Shop Marketing Pros

06/21/2019

When we owned our shop we took enormous pride in having a welcoming, relaxing waiting area. Check out what our friends at Zimmerman's Automotive did. Jacquie and the front office staff came up with this idea a few years ago so they repainted and put this on the wall of the waiting area. Being a family business, owner Judy Zimmerman Walter believes it is important to build on the "family" idea.
Show off your waiting area - post a photo in the comments below.
#FamilyBusiness #ShopSmall #ShopLocal #LoveYourShop

06/21/2019

Wasting money on marketing can be the worst thing ever! You may be spending hard earned money on marketing but your message could be confusing your audience!
Kim is teaching "How To Use The StoryBrand Framework To Clarify Your Message" at ASTE 2019 this year. Check out the full list of trainings and more at https://asteshow.com/ .

Kim is a StoryBrand Certified Guide and excited to share with you how to use the #StoryBrand framework to create a clear message! See you at #ASTE2019!

06/17/2019

Auto Mechanics Recreate Renaissance Paintings

This is pretty cool! Have you seen these?

A brilliant series of portraits with auto mechanics reenacting famous Renaissance paintings.

06/17/2019

We're so proud of Brian and his recent graduation from Leadership Tangipahoa. He's been spending time over the past year with this outstanding group of leaders in the community. They've had a great year learning about the interworking relationships within our community. Congrats, Brian on your hard work and time well spent!

CONGRATULATIONS🎉 are in order! Brian and several other awesome leaders in Tangipahoa recently participated in the Leadership Tangipahoa Graduation. The program is intended to improve the quality of life in Tangipahoa by training a diverse group of current and emerging leaders about the interrelationships of community systems. Interested in learning more? Visit https://buff.ly/2WAI0h5! #tangipride #bigmoves #congrats #leadershiptangipahoa #5stonesmedia #communityinvolvement

06/16/2019

We are wishing all you awesome dads a very special day! 🔧🧰💙
#HappyFathersDay

06/10/2019

Did we really? Oh, yes we did! 😁
YOUR ULTIMATE GUIDE to marketing for your AUTO REPAIR shop is here! And, it's FREE. Get your hands on this extensive, incredible guide to all things marketing.
Your questions, answered! ✔️
Your marketing, done! ✔️
Get it here 👇👇👇
https://shopmarketingpros.com/free-stuff

06/07/2019

GM to test airless, puncture-proof tires on Michigan roads

Hey friends, what do you think?

GM is teaming with Michelin to create a tire that doesn't need air and will not puncture. The tires will roll out to customers in 2024.

06/06/2019

Tony Baker Comedy

How do you explain that to your insurance agent?
"An elephant sat on my car.".... just doesn't sound right! 😂🧐

Come on down to Dumbo’s Car Inspections. TODAY. 🐘 🚗

06/05/2019

MarketHer

It can be overwhelming for a woman to work in a typically male-dominated industry. Fortunately, it doesn't have to be! You can not only enter the industry but find great success. Hint: it's not about the guys - it's about you, the woman!
It takes some grit, hard work and spunk. Recently our very own Kim Walker was asked to share her experience on the IMPACT Branding & Design | MarketHer podcast. Take a listen for how she found her way.

Did you get a chance to listen to episode 54 yet? So many great tips on how to be confident in a male-dominated industry!

Check it out here:
https://www.impactbnd.com/blog/women-succeeding-in-male-dominated-industries

06/04/2019

Are you thinking about opening a new repair shop? These shop owners have something to share with you. It just so happens that all these shop owners are women, but these tips apply to ANY shop owner 💯
👇Top Tips for Opening a Repair Shop👇
https://shopmarketingpros.com/blog/tips-opening-new-shop

06/03/2019

We asked some influential folks in the automotive repair industry to share their biggest tip for shop owners.
#1 Tip for Shop Owners >>> https://buff.ly/2XjDzbG

05/30/2019

Former Texas Pastor Opens Free Auto Shop for Women Who Are 'Short on Money and Long on Car Troubles'

Nice job, Pastor!

Williams decided to focus on helping women because he'd heard horror stories of dishonest car dealers and repair shops trying to take advantage of single moms and widows

05/27/2019

Today many have the day off of work while others do not. Whether you're working or spending time with family and friends - you're free to do those things because of our troops. We pause today to reflect on those who paid the ultimate sacrifice. #MemorialDay #GodBlessOurTroops

(Pictured: Shop Marketing Pros Owner Kim Walker's brother - Chief Warrant Officer 3 James Paul Newman "Jimmy". Jimmy served this great country for well over 20 years and the majority of those as a Special Forces soldier. He came home from serving overseas and shortly after was killed in a car accident. A kind, compassionate, funny, adventurous and full of life storyteller. He is sadly missed and deeply loved.

Thank you to all of the brave men and women who gave it all and to the families they left behind.

#GodBlessAmerica

05/27/2019

When did mechanics become more 'techy' - well, as technology increased and the need for advanced training became more and more important.
See more - https://buff.ly/2E9F1rL
📸 Credit: The International Association of Machinists and Aerospace Workers District Lodge 250

05/25/2019

Before standard interchangeable parts were created, mechanics fabricated parts. These standard parts allowed the repair industry to grow and prosper.
There's an interesting history here 👉 👉 👉 https://buff.ly/2E9F1rL

📸 Credit: The International Association of Machinists and Aerospace Workers District Lodge 250

05/24/2019

Mercedes-Benz x Matchbox: No Limits

Brilliance. Mercedes-Benz + matchbox team up for something made in heaven.

With a Matchbox car and its incredible backstory, we’ve collaborated with @Mattel to remind girls they have no limits. We’ve transformed female racing champi...

05/24/2019

Well... Happy Birthday, Automotive Repair Shops! 😎🍰🚙
ONE HUNDRED AND TWENTY YEARS AGO today, the first repair shop opened in Boston!
This week in automotive history can be found from Hagerty at https://buff.ly/2W2ghKD.

05/23/2019

After thinking about this, we're certainly very thankful for automotive repair shops!
Before our industry, individuals had to fend for themselves!
Check out the history and more cool details here >>> https://buff.ly/2E9F1rL

📸 Credit: The International Association of Machinists and Aerospace Workers District Lodge 250

05/22/2019

Does your team get together daily? Weekly? Monthly?
Our team meets daily for a quick meeting.
Today ours was mostly all virtual!
We share:
1. One thing we are grateful for
2. Our top 2-3 things to accomplish for the day

#DailyMeeting #Gratitude #Workflow #Zoom

05/20/2019

My Facebook Pet Peeve + an invite!

05/16/2019

It’s really wonderful to be back in the automotive industry again. Thanks to Alan Segal with Aftermarket Business World for writing a nice article on our comeback. We’ve been so happy to get back to our roots!
Read it here >>> https://www.searchautoparts.com/aftermarket-business/opinion-commentary-distribution/when-creative-storytelling-collided-destruction
#automotiverepair #comebackstory

05/14/2019

8 Expert Social Media Tips for Creating Great Content

Creating content on social media can be overwhelming, confusing and exhausting! What to say, where to say it, when to say it and HOW!
Lemonlight reached out to Kim Walker via LinkedIn and asked her to contribute to this article: "8 Expert Social Media Tips for Creating Great Content". Take a peek at it here:
https://www.lemonlight.com/blog/8-expert-social-media-tips-for-creating-amazing-content/

05/14/2019

Recently Brian Walker went on the Remarkable Results Podcast #ForTheRecord talking about FOUNDATIONAL Marketing. 🎙It's a #MustListen! 🎙
http://bit.ly/2JCfKb1

05/12/2019

Thinking about all the shop-mommas out there! We know you're busy running things, getting kids to and from school, handling things at home, and keeping life rolling. You're the best! #HappyMothersDay

05/11/2019

C & C Automotive

We love what Aaron & his team do over at C&C! Good stuff!

Aaron Clements and John Ryan Mooney will be picking you up at 8:05 to ride in The C&C Auto Show. We answer automotive questions, give prizes, and share some tips. If you have a question about your car, truck, or SUV, send us an email, message us on Facebook, or call in and join the show!

05/10/2019

It’s a stormy day down here in Louisiana y’all. He was scared. Begging to come to work. What was I to do?
#PuppyAtWork #cockerspaniel
Do you have a pup at the shop? We’d love to see your photo! 🐶

05/10/2019

Does #Instagram overwhelm you? Here's some helpful tips for you!
#DoThis #NotThat

05/09/2019

How do I hire automotive technicians today? Differently!

Hiring Technicians. It's a hot topic for sure. We've put together some tips, ideas and valuable info to help you, shop owners. Check it out.
Pro Tip: It might require you to do something different.

If you’re like 45% of shop owners, you feel that technician shortage is one of your top concerns. According to the Automotive Service Association’s (ASA) 2017 “How’s Your Business” Report, that’s the #1 concern of shop owners. Times have changed dramatically in relation to helping studen...

05/07/2019

If you missed Kim Walker’s training “How To Use The StoryBrand Framework to Clarify Your Message” you can catch it at the Independent Garage Owners of North Carolina’s ASTE this fall.
Register 👉🏼 www.asteshow.com

See Kim Walker @ ASTE 2019 on September 27 & 28, 2019 in Raleigh, NC
Register today @ www.asteshow.com

05/06/2019

On which social network is your customer spending more time?

05/03/2019

Would it be helpful to have a checklist for your social media?
✔️ to know you're doing all the things you should be
✔️an idea of what to do and when to do it
✔️tips to keep you on track?

We've got a Social Media Checklist for you - for free :)

👇FREE SOCIAL CHECKLIST HERE 👇
http://bit.ly/SOCIALCHECKLIST

05/03/2019

Thank you for being here and participating in these tips! I know you enjoyed them because you told us so! 😄 If you ever have a question about social media marketing, something specific on Facebook, Instagram, Twitter, Pinterest, LinkedIn and the list goes on....reach out! We are happy to help!
💌Send us a private message
📞Call us at 985-662-8419
📧Email us [email protected] or [email protected]
🖥Visit us at shopmarketingpros.com

05/03/2019

Tip #10 of Kim's Top Facebook Tips for Shop Owners....
Put your shop in the conversation! When you see that the local favorite coffee shop posted something that everyone is commenting on - go comment on it from your shop's page. Your page is now in a popular conversation!

05/02/2019

BREAKING: Facebook Is Getting a Major Redesign—Here's What It Looks Like

F5 is coming! Yep, the 5th major redesign of Facebook. We've mentioned before how much Facebook loves communities (groups) and this design shows that. Also, keep in mind several other things will likely change... sizes of images, the algorithm may be adjusted, and more. Just stay in touch with us here at SMP. We'll keep you updated!
Read more about Facebook's NEW design!

Yep, you read the title right. Facebook is completely redesigning itself—and we gotta say, it looks pretty awesome. Here's a first glimpse as well as everything you need to know.

05/02/2019

StoryBrand Swag Surprise

You know you love surprises! Kim received a fun swag collection of StoryBrand goodies after earning her 2nd Year Certification as a StoryBrand Certified Guide. #StoryBrand #Swag #ClarifyYourMessage

05/01/2019

Have you seen it? The very first issue of the Midwest Auto Care Alliance MWACA - formerly ASA Midwest Magazine! 😁
Brian & Kim were interviewed on page 18-19 for the Q&A section discussing digital marketing. Enjoy!
Find it here 👉 http://bit.ly/MWACAQNA

05/01/2019

Tip #9 Use Facebook for the tool it is - communication. As your page, go "like" your Chamber of Commerce, your local schools, your favorite sports team, your favorite local businesses and news sources. Just to name a few!
The next tip will explain why this is important and how you can use it 😄

04/30/2019

Tip #8 - There's *SO* many reasons to GO LIVE.
Let me count the ways... please feel free to add your idea to this list!
🎥introduce a new employee
🎥highlight the tech of the week
🎥show off something interesting on a vehicle (like the baby squirrels hiding in there)
🎥 tour of your shop
🎥when something fun/funny/interesting happens in the shop
🎥"teachable moments" (show a nasty cabin air filter compared to what a clean one looks like and why it's helpful to replace the filter - aka better air!)
🎥keep this list going, comment below with your reasons for going 'live'

04/30/2019

Sending out a big congratulations to our friends at A1 Quick Lube & Autocare for being named Northshore's Best by Sophisticated Woman Magazine!
We're so proud of y'all! Keep up your excellent work!

04/30/2019

You might turn red in the face over this one. Shop equipment! Pick one. It has to go!

04/29/2019

Tip #7... Boost when it's going well! That might be the opposite of what you may be thinking or even what you've been told. But here's the thing... when something is good (like pizza) don't you just want more of it? Organically the post has proven that people are enjoying it - so let's give it a little boost to get in front of more folks!
#BeGreedyGoAhead

04/29/2019

38 Hidden Images in Logos That Prove Companies Are Actually Pretty Clever

Ok. Mind Blown! 🤯
Never saw the “mom” in Wendy’s! Did you?

We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.

04/26/2019

Kim's Tip #6 for Facebook:
Using your own photos, create a nice graphic you can be proud of. Put your logo and some text on it. Canva gives you templates to pick from that make it easy and make you look good!

04/25/2019

Top Tip #5 for Facebook:
Kim recommends you see what your competition is up to. You may get some new ideas. You may find that your page is outperforming your competition. Either way, you're learning and staying ahead of the curve!

04/24/2019

It's a hard choice! Sometimes, we have to make difficult decisions in this life.
You're not exempt. Go ahead, pick. If you were told that one had to go - which would it be? Do you pick 1, 2, 3, or 4?