The Drum Award: Best Agency Built Technology
Goodway Group --The Drum Awards Agency Business Awards Finalist
Goodway Group Digital Marketer and Advertiser Survey
Goodway Group -- Global Search Awards 2020 Finalist
Goodway Group: 2020 The Drum Awards Win
Goodway Group: The Drum Digital Advertising Awards US Finalist 2020
The Drum nominated @goodwaygroup for Most Effective Programmatic Media Partnership for its @Anytime Fitness new membership campaign. Winners will be announced tomorrow at The Drum Awards! Wish us well! #digitaladvertising #digitalmarketing #programmaticadvertising #datastrategy #anytimefitness #goodwaygroup
Money For Lunch Interview with Jay Friedman
How do you know you’re spending your ad dollars the right way? Our president Jay Friedman talks about how to make #marketing the growth engine of your company in this radio interview with #BertMartinez and #MondayforLunch.
Jay Friedman on Money for Lunch
Listen in as our very own Jay Friedman talks with Bert Martinez and #MoneyForLunch about the latest digital advertising trends and his new book, Prove Your Advertising Works.
Q&A with Jay Friedman via Pixalate
Transparency and quality in #adtech can be solved, according to
Jay Friedman. Listen as he shares how we solve financial #transparency in this Q&A with Pixalate, Inc. Then keep watching via https://goodwaygroup.com/blog/jay-friedman-DMEXCO-2019-video. #martech #digitalmarketing #quality
C-Suite Conversations
In 5 years, digital advertising spend will top $515 billion – that's 65% of all ad dollars! If your CEO doesn’t understand digital’s value now, where will your marketing strategy be in five years? Share a free download of Jay Friedman’s latest ebook now: https://www2.goodwaygroup.com/pyaw-social #freedownload #ebook #marketing #advertising #digital #ROI
Goodbye guesswork. Hello data.
Help us spread the word: CMOs can finally say goodbye to guesswork and hello to data. Goodway Group’s president Jay Friedman shares how in his new book – available now! www2.goodwaygroup.com/pyaw-social #mustread #digitalmedia #ROI #FreeDownload #leadershipreads
Prove Your Advertising Works by Jay Friedman
What keeps you up at night? For 8 out of 10 CMOs, it’s connecting marketing strategy to corporate KPIs. Download our new e-book Prove Your Advertising Works and get more sleep. https://www2.goodwaygroup.com/pyaw-social
Prove Your Advertising Works
We're huge fans of our amazing president Jay Friedman. So, we’re thrilled to share that he's just released a new book to help CMOs discuss digital ad results more confidently with their leadership teams. If you're looking to close the gap between the promise of digital marketing and real-world results, download your copy today! https://www2.goodwaygroup.com/pyaw-social
RampUp19 Programmatic Panel Session
Missed #RampUp19? Here's another key takeaway on programmatic measurement from our president Jay Friedman, "Agencies need to do a better job of helping the CFO and CMO connect the data and connect the knowledge."
Trust and Transparency in Programmatic
ICYMI Our president Jay Friedman talked about trust in the #programmatic space at #RampUp19. Here's a quick soundbite, "Without transparency, then how do you know you are actually getting real performance... Trust and transparency and good metrics have to be one in the same."
Adtech GIFs - GDPR
With #GDPR, we went from users seeing never-ending ad retargeting, much like Ace Ventura’s demo of sound-proof glass, to being legitimately excited when a user gives proper consent under GDPR guidelines. More funny #adtech #GIFs at https://giphy.com/goodwaygroup
AdTech GIF - Shared Facebook Conversions
What it feels like when you find out you’re a winner… and then realize you’re not the only one. More funny adtech GIFs at https://giphy.com/goodwaygroup
Connected TV Ad Tech GIF
Connected TV at that price? Is that too good to be true? Yup, pure fantasy because it only lives in your imagination. More funny #adtech GIFs at https://giphy.com/goodwaygroup
Ad Tech GIF - Reporting Bliss
If only you could bottle the bliss you feel after pressing “Send” on your client report, knowing you only have good news to share. More funny ad tech GIFs at https://giphy.com/goodwaygroup
Adtech Gifs
Google Analytics can give you a good picture of how you’re doing, but it can’t give you the whole story. We can give you the customized and precise data insights you need to succeed. More adtech gifs at https://giphy.com/goodwaygroup
Targeting without CRM data be like...
What makes your #audience tick? Without mining crucial intel from the #data you own, your #targeting could miss the mark. More #adtech Gifs at https://giphy.com/goodwaygroup
Happy Holidays From Our Family to Yours
Wishing you and those close to you a joyous holiday season. #HappyHolidays
Multi-Location Advertising Solved
Advertising for businesses with multiple locations can be complicated. But with over a decade in digital, we’ve built the tools, teams, and expertise you need to turn hundreds of decisions into one. Watch our two-minute video to learn how we do it. #goodwaygrouprocks #retail #franchise #digital #advertising
Goodway Cares
Goodway Cares made a splash in Park City last week! Our dunk tank raised over $2,600 for several worthy causes. Thanks to all who participated and those that donated! #goodwaycares #goodwaygrouprocks
Panel on Mobile Engagement
Our Digital Strategy Director Ashton Gary shares his POV on mobile engagement and outcomes at today's Texas Marketing Summit. #TXMKTG
