Smart Bird Social - Marketing Services and Training

Smart Bird Social - Marketing Services and Training Content marketing consulting. Services include content strategy, digital product creation, and business writing. No longer offering social media management.
When it comes to marketing, I believe in content that delivers the power of YOU - Your Original Uniqueness - to differentiate and energize your brand. I'm a Content Strategist and Producer who has a Master's degree in Professional Writing and 25 years of marketing experience. Before content marketing was hip and trendy, I was making magic happen behind-the-scenes for small businesses, large corporations, solo brands, and nonprofits. My super power is content strategy and creation, including sales copy, digital products (aka online courses), lead magnets, and blog posts. I help entrepreneurs, startups, and very small businesses extend their reach, boost their authority, attract fans, generate leads, and increase sales with content marketing and do-it-yourself marketing tactics, systems, and strategies. I’ve helped small businesses, non-profits, associations, and large corporations achieve their digital and traditional marketing success stories. Here are some of the industries I’ve worked with: Financial planning Aviation Telecom Senior living/retirement Insurance Nonprofit Accounting Physical therapy Association management Nursing Military Government

My mission is to help small business owners and brands to achieve better results with their content marketing.

Mission: My mission is to help small business owners and brands to achieve better results with their content marketing - without a marketing team, a big budget, or a lot of time.

Smart Bird Social is now Meghan Monaghan and The Minimal Marketer!  In my new business, I help small brands get discover...
11/08/2019

Smart Bird Social is now Meghan Monaghan and The Minimal Marketer!

In my new business, I help small brands get discovered online, generate more leads, and create residual income so that they make more money.

No more social media marketing...more content strategy and digital product strategy as well as 1:1 consulting.

I'll be launching The Minimal Marketer Academy in late spring 2020.

Thanks for your support!

πŸ’‘ A custom font adds a little ✨ pizazz ✨ to an otherwise unmemorable website or social media graphic. In my latest Beave...
09/18/2019

πŸ’‘ A custom font adds a little ✨ pizazz ✨ to an otherwise unmemorable website or social media graphic.

In my latest Beaver Builder post, I discuss the best resources for finding fonts for commercial use. ‡️

https://www.wpbeaverbuilder.com/best-resources-to-find-fonts/

It's surprising how the small things matter in SEO! Here's a tip for you:➑ For every page and post on your website, use ...
08/08/2019

It's surprising how the small things matter in SEO! Here's a tip for you:

➑ For every page and post on your website, use only one H1 title.

1) The H1 header is an important ranking factor and tells search engines what your page/post is about.

2) It's the most visually notable text to attract readers and help them understand what the page is about.

3) Using more than one dilutes the SEO power of a single H1 and could confuse readers.

In other words, one H1 is best for SEO and for your website visitors!

Want to accept payments on your WordPress website?  In this post, I tell you about the best PayPal plugins to help you a...
08/05/2019

Want to accept payments on your WordPress website?

In this post, I tell you about the best PayPal plugins to help you accept donations, sell a couple of products, or add a shopping cart experience to your site.

➑ http://qoo.ly/yykf9

Time for grammar trivia! Where do the quotation marks go? Here's what Grammarly says to do in the U.S. (and my grammar p...
08/02/2019

Time for grammar trivia! Where do the quotation marks go?

Here's what Grammarly says to do in the U.S. (and my grammar professor in grad school would agree):

➑ The rule of thumb is that commas and periods always go INSIDE the quotation marks.

EXAMPLE:

β€œThere was a storm last night,” Paul said.

Peter, however, didn’t believe him. β€œI’m not sure that’s exactly what happened.”

As for question marks and exclamation points, they have their own rules.

➑ If they apply to the quoted material, they go WITHIN the quotation marks.

EXAMPLE:

Angela asked them, β€œWhy do you guys always fight?”

➑ If they apply to the whole sentence, they go OUTSIDE it.

EXAMPLE:

Did the dog bark every time he heard Angie say β€œI’m bringing dinner”?

More info > http://qoo.ly/ywsfn

The summer version of the classic Britney Spears song πŸ˜„#lol #ThrowbackThursday
08/02/2019

The summer version of the classic Britney Spears song πŸ˜„

#lol #ThrowbackThursday

Which does your customer care about: πŸ’‘ features  πŸ’‘ benefits➑ Benefits!Benefits communicate the results that your product...
07/31/2019

Which does your customer care about:

πŸ’‘ features
πŸ’‘ benefits

➑ Benefits!

Benefits communicate the results that your products and services achieve for your customers.

MORE > http://qoo.ly/yv7ui

#marketing #copywriting

07/30/2019

What brings you joy?

I love looking at the beach, feeling the ocean breeze, and hearing the crashing waves. Instant peace and stress relief!

FACEBOOK UPDATE! If you advertise on Facebook, changes are starting August 19. These changes affect the mobile News Feed...
07/23/2019

FACEBOOK UPDATE!

If you advertise on Facebook, changes are starting August 19.

These changes affect the mobile News Feed πŸ“±:

πŸ“Œ Now only 3 lines of primary text will show.

πŸ“Œ The maximum height for photos and videos will reduce to 4:5 (vertical).

πŸ“Œ Media taller than 4:5 will be masked on the mobile News Feed.

MORE INFO > http://qoo.ly/yqqqd

Which type of person are you?πŸ”· Glass is half fullπŸ”Ά Glass is half emptyYour perception makes a difference - stay focused ...
07/22/2019

Which type of person are you?

πŸ”· Glass is half full
πŸ”Ά Glass is half empty

Your perception makes a difference - stay focused on the positive!

Wishing you an awesome week ahead πŸ™Œ

#MondayMotivation #motivation

07/19/2019

Cheers to the weekend! 🍻

Enjoy every moment because Monday will be here before you know it! πŸ˜„

We still see businesses "borrowing" images from the internet to post on social media. 🚨 This is a big no!Assume that cop...
07/18/2019

We still see businesses "borrowing" images from the internet to post on social media.

🚨 This is a big no!

Assume that copyright laws protect images on the internet. You don't want to get sued.

Alternatives:

βœ” Purchase images via a reputable stock photo website (DepositPhotos)
βœ” Use a graphics creation tool (DesignBold, Canva, Stencil)
βœ” Subscribe to a stock photo service (Unsplash)
βœ” Utilize CC0 images (Pixabay)

#socialmediamarketing

Don't spread yourself too thin when it comes to publishing content on social media.πŸ’‘ Start with one platform.Not sure wh...
07/18/2019

Don't spread yourself too thin when it comes to publishing content on social media.

πŸ’‘ Start with one platform.

Not sure where to begin? Take our quiz to find out.

http://qoo.ly/ymfj3

07/16/2019
Social Media Strategy Workbook - Danyell's Testimonial

Not sure what to post on social media? Having a strategy solves that problem!

Our Social Media Strategy Workbook makes creating a strategy as simple as answering questions and filling in the blanks. πŸ‘

➑ Real-life examples spark your genius 🌟
➑ Recommendations and tips guide you along the way πŸ‘©β€πŸ’»

Here's what one client had to say ‡

A brand new week and another chance to make your dreams happen. Wishing you an awesome week ahead!#MondayMotivation
07/15/2019

A brand new week and another chance to make your dreams happen. Wishing you an awesome week ahead!

#MondayMotivation

Mistakes are inevitable, but they teach us A LOT!  πŸ˜‰
07/15/2019

Mistakes are inevitable, but they teach us A LOT! πŸ˜‰

Pinterest debuts fresh video tools for brands:➑ New tab features video content in one place➑ New video analytics tools ➑...
07/13/2019

Pinterest debuts fresh video tools for brands:

➑ New tab features video content in one place
➑ New video analytics tools
➑ Pin Scheduler sets up video posts in advance

MORE > http://qoo.ly/yipg5

#socialmediamarketing

I don't know about you, but I'm ready for the #weekend RIGHT NOW!
07/12/2019

I don't know about you, but I'm ready for the #weekend RIGHT NOW!

Time to get to know each other better!Are you a worrier or a warrior? (I'm a little of both.)If you're a worrier, what's...
07/11/2019

Time to get to know each other better!

Are you a worrier or a warrior? (I'm a little of both.)

If you're a worrier, what's one thing you'd like to get off your worry list?

[NEW BLOG POST] Your most pressing social media questions are answered in this week's post by Anne DiVitto.  http://qoo....
07/10/2019

[NEW BLOG POST] Your most pressing social media questions are answered in this week's post by Anne DiVitto.

http://qoo.ly/ygwir

#socialmediamarketing

Do you use Messenger for your business?In case you missed it, Facebook announced that it is making it easier to generate...
07/09/2019

Do you use Messenger for your business?

In case you missed it, Facebook announced that it is making it easier to generate leads and convert those leads into appointments via the Messenger platform.

Here's how it works:

1. Use lead generation templates in Ads Manager
2. Create an ad to send people to Q&A in Messenger
3. Qualify leads through Messenger Q&A
4. Convert leads by booking an appointment right in a Messenger conversation!

#socialmediamarketing #socialselling

Which social media platform makes sense for your business? Take the quiz to find out! (No email required.)
07/08/2019
Which Social Media Platform Is Best For Your Brand?

Which social media platform makes sense for your business? Take the quiz to find out! (No email required.)

Take this seven-question quiz to find out which platform is best to reach your target market and your business goals.

We're in #summer mode and loving it!
07/07/2019

We're in #summer mode and loving it!

You need to convert those social media fans to buyers, yes? Email marketing is still kicking butt. Check out these stats...
07/06/2019

You need to convert those social media fans to buyers, yes?

Email marketing is still kicking butt. Check out these stats from Hubspot:

βœ” 99% of consumers check their email every day.

βœ” More than 59% of marketers say email is their biggest source of ROI.

βœ” 73% of millennials prefer communications from businesses to come via email.

βœ” More than 50% of U.S. respondents check their personal email account more than 10 times a day, and it is their preferred way to receive updates from brands.

βœ” 99% of consumers check their email every day.

βœ” 59% of respondents say marketing emails influence their purchase decisions.

So...are you using social media to build your email list? You should be! πŸ˜‰

Sometimes the couch is your best friend! (Especially the day after a July 4th celebration...πŸ˜„) Cheers to doing what you ...
07/05/2019

Sometimes the couch is your best friend! (Especially the day after a July 4th celebration...πŸ˜„)

Cheers to doing what you want this #weekend!

[NEW BLOG POST] Learn how to create a quiz to:➑ grow your email list πŸ“ˆβž‘ increase your social reach 🌎➑ generate more sale...
07/03/2019
Quizzes are the New Lead Magnets

[NEW BLOG POST] Learn how to create a quiz to:

➑ grow your email list πŸ“ˆ
➑ increase your social reach 🌎
➑ generate more sales πŸ’°
➑ segment your list 🎯
➑ drive traffic πŸ’»
➑ and more! πŸš€

How to create a quiz to build your list and generate leads faster and easier than a traditional lead magnet.

Did you know that quizzes are the new lead magnet? Quizzes get shared 1,900 times! And 84% of those shares happen on Fac...
07/02/2019

Did you know that quizzes are the new lead magnet?

Quizzes get shared 1,900 times! And 84% of those shares happen on Facebook.

Half of the people who take your quiz will opt-in to your list.

Here are apps you can use to make a quiz:

- Interact
- Outgrow
- Qzzr

Stay tuned - tomorrow I'll be sharing a tutorial for using Interact to create your quiz!

#TuesdayTip

It's up to YOU to make your dreams happen! Believe in yourself and you will achieve that goal! Now go crush your week πŸ™Œ#...
07/01/2019

It's up to YOU to make your dreams happen! Believe in yourself and you will achieve that goal! Now go crush your week πŸ™Œ

#MondayMotivation

Let's get to know each other a little better... If you won the lottery today, what is the very first thing you would do?...
06/30/2019

Let's get to know each other a little better...

If you won the lottery today, what is the very first thing you would do?

- quit your job
- buy your dream house
- pay off your debt
- donate to your favorite charity
- ?????

I'd pay off our debt and then take a much needed vacation!

#justforfun #sundaythoughts

Consumers spend nearly 2.5 hours EVERY DAY on social media. Don't underestimate how powerful social media #marketing can...
06/29/2019

Consumers spend nearly 2.5 hours EVERY DAY on social media.

Don't underestimate how powerful social media #marketing can be for your business!

Are you using stories in your social media? βœ” Stories are growing 15x faster than feed-based sharing.βœ” 80% of major bran...
06/28/2019

Are you using stories in your social media?

βœ” Stories are growing 15x faster than feed-based sharing.

βœ” 80% of major brands now use stories on at least one social network.

➑ Guess it's time to find a place for stories in your content strategy!

#socialmediamarketing

'Nuf said!#SummerVibes
06/28/2019

'Nuf said!

#SummerVibes

We've got you covered for Entrepreneurs Do-It-Yourself #Marketing Month!Here's how to DIY your social media strategy in ...
06/27/2019

We've got you covered for Entrepreneurs Do-It-Yourself #Marketing Month!

Here's how to DIY your social media strategy in a few simple steps - no professional needed!

(P.S. Don't forget to check out our fill-in-the-blank Strategy Workbook too πŸ‘)

http://qoo.ly/y8m5p

ATTENTION page owners!On August 1st Facebook will remove these sections from your Page options:➑ Mission➑ Compa...
06/26/2019

ATTENTION page owners!

On August 1st Facebook will remove these sections from your Page options:

➑ Mission
➑ Company Overview
➑ Biography
➑ Affiliation
➑ Personal Interests

If you use this info, consider adding it to your Page Description. ;)

#socialmediamarketing

Ready for a simple way to manage your social media content creation and publishing?We use a Google Sheet with "click and...
06/25/2019
The Easiest, Fastest Way to Plan Your Social Media Content - Social

Ready for a simple way to manage your social media content creation and publishing?

We use a Google Sheet with "click and pick" drop down menus to make managing our social media scheduling, posting and creation easy.

And now you have access to this spreadsheet to use in your own business!

Let's get your social media content plan done together, my friend ‡

http://qoo.ly/y753h

#socialmediamarketing

Plan, organize, and write your social media posts with 'click and pick' drop downs in this easy-to-use content calendar spreadsheet template.

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Tuesday 09:00 - 16:30
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