pm Central

Search Engine Optimization or "SEO" is something that most shop owners have heard of, but the process is often a mystery. This can lead to shop owners getting ripped off by deceptive companies who promise the moon but rarely deliver. Don't get me wrong. There are some fantastic SEO companies out there, but how do you know the difference? Better yet, how can you perform this internet magic yourself?

In this 2-class series, you'll learn what SEO is, the major contributors to making a website rank, and how to do SEO yourself. Even if you never plan to do your own SEO, you'll learn the principles that will allow you to have an informed conversation with your SEO provider.

The classes will be supplemented by daily videos delivered by email over this two-week period that will guide you through implementing the tactics you learn, piece by piece in an easy, methodical process.

Week 1 - SEO Basics
• Content Layout
• Keywords
• Images
• Back-End

Week 2 - Advanced SEO Techniques
• Google My Business
• Citations
• Schema Data
• Backlinks

Attending both classes is highly recommended. Unless you are experienced with SEO, you will be lost in the Week 2 class if you do not attend Week 1.

Register here:
https://forms.zohopublic.com/hamilton/form/SEOBrianWalker1/formperma/dUTx3Kz3LwO8k6LeVsMxbfD8Rm3-__V8YWDA8nPkSTg

05/13/2020

Webinar Alert 🚨 Instagram for Auto Repair Shops, are you missing out?

While many of your customers may be on Facebook, the truth is that you may find a happier more engaging experience on Instagram. If your customers are there, then you should be as well. This class will show you first hand what the world of Instagram looks like, how to post, how to use stories, reply, follow others and hashtags and more. A real, ‘live’ explanation that will include tips, best practices and ideas to not only grow your audience, but engage with them as well!

𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Why Instagram?
👉Content Curation - What to post Instagram
👉Posting Instagram Stories
👉Instagram Highlighted Stories
👉Following others + hashtags
👉How to know if it is working

Wednesday May 20, 2020
3:00pm CDT
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/34flRdp

05/13/2020

Have you seen the new Instagram sticker “Support Small Business”. Get your customers to tag you!

05/12/2020

Going “live” tonight with some great automotive friends! Catch us in the CAMP Group at 6pm ET
👇👇👇
https://www.facebook.com/groups/1445722778924561/permalink/1571968762966628/

05/06/2020

𝐖𝐞 𝐡𝐚𝐯𝐞 𝐚 𝐧𝐞𝐰 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮! 🙌
Can Instagram work for your auto repair shop? We have the answer.

While many of your customers may be on Facebook, the truth is that you may find a happier more engaging experience on Instagram. If your customers are there, then you should be as well. This class will show you first hand what the world of Instagram looks like, how to post, how to use stories, reply, follow others and hashtags and more. A real, ‘live’ explanation that will include tips, best practices and ideas to not only grow your audience, but engage with them as well!

𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Why Instagram?
👉Content Curation - What to post Instagram
👉Posting Instagram Stories
👉Instagram Highlighted Stories
👉Following others + hashtags
👉How to know if it is working

Wednesday May 20, 2020
3:00pm CDT
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/34flRdp

05/05/2020

Going Live In... 5, 4, 3, 2, 1

We mean this in the nicest way possible. ‘If you’ve ever been afraid to go live on social media, now’s the time to get over it!’ 🎥

Seriously, if you’re a part of a business right now, you need to make sure that your brand is the epitome of the three C’s:
Culture, Connection, and Customer Service.

One of the easiest and most beneficial ways to accomplish these all at once is by going live on Facebook to increase engagement. Facebook allows you to stream speeches, press conferences, event gatherings, and other updates on any mobile apps.

READ EVERYTHING YOU NEED TO KNOW BEFORE GOING LIVE HERE>>>https://buff.ly/3b4jYSO

We mean this in the nicest way possible. ‘If you’ve ever been afraid to go live on social media, now’s the time to get over it!’ Seriously, if you’re a part of a business right now, you need to make sure that your brand is the epitome of the three C’s:  Culture, Connection, and Customer...

05/04/2020

Success can only happen when everyone on your team works together 💪

04/30/2020

Brand new class - TONIGHT! Are you registered? (If you are registered, you'll get a recording of the class tomorrow!) GET REGISTERED:
https://shopmarketingpros.com/classes-webinars/improving-your-facebook-engagement

04/30/2020

‼️𝐅𝐈𝐍𝐀𝐋 𝐑𝐄𝐌𝐈𝐍𝐃𝐄𝐑 ‼️Time is running out and spots are filling up!

You know you need to be using Facebook - or using it better. This class is for you!
𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Proper setup for a shop’s page
👉What kind of content to create and post
👉How to know if your content is working
👉Suggestions on what to do next

TONIGHT! @ 6:00pm
𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 𝙃𝙀𝙍𝙀>>>https://buff.ly/3aNvYZD

04/29/2020

When your customers surprise you! Thank you Wyman Automotive. We love you too!
#HarryAndDavid #YouFancy

04/28/2020

Do you show up when customers are searching?

Google Trends is showing that the search for "auto repair" was up 16% in this past week. If your website is not performing, you could be missing out! You are ESSENTIAL and people need your service - it shows that they're searching for it. :) #GetFound #SEO #Google

04/27/2020

It's a great moment when this happens 🙌

04/24/2020

Have you registered for our latest webinar yet? 💡

We know what you're thinking...
Facebook. Oh, it's exhausting and it changes all the time. We hear it all the time: "I can't keep up and I don't know how to get people to like, comment, and share" or "Facebook is wasting my time". It doesn't have to be that way. In this class we are going to teach you the tricks of the trade, best practices and real practical ideas for how to get the most out of Facebook.

You know you need to be using Facebook - or using it better. This class is for you!
𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Proper setup for a shop’s page
👉What kind of content to create and post
👉How to know if your content is working
👉Suggestions on what to do next

Thursday April 30, 2020
6:00pm CDT
𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 𝙃𝙀𝙍𝙀>>>https://buff.ly/3aNvYZD

04/20/2020

Everyone has a limit, push past that so you can reach true success!

04/15/2020

🚨𝐍𝐄𝐖 𝐖𝐄𝐁𝐈𝐍𝐀𝐑 𝐀𝐋𝐄𝐑𝐓🚨

Facebook. Oh, it's exhausting and it changes all the time. We hear it all the time: "I can't keep up and I don't know how to get people to like, comment, and share" or "Facebook is wasting my time". It doesn't have to be that way. In this class we are going to teach you the tricks of the trade, best practices and real practical ideas for how to get the most out of Facebook.

You know you need to be using Facebook - or using it better. This class is for you!
𝐂𝐨𝐫𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
👉Proper setup for a shop’s page
👉What kind of content to create and post
👉How to know if your content is working
👉Suggestions on what to do next

Thursday April 30, 2020
6:00pm CDT
𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 𝙃𝙀𝙍𝙀>>>https://buff.ly/3aNvYZD

04/13/2020

Words of Wisdom!

04/13/2020

What's just ONE thing you can do TODAY?
#BeTheOne

04/12/2020

HAPPY EASTER! We hope you have a blessed holiday filled with lots of love and gratitude. 💙

04/09/2020

Last Chance! Did you miss our last “Marketing in a Crisis” live webinar”?
Join the World Professional Automotive Community TONIGHT!
Live at 5:00 pm PDT / 8:00 pm EDT.

Sign up here: https://register.gotowebinar.com/register/6969567119948953355

04/09/2020

Why Auto Repair Shops Should blog

Check out Brian Walker's guest blog post on the Midwest Auto Care Alliance MWACA - formerly ASA Midwest blog explaining Why Auto Repair Shops Should Blog.

#LearnSomethingNew #AutoRepairMarketing

The following blog is a guest post by Brian Walker of Shop Marketing Pros. Brian is a Mercedes Benz Master Technician of 17 years. He owned Peak Automotive in Apex, NC, and served as Mechanical Division Director for ASA North Carolina. Brian now owns Shop Marketing Pros, a marketing agency specializ...

04/08/2020

Kim Walker is proud to be joining Midwest Auto Care Alliance MWACA - formerly ASA Midwest tonight to discuss how shop's can/should adjust their marketing during difficult times. #InThisTogether

Join us for this week's MWACA eXchange call! Kim Walker will be joining us to talk about marketing in these difficult times. Free to MWACA members: https://zoom.us/meeting/register/tZ0ofu2prz8vJdIZX0_PPErutCQDjoCx0Q

04/08/2020

Thanks so much to everyone who has been taking our classes! And a big thank you to our industry organization friends who have hosted and helped share. #InThisTogether

More classes coming:
https://shopmarketingpros.com/classes-webinars

04/08/2020

🚨𝐅𝐈𝐍𝐀𝐋 𝐑𝐄𝐌𝐈𝐍𝐃𝐄𝐑! 🚨
Time is running out to register for this class + limited spots available!

Your shop’s website, social media, and promotional materials all need great photos and it is easier than ever to take them. Long gone are the days of the darkroom and needing a fancy camera to take pictures, so why aren’t you taking more photos for your shop? The truth is that even though we are carrying around a camera in our pockets at all times in the form of our phone, the thought of taking photos to use to promote our business is still pretty daunting.

We’re here to help!

In this class, we’ll talk about the basic principles behind taking a good photo, what kinds of photos will help entice people to do business with you, and what online platforms will really benefit from the addition of photography.

Our Vice President, J.R. Portman is a trained professional photographer, a Google Trusted Photographer and will share his professional tips and expertise to help you take great photos you can use in your marketing.

👉 𝐓𝐎𝐃𝐀𝐘 @ 𝟏𝟐:𝟑𝟎𝐩𝐦 👈
REGISTER NOW>>> https://buff.ly/39FZiQ8

04/07/2020

We are proud to be training for Worldpac + CTI!
Check out their full list of classes >> https://buff.ly/2V1hGxO

04/06/2020

We all 𝘬𝘯𝘰𝘸 we need to take great pictures for our shop’s website, social media, and promotional materials. But the question for most of us is 𝘩𝘰𝘸? 🤔

𝐖𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩!

In this class, we’ll talk about the basic principles behind taking a good photo, what kinds of photos will help entice people to do business with you, and what online platforms will really benefit from the addition of photography. 📸

Our Vice President, J.R. Portman is a trained professional photographer, a Google Trusted Photographer and will share his professional tips and expertise to help you take great photos you can use in your marketing.

Wednesday, April 8th @ 12:30pm
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/39FZiQ8

04/06/2020

Understanding is Key 🔑

04/06/2020

Shop Marketing Pros offers marketing tips for service repairers to stay relevant | Search Autoparts

Thanks so much 🙌 to Motor Age Magazine for this great summary of our class last week.
It is our pleasure to offer time-sensitive and valuable info to help shop owners navigate these new waters.

Shop Marketing Pros, a social media advisory firm, gave a complimentary webinar on April 1 to guide auto repair shops on how to market their businesses in times of crisis. CEO Kim Walker encouraged repair shop owners to connect with their community whenever they can. Consumers, she said, are respond...

04/06/2020

With a smaller team this time, we continued our mission of serving with our friends at Utility Metering Solutions (UMS) to assist the local food bank - Our Daily Bread Food Bank - in delivering monthly food boxes to elderly citizens. Protective gear was a necessity so that these special folks could still receive the food they need this month. We'd like to give a big shout-out to our friend Elaine Mier with Joseph Mier & Associates Real Estate Appraisers for jumping in to help today! #TogetherWeCan #InThisTogether

04/03/2020

𝐘𝐨𝐮 𝐀𝐬𝐤𝐞𝐝, 𝐖𝐞 𝐀𝐧𝐬𝐰𝐞𝐫𝐞𝐝!
Do you struggle with taking good pictures of your shop? Are you not sure what kind of pictures make good promotional materials? Then keep reading! 👇

Your shop’s website, social media, and promotional materials all need great photos and it is easier than ever to take them. Long gone are the days of the darkroom and needing a fancy camera to take pictures, so why aren’t you taking more photos for your shop? The truth is that even though we are carrying around a camera in our pockets at all times in the form of our phone, the thought of taking photos to use to promote our business is still pretty daunting.

𝐖𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩! 🙌

𝙄𝙣 𝙩𝙝𝙞𝙨 𝙘𝙡𝙖𝙨𝙨, 𝙬𝙚’𝙡𝙡 𝙩𝙖𝙡𝙠 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙗𝙖𝙨𝙞𝙘 𝙥𝙧𝙞𝙣𝙘𝙞𝙥𝙡𝙚𝙨 𝙗𝙚𝙝𝙞𝙣𝙙 𝙩𝙖𝙠𝙞𝙣𝙜 𝙖 𝙜𝙤𝙤𝙙 𝙥𝙝𝙤𝙩𝙤, 𝙬𝙝𝙖𝙩 𝙠𝙞𝙣𝙙𝙨 𝙤𝙛 𝙥𝙝𝙤𝙩𝙤𝙨 𝙬𝙞𝙡𝙡 𝙝𝙚𝙡𝙥 𝙚𝙣𝙩𝙞𝙘𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙩𝙤 𝙙𝙤 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪, 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙤𝙣𝙡𝙞𝙣𝙚 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙬𝙞𝙡𝙡 𝙧𝙚𝙖𝙡𝙡𝙮 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣 𝙤𝙛 𝙥𝙝𝙤𝙩𝙤𝙜𝙧𝙖𝙥𝙝𝙮.

Our Vice President, J.R. Portman is a trained professional photographer, a Google Trusted Photographer and will share his professional tips and expertise to help you take great photos you can use in your marketing.

👉 Wednesday, April 8th @ 12:30pm 👈
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/39FZiQ8

04/01/2020

‼️𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 𝐟𝐨𝐫 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐲𝐞𝐭? 𝐀𝐜𝐭 𝐧𝐨𝐰!‼️
This training is dedicated to helping shop owners manage marketing during a crisis.

✔️What do you say?
✔️Where do you say it?
✔️How do you say it?
We'll discuss all of this and more to help you continue to thrive and help your customers in their time of need as well.

𝐓𝐨𝐝𝐚𝐲!
⏰12:30pm -1:30pm
𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐇𝐄𝐑𝐄>>> https://buff.ly/2w5dAw5

Thank you Worldpac Training Institute and CarQuest Technical Institute for sponsoring this class.

03/31/2020

Thanks Chasidy Rae Sisk with Autobody News for this great recap of our class last week courtesy of Alliance of Automotive Service Providers of Minnesota.
Read the article 👇https://www.autobodynews.com/index.php/chasidy-rae-sisk/item/19635-aasp-mn-and-shop-marketing-pros-present-discussion-how-to-market-shops-during-a-crisis.html?start=0

For those who missed the "How Do I Market My Shop in a Crisis" class, we're offering it again tomorrow courtesy of Worldpac/CTI.
👇To register for tomorrow's class - click below👇
https://shopmarketingpros.com/classes-webinars/how-do-i-market-my-shop-in-a-crisis-18