Goodway Group

05/06/2021

Goodway Group's Strategic Partnership With Grocery Platform Good Eggs

Eat what you love whenever you'd like. Good Eggs will deliver all the goodness you crave — all the best quality groceries while supporting local, ethically sourced food if you're in the San Francisco Bay area.

Through a focus on performance marketing and unique digital solutions, we've helped achieve Good Eggs' aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. See how we're working together now via Campaign US: https://www.campaignlive.com/article/good-eggs-picks-goodway-group-performance-marketing/1715065

#goodwaygroup #digitalmarketing #digitalmedia #performancemarketing #goodeggs

05/04/2021

Verizon Media Introduces Another Targeting Alternative

What does our Amanda Martin think of Verizon Media's products? They're worth exploring, she said, as part of a collection of other solutions, as long as the main focus is on finding a scalable solution with robust measurement capabilities. Amanda explained via Adweek: “The marketplace previously controlled by intermediaries will now shift to publisher-controlled first-party data informed segments. Ultimately the shift in targeting is not drastic, but the gap in measurement currently remains vast." Learn more: http://ow.ly/U0C350EDWUL
#goodwaygroup #programmatic #digitaladvertising #identity

New solutions are coming as the industry readies for third-party cookie and IDFA deprecation.

04/30/2021

Cookies were never intended to be the foundation of targeted advertising. As more media evolve, we need a new solution. Discover all the current and proposed cookieless solutions in our Going Cookieless 101 Guide: http://ow.ly/2Hns50EBWBc #goodwaygroup #digitalmarketing #digitalmedia #adtech #guide

Cookies were never intended to be the foundation of targeted advertising. As more media evolve, we need a new solution. Discover all the current and proposed cookieless solutions in our Going Cookieless 101 Guide: http://ow.ly/2Hns50EBWBc #goodwaygroup #digitalmarketing #digitalmedia #adtech #guide

04/28/2021

What Does It Mean to Be a Manager Today?

To lead well during COVID, managers must have empathy and focus on employees' well-being, both in and out of work, according to a recent Gartner survey.

To further foster trust and build team health here at Goodway Group, we've dedicated a whole new role to this endeavor: the team success partner. Learn more via Harvard Business Review now: //hbr.org/2021/04/what-does-it-mean-to-be-a-manager-today #goodwaygroup #digitalmarketing #business #leadership #remotework

Managers need a new set of skills to succeed in a world of remote work, automation, and shifting employee expectations.

04/22/2021

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.” — Margaret Mead

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.” — Margaret Mead

04/22/2021

How remote work can positively impact diversity, inclusion - Remote Report

“We realized in 2008 that to get the best talent and have better insights into different cultures … we really needed to look more broadly. So that’s when we started working remotely,” said Kandi Gongora, Goodway’s chief transformation and people officer. Learn more about our novel growth approach via Remote Report: "http://ow.ly/Dh5x50EvwQu #goodwaygroup #remotework #remoteworkworks #digitalmarketing #workfromhome

Remote work may be an attractive perk for companies to offer when they are looking to expand their talent pool. A flexible work ecosystem could also pay strong financial dividends for inclusive organizations.

04/20/2021

You have work-life balance, but how about work-snacks balance? We sure did over the last two days: Thank you, Virbela, for providing us an innovative custom campus where we could come together to work and celebrate during our mini virtual summit and SnackMagic for fueling our minds and keeping our energy up during all our sessions! #goodwaygroup #digitaladvertising #digitalmedia #performancemarketing #remotework #goodwaygrouprocks #bestplacetowork

04/14/2021

Data providers' data security and privacy practices are under the microscope. “We’re taking a far more granular look at where we’re spending and how we’re spending [on data],” our Amanda Martin said. "This year and beyond, we're limiting or ending relationships with 'third-party data providers we feel don’t meet the consent requirements or outsource so much of their data.'": http://ow.ly/8jQ850Eos3r #goodwaygroup #digitaladvertising #digitalmedia #data

Data providers' data security and privacy practices are under the microscope. “We’re taking a far more granular look at where we’re spending and how we’re spending [on data],” our Amanda Martin said. "This year and beyond, we're limiting or ending relationships with 'third-party data providers we feel don’t meet the consent requirements or outsource so much of their data.'": http://ow.ly/8jQ850Eos3r #goodwaygroup #digitaladvertising #digitalmedia #data

04/06/2021

Marketing is becoming a science, and most of the world still resists acknowledging this transition. Find out why our Jay Friedman says the days of intuition-driven marketing are coming to an end in his Advertising Week byline: http://ow.ly/mPHq50EhURh #goodwaygroup #digitalmarketing #marketingscience

Marketing is becoming a science, and most of the world still resists acknowledging this transition. Find out why our Jay Friedman says the days of intuition-driven marketing are coming to an end in his Advertising Week byline: http://ow.ly/mPHq50EhURh #goodwaygroup #digitalmarketing #marketingscience

03/30/2021

Wise words from our Corean Canty on how to live your best life #goodwaygroup #womenshistorymonth #womenhistorymonth2021

Wise words from our Corean Canty on how to live your best life #goodwaygroup #womenshistorymonth #womenhistorymonth2021

03/28/2021

Our Megan Simpson says you don't have to wait on anyone else to get ahead: Absorb all sorts of content -- read, listen, watch -- to not only grow your skills but also to know the right path and steps to take to reach success. #goodwaygroup #womenshistorymonth #womenshistorymonth2021 #career #advice

Our Megan Simpson says you don't have to wait on anyone else to get ahead: Absorb all sorts of content -- read, listen, watch -- to not only grow your skills but also to know the right path and steps to take to reach success. #goodwaygroup #womenshistorymonth #womenshistorymonth2021 #career #advice

03/24/2021

Don't shrink back. Don't wait. Our Elizabeth Spear Zupkow says to go ask for what you want and need, to go after and get what you so deserve. #NationalWomensHistoryMonth #nationalwomenshistorymonth2021 #goodwaygroup #digitaladvertising #career #advice

Don't shrink back. Don't wait. Our Elizabeth Spear Zupkow says to go ask for what you want and need, to go after and get what you so deserve. #NationalWomensHistoryMonth #nationalwomenshistorymonth2021 #goodwaygroup #digitaladvertising #career #advice

03/22/2021

Kandi Gongora, our chief transformation & people officer, wants to remind you of this one so very important thing: You're ENOUGH, always. If you want to make the most impact, step out of your own way, and fly. #womenshistorymonth #womenshistorymonth2021 #goodwaygroup

Kandi Gongora, our chief transformation & people officer, wants to remind you of this one so very important thing: You're ENOUGH, always. If you want to make the most impact, step out of your own way, and fly. #womenshistorymonth #womenshistorymonth2021 #goodwaygroup

03/16/2021

The Drum Awards Digital Advertising 2021 Finalist: Tacori Paid Social Campaign

So pleased to announce Goodway Group is a finalist at this year's The Drum Awards Digital Advertising. We're so grateful to be nominated in the Paid Social Campaign category for our Tacori campaign and send our best to all the finalists. Thank you, The Drum for this opportunity! #thedrumawards #goodwaygroup #digitaladvertising #paidsocialmedia

03/08/2021

Here at Goodway Group, 71% of our workforce is women, and we know it's their work ethic, expertise, vision and talents that spur us on and make us Goodway great. Today, we want to thank and celebrate them and all the women across the globe for all they are and all they do. Thank you! 🌟🔥👏🙌 #internationalwomensday2021 #internationalwomensday #digitaladvertising #digitalmarketing #performancemarketing #adtech

Here at Goodway Group, 71% of our workforce is women, and we know it's their work ethic, expertise, vision and talents that spur us on and make us Goodway great. Today, we want to thank and celebrate them and all the women across the globe for all they are and all they do. Thank you! 🌟🔥👏🙌 #internationalwomensday2021 #internationalwomensday #digitaladvertising #digitalmarketing #performancemarketing #adtech

03/02/2021

When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared | AdExchanger

A 28% reduction in CPA, a 111% increase in purchased impressions and a 46% reduction in CPM. Learn how our manufacturer client drove incremental performance, spent media dollars more intelligently and improved ROI in each of its markets because of our PubMatic partnership, all via AdExchanger: https://www.adexchanger.com/platforms/programmatic-log-level-data-performance/
#goodwaygroup #digitaladvertising #performancemarketing

Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm.

02/25/2021

Every brand needs a unique combination of SEO, SEM and ecommerce. Do you know how each works and how they're related? Read on as our 2020 Search Marketer of the Year Lisa Little clearly explains all in her latest SearchEngineWatch article: https://www.searchenginewatch.com/2021/02/15/the-relation-between-ecommerce-seo-and-sem/ #SEO #searchenginemarketing #ecommerce #goodwaygroup

Every brand needs a unique combination of SEO, SEM and ecommerce. Do you know how each works and how they're related? Read on as our 2020 Search Marketer of the Year Lisa Little clearly explains all in her latest SearchEngineWatch article: https://www.searchenginewatch.com/2021/02/15/the-relation-between-ecommerce-seo-and-sem/ #SEO #searchenginemarketing #ecommerce #goodwaygroup

02/19/2021

Which marketing automation platforms, account-based management platforms, and demand-side platforms perform best? When asked this question, our president Jay Friedman's answer is always the same. #goodwaygroup #performancemarketing #digitalmedia #digitaladvertising

Which marketing automation platforms, account-based management platforms, and demand-side platforms perform best? When asked this question, our president Jay Friedman's answer is always the same. #goodwaygroup #performancemarketing #digitalmedia #digitaladvertising

02/17/2021

Three Reasons Why the Future of Digital Marketing Is Bright

How are you feeling about the future of digital marketing? Our Amanda Martin tells Magnite she's feeling quite optimistic about going cookieless and evolving ad tech. Find out why: http://ow.ly/opP450DD66f #goodwaygroup #digitalmarketing #digitaladvertising #adtech

Doom and gloom. Many marketers are feeling anxious about the future of digital marketing – data privacy concerns and regulations, the changing ad tech ecosystem, Google’s expected deprecation of the third-party cookie in 2022 and the uncertainty ahead. But our Amanda Martin, VP of enterprise par...

02/16/2021

Optimize To Those Primed To Buy With Amazon Advertising

Check out these four tips to harnessing the power of Amazon advertising and promote your message as customers discover, research or purchase online: https://goodwaygroup.com/blog/amazon-advertising/ #advertising #marketing #digitalmedia #ecommerce

Ecommerce marketers often face the challenge of choosing between focusing on lower-funnel channels to acquire in-market consumers, or on spreading awareness to create new followers and to drive interest. With Amazon Advertising, you can get both! Through Goodway Group’s unique partnership with Ama...

02/14/2021

Valentine's Day 2021 by the numbers

What does the data say about Valentine's Day this year? How will the gift giving go? Ad Age breaks down what marketers are doing and how consumers and brands are faring in 2021: https://adage.com/article/datacenter/valentines-day-2021-numbers/2313341 #valentinesday #valentinesday2021 #advertising #marketing

Flower and candy sales might be taking a hit this year.

02/09/2021

The Trade Desk is gearing up to take on Google and Amazon for digital ad dollars in 2021

The Trade Desk is up for a fight with Amazon and Google this year. See what Jay Friedman, president at Goodway Group, has to say about it via Business Insider: https://www.businessinsider.com/the-trade-desks-battle-with-google-amazon-grow-in-2021-2021-2 #digitaladvertising #digitalads #adtech #insights

The Trade Desk's clout in the digital ad market is likely to grow with the loss of third-party cookies and the rise in retail media.

02/03/2021

Goodway Group is ranked #3 on the Ad Age Best Place to Work list 2021. Get the full details and see the specifics on what made us a top scorer in our latest blog: http://ow.ly/9ZAY50DqmFe #goodwaygroup #bestplacetowork #bestplacestowork #employeeengagement

Goodway Group is ranked #3 on the Ad Age Best Place to Work list 2021. Get the full details and see the specifics on what made us a top scorer in our latest blog: http://ow.ly/9ZAY50DqmFe #goodwaygroup #bestplacetowork #bestplacestowork #employeeengagement

01/31/2021

What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust | AdExchanger

“The data privacy train is moving toward clearer, better explained consumer practices on both sides of the aisle," said our president Jay Friedman via @adexchanger: http://ow.ly/WG7f50Dn77T #politicsandlaw #digitaladvertising #adtech #goodwaygroup #insights

Privacy and consumer protectionare will be top priorities for the incoming Boden administration. And there’s appetite for action on both sides of the aisle.

01/26/2021

Join our Ben Diesbach and Justin Orkin and SharkNinja's Kati Rizzi this Friday, 1/29, at 2:10 p.m. Eastern for this Digiday Summit LIVE virtual event, Harness the Power of Data to Create Custom Audience Segmentation.

Learn more about it and book your pass today: https://digiday.com/events/digiday-brand-summit-live/

#goodwaygroup #digitaladvertising #digitalmarketing #datastrategy #tips

01/22/2021

Dreading saying goodbye to cookies? Parting will be easier if you act on the detailed info and helpful tips packed into our Going Cookieless 101 guide. Get it for free now: https://bit.ly/3iCTN9w #goodwaygroup #cookieless #identity #digitaladvertising #guide

01/18/2021

55 of Dr. Martin Luther King Jr.'s Most Inspiring Motivational Quotes

As we celebrate and honor Dr. Martin Luther King Jr. today, let's read his stirring words and reflect on his lasting legacy: http://ow.ly/Z9Ci50DaOu2 #martinlutherking #mlk #MLKDay

Ninety-one years after his birth on Jan. 15, 1929, and 57 years after his historic “I Have a Dream” speech, Martin Luther King Jr.’s stirring words and writings remain as relevant and inspiring today as they were when he lived.Honor King’s lasting legacy by reading 55 of Martin Luther King J...

01/17/2021

Voice Growth Will Further Amazon and Google’s E-Commerce Dominance

What happens when we stop using visual cues and start searching with our voice?

Our David Grow explores the direction e-commerce is heading, the impact of voice search on that journey, and the effects that the smart speaker market will have on the monopolization of online shopping in his Street Fight byline: http://ow.ly/KBOl50DaMRE

#goodwaygroup #ecommerce #voicesearch #digitaladvertising #paidsearch #ppc #tips

For most people, e-commerce starts with a Google or Amazon search on our computer or phone. We read reviews, compare prices, and analyze how something will look or fit in our lives. We don’t know w…

01/12/2021

Goodway's work environment and culture just won a major accolade: Ad Age just ranked Goodway Group #3 in its Ad Age Best Places to Work 2021 list. We're so grateful for the honor, @Adage. Thank you! 🍾🎉 Find all the details here: https://adage.com/bestplaces2021 #goodwaygroup #bestplacestowork #bestplacestowork2021 #digitaladvertising #workculture