We know that shop owners want great marketing but lack the time to do it. We do your marketing for you! Shop Marketing Pros owners, Kim and Brian Walker, are previous shop owners and automotive industry veterans.
(17)
Brian began his career as a Mercedes Benz dealer tech and worked his way up to Master Diagnostic Technician. In 2002, Brian left the dealership and opened his first Mercedes-Benz specialty shop, Behind the Star, Inc. The name was clever, but nobody understood it. In 2004, a move to a larger location prompted a name change in which the business became Peak Automotive, LLC. Kim joined Brian in the business where her role was to market the shop and to become involved in the community. During this time, Brian built the shop's website in his "spare time". Building out the website and getting it found in the search engines became a passion and hobby for Brian. Kim became an early adopter of email marketing, eventually becoming a Constant Contact Business Partner. "Leaving my career of being an educator to join a male-dominated industry was very intimidating to me. However, I quickly learned that the industry is full of people just like me - women and men who own shops and want to make a great living doing the things they love and helping others. It was not long before I found my place. Now, today we are enjoying the opportunity to get involved again!" ~ Kim Walker In 2007, an extended road construction project forced the couple to shut down Peak Automotive.Peak Automotive won numerous awards including Motor Age Magazine's Top Ten Shops in both 2006 and 2007. The shop was profiled in Motor Age Magazine, Auto Inc, Parts and People, Cary Magazine, The News and Observer, and many other publications. In 2009, Kim and Brian moved back to Louisiana. Brian went to work for Wedge Kyes Import Specialties and Kim became the associate director of the Louisiana Children's Discovery Center. In 2011, Brian opened a web design shop, 5 Stones Media, LLC. Once again, Kim joined him in the business. As the business grew, people were added and additional services were offered. Before long, that web design shop was a full-service marketing agency. In 2019, Shop Marketing Pros was created as a division of 5 Stones Media. This brings Kim and Brian full-circle back to the automotive industry that they love. "I'm a mechanic at heart. I love fixing things that are broken. I think that's why I love marketing so much. Digging in and figuring out why a business' marketing isn't working is a lot like it was when I got to go elbows deep into a car that no one else could fix. When you figure it out, there's nothing else like it. To get to do this for auto repair shop owners combines my passions, and I couldn't be more excited about where we are going." ~Brian Walker
Operating as usual
Marketing is hard. If you need help coming with ideas for next month's marketing, join us for a QUICK meeting where we will share ideas to help you kick off each month strong 💪
🗓 Friday, December 4th
⏰ 11 - 11:30 AM CST
💻 https://bit.ly/32w9l9S
#TipTuesday
If your shop is located in a community with a large Spanish speaking population, then ¡Habla su idioma! (speak their language!). Recently we were asked how to market to both English and Spanish speaking customers. Here are a few ideas:
✅ Create a landing page specifically designed for your Spanish speaking audience
✅ When creating digital ads, target audiences based on language (English, Spanish, etc.)
✅ Put social media text in BOTH languages
✅ Include persons of the culture you are trying to attract in your graphics/images
Want to know more? Read our blog on how to promote your shop to English and Spanish speaking consumers alike ➡️ https://shopmarketingpros.com/blog/how-can-my-auto-repair-shop-be-promoted-to-both-english-spanish-speaking-consumers
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. At first thought, this might seem somewhat difficult (if ...
Want your auto repair shop to rank better in Google? Backlinks could be the answer. But how do you get naturally occurring backlinks? 🔗
Listen to this 2.5 minute video where Brian suggests an easy way to make people WANT to link back to your website. It may be the exact opposite of what you've been taught in the past.
If you like this video, watch the full SEO course ➡️ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops
Are you even a little stitious? 🤪It’s #Fridaythe13th! Be careful out there.
If you missed yesterday and today’s class on the marketing essentials you need for your auto repair shop, don’t sweat it! We are offering the same class, sponsored by Worldpac Training Institute/CTI, this Saturday!
Join former shop owners, Kim and Brian Walker, in an engaging class that will help you feel confident in your next marketing steps.
🗓 Saturday, November 14th
⏰ 8 AM - 12:15 PM EST
💻 Register now: https://shopmarketingpros.com/classes-webinars
We want to take a moment today to acknowledge all of the Veterans who have bravely served and sacrificed for our country. Thank you for your service and Happy #VeteransDay! 🇺🇸
🚨THIS WEEK 🚨
In a class sponsored by @WTI/CTI, Kim and Brian teach you the 13 foundational strategies for marketing your repair shop. No bells and whistles: just real world, practical and effective marketing.
🗓 November 11 & 12
⏰ 7 - 9 PM EST
OR
🗓 November 14
⏰ 8 AM - 12:15 PM EST
Register Now ➡️ https://shopmarketingpros.com/classes-webinars
Wednesday & Thursday 11/11/20-11/12/20 - 2 Sessions 7:00pm - 9:00pm EST Fee: $125.00 Per Person Marketing Essentials: 13 Foundational Strategies Marketing Essentials: 13 Foundational Strategies If you're like most shop owners today you may be easily overwhelmed or distracted by the coolest new marke...
Yep, all of you repair shop owners are our people and we love it! Happy Friday, friends!
Trying to outrank that competing auto repair shop in Google's Map Pack?
Not all reviews are created equally. 🙅♂️ Watch this 1:16 video to see a simple technique you can use to help outrank your competition in Google's map results.
If you like this video, watch the full SEO course ➡️ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops
Don't forget! Our first monthly marketing ideas, tips and techniques class is THIS Friday! Join us for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each month.
🗓 Friday, November 6th
⏰ 11:00 - 11:30 AM CST
💻 Register here ➡️ https://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw
If you're like most shop owners we talk to today, you may be easily overwhelmed or distracted by the coolest new marketing tactic or feel it's just all too complicated. In this interactive session taught by our very own, Brian and Kim Walker, you'll learn the strategies which are critical for marketing your repair shop.
🗓November 11 & 12
⏰ 7 - 9 PM EST
OR
🗓 November 14
⏰ 8 AM - 12:15 PM EST
Register here ➡️ https://shopmarketingpros.com/classes-webinars
We recently launched a brand new website for our friends over at WeCare Auto and we’re so happy with the way it turned out… Especially with those colors! 😍 Check it out. 👀
If your website needs a revamp or even a complete rebuild, we’re your people! Schedule a call with us ➡️ https://shopmarketingpros.com/schedule-a-call
Have you started thinking about your 2021 marketing goals? Recently, our very own Kim Walker, taught a class on how to set yourself up for marketing success in 2021. Check out this great recap of her class ➡️ https://www.autobodynews.com/index.php/chasidy-rae-sisk/item/21298-set-yourself-up-for-2021-marketing-success-with-shop-marketing-pros.html?start=0
With 2020 quickly coming to an end, collision repair shop owners should start thinking about their marketing plans for next year.
Happy Halloween, friends! We hope everyone has a safe and fun time! 👻
If you have trouble coming up with marketing ideas, we're here to help! The first Friday of every month, join Shop Marketing Pros for a QUICK meeting where we will share ideas to help you kick off your month strong! 💪 Our first meeting will take place next week!
🗓 Friday, November 6th
⏰11:00 - 11:30 AM CST
💻https://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw
Recently a shop owner asked us how to market to both his English speaking and his Spanish speaking consumers. Now you may be thinking, "that's impossible" or "it's too complicated", but don't worry, we got you! 😉 From this question, we wrote a blog on ways to appeal to your Spanish speaking audience. Check it out ➡️ https://buff.ly/2H4JaiG
Did you know that we have FREE STUFF?! Find a list of free downloads, guides and other helpful things to help your auto repair shop marketing ➡️ https://buff.ly/3l146FQ
Below you'll find a list of free downloads, guides, and other helpful things to help you in marketing your auto repair shop.
Let’s talk about FREE stuff because everyone loves that, right? Check out our newest course that was just added to our website ➡️ https://buff.ly/34l25iz
Our CEO of SEO and former shop owner, Brian, teaches you all you need to know about how to make your shop rank higher in a Google search. Hint: you want to be in the top three results!
Best part about it… It’s free to enroll! So sign up now! 😉
How to make your website rank better in Google search.
Isn't marketing exhausting? And coming up with ideas can be overwhelming. Don't worry. We got you. 😉 Join Shop Marketing Pros for a QUICK monthly meeting where we will share ideas to help you kick off each month strong! We'll offer promotional ideas, social campaign ideas, and quick tips and tricks to implement your marketing each month.
🗓 Friday, November 6th
⏰ 11:00 - 11:30 AM CST
💻 https://us02web.zoom.us/meeting/register/tZIpcOCpqj0uHdJwFaoMGTBiynIaNOpFzwaw
#FunFactFriday
A user is 106% more likely to bounce on mobile when the load speed is six seconds. Marketers should optimize web pages for speed and make blog content attention-grabbing to increase time spent on page.
Brands and businesses tend to make three costly when it comes to advertising Black Friday and Cyber Monday using Google Ads:
1. You have a soiled strategy
2. You start too late and don't spend enough leading up to Black Friday and Cyber Monday
3. Testing ideas during the most expensive time of year
Want to learn how to avoid these common mistake this holiday season? Read this ➡️ https://buff.ly/2ELx7Gb
If you're running Google Ads for an e-commerce brand this holiday season, make sure you're not making these key mistakes.
We hope you are enjoying your day! What's your ride of choice? 🚗 🏎 🚜 🚐
Know, like, trust... This is the strategy that brings in and retains customers. Build trust for your auto shop through promotion-free content. This means organic posts on social media, blog articles, podcasts, etc. For example, post tips on how folks can safely change their oil on their own instead of promoting your newest service or latest sale. These kind of trust-building strategies will foster relationships with your clients that lead to long term growth.
Do you know what Shop Marketing Pros is all about? 🚘 We aim to create a marketing strategy that is uniquely you! Check out this 5 minute demo from J.R. about how we can make your marketing work for you.
https://shopmarketingpros.com/demo-video
Our very own CEO of SEO, Brian Walker, joined Carm Capriotto on his Remarkable Results Podcast to talk about the evolution of SEO and how you can make your website the best for search! It's a good one... 🤗 Listen here ➡️ https://buff.ly/3dMHRRW
The Evolution of SEO: Make Your Website the Best For Search - Brain Walker [RR 580] In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Google’s algorithm of search intent, marketing and many more ar...
It's #NationalGetToKnowYourCsutomersDay! What are you doing today to get to better know your customers? 🤔
Here's an idea: post a story on social media asking customers to share a fun fact about themselves.
Here's one about us... We bought an RV and are traveling/working from the road for ten weeks this Summer. Tell us something about yourself in the comments below ⬇️
Do you know what a revenue team is? Let alone, do you know how to run a revenue team? We got you! 😉 A revenue team is the key to achieving sales and marketing alignment- and that's important! Read more about it ➡️ https://buff.ly/3n245DA
This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.
🚨 TOMORROW 🚨
Don't miss out on learning how to set yourself up for marketing success in 2021 from Kim Walker and Automotive Service Association Northwest! Register now ➡️ https://buff.ly/3k5zrYh
Join us for our Lunch and Learn - August 20th, at 1pm Mastering the Phone Fundamentals with Eric Twiggs Want to feel less pressure from the Price Shopper? Want to be more prepared to attract the right customers to your location? Eric Twiggs, Certified Executive Coach for the Automotive Training Inst...
Smart words from one of the fore fathers of our industry!
Join our very own Kim Walker, in an event hosted by Automotive Service Association Northwest, as she shares helpful tips, best practices and practical real-world ideas to set yourself up for 2021 marketing success. Make next year your best year! 🤗
💻 https://buff.ly/3k5zrYh
"They opened our eyes to new marketing strategies, and that's been very profitable for us". Se what Bobby Danford from A1 Quick Oil and Tires has to say about working with us ➡️ https://buff.ly/2S6ESto
Happy Friday, friends! 😂 Anyone have a shop dog? Drop a picture in the comments if so ⬇️
Officially one week away from hearing our very own, Kim Walker, join Automotive Service Association of Florida - ASA Florida to give you tips and best practices for making 2021 your best year of marketing yet! Register here ➡️ https://buff.ly/3hyFcMN
Are your promoting #FallCarCareMonth? Don't forget to use our free and customizable graphics to teach your customers how to prep their vehicle for the colder weather. We will customize your graphics by adding your shops logo and colors when you fill out this form ➡️ https://buff.ly/2HAqF5W
Extra! Extra! 🗞 Hot off the press... Facebook is saying "see ya" 👋 to the Facebook ad 20% text rule and more. Read more about the changes here ➡️ https://buff.ly/3jiSDkK
Facebook is removing restrictions on ads that include more than 20% text in images – a newfound freedom sure to make things interesting for ad creators.
111 W. Charles Street
Hammond, LA
70401
| Monday | 08:00 - 16:00 |
| Tuesday | 08:00 - 16:00 |
| Wednesday | 08:00 - 16:00 |
| Thursday | 08:00 - 16:00 |
| Friday | 08:00 - 16:00 |
Be the first to know and let us send you an email when Shop Marketing Pros posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Shop Marketing Pros:
DAY SIX: ASK A CUSTOMER Ask a loyal customer to do a testimonial on video for you! Capture them while they’re in the shop and happy :) #12DaysofChristmas #MarketingEdition
Happy #Thanksgiving, friends! We hope you are all enjoying your holiday with friends and family. 🦃 We just wanted to take a moment to let you know how thankful we are for YOU- our clients! We love working with each of you. 💛
Do more people search for "Auto Repair Shop" or "Mechanic"? 🤔 The answer may depend on where you live. But how do you know for sure? Well, Google has a free tool for that, and it's pretty cool to just play around with. Watch this 3 minute video where Brian shows you how to use Google Trends to see what words people use when they do a Google search. If you like this video, watch the full SEO course ➡️ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops
Want your auto repair shop to rank better in Google? Backlinks could be the answer. But how do you get naturally occurring backlinks? 🔗 Listen to this 2.5 minute video where Brian suggests an easy way to make people WANT to link back to your website. It may be the exact opposite of what you've been taught in the past. If you like this video, watch the full SEO course ➡️ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops
We want to take a moment today to acknowledge all of the Veterans who have bravely served and sacrificed for our country. Thank you for your service and Happy #VeteransDay! 🇺🇸
Trying to outrank that competing auto repair shop in Google's Map Pack? Not all reviews are created equally. 🙅♂️ Watch this 1:16 video to see a simple technique you can use to help outrank your competition in Google's map results. If you like this video, watch the full SEO course ➡️ https://shopmarketinguniversity.com/p/seo-for-auto-repair-shops
Happy #NationalTuneUpDay to all of our car care professionals out there! Remind your customers to schedule their maintenance services! 🚘
Let's be real. Let's talk about how to get your customers to recommend your shop.....
Tomorrow....tomorrow...I love you tomorrow. What's tomorrow? Listen in and find out...
Have you seen "The New Facebook"? It's clear they know that the user experience has declined because this new design is obviously aimed at improving the user experience. Making things easier and incorporating a cleaner, fresher design. 😋 I (Kim) got an invite from Facebook to adopt the new design, which I did - of course! And, I really like it so far! I took a moment to do a little video screen capture and show you around the new design. 🔍 Tell me: >> What do you think? >> Do you like it? Love it? Hate it? >> What excites you most, if anything? Got questions? #FacebookTour #NewFacebook #Facebook2020
Don’t fall for this scam
Brand new class - TONIGHT! Are you registered? (If you are registered, you'll get a recording of the class tomorrow!) GET REGISTERED: https://shopmarketingpros.com/classes-webinars/improving-your-facebook-engagement
Google Trends is showing that the search for "auto repair" was up 16% in this past week. If your website is not performing, you could be missing out! You are ESSENTIAL and people need your service - it shows that they're searching for it. :) #GetFound #SEO #Google
We are often receiving questions from shop owners regarding Search Engine Optimization (SEO). This video from Brian teaches how to optimize the individual pages of your website rather than the entire website. Many try to optimize their entire website based on one keyword when in actually each indidividual page should be optimized for its own specific term.
When Jennifer Filzen stops by your VISION HiTech Training & Expo booth. 💃💃💃 #visionkc
Have you downloaded the VISION HiTech Training & Expo event app yet? It’s a must! Things you can do: ✅ view agenda ✅ customize your personal agenda ✅ view & connect with attendees ✅ view speakers & expo vendors ✅ submit class surveys ✅ see a conference map ✅ announcements, silent auction ✅ more! Get the app. Find us and let’s connect! #visionkc
Valentine’s Day promos??? + a few ideas for St. Patty’s promos!
Singing 🎶 Happy Birthday 🎶 from #ASTE2019 to Brian Walker! 🎂 🎁 🍰
Quick #TuesdayTip for my shop owner friends...
People love #FREE stuff and we have been putting together a ton of free stuff just for our automotive repair shop friends. 🎁 You might wanna take a peek! 👀 #MarketingResource #MarketingIdeas #MarketingHelp
My Facebook Pet Peeve + an invite!
It’s really wonderful to be back in the automotive industry again. Thanks to Alan Segal with Aftermarket Business World for writing a nice article on our comeback. We’ve been so happy to get back to our roots! Read it here >>> https://www.searchautoparts.com/aftermarket-business/opinion-commentary-distribution/when-creative-storytelling-collided-destruction #automotiverepair #comebackstory
Creating content on social media can be overwhelming, confusing and exhausting! What to say, where to say it, when to say it and HOW! Lemonlight reached out to Kim Walker via LinkedIn and asked her to contribute to this article: "8 Expert Social Media Tips for Creating Great Content". Take a peek at it here: https://www.lemonlight.com/blog/8-expert-social-media-tips-for-creating-amazing-content/
You know you love surprises! Kim received a fun swag collection of StoryBrand goodies after earning her 2nd Year Certification as a StoryBrand Certified Guide. #StoryBrand #Swag #ClarifyYourMessage
Tired of the wrong type of customer coming in your shop? Maybe you specialize in a certain type of car but you're attracting the wrong clientele. Brian Walker has some helpful tips for you to bring in the clients you want! #AutoRepairMarketing #CustomerAvatars The blog with more info 👇👇👇 https://shopmarketingpros.com/avatar
Stop wasting 💲. How do you know if you are or aren’t? This 👇🏼👇🏼👇🏼 https://shopmarketingpros.com/blog/how-know-auto-repair-shop-marketing-working
Quick Tip for Facebook Marketing!
Recording a Deep Dive Facebook class for you! But, I’ve got a question...
I have a story to tell you... #RecruitingTechnicians
Shop Marketing Pros’ owners, Kim and Brian Walker, are veterans of the automotive industry, having owned 3 independent shops in the Raleigh, NC area.
We’re not marketers who decided to specialize in automotive, we’re automotive industry experts who decided to specialize in marketing.
Get to know more about Brian and Kim here: https://shopmarketingpros.com/meet-your-guides
Document Source At Southeastern
Southeastern Student Union, 303 Texas Avenue
J Arcuri Professional Services
45653 University Park Dr.
Brandcast Creative + Marketing
1514 Martens Dr Room 213 Suite 7