Twist Communications, LLP

Twist Communications, LLP Twist Communications, LLP Our capabilities include ... Strategy, Positioning, Planning & Project Management Corporate Identity & Logo Design Print Media Creation Brochures & Sales Support Materials Direct Mail Advertising Newsletters & Employee Communications Trade Show Display Graphics Web Sites and Electronic Media Development Miscellaneous Collateral Production Approach Simply put, we work the way that works best for you.

The partners at Twist handle every client and project personally, by choice, and are allied with pool of proven professionals: a mail fulfillment house, top photographers, high-quality printers, Web architects, advertising specialty providers and other specialists. A nontraditional structure gives Twist the flexibility to tailor both the team and the process to meet your needs most efficiently. From your approvals procedures and billing preferences to the level of project management you require, we can be as elastic as your needs demand. Twist can develop a multimedia campaign for you from the ground up or dovetail a single project with anything you already have in the works. In any case, we believe effective communications start with sound strategic direction, and we begin by asking the right questions. We make it our business to thoroughly understand your business and to work within your budget and time frame. We help you sift through the details to get to the point and make it stick with your audience. Experience Twist was founded by two former ad agency vice presidents, both with multidisciplinary skills, who enjoy doing the real hands-on work that attracted them to the business in the first place. Fredrick Yavorsky has been a senior art director for top agencies, including Foote, Cone & Belding and Ketchum Advertising. His work has won accolades for organizations such as The Pennsylvania Lottery, Air Products and Chemicals, DuPont, Campbell Soup and Kraft/General Foods. In the 1980s, Fred left Ketchum and started his own graphic design business. After four years, Ketchum persuaded him to return as vice president, creative director of the agency's new design group. Eventually, he found the adventure of entrepreneurship more exciting. Back on his own since 1994, Fred joined creative forces with Merrell McGuire to form Twist Communications in 1999. Along with antique advertising signs, Fred collects advertising awards. He has earned more than 50—including medals from the Art Directors' Club, ADDYs, Bellringers and an Obie for excellence in outdoor advertising. Merrell McGuire has created and implemented communications plans that have incorporated everything from trade ads to trade shows. At Air Products and Chemicals, she researched and developed the strategy for an award-winning positioning campaign, which was used as a case study in a Houghton Mifflin marketing textbook. Merrell received two corporate performance awards at Air Products—one for her role in coordinating the company’s first multimedia road show tour. Later, Merrell joined Ketchum Advertising. As vice president, management supervisor, she directed more results-driven programs for clients such as DuPont, Hewlett-Packard and The Graduate Hospital. DuPont recognized Merrell's contributions with two achievement awards never before presented outside of the DuPont Company. As a writer/editor who studied graphic design, Merrell has experience that runs the gamut—from strategy and planning to creative development. In addition to her client contributions, she contributes her time to a variety of volunteer activities. She is the cofounder of one of the largest 5K races for charity in Philadelphia.

Operating as usual

LGBT History Month – LGBT History Month celebrates the achievements of 31 lesbian, gay, bisexual or transgender Icons. E...
10/08/2019

LGBT History Month – LGBT History Month celebrates the achievements of 31 lesbian, gay, bisexual or transgender Icons. Each day in October, a new LGBT Icon is featured with a video, bio, bibliography, downloadable images and other resources. Currently, over 400 Icons can be searched by over 100 tags. A free resource for teaching LGBT History for over 10+ years online. Twist has designed and maintained the site since its inception.

Literature for Air Products
03/14/2017

Literature for Air Products

Annual Report for Bridging the Gaps 25th Anniversary
03/14/2017

Annual Report for Bridging the Gaps 25th Anniversary

Neova SunSmart package design and promotional materials for Photomedex
03/14/2017

Neova SunSmart package design and promotional materials for Photomedex

Lumiere for Photomedex
03/14/2017

Lumiere for Photomedex

Twist Web Portfolio
09/03/2011

Twist Web Portfolio

Twist Portfolio Graphics
09/03/2011

Twist Portfolio Graphics

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817 Fox Chase Rd
Jenkintown, PA
19046

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