Xceptional

Xceptional Xceptional helps businesses tell their stories online by clarifying and simplifying their marketing. Xceptional aims to Simplify, Develop, and Accelerate digital brand marketing strategies for business.
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The fastest-growing companies of our era started with doubling down on one main marketing channel, mastering it, and sca...
08/14/2020

The fastest-growing companies of our era started with doubling down on one main marketing channel, mastering it, and scaling it before broadening. @DollarShaveClub started with viral-style videos on paid social. @Glossier started with influencer marketing on social. And companies like @Onnit and Four Sigmatic started with podcast advertising. The focus channel can act as a silver bullet because it enables other channels as well.
What is your company’s main marketing channel?

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which ...
08/12/2020

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which you focus only on a unique target market rather than the masses. You have more control over content published to a niche audience. When your target audience fully understands your brand, everything else falls into place. Do you know who your target audience is?

A challenge exists to tests your limits, to push you beyond the breaking point, and to separate you from the herd. Chall...
08/10/2020

A challenge exists to tests your limits, to push you beyond the breaking point, and to separate you from the herd. Challenges remind you that you’re stronger & more capable than you give yourself credit for!

Do you ever feel guilty when saying no? In business we are so eager to please everyone, we end up saying yes to a lot of...
08/07/2020

Do you ever feel guilty when saying no? In business we are so eager to please everyone, we end up saying yes to a lot of things we don't really want. Drawing firm but friendly boundaries leads to greater satisfaction, for you and clients. By saying “No” you are putting in place boundaries, you will show yourself as experienced, smart, and switched on; you will no longer work on things you regret and resent.
Ultimately, by saying "no," you will have more time to do the things you should be doing.

Modern consumers like to shop around online, that’s why @Bud'sSpeedShop reached out to us. When a potential customer vis...
08/05/2020

Modern consumers like to shop around online, that’s why @Bud'sSpeedShop reached out to us. When a potential customer visits your auto repair shop's website, they need to find what they’re looking for with ease. First impressions are everything, so you need a user-friendly, professional-looking website built to drive results and profits.
Xceptional Agency works with you every step of the way to ensure that your story and business objectives are translated into your website. Get in touch today!
https://www.xceptional.co/

Successful entrepreneurship means putting yourself into a position where you can take advantage of opportunities, of luc...
08/03/2020

Successful entrepreneurship means putting yourself into a position where you can take advantage of opportunities, of luck, when they come. It means recognizing those opportunities, which as often as not are disguised as problems to be solved. It’s what a person does with their luck that makes all the difference.

Hey! We see you over there. Struggling to keep your posts slightly regular. Foraging for some content to put up just to ...
07/31/2020

Hey! We see you over there. Struggling to keep your posts slightly regular. Foraging for some content to put up just to say it got done. Then disappointed when it just doesn’t work for you the way you hoped. We see you....and we promise it does not have to be that hard!
Let us help take the guess work away, contact us today!

Entrepreneurs schedule their days down to the minute for ultimate success. You’ll find stable routines become your bedro...
07/27/2020

Entrepreneurs schedule their days down to the minute for ultimate success. You’ll find stable routines become your bedrock on which you structure your life and business keeping you on track every day to do what it takes to keep revenues flowing and the team on course to fill the pipeline for more sales.

#xceptional #marketing #branding #entrepreneur #socialmedia #mondaymotivation #inspiration #quotes

"Yes" is a thriving word, it energizes, encourages safety and trust and makes creativity grow. There is no opportunity w...
07/24/2020

"Yes" is a thriving word, it energizes, encourages safety and trust and makes creativity grow. There is no opportunity with “no,” but everything becomes possible with “yes.” Of course, there are exceptions. But short of that, “yes” is your most powerful tool. “Yes” builds bridges. “Yes” opens doors. And “yes, but …” lets you negotiate in your favor.
What do you have to lose? Say “yes” and reap the rewards.

Every website that we develop is one of a kind because each of our clients has unique needs. For instance: The Rhino's F...
07/22/2020

Every website that we develop is one of a kind because each of our clients has unique needs. For instance: The Rhino's Foundation needed an eCommerce website that was modern, something polished, sincere and deep, but easy to manage. We were able to deliver this experience by creating a custom eCommerce website on top of WordPress using WooCommerce for ticket sales and sponsorships, and WPGive for accepting donations. Rhino's now has the ability to expand its mission to new horizons!
The Rhino's Foundation is dedicated to providing direct cash donations to families in Western Wisconsin affected by cancer. With your incredible support, Rhino’s can continue to provide vital funds for families in need. You can show care, warmth and support in bringing the good fight to Cancer by following the link to find out more about what they do and how you can help: https://rhinosfoundation.org/

You can own your story, or your story will own you. Either way, you can't re-write the past, but you can influence the n...
07/20/2020

You can own your story, or your story will own you. Either way, you can't re-write the past, but you can influence the next chapter. Then share that pride with the world and own your accomplishments!

The business journey is an amazing one. What was your first business and why did you start it?
07/17/2020

The business journey is an amazing one. What was your first business and why did you start it?

As a new small business owner, you have to figure out a lot of things you have never done before, including a business b...
07/14/2020

As a new small business owner, you have to figure out a lot of things you have never done before, including a business budget. Budgeting plays an important role in the effective utilization of available resources in order to achieve over all objectives of an organization.
Budgeting and business planning demands a large input of time and energy but the final rewards make the investment well worth it. Business owners and managers budget and prepare budgeted financial statements for three main reasons: modeling, planning, and control. Luckily, today’s booming digital world provides new and existing business owners with a number of apps that make budgeting an easy and manageable task that can be performed from anywhere on any device.
For example:
-We use Intuit QuickBooks Online for our accounting software
-We use LivePlan for financial forecasting (budgeting) and benchmarking
-Partnering with an accounting firm
When it comes to managing finances, many of us need all the help we can get and this stack has been the winning mix for Xceptional!

Nothing can fully prepare you for life as an entrepreneur. Being an entrepreneur means satisfying needs, innovating and ...
07/13/2020

Nothing can fully prepare you for life as an entrepreneur. Being an entrepreneur means satisfying needs, innovating and making people's lives better and more efficient. The other crucial factor is to remember that you can’t do it all by yourself. Even if you jump off that cliff alone, you will still need plenty of support to get the plane built and flying smoothly. Whether it’s help with a start-up loan, finding partners, gaining expertise in areas you lack it, or plain old moral support, an entrepreneur is only as strong as the people they surround themselves with.
So next time you have an idea to start a business, find your team and jump high!

Designing a great site for a Retreat center requires many factors including: flow, ease, attractive imagery among other ...
07/09/2020

Designing a great site for a Retreat center requires many factors including: flow, ease, attractive imagery among other things. That’s why The Point Retreats is a great example of a site that we feel completely nailed simplicity, functionality and style, all in one. For example: The site features image boxes to direct website visitors to the most relevant content for their needs. It’s to the point and takes the user exactly where they need to go. Check it out and let us know what you think about the website in the comments!
https://thepointretreats.com/

We’ve all changed the way we operate during the COVID-19 crisis. From here, each enterprise will take its own path. As w...
07/07/2020

We’ve all changed the way we operate during the COVID-19 crisis. From here, each enterprise will take its own path. As we shift from response to recovery, the key for business leaders is to make strategic decisions that will lead them to a renewed future state, however paralyzing the uncertain outlook may seem. Here are a couple of things you can do to help your company emerge stronger than before:
1.Think about how coronavirus effects customers:
Think strategically about how the pandemic is affecting your customers, what is keeping them up at night and how you can help.
2. Embrace new sales channels:
People still are going to want and need to buy things, create opportunities to serve your market via alternative sales channels.

Just remember, every decision you make signals to your people and customers whether you will emerge from this crisis as the winner. Send the right signals. This is your moment.

Your past experiences, failures, and successes have all taught you something. More than you realize. All these experienc...
07/06/2020

Your past experiences, failures, and successes have all taught you something. More than you realize. All these experiences translate into lessons that help you become wiser and savvier tomorrow!

Celebrating US Freedom means we must step up by taking action against injustice, we celebrate being free from tyranny, o...
07/04/2020

Celebrating US Freedom means we must step up by taking action against injustice, we celebrate being free from tyranny, oppression, and persecution. We celebrate a democratic society with the rights to freedom of speech, religion, life, liberty and the pursuit of happiness! Love. Independence. Freedom. 3 things we should never take for granted. Happy 4th of July!

The George Floyd protests have established visibility in this nation and the world. It showed the continued struggle for...
07/01/2020

The George Floyd protests have established visibility in this nation and the world. It showed the continued struggle for black rights and has revealed the power of rallying together to demand justice and an end to racism. So much is being uncovered and will continue to be as we keep moving toward collective consciousness.
⁠This is a part of our coming together. The entire world is supporting standing up for what’s right. Love thy Neighbor.

Are you using psychology for your marketing campaigns? Behaviour psychology is extremely important when it comes to digi...
06/30/2020

Are you using psychology for your marketing campaigns? Behaviour psychology is extremely important when it comes to digital marketing. To be able to get into the mind of the customer; your target market. You attract and engage consumers, and compel them to buy in a smart, skillful way.

What do you think about this?

Operation “Motivation” activate! Power up and turn your ideas into action! It’s your time to shine.
06/29/2020

Operation “Motivation” activate! Power up and turn your ideas into action!
It’s your time to shine.

Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to. It’...
06/23/2020

Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to. It’s way more than just an iridescent dash of colors (logo). It includes everything you do, or claim to do as a business – even if your organization is only about you.
This essential marketing element:
-Improves brand recognition.
-Builds financial value.
-Supports advertisement.
-Generates new customers

If you have any questions or need help discovering your brand, let us know! We’re happy to help guide you in the right direction.
https://www.xceptional.co/

We tend to forget that baby steps still move you forward. Keep on keeping on!
06/22/2020

We tend to forget that baby steps still move you forward. Keep on keeping on!

⁣⁣Each platform has unique mechanics, but they all have similar approaches to connecting businesses with their intended ...
06/19/2020

⁣⁣Each platform has unique mechanics, but they all have similar approaches to connecting businesses with their intended customers.
Social Media platforms have specific algorithms to determine exactly what content to display in each user’s feed. Imagine how overwhelming it would be to see every update from every person, business, and organization you follow!
This is a common misunderstanding about social media amongst business owners
-that if you have 350 followers, all 350 of them will see your posts. In reality, unless you pay to promote your posts, only about 2% of your followers will see them. And they can’t like what they don’t see!

Even if your business is small, that’s no excuse to not put some budget into a promoted Facebook post campaign. It doesn’t take much and can go a long way!

https://www.xceptional.co/

We are passionate about helping brands get the exposure they deserve through our social media marketing and consulting s...
06/17/2020

We are passionate about helping brands get the exposure they deserve through our social media marketing and consulting services. Here's one of our favorite health and wellness social media marketing work samples, North Star Family Chiropractic.

https://www.xceptional.co/

You may have heard the phrase "The future is digital". With recent events, we've seen that these words couldn't be more ...
06/15/2020

You may have heard the phrase "The future is digital". With recent events, we've seen that these words couldn't be more true. From online classes and lectures to Friday night happy hour, nearly everything and everyone is going online. While we somehow always suspected this was the way to go, it won't be a walk in the park for some businesses. Those that don't have the ability to shift and offer their product or service onilne, may not survive after the crisis ends.

In a post-pandemic world, everything will be different, but adapting to doing business in the digital world will allow companies – and the economy – to thrive. Are you ready?

Brand development is a foundation. When businesses don’t dedicate enough time to building a brand foundation, it all com...
06/10/2020

Brand development is a foundation. When businesses don’t dedicate enough time to building a brand foundation, it all comes crashing down. With a brand development strategy, you can create and strengthen your professional services brand and build a solid foundation. Xceptional can guide you through the following stages:
Creative Direction
Vision & Strategy
Design
Development
Testing
Launch

Contact us today!
https://www.xceptional.co/

Hashtags have permeated everything—from structuring our daily conversations to supporting national and international mov...
06/09/2020

Hashtags have permeated everything—from structuring our daily conversations to supporting national and international movements. If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go.

Here are a few things to keep in mind as you develop and implement an effective hashtag strategy for your company.
1.Find the Niche: Hashtags increase visibility of your content by categorizing it and displaying it with similar content.
2.Understand your audience: Start off from their interests, needs, pain points and what related topics they might be searching for.
3.Research Industry tags:Look at what they are posting, hashtags they use and see what type of posts get the most engagement.

HAPPINESS = GROWTHThe biggest intellectual breakthrough in the life of the great poet William Butler Yates came when he ...
06/08/2020

HAPPINESS = GROWTH
The biggest intellectual breakthrough in the life of the great poet William Butler Yates came when he realized that happiness and growth were one in the same. They could not be separated. You can notice that for yourself: you are happy when you are growing. And no growth you’ve ever made has ever been effortless.

#xceptional #marketing #motivationmonday #loveyourjob #teammotivation #growthhack #happy #instamood

Life handed us lemons, so we made lemonade, lemon cake, lemon drops, and even used the rinds to make lemon art. So, the ...
06/05/2020

Life handed us lemons, so we made lemonade, lemon cake, lemon drops, and even used the rinds to make lemon art. So, the joke is on you, life, ha!

After all, life never fails to supply the lemons, tragedies, opportunities, friendships, or our next big break. Inevitably they will all come around, and rarely do we have to ask for it. The difference between obstacles and opportunities, trials and triumph, luck and liability, is our preparation and our mindset. Squeeze the day!

Merry Christmas from our team to yours!! 🎅🌲
12/25/2019

Merry Christmas from our team to yours!! 🎅🌲

We are wrapping up the year with some amazing launches here at Xceptional! A big thanks to Jessica Klatt for being an am...
12/20/2019
BE_Industries

We are wrapping up the year with some amazing launches here at Xceptional! A big thanks to Jessica Klatt for being an amazing client and vendor. We look forward to watching your business grow in 2020 with your brand new website! :D

#newwebsite #launches #yourbrand #yourbusiness #bigthanks

I'm excited to share my BRAND NEW website!! Thanks to the Xceptional Marketing team for bringing this project full circle and working so hard to capture my brand!!
A big thanks to Alec Bircher with BircherFilms for the amazing promo video, you can see this on the "About" page!

https://beindustries.solutions/

Check it out!

Address

1290 Hosford Street, Unit E
Hudson, WI
54016

Opening Hours

Monday 10:00 - 17:00
Tuesday 10:00 - 17:00
Wednesday 10:00 - 17:00
Thursday 10:00 - 17:00
Friday 10:00 - 17:00

Telephone

+17156291020

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Comments

Alice Kirchhoff, I think Jeremy John Grant Tyler and his crew do what you're looking for. Plus, he competed in PLing in high school 😁
Jeremy John Grant Tyler , I have a question or two, 1. What are the changes that google has set up in the last 12 months and moving forward pertaining to reading websites? ( web site info) 2. How goes google view and read older websites that are outdated? What's the difference between older sites and a new one built by exceptional? We keep hearing about the changes, we keep getting calls ( vendors) about the changes and that we are out of date, but we do not see anything physically on our sites. How does or could a website tune up from exceptional benefit business owners? Please advise with a video response.
We hear you shout TGIF, but also know it is negative degrees; so while you're bunkered down indoors, why not work on your social calendar? 🤩 After a wonderful #letsgetsocial panel earlier this week, are are following up with reminders for our visitors (and those missed) to apply what they've learned! In the video shared we give clear direction and easy tips to applying value for your online audience. Want quick answers? Ask in our comments section below! #staysocial
Good morning leaders! Get out there and crush it 👊💪