Shop Marketing Pros

Shop Marketing Pros We know that shop owners want great marketing but lack the time to do it. We do your marketing for you! Shop Marketing Pros owners, Kim and Brian Walker, are previous shop owners and automotive industry veterans.
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Brian began his career as a Mercedes Benz dealer tech and worked his way up to Master Diagnostic Technician. In 2002, Brian left the dealership and opened his first Mercedes-Benz specialty shop, Behind the Star, Inc. The name was clever, but nobody understood it. In 2004, a move to a larger location prompted a name change in which the business became Peak Automotive, LLC. Kim joined Brian in the business where her role was to market the shop and to become involved in the community. During this time, Brian built the shop's website in his "spare time". Building out the website and getting it found in the search engines became a passion and hobby for Brian. Kim became an early adopter of email marketing, eventually becoming a Constant Contact Business Partner. "Leaving my career of being an educator to join a male-dominated industry was very intimidating to me. However, I quickly learned that the industry is full of people just like me - women and men who own shops and want to make a great living doing the things they love and helping others. It was not long before I found my place. Now, today we are enjoying the opportunity to get involved again!" ~ Kim Walker In 2007, an extended road construction project forced the couple to shut down Peak Automotive.Peak Automotive won numerous awards including Motor Age Magazine's Top Ten Shops in both 2006 and 2007. The shop was profiled in Motor Age Magazine, Auto Inc, Parts and People, Cary Magazine, The News and Observer, and many other publications. In 2009, Kim and Brian moved back to Louisiana. Brian went to work for Wedge Kyes Import Specialties and Kim became the associate director of the Louisiana Children's Discovery Center. In 2011, Brian opened a web design shop, 5 Stones Media, LLC. Once again, Kim joined him in the business. As the business grew, people were added and additional services were offered. Before long, that web design shop was a full-service marketing agency. In 2019, Shop Marketing Pros was created as a division of 5 Stones Media. This brings Kim and Brian full-circle back to the automotive industry that they love. "I'm a mechanic at heart. I love fixing things that are broken. I think that's why I love marketing so much. Digging in and figuring out why a business' marketing isn't working is a lot like it was when I got to go elbows deep into a car that no one else could fix. When you figure it out, there's nothing else like it. To get to do this for auto repair shop owners combines my passions, and I couldn't be more excited about where we are going." ~Brian Walker

Operating as usual

Marketing is hard. If you need help coming with ideas for next month's marketing, join us for a QUICK meeting where we w...
11/18/2020

Marketing is hard. If you need help coming with ideas for next month's marketing, join us for a QUICK meeting where we will share ideas to help you kick off each month strong ๐Ÿ’ช

๐Ÿ—“ Friday, December 4th
โฐ 11 - 11:30 AM CST
๐Ÿ’ป https://bit.ly/32w9l9S

#TipTuesdayIf your shop is located in a community with a large Spanish speaking population, then ยกHabla su idioma! (spea...
11/17/2020
How Can My Auto Repair Shop be Promoted to Both English & Spanish Speaking Consumers?

#TipTuesday
If your shop is located in a community with a large Spanish speaking population, then ยกHabla su idioma! (speak their language!). Recently we were asked how to market to both English and Spanish speaking customers. Here are a few ideas:
โœ… Create a landing page specifically designed for your Spanish speaking audience
โœ… When creating digital ads, target audiences based on language (English, Spanish, etc.)
โœ… Put social media text in BOTH languages
โœ… Include persons of the culture you are trying to attract in your graphics/images
Want to know more? Read our blog on how to promote your shop to English and Spanish speaking consumers alike โžก๏ธ https://shopmarketingpros.com/blog/how-can-my-auto-repair-shop-be-promoted-to-both-english-spanish-speaking-consumers

Recently we taught a class for the Automotive Service Associationโ€™s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers.ย  At first thought, this might seem somewhat difficult (if ...

11/16/2020

Want your auto repair shop to rank better in Google? Backlinks could be the answer. But how do you get naturally occurring backlinks? ๐Ÿ”—

Listen to this 2.5 minute video where Brian suggests an easy way to make people WANT to link back to your website. It may be the exact opposite of what you've been taught in the past.

If you like this video, watch the full SEO course โžก๏ธ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops

Are you even a little stitious? ๐ŸคชItโ€™s #Fridaythe13th! Be careful out there.
11/13/2020

Are you even a little stitious? ๐ŸคชItโ€™s #Fridaythe13th! Be careful out there.

If you missed yesterday and todayโ€™s class on the marketing essentials you need for your auto repair shop, donโ€™t sweat it...
11/12/2020

If you missed yesterday and todayโ€™s class on the marketing essentials you need for your auto repair shop, donโ€™t sweat it! We are offering the same class, sponsored by Worldpac Training Institute/CTI, this Saturday!

Join former shop owners, Kim and Brian Walker, in an engaging class that will help you feel confident in your next marketing steps.

๐Ÿ—“ Saturday, November 14th
โฐ 8 AM - 12:15 PM EST
๐Ÿ’ป Register now: https://shopmarketingpros.com/classes-webinars

11/11/2020

We want to take a moment today to acknowledge all of the Veterans who have bravely served and sacrificed for our country. Thank you for your service and Happy #VeteransDay! ๐Ÿ‡บ๐Ÿ‡ธ

11/09/2020
Shop Marketing Pros > Classes & Webinars

๐ŸšจTHIS WEEK ๐Ÿšจ
In a class sponsored by @WTI/CTI, Kim and Brian teach you the 13 foundational strategies for marketing your repair shop. No bells and whistles: just real world, practical and effective marketing.

๐Ÿ—“ November 11 & 12
โฐ 7 - 9 PM EST
OR
๐Ÿ—“ November 14
โฐ 8 AM - 12:15 PM EST

Register Now โžก๏ธ https://shopmarketingpros.com/classes-webinars

Wednesday & Thursday 11/11/20-11/12/20 - 2 Sessions 7:00pm - 9:00pm EST Fee: $125.00 Per Person Marketing Essentials: 13 Foundational Strategies Marketing Essentials: 13 Foundational Strategies If you're like most shop owners today you may be easily overwhelmed or distracted by the coolest new marke...

Yep, all of you repair shop owners are our people and we love it! Happy Friday, friends!
11/06/2020

Yep, all of you repair shop owners are our people and we love it! Happy Friday, friends!

11/04/2020

Trying to outrank that competing auto repair shop in Google's Map Pack?

Not all reviews are created equally. ๐Ÿ™…โ€โ™‚๏ธ Watch this 1:16 video to see a simple technique you can use to help outrank your competition in Google's map results.

If you like this video, watch the full SEO course โžก๏ธ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops

Don't forget! Our first monthly marketing ideas, tips and techniques class is THIS Friday! Join us for a QUICK monthly m...
11/03/2020

Don't forget! Our first monthly marketing ideas, tips and techniques class is THIS Friday! Join us for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each month.

๐Ÿ—“ Friday, November 6th
โฐ 11:00 - 11:30 AM CST
๐Ÿ’ป Register here โžก๏ธ https://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw

If you're like most shop owners we talk to today, you may be easily overwhelmed or distracted by the coolest new marketi...
11/03/2020

If you're like most shop owners we talk to today, you may be easily overwhelmed or distracted by the coolest new marketing tactic or feel it's just all too complicated. In this interactive session taught by our very own, Brian and Kim Walker, you'll learn the strategies which are critical for marketing your repair shop.

๐Ÿ—“November 11 & 12
โฐ 7 - 9 PM EST
OR
๐Ÿ—“ November 14
โฐ 8 AM - 12:15 PM EST

Register here โžก๏ธ https://shopmarketingpros.com/classes-webinars

We recently launched a brand new website for our friends over at WeCare Auto and weโ€™re so happy with the way it turned o...
11/02/2020

We recently launched a brand new website for our friends over at WeCare Auto and weโ€™re so happy with the way it turned outโ€ฆ Especially with those colors! ๐Ÿ˜ Check it out. ๐Ÿ‘€

If your website needs a revamp or even a complete rebuild, weโ€™re your people! Schedule a call with us โžก๏ธ https://shopmarketingpros.com/schedule-a-call

Have you started thinking about your 2021 marketing goals? Recently, our very own Kim Walker, taught a class on how to s...
11/02/2020
Set Yourself Up for 2021 Marketing Success with Shop Marketing Pros

Have you started thinking about your 2021 marketing goals? Recently, our very own Kim Walker, taught a class on how to set yourself up for marketing success in 2021. Check out this great recap of her class โžก๏ธ https://www.autobodynews.com/index.php/chasidy-rae-sisk/item/21298-set-yourself-up-for-2021-marketing-success-with-shop-marketing-pros.html?start=0

With 2020 quickly coming to an end, collision repair shop owners should start thinking about their marketing plans for next year.

Happy Halloween, friends! We hope everyone has a safe and fun time! ๐Ÿ‘ป
10/31/2020

Happy Halloween, friends! We hope everyone has a safe and fun time! ๐Ÿ‘ป

If you have trouble coming up with marketing ideas, we're here to help! The first Friday of every month, join Shop Marke...
10/30/2020

If you have trouble coming up with marketing ideas, we're here to help! The first Friday of every month, join Shop Marketing Pros for a QUICK meeting where we will share ideas to help you kick off your month strong! ๐Ÿ’ช Our first meeting will take place next week!

๐Ÿ—“ Friday, November 6th
โฐ11:00 - 11:30 AM CST
๐Ÿ’ปhttps://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw

Recently a shop owner asked us how to market to both his English speaking and his Spanish speaking consumers. Now you ma...
10/29/2020

Recently a shop owner asked us how to market to both his English speaking and his Spanish speaking consumers. Now you may be thinking, "that's impossible" or "it's too complicated", but don't worry, we got you! ๐Ÿ˜‰ From this question, we wrote a blog on ways to appeal to your Spanish speaking audience. Check it out โžก๏ธ https://buff.ly/2H4JaiG

Did you know that we have FREE STUFF?! Find a list of free downloads, guides and other helpful things to help your auto ...
10/27/2020
Free Stuff | Shop Marketing Pros

Did you know that we have FREE STUFF?! Find a list of free downloads, guides and other helpful things to help your auto repair shop marketing โžก๏ธ https://buff.ly/3l146FQ

Below you'll find a list of free downloads, guides, and other helpful things to help you in marketing your auto repair shop.

Letโ€™s talk about FREE stuff because everyone loves that, right? Check out our newest course that was just added to our w...
10/26/2020
SEO For Auto Repair Shops

Letโ€™s talk about FREE stuff because everyone loves that, right? Check out our newest course that was just added to our website โžก๏ธ https://buff.ly/34l25iz

Our CEO of SEO and former shop owner, Brian, teaches you all you need to know about how to make your shop rank higher in a Google search. Hint: you want to be in the top three results!

Best part about itโ€ฆ Itโ€™s free to enroll! So sign up now! ๐Ÿ˜‰

How to make your website rank better in Google search.

Isn't marketing exhausting? And coming up with ideas can be overwhelming. Don't worry. We got you. ๐Ÿ˜‰ Join Shop Marketing...
10/23/2020

Isn't marketing exhausting? And coming up with ideas can be overwhelming. Don't worry. We got you. ๐Ÿ˜‰ Join Shop Marketing Pros for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each month.

๐Ÿ—“ Friday, November 6th
โฐ 11:00 - 11:30 AM CST
๐Ÿ’ป https://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw

#FunFactFridayA user is 106% more likely to bounce on mobile when the load speed is six seconds. Marketers should optimi...
10/23/2020

#FunFactFriday
A user is 106% more likely to bounce on mobile when the load speed is six seconds. Marketers should optimize web pages for speed and make blog content attention-grabbing to increase time spent on page.

Brands and businesses tend to make three costly when it comes to advertising Black Friday and Cyber Monday using Google ...
10/22/2020
3 costly Google ads mistakes brands make with Black Friday and Cyber Monday

Brands and businesses tend to make three costly when it comes to advertising Black Friday and Cyber Monday using Google Ads:
1. You have a soiled strategy
2. You start too late and don't spend enough leading up to Black Friday and Cyber Monday
3. Testing ideas during the most expensive time of year

Want to learn how to avoid these common mistake this holiday season? Read this โžก๏ธ https://buff.ly/2ELx7Gb

If you're running Google Ads for an e-commerce brand this holiday season, make sure you're not making these key mistakes.

We hope you are enjoying your day! What's your ride of choice? ๐Ÿš— ๐ŸŽ ๐Ÿšœ ๐Ÿš
10/21/2020

We hope you are enjoying your day! What's your ride of choice? ๐Ÿš— ๐ŸŽ ๐Ÿšœ ๐Ÿš

Know, like, trust... This is the strategy that brings in and retains customers. Build trust for your auto shop through p...
10/21/2020

Know, like, trust... This is the strategy that brings in and retains customers. Build trust for your auto shop through promotion-free content. This means organic posts on social media, blog articles, podcasts, etc. For example, post tips on how folks can safely change their oil on their own instead of promoting your newest service or latest sale. These kind of trust-building strategies will foster relationships with your clients that lead to long term growth.

Our very own CEO of SEO, Brian Walker, joined Carm Capriotto on his Remarkable Results Podcast to talk about the evoluti...
10/19/2020
The Evolution of SEO: Make Your Website the Best For Search โ€“ Brain Walker [RR 580] - Remarkable Results Radio

Our very own CEO of SEO, Brian Walker, joined Carm Capriotto on his Remarkable Results Podcast to talk about the evolution of SEO and how you can make your website the best for search! It's a good one... ๐Ÿค— Listen here โžก๏ธ https://buff.ly/3dMHRRW

The Evolution of SEO: Make Your Website the Best For Search - Brain Walker [RR 580] In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Googleโ€™s algorithm of search intent, marketing and many more ar...

It's #NationalGetToKnowYourCsutomersDay! What are you doing today to get to better know your customers? ๐Ÿค”Here's an idea:...
10/15/2020

It's #NationalGetToKnowYourCsutomersDay! What are you doing today to get to better know your customers? ๐Ÿค”

Here's an idea: post a story on social media asking customers to share a fun fact about themselves.

Here's one about us... We bought an RV and are traveling/working from the road for ten weeks this Summer. Tell us something about yourself in the comments below โฌ‡๏ธ

Do you know what a revenue team is? Let alone, do you know how to run a revenue team? We got you! ๐Ÿ˜‰ A revenue team is th...
10/14/2020
Bitly | Forbidden | 403

Do you know what a revenue team is? Let alone, do you know how to run a revenue team? We got you! ๐Ÿ˜‰ A revenue team is the key to achieving sales and marketing alignment- and that's important! Read more about it โžก๏ธ https://buff.ly/3n245DA

This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

๐Ÿšจ TOMORROW ๐ŸšจDon't miss out on learning how to set yourself up for marketing success in 2021 from Kim Walker and Automoti...
10/14/2020
Set Yourself Up for 2021 Marketing Success - Lunch & Learn

๐Ÿšจ TOMORROW ๐Ÿšจ
Don't miss out on learning how to set yourself up for marketing success in 2021 from Kim Walker and Automotive Service Association Northwest! Register now โžก๏ธ https://buff.ly/3k5zrYh

Join us for our Lunch and Learn - August 20th, at 1pm Mastering the Phone Fundamentals with Eric Twiggs Want to feel less pressure from the Price Shopper? Want to be more prepared to attract the right customers to your location? Eric Twiggs, Certified Executive Coach for the Automotive Training Inst...

Smart words from one of the fore fathers of our industry!
10/13/2020

Smart words from one of the fore fathers of our industry!

Join our very own Kim Walker, in an event hosted by Automotive Service Association Northwest, as she shares helpful tips...
10/12/2020

Join our very own Kim Walker, in an event hosted by Automotive Service Association Northwest, as she shares helpful tips, best practices and practical real-world ideas to set yourself up for 2021 marketing success. Make next year your best year! ๐Ÿค—

๐Ÿ’ป https://buff.ly/3k5zrYh

Happy Friday, friends! ๐Ÿ˜‚ Anyone have a shop dog? Drop a picture in the comments if so โฌ‡๏ธ
10/09/2020

Happy Friday, friends! ๐Ÿ˜‚ Anyone have a shop dog? Drop a picture in the comments if so โฌ‡๏ธ

Officially one week away from hearing our very own, Kim Walker, join Automotive Service Association of Florida - ASA Flo...
10/07/2020

Officially one week away from hearing our very own, Kim Walker, join Automotive Service Association of Florida - ASA Florida to give you tips and best practices for making 2021 your best year of marketing yet! Register here โžก๏ธ https://buff.ly/3hyFcMN

Are your promoting #FallCarCareMonth? Don't forget to use our free and customizable graphics to teach your customers how...
10/06/2020

Are your promoting #FallCarCareMonth? Don't forget to use our free and customizable graphics to teach your customers how to prep their vehicle for the colder weather. We will customize your graphics by adding your shops logo and colors when you fill out this form โžก๏ธ https://buff.ly/2HAqF5W

Extra! Extra! ๐Ÿ—ž Hot off the press... Facebook is saying "see ya" ๐Ÿ‘‹ to the Facebook ad 20% text rule and more. Read more ...
10/05/2020
Facebook ad 20% text limit is now a thing of the past

Extra! Extra! ๐Ÿ—ž Hot off the press... Facebook is saying "see ya" ๐Ÿ‘‹ to the Facebook ad 20% text rule and more. Read more about the changes here โžก๏ธ https://buff.ly/3jiSDkK

Facebook is removing restrictions on ads that include more than 20% text in images โ€“ a newfound freedom sure to make things interesting for ad creators.

Address

111 W. Charles Street
Hammond, LA
70401

Opening Hours

Monday 08:00 - 16:00
Tuesday 08:00 - 16:00
Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 16:00

Telephone

(985) 662-8419

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Meet Your Guides

Shop Marketing Prosโ€™ owners, Kim and Brian Walker, are veterans of the automotive industry, having owned 3 independent shops in the Raleigh, NC area.

Weโ€™re not marketers who decided to specialize in automotive, weโ€™re automotive industry experts who decided to specialize in marketing.

Get to know more about Brian and Kim here: https://shopmarketingpros.com/meet-your-guides

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Comments

Hi Kim & Brian, as always, I learned a lot from your Vision classes this year. One of the things Kim emphasized was acquiring all customer email addresses. We've had a tough time getting our service writers in the habit of asking for them and our shop management program doesn't have email addresses as a required field, so we get a low percentage of them. Any ideas on how we can improve our email address database?
Kim is so easy to listen to. I have been against the idea of having a business facebook account, just one more thing I have to keep up with. But she has convinced me it is time to get with the program if I want to survive this crisis.