Happy Wednesday friends and fans!🤩It’s time to bring up BRANDING again! 😁 Why? Because when I have to continue answering questions on this, then it’s a sign I need to drop some knowledge.🤓 It goes beyond the logo folks!
Yes guys, it does go beyond the logo when a potential client asks you to either build their brand or improve their current one. 💯The logo is just one element of branding. Someone is asking you to take their vision of their business or service, match it up with the mission and vision statements and goals and give them life and that folks takes more than a logo.💯It takes strategy, research of many elements that can impact its success and legalities that unless you are a marketing or branding expert you don’t know they even exist to take into consideration when building someone’s beloved brand. That friends and fans can be costly to the individual or business.🤑🤑🤑 I have had this happen to my clients too many times and it’s costly to fix it folks. Not only monetarily but brand reputation, legalities that may arise from logo infringement, copyright issues to problems with your business name and more because the proper research was not done previous to creation or launch.
If you are considering a re-brand or brand lunch – consult with a true expert, PLEASE!🙏Do your research. Ask the questions. Interview different individuals or agencies. There are many talented folks out there who can carry out your request with success. Don’t get stuck with a “Faker of the Funk” who says they can do the work vs. a professional who is going to ask you the questions needed to build you a brand that will come to life successfully beyond the logo. Like Us!💯🙌 We have been doing this for 35 years and counting and we love helping folks elevate their business.
Now repeat after me...”my branding goes beyond this logo - it is the vision of my business brought to life daily by me.” 💯🔥🙌🏼
Now LIVE IT!