ControlvExposed

ControlvExposed CvE is a new breed of performance agency built to deliver truth, transparency and tangible business results. CvE is a new breed of agency that combines in a single package the best features of consultancies, media agencies and technology companies.

We partner with like-minded clients who seek greater truth and performance from their advertising in the form of measurable business outcomes. Through our scientific marketing approach, we help clients test and leverage their own data to build a lift-based road map that helps them achieve stratospheric business success.

Operating as usual

ControlvExposed
02/13/2020

ControlvExposed

Putting the cheer in @cheeriodicals πŸ₯³πŸŽ‰πŸ’Œ #teambuilding #companyoffsite #feelinggood @ Ceaser's Palace
01/14/2020

Putting the cheer in @cheeriodicals πŸ₯³πŸŽ‰πŸ’Œ #teambuilding #companyoffsite #feelinggood @ Ceaser's Palace

TIME TO CELEBRATE! Thank you to ExchangeWire for honoring our team with the Best Data Activation Award at The Wires for ...
11/22/2019

TIME TO CELEBRATE! Thank you to ExchangeWire for honoring our team with the Best Data Activation Award at The Wires for their work on SharkNinja. We are lucky to have such great clients that partner with us to activate smart and innovative campaigns. What a special night, GO TEAM! #datastrategy #digitalmarketing #havetobragsometimes

What do we love just as much as supply-path optimization? Demand-path optimization! Learn more about WTF demand-path opt...
11/12/2019
WTF is demand-path optimization? - Digiday

What do we love just as much as supply-path optimization? Demand-path optimization! Learn more about WTF demand-path optimization is in this @Digiday article featuring our very own @amandaemartin, VP of Enterprise Partnerships. Full article here πŸ‘‰ http://ow.ly/5eJU50x85ag.

Here’s an explainer on what we know about demand-path optimization.

Who doesn't love to talk in-housing these days? Brody O'Harran, EVP of Global Business Development, unpacks the trend of...
11/11/2019
The 9 levels of in-housing: Where do you fall?

Who doesn't love to talk in-housing these days? Brody O'Harran, EVP of Global Business Development, unpacks the trend of in-housing by breaking it down into 9 levels in this @adage article. Read more to find out where you fall: http://ow.ly/NgEz50x850b. #inhousing #adtech #martech

The path of in-housing can feel like you’re staring up Mount Kilimanjaro alone, but with the right gear and Sherpa, it is possible to make this challenging climb and thrive in the thin air.

#FBF to last week when Brody O'Harran, EVP of Global Business Strategy, visited Singapore to meet a few of our awesome c...
11/08/2019

#FBF to last week when Brody O'Harran, EVP of Global Business Strategy, visited Singapore to meet a few of our awesome clients and spend some quality time with one of our CvE favorites, Justin Orkin. After flipping through the pictures from Brody's trip, we are having a serious case of FOMO. Justin, we're coming for you next! #martech #adtech #digitalmarketing

Check out Paul Frampton's thought-provoking opinions on the latest IPA Bellwether Report that revealed UK marketing budg...
11/08/2019
Industry reacts: Q3 2019 IPA Bellwether Report | Mobile Marketing Magazine

Check out Paul Frampton's thought-provoking opinions on the latest IPA Bellwether Report that revealed UK marketing budgets fell for the first time in seven years in Q3 2019 🀯. Full article here πŸ‘‰ http://ow.ly/MLUy50x1GpG. #martech #adtech #digitalmarketing

The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across the industry share their thoughts on the findings. Alessandra Di Lorenzo, CEO of Forward, lastminute.com ’s m...

Is contextual targeting becoming a trend again? They do say every trend comes back around πŸ˜‰. Check out our President, Ja...
11/07/2019
Can Contextual Targeting Replace Third-Party Cookies? | AdExchanger

Is contextual targeting becoming a trend again? They do say every trend comes back around πŸ˜‰. Check out our President, Jay Friedman, share his thoughts about contextual targeting in this @adexchanger article πŸ‘‰ http://ow.ly/Xhzd50x1Hq5. #contextualtargeting #cookiesareoldnews #digitalmarketing

Contextual targeting is all the rage – and no, it’s not 1998. It’s 2019, and the industry is anxiously casting around for an alternative to third-party cookies as the browsers clamp down on cross-site tracking and regulatory pressure ratchets up in the United States and around the world. A shi...

If anyone can hit a home run when it comes to keeping up with the ad-tech industry, it's Amanda Martin. Thanks to AdMons...
11/07/2019

If anyone can hit a home run when it comes to keeping up with the ad-tech industry, it's Amanda Martin. Thanks to AdMonsters for featuring our all-star, we think she is pretty great, too πŸ˜‰πŸ‘πŸ˜! In this article, Amanda shares her thoughts on how clients, agencies, and publishers can team up to win. Read the full article here πŸ‘‰ http://ow.ly/jHV950x1X4R. #adtech #digitalmarketing

Don't settle! Transparency and quality should be foundational when working with a marketing partner. Our President, Jay ...
11/06/2019
Interview: Goodway Group on trust in digital advertising

Don't settle! Transparency and quality should be foundational when working with a marketing partner. Our President, Jay Friedman, sat down with Pixalate to chat about his view on #transparency and #quality in the digital advertising ecosystem. Full video here 🎬: http://ow.ly/u4rc50x1GLg. #digitalmarketing

Pixalate sat down with Goodway Group President Jay Friedman to discuss trust in today's digital advertising ecosystem and how to navigate mobile in-app.

Thanks to AdvertisingWeek360 for featuring our President, Jay Friedman! Check-out this article to learn how CMOs can pro...
11/06/2019
How CMOs Can Prove the Value of Marketing to the C-Suite - AW360

Thanks to AdvertisingWeek360 for featuring our President, Jay Friedman! Check-out this article to learn how CMOs can prove the value of marketing to the c-suite. He's a smart cookie, so you don't want to miss this one πŸ‘‰http://ow.ly/B2J050x1yB8. #adtech #martech #digitalmarketing

People-based, lift-measured, statistically-driven, fully-interconnected marketing has elevated the CMO within the C-Suite, and in many companies over all other C-Suite members.

Jay Friedman has a voice for podcasting! Who knew? Listen to Jay discuss his latest book, Prove Your Advertising Works, ...
11/05/2019

Jay Friedman has a voice for podcasting! Who knew? Listen to Jay discuss his latest book, Prove Your Advertising Works, on Money for Lunch with Bert Martinez here πŸ‘‰http://ow.ly/yi2d50x1x2t. Thanks for having us! #martech #adtech #digitalmarketing

Who doesn't want to know what Paul Frampton's typical week looks like?! Thank you to @ProlificLondon for sharing a glimp...
11/05/2019
A Week in My Life: Paul Frampton, European President at CvE, part of the Goodway Group

Who doesn't want to know what Paul Frampton's typical week looks like?! Thank you to @ProlificLondon for sharing a glimpse into Paul's world. Side note: Paul is a pretty great DJ, he's a man of many talents! 🎧🎡😎 Read the full article here πŸ‘‰http://ow.ly/8j3B50x1w14. #adtech #martech #digitalmarketing

CvE stands for Control vs. Exposed and Paul Frampton, the agency's European President, is also the former Chief Executive of Havas Media Group UK & Ireland CEO.

Today, our VP of Enterprise Partnerships, Amanda Martin, will be discussing how to bring the buy-side and sell-side clos...
11/04/2019

Today, our VP of Enterprise Partnerships, Amanda Martin, will be discussing how to bring the buy-side and sell-side closer together at AdMonsters #pubforum, Sending you good vibes, Amanda! πŸ‘πŸ‘πŸ˜Š #adtech #digitalmarketing

Our President, Jay Friedman, is an author! Woohoo, we think it's pretty cool. Jay's new book, Prove Your Advertising Wor...
11/04/2019

Our President, Jay Friedman, is an author! Woohoo, we think it's pretty cool. Jay's new book, Prove Your Advertising Works, helps CMOs to flip the script and showcase marketing as a true investment. Learn more about the book and get your copy here: http://ow.ly/iPIV50x1vc9. #adtech #martech #digitalmarketing

Congrats to Paul Frampton and Amanda Martin for making the shortlist for @exchangewire's Ad Tech Personality of the Year...
11/04/2019

Congrats to Paul Frampton and Amanda Martin for making the shortlist for @exchangewire's Ad Tech Personality of the Year and Ad Tech Rising Star! We couldn't be more proud of you two 😍. Go vote for Paul and Amanda here πŸ‘‰http://ow.ly/l7ww50x1se7. #adtech #digitalmarketing #yougotthis

How has TV sustained cost-per-point (CPP) and cost-per-thousand-impressions (CPM) growth rates that constantly grow fast...
10/21/2019

How has TV sustained cost-per-point (CPP) and cost-per-thousand-impressions (CPM) growth rates that constantly grow faster than inflation πŸ€”? Our President, Jay Friedman provides his opinion in this thought-provoking AdExchanger article: http://ow.ly/Dg4h50wQhxs. #digitalmarketing #advancedtv #adtech #martech

For our employee spotlight this week, meet Justin Orkin, VP of Global Business Strategy, Asia. Justin lives by his mantr...
10/11/2019

For our employee spotlight this week, meet Justin Orkin, VP of Global Business Strategy, Asia. Justin lives by his mantra "when inspired we are capable of anything" and has put this to practice since he was a child. #funfact he was the youngest, fastest cashier in McDonald's history πŸ”πŸŸ. At 16, he had 40 direct reports and 7 part-time jobs in high school. We respect the #hustle! Today, Justin loves tennis, exploring new places, and any kind of water activity. Learn more about Justin here: http://ow.ly/bAgy50wxGwj. #digitalmarketing #adtech #martech #programmatic

#tbt to when Milton Wolk launched our parent company, Goodway Group, in 1929. We are still owned and operated by the Wol...
10/10/2019

#tbt to when Milton Wolk launched our parent company, Goodway Group, in 1929. We are still owned and operated by the Wolks! 90 years old and we've still got it πŸ˜‰πŸ‘πŸ˜œ. #90yearsstrong #stillgotit #oldiebutagoodie #digitalmarketing #adtech #martech

Craving sweeter results from your marketing efforts? Learn how to harness the power of data in your marketing strategy t...
10/09/2019

Craving sweeter results from your marketing efforts? Learn how to harness the power of data in your marketing strategy to drive better results in The Data Strategy Playbook. We promise this will come in candy 🍬. Download here: https://controlvexposed.com/data-strategy-playbook-download/. #bigdata #datastrategy

Have you downloaded Jay Friedman's newest book, Prove Your Advertising Works? We might be biased, but we think it's pret...
10/08/2019
Prove Your Advertising Works

Have you downloaded Jay Friedman's newest book, Prove Your Advertising Works? We might be biased, but we think it's pretty great πŸ˜πŸ‘. Want to learn more about connecting your digital advertising to real financial results? Download your copy here: http://ow.ly/LO3Q50wxHjn. #digitalmarketing #businessresults #realoutcomes

Prove Your Advertising Works The next frontier of marketing has arrived. Digital advertising has proven its infinite value over offline counterparts and armed modern marketers with the data necessary to connect their efforts to the bottom line. While data

10/07/2019

#mondaymood. Have a great week and get after it! #digitalmarketing #goodvibes #positiveenergy #goodthingswillhappen

For our employee spotlight this week, meet Jay Friedman, President of ControlvExposed and Goodway Group. Jay is a desser...
10/04/2019

For our employee spotlight this week, meet Jay Friedman, President of ControlvExposed and Goodway Group. Jay is a dessert monster (no zert is safe when he's around) 🍰, soccer enthusiast ⚽, and rap music connoisseur 🎡. Read more about his professional accolades here: http://ow.ly/in6a50ww2N0.
#digitalmarketing #adtech #martech #programmatic

#tbt to TripleLift's #SPO panel last week. Thanks for including our VP of Enterprise Partnerships, Amanda Martin, in the...
10/03/2019

#tbt to TripleLift's #SPO panel last week. Thanks for including our VP of Enterprise Partnerships, Amanda Martin, in the conversation! We consider her our SPO know-it-all πŸ˜‰πŸ‘πŸ€“. #transparency #quality #adtech #programmatic

Attention bookworms πŸ“–πŸ›πŸ€“! Our president, Jay Friedman, launched his latest #ebook, Prove Your Advertising Works, and it's...
10/02/2019

Attention bookworms πŸ“–πŸ›πŸ€“! Our president, Jay Friedman, launched his latest #ebook, Prove Your Advertising Works, and it's worth the read. Get your copy here: http://ow.ly/7dup50wvYsZ. #addingtothereadinglist #digitalmarketing #adtech #martech

Thanks to Tim Peterson for including insights from our VP of Enterprise Partnerships, Amanda Martin, in this Digiday art...
09/30/2019
WTF is Apple’s ITP 2.3 update? - Digiday

Thanks to Tim Peterson for including insights from our VP of Enterprise Partnerships, Amanda Martin, in this Digiday article on Apple's ITP 2.3 updates πŸ‘. Check out the article here to learn more πŸ‘‰ http://ow.ly/9h6P50wvWQB. #digitalmarketing #cookies #privacy

Apple’s whack-a-mole war against cross-site tracking continues and could carry consequences that extend beyond online advertising.

09/26/2019

What's Laura Taylor's superpower? Clairvoyance. Find out more about what makes our Principal Digital Media Trader a hero of #advertising in the latest campaign from The Trade Desk. We're so proud of you, Laura πŸ‘! Watch the full video here: http://ow.ly/okbr50wsE1a
#superpoweredbytraders

We had a great time talking in-housing today! Our EVP of Global Business Strategy, Brody O'Harran, led the in-housing pa...
09/24/2019

We had a great time talking in-housing today! Our EVP of Global Business Strategy, Brody O'Harran, led the in-housing panel discussion at Brand Innovators Advertising Week. Thank you to the thought leaders from Anheuser-Busch, HERSHEY'S, and Bayer for participating and your keen insights πŸ‘. #BISummit #AWNewYork

Oh hey Paul Frampton, we see you! πŸ‘€πŸ‘€πŸ‘€ Paul Frampton will be attending Ad:tech London on 9/25, read more about what he wi...
09/23/2019
ad:tech 2019: The challenge of connecting marketing, service and tech siloes - Techerati

Oh hey Paul Frampton, we see you! πŸ‘€πŸ‘€πŸ‘€ Paul Frampton will be attending Ad:tech London on 9/25, read more about what he will be addressing in his keynote speech in this Techerati article here:
http://ow.ly/5Ch450wgDQ6 #digitalmarketing #adtech #martech #AI

Paul Frampton is a man in a hurry. He has just taken the role of European President at performance marketing agency Control v Exposed and already delivering a keynote speech at ad:tech 2019.

Empowered women empower women. We are proud and honored that Amanda Martin, VP of Enterprise Partnerships, participated ...
09/23/2019

Empowered women empower women. We are proud and honored that Amanda Martin, VP of Enterprise Partnerships, participated in LiveRamp's Executive Women's Event last week. Shout-out to LiveRamp for hitting 50/50 parity on all stages at #rampup19. πŸ˜πŸ‘πŸ‘

Amanda Martin, VP of Enterprise Partnerships, had a great time at LiveRamp's #RampUp this week! Read her commentary in t...
09/20/2019
Google Chrome Incognito Mode is Invisible Againβ€”What Can Publishers Do? | RampUp

Amanda Martin, VP of Enterprise Partnerships, had a great time at LiveRamp's #RampUp this week! Read her commentary in this #RampUp article about Google's recent updates and what it means for publishers. When she talks, we listen πŸ˜‰πŸ€“πŸ˜€ Read more here:
http://ow.ly/SpKw50wguiQ

Google Chrome incognito mode is invisible again, taking away a capability that allowed publishers to offer metered paywalls for their content. What can publishers do about this change?

Thanks to @moreaboutads for sharing our exciting news about Paul Frampton joining the team to lead global expansion effo...
09/20/2019

Thanks to @moreaboutads for sharing our exciting news about Paul Frampton joining the team to lead global expansion efforts. Read more about how Paul rejects traditional media and says "it’s time for a reset" here: http://ow.ly/IWxo50waSQ8 #digitalmarketing #adtech #martech

We're ready to be a bookworm and dive into Jay Friedman's new eBook, Prove Your Advertising Works πŸ“˜πŸ€“. Get your copy in G...
09/19/2019
Prove Your Advertising Works

We're ready to be a bookworm and dive into Jay Friedman's new eBook, Prove Your Advertising Works πŸ“˜πŸ€“. Get your copy in Goodway Group's link below. #digitalmarketing #adtech #martech

Prove Your Advertising Works The next frontier of marketing has arrived. Digital advertising has proven its infinite value over offline counterparts and armed modern marketers with the data necessary to connect their efforts to the bottom line. While data

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The Performance Agency

CvE is a new breed of agency that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek greater truth and performance from their advertising in the form of measurable business outcomes. Through our scientific marketing approach, we help clients test and leverage their own data to build a lift-based road map that helps them achieve stratospheric business success.

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