We know that shop owners want great marketing but lack the time to do it. We do your marketing for you! Shop Marketing Pros owners, Kim and Brian Walker, are previous shop owners and automotive industry veterans.
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Brian began his career as a Mercedes Benz dealer tech and worked his way up to Master Diagnostic Technician. In 2002, Brian left the dealership and opened his first Mercedes-Benz specialty shop, Behind the Star, Inc. The name was clever, but nobody understood it. In 2004, a move to a larger location prompted a name change in which the business became Peak Automotive, LLC. Kim joined Brian in the business where her role was to market the shop and to become involved in the community. During this time, Brian built the shop's website in his "spare time". Building out the website and getting it found in the search engines became a passion and hobby for Brian. Kim became an early adopter of email marketing, eventually becoming a Constant Contact Business Partner. "Leaving my career of being an educator to join a male-dominated industry was very intimidating to me. However, I quickly learned that the industry is full of people just like me - women and men who own shops and want to make a great living doing the things they love and helping others. It was not long before I found my place. Now, today we are enjoying the opportunity to get involved again!"
~ Kim Walker
In 2007, an extended road construction project forced the couple to shut down Peak Automotive.Peak Automotive won numerous awards including Motor Age Magazine's Top Ten Shops in both 2006 and 2007. The shop was profiled in Motor Age Magazine, Auto Inc, Parts and People, Cary Magazine, The News and Observer, and many other publications. In 2009, Kim and Brian moved back to Louisiana. Brian went to work for Wedge Kyes Import Specialties and Kim became the associate director of the Louisiana Children's Discovery Center. In 2011, Brian opened a web design shop, 5 Stones Media, LLC. Once again, Kim joined him in the business. As the business grew, people were added and additional services were offered. Before long, that web design shop was a full-service marketing agency. In 2019, Shop Marketing Pros was created as a division of 5 Stones Media. This brings Kim and Brian full-circle back to the automotive industry that they love. "I'm a mechanic at heart. I love fixing things that are broken. I think that's why I love marketing so much. Digging in and figuring out why a business' marketing isn't working is a lot like it was when I got to go elbows deep into a car that no one else could fix. When you figure it out, there's nothing else like it. To get to do this for auto repair shop owners combines my passions, and I couldn't be more excited about where we are going."
~Brian Walker
Operating as usual
Happy #NationalEmployeeAppreciationDay! While our team all works remotely, we still wanted to show them all the love they deserve today. We had them each delivered the lunch of their choice (some even personally delivered by us 🤗). We truly have the best and most hard working team, and we’re thankful for each of them! ♥️
🚨 ONE WEEK 🚨
Only one week left to register for VISION and attend Kim and Brian Walker's class, Know Your Number | Marketing KPI's.
In this session, Brian and Kim Walker - former shop owners, will teach you the important marketing figures you should be paying attention to. We'll address:
> what the KPI's are for marketing
> which tools to use to find those numbers quickly and easily
> how to use those numbers to adjust your marketing
> when to check in on these important figures
Save your seat now but registering here ➡️ http://bit.ly/3a0bCx2
🗓 Thursday, March 11
⏰ 12 - 1:30 PM CST
Our monthly marketing class is coming up THIS Friday... Don't miss it! Kim Walker will share tips, techniques, and tricks to help you kick off your March marketing!
Join us this Friday!
🗓 Friday, March 5th
⏰ 11 AM - 11:30 AM
Register now ➡️ https://bit.ly/32w9l9S
Marketing is exhausting. Coming up with ideas can be overwhelming! Join Shop Marketing Pros for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each m...
Our VISION HiTech Training & Expo box has arrived!! 😍 We are so excited to be apart of such an awesome event. We can’t wait to see you all join us for #VirtuallyVISION.
Make sure you register for your classes at visionkc.com
📣 HAPPENING THIS WEEK 📣
Marketing gurus Kim Walker of Shop Marketing Pros and Carrie-Lynn Rodenberg of Turnkey Marketing peel back the curtain and show you exactly what you need in your marketing plan so you can save money, increase car count and be in control of your marketing. With this “insider knowledge,” you’ll leave feeling confident, proud and ready to market your shop!
In this class you’ll:
✅ Develop a one-year marketing plan that you can immediately put in place
✅ Think ahead and learn how to plan effectively so you get a bigger bang for your buck
✅ Gain creative ideas for marketing your shop all year long
✅ Learn tips for easily and efficiently implementing your plan
Register now to attend this class at VISION ➡️ http://bit.ly/3qUfaHQ
🗓 Saturday, March 6th
⏰ 1 - 3 PM CST
We preach it all the time.... WRITE. A. BLOG. It's not only great for SEO purposes but it enhances your credibility among your customer base. It helps them know you, like you, and trust you. Which turns into business!
Not sure where to start in your blogging endeavors? Start here ⬇️
Have you registered for VISION yet? If not, then what are you waiting for?! 🤔
You don't want to miss former shop owners, Kim and Brian Walker, of Shop Marketing Pros tag team their new class, Know Your Numbers | Marketing KPI's.
We promise you'll leave this session armed with the marketing knowledge you need to know if your marketing is working and how to pivot, if needed.
Register now to save your seat in this awesome class sponsored by
Midwest Auto Care Alliance MWACA - formerly ASA Midwest
🗓Thursday, March 11th
⏰ 12 - 1:30 PM CST
To register ➡️ http://bit.ly/3a0bCx2
You know your average repair order, average car count, profit margins, break-even and more. But, do you know the marketing key performance indicators that help you know if your marketing is working? In this session, Brian and Kim Walker - former shop owners, will teach you the important marketing ...
Y'all, we just had to share. This is our calm doggie - Grace. She's a rescue and the SWEETEST thing on the planet. Our mother company - 5 Stones Media posted this photo 2 years ago capturing a moment we can all learn from. Isn't this so great?
Take a moment today. Pause. Look around and find something positive to focus on if even just for one moment.
We know that Mondays can be hard, but Grace always reminds us that sometimes you have to just stop and smell the roses.💕
Keep going, you got this! 👍
We're honored to sponsor this incredible event!
#VirtuallyVISION is proud to partner with Shop Marketing Pros as a sponsor for this year's event. Please consider supporting the businesses that give back to our industry.
We're excited to be a part of Virtually Vision this year! Join us!
#VirtuallyVISION is excited to feature Shop Marketing Pros, one of our many incredible exhibitors at this year's event!
Don't miss this year's lineup of great technical and management training. Register today for training and have access to explore our virtual Exhibit Hall, browse new products and services, meet one-on-one with industry vendors and shop VISION show specials!
visionkc.com/register
THIS THURSDAY!
Kim Walker of Shop Marketing Pros has teamed up with our friends at AutoFix Auto Shop Coaching to bring to you all you need to know about marketing your auto repair shop in 2021. In this new class, Marketing Trends in 2021 for Auto Repair Shops, we will cover
✅ NextDoor
✅ Conversational Marketing
✅ ChatBots
✅ Social Stories
And More!
Reserve your seat by registering today! We'll see you soon. 😉
🗓 Thursday, February 25th
⏰ 12 - 1 PM CST
Register now ➡️ http://bit.ly/2M3N8Le
Brian Walker, former shop owner, is our in-house CEO of SEO, but if you don't want to hear it from him... Take it from these guys!
✅ Perfect your copywriting
✅ Identify your customers and find out which platforms they are on
✅ Put your services and the uniqueness of your shop front and center on your website
Or let us do all of that for you! We are the pros after all. 😉
One week away from our class, Marketing Trends in 2021 for Auto Repair Shops sponsored by our friends at AutoFix Auto Shop Coaching!
This is one to add to your calendar! Spend some time with our very own, Kim Walker, learning about what's new and what's getting more popular in marketing. She did the research for you and filtered out the irrelevant trends. So don't miss it!
Save your seat now ➡️ http://bit.ly/2M3N8Le
🗓 Thursday, February 25th
⏰ 12 - 1 PM CST
It's nearly impossible to keep up with the endless changes in marketing. Some of them apply and work for auto repair shops but some would be a waste of time. In this class, Kim Walker of Shop Marketing Pros will help you stay focused on marketing trends this year that your shop can benefit from. S...
📣 ONE WEEK 📣 Don't miss out!
Are you wondering how you can benefit from using the Next Door app? Well we have your answers! Shop Marketing Pros has done the research, used the app and is ready to pass on all we know to you.
In this class, sponsored by Independent Garage Owners of North Carolina, we will answer these questions:
❓ What is the Next Door app?
❓ Is it helpful for repair shops?
❓ How do I implement it into my marketing?
❓ Can I advertise there?
.....and more!
Mark you calendars!
🗓 Tuesday, February 23rd
⏰ 12 PM EST
Register now ➡️ http://bit.ly/2KXzQzB
Don't miss your chance to learn from the marketing gurus! Our very own Kim Walker is teaming up with Carrie-Lynn Rodenberg of Turnkey Marketing to show you exactly what you need in your marketing plan to save money, increase your car count and be in control of your marketing.
This is a one time chance to get "insider knowledge" that will leave you feeling confident in your auto repair shop marketing.
Join them for VISION and don't miss this class sponsored by
Midwest Auto Care Alliance MWACA - formerly ASA Midwest
🗓Saturday, March 6th
⏰ 1 - 3 PM CST
Register now ➡️ http://bit.ly/3qUfaHQ
Aren’t you sick of not having a marketing plan? Do you wake up on Wednesday thinking “Oh, crap, what am I posting on Facebook today?” Or do you cringe when you look at social media, your website, and your other marketing because you know you should be doing more, but you’re just not quite ...
Dear Friend, Happy Valentine's Day! We love you. ❤️ And because we love you so much, we want the best for you and that means loving your marketing!
Sign up for our newest email series, 14 Ways to Love Your Marketing, and you are sure to fall in love with your marketing all over again. We just know it. 😉
Sign up now ➡️
Here's a peek at what our staff looks like when we take over a shop's marketing 🤪 Leads for everyone!
We're on a roll! We launched another new website! 😉 This one is for Pacific Heights Chevron in San Francisco, CA. This site features a clean look and layout that easily allows visitor's to find what they're looking for. See it for yourself at https://pacificheightschevron.com/
Every shop wants to be that "shop next door". The go-to auto repair shop for your community. Well we'll teach you how! Kim Walker of Shop Marketing Pros has done the research and is ready to teach you how to use Next Door for your auto repair shop.
Next Door is the newest way to keep your shop top-of-mind in your community. Register now by visiting http://bit.ly/2KXzQzB
🗓 Tuesday, February 23rd
⏰ 12 PM EST
🚗 Sponsored by
Independent Garage Owners of North Carolina
If you're like many other shops out there you're wondering how you can benefit from using the "Next Door" app. We hear you! Shop Marketing Pros has done the research, used the app and is ready to answer your questions. In this class we will answer these questions: What is the Next Door app? Is it ...
Why do you need to focus on marketing your auto repair shop? Because marketing can...
🚗 provide a steady flow of new and repeat clients
🚗 increase your revenues, ARO and profits
🚗 give you more time to do the things you love
Not sure where to start in your marketing efforts? Schedule a discovery call with us today!
➡️ https://shopmarketingpros.com/schedule-a-call
Another new website launched! 🥳 We recently launched a brand new website for our friends at Ace Performance Automotive in Gilbert, AZ. This eye popping red grabs visitor's attention. The site is user friendly and easily allows their customers to schedule an appointment, leave a review, and more! Check it out now at https://aceperformanceauto.com/
It's February which means VISION is right around the corner! Shop Marketing Pros very own, Kim and Brian Walker, will tag team a brand new class- Know Your Numbers | Marketing KPI's. 📈
In this session, sponsored by Midwest Auto Care Alliance MWACA - formerly ASA Midwest, Brian and Kim will teach you the important marketing figures you should be paying attention to. We'll address:
✔️ What the KPI's are for marketing
✔️ Which tools to use to find those numbers quickly and easily
✔️ How to use those numbers to adjust your marketing
✔️ When to check in on these important figures
You'll leave this session armed with the marketing knowledge you need to know if your marketing is working and how to pivot, if needed.
Join us!
🗓Thursday, March 11th
⏰ 12 - 1:30 PM CST
Register now ➡️ http://bit.ly/3a0bCx2
If you're like many other shops out there you're wondering how you can benefit from using the "Next Door" app. We hear you! Shop Marketing Pros has done the research, used the app and is ready to answer your questions.
In this class, sponsored by Independent Garage Owners of North Carolina, we will answer these questions:
🚗 What is the Next Door app?
🚗 Is it helpful for repair shops?
🚗 How do I implement it into my marketing?
🚗 Can I advertise there?
.....and more!
Add this class to your calendar and learn the benefits of using Next Door to connect to new customers and keep your shop top-of-mind in your community.
🗓 Tuesday, February 23rd
⏰ 12 PM EST
Save your seat and register now at http://bit.ly/2KXzQzB
Don't miss tomorrow's monthly marketing meeting for auto repair shops! Kim Walker will be sharing tips and tricks to kickoff your marketing for the month of February. If you implement her advice, we know it'll work... Trust us, we're the pros 😉
Join her tomorrow at 11 AM.
Register now ➡️ http://bit.ly/32w9l9S
Marketing is exhausting. Coming up with ideas can be overwhelming! Join Shop Marketing Pros for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each m...
Aren’t you sick of not having a marketing plan? Do you wake up on Wednesday thinking “Oh, crap, what am I posting on Facebook today?” Or do you cringe when you look at social media, your website, and your other marketing because you know you should be doing more, but you’re just not quite sure what to do or how to do it? Is your marketing typically just an afterthought and slapped together? Never really planned, productive or easy? 🤔
This class is for you! Marketing gurus Kim Walker of Shop Marketing Pros and Carrie-Lynn Rodenberg of Turnkey Marketing peel back the curtain and show you exactly what you need in your marketing plan so you can save money, increase car count and be in control of your marketing. With this “insider knowledge,” you’ll leave feeling confident, proud and ready to market your shop!
In this class you’ll:
✅ Develop a one-year marketing plan that you can immediately put in place
✅ Think ahead and learn how to plan effectively so you get a bigger bang for your buck
✅ Gain creative ideas for marketing your shop all year long
✅ Learn tips for easily and efficiently implementing your plan
Join them for this class, sponsored by
Midwest Auto Care Alliance MWACA - formerly ASA Midwest, at VISION!
🗓 Saturday, March 6th
⏰ 1 - 3 PM CST
Register now ➡️ http://bit.ly/3qUfaHQ
Our very own Kim Walker will be joining Carm Capriotto LIVE on Aftermarket Weekly today at 12 PM EST | 11 AM CST. She'll give you the inside scoop on NextDoor and why you need to be using it for your shop!
To tune in, visit https://aftermarketweekly.com/
It's February, and we have exciting things ahead! In this new class, Marketing Trends in 2021 for Auto Repair Shops, sponsored by AutoFix Auto Shop Coaching, Kim Walker of Shop Marketing Pros will help you stay focused on marketing trends this year that your shop can benefit from.
Some of the topics will include:
✅ Next Door
✅ Conversational Marketing
✅ ChatBots
✅ Social Stories
....and more!
This is one to add to your calendar! Spend a few moments learning about what's new and what's getting more popular in marketing. She did the research for you and filtered out the irrelevant trends. See you soon!
🗓Thursday, February 25th
⏰ 12 -1 PM
Register now ➡️http://bit.ly/2M3N8Le
We know marketing is exhausting... That's why Kim Walker of Shop Marketing Pros offers a quick meeting to kick off every month! She shares ideas, tips and tricks so you can crush your next month of marketing. 😉
Join her next week on February 5th at 11 AM CST.
Registering is easy ➡️http://bit.ly/32w9l9S
We had to share this absolute brilliance! 😍
The shop owner of Local Wrench decided to create a "field trip" experience within is community. He invited local kids and their families into his shop to teach them a bit about automotive repair, and the response he got was huge!
This is not only a great way to reach new customers, but the perfect way to get involved in your community, and teach kids about a trade that they might not have the opportunity to learn about otherwise.
You can read more about it in Ratchet+Wrench here: http://bit.ly/3qUOjvs
Jeff Baker, owner of Local Wrench in Belfair, Wash., set out to lift spirits and give locals a hand-on introduction to auto repair. With an influx of community support the project has become a local hit.
Timesaving tips for your auto repair shop social media marketing...
Tip #3
Now it’s time to write down your posts! Maybe you plan to post 5 times a week. Make it easy on yourself and map out what those posts might look like by themes or categories. Whatever it is, write down the post, include the link/photo/graphic that will go with it and the day/time you want to schedule it. To save time, we do all of this in our favorite social media management tool - PromoRepublic. We create the post, add in the link, the hashtag, emojis, graphic, etc and then schedule it all at the same time!
111 W. Charles Street
Hammond, LA
70401
| Monday | 08:00 - 16:00 |
| Tuesday | 08:00 - 16:00 |
| Wednesday | 08:00 - 16:00 |
| Thursday | 08:00 - 16:00 |
| Friday | 08:00 - 16:00 |
Be the first to know and let us send you an email when Shop Marketing Pros posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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Happy #NationalTuneUpDay to all of our car care professionals out there! Remind your customers to schedule their maintenance services! 🚘
Let's be real. Let's talk about how to get your customers to recommend your shop.....
Tomorrow....tomorrow...I love you tomorrow. What's tomorrow? Listen in and find out...
Have you seen "The New Facebook"? It's clear they know that the user experience has declined because this new design is obviously aimed at improving the user experience. Making things easier and incorporating a cleaner, fresher design. 😋 I (Kim) got an invite from Facebook to adopt the new design, which I did - of course! And, I really like it so far! I took a moment to do a little video screen capture and show you around the new design. 🔍 Tell me: >> What do you think? >> Do you like it? Love it? Hate it? >> What excites you most, if anything? Got questions? #FacebookTour #NewFacebook #Facebook2020
Don’t fall for this scam
Brand new class - TONIGHT! Are you registered? (If you are registered, you'll get a recording of the class tomorrow!) GET REGISTERED: https://shopmarketingpros.com/classes-webinars/improving-your-facebook-engagement
Google Trends is showing that the search for "auto repair" was up 16% in this past week. If your website is not performing, you could be missing out! You are ESSENTIAL and people need your service - it shows that they're searching for it. :) #GetFound #SEO #Google
We are often receiving questions from shop owners regarding Search Engine Optimization (SEO). This video from Brian teaches how to optimize the individual pages of your website rather than the entire website. Many try to optimize their entire website based on one keyword when in actually each indidividual page should be optimized for its own specific term.
When Jennifer Filzen stops by your VISION HiTech Training & Expo booth. 💃💃💃 #visionkc
Have you downloaded the VISION HiTech Training & Expo event app yet? It’s a must! Things you can do: ✅ view agenda ✅ customize your personal agenda ✅ view & connect with attendees ✅ view speakers & expo vendors ✅ submit class surveys ✅ see a conference map ✅ announcements, silent auction ✅ more! Get the app. Find us and let’s connect! #visionkc
Valentine’s Day promos??? + a few ideas for St. Patty’s promos!
Singing 🎶 Happy Birthday 🎶 from #ASTE2019 to Brian Walker! 🎂 🎁 🍰
Quick #TuesdayTip for my shop owner friends...
People love #FREE stuff and we have been putting together a ton of free stuff just for our automotive repair shop friends. 🎁 You might wanna take a peek! 👀 #MarketingResource #MarketingIdeas #MarketingHelp
My Facebook Pet Peeve + an invite!
It’s really wonderful to be back in the automotive industry again. Thanks to Alan Segal with Aftermarket Business World for writing a nice article on our comeback. We’ve been so happy to get back to our roots! Read it here >>> https://www.searchautoparts.com/aftermarket-business/opinion-commentary-distribution/when-creative-storytelling-collided-destruction #automotiverepair #comebackstory
Creating content on social media can be overwhelming, confusing and exhausting! What to say, where to say it, when to say it and HOW! Lemonlight reached out to Kim Walker via LinkedIn and asked her to contribute to this article: "8 Expert Social Media Tips for Creating Great Content". Take a peek at it here: https://www.lemonlight.com/blog/8-expert-social-media-tips-for-creating-amazing-content/
You know you love surprises! Kim received a fun swag collection of StoryBrand goodies after earning her 2nd Year Certification as a StoryBrand Certified Guide. #StoryBrand #Swag #ClarifyYourMessage
Tired of the wrong type of customer coming in your shop? Maybe you specialize in a certain type of car but you're attracting the wrong clientele. Brian Walker has some helpful tips for you to bring in the clients you want! #AutoRepairMarketing #CustomerAvatars The blog with more info 👇👇👇 https://shopmarketingpros.com/avatar
Shop Marketing Pros’ owners, Kim and Brian Walker, are veterans of the automotive industry, having owned 3 independent shops in the Raleigh, NC area.
We’re not marketers who decided to specialize in automotive, we’re automotive industry experts who decided to specialize in marketing.
Get to know more about Brian and Kim here: https://shopmarketingpros.com/meet-your-guides
Document Source At Southeastern
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