The fastest-growing companies of our era started with doubling down on one main marketing channel, mastering it, and scaling it before broadening. @DollarShaveClub started with viral-style videos on paid social. @Glossier started with influencer marketing on social. And companies like @Onnit and Four Sigmatic started with podcast advertising. The focus channel can act as a silver bullet because it enables other channels as well.
What is your company’s main marketing channel?