Darren Slaughter

Darren Slaughter Three campaigns to choose from; social media, social media, and blogging, or social media management, blogging, AND your own website. You choose, all done for you, each and every month.

Darren is the CEO of Darren Slaughter, llc., a construction website design and consultancy shop that provides skills and strategy for modern construction websites. Darren has worked with big name brands in the construction space such as Bosch, Remodeler, Home Advisor, Build Zoom, NARI, NAHB and more, but really enjoys working with construction companies who go out and get their hands dirty every day while building their businesses.

Darren is the CEO of Darren Slaughter, llc., a construction website design and consultancy shop that provides skills and strategy for modern construction websites. Darren has worked with big name brands in the construction space such as Bosch, Remodeler, Home Advisor, Build Zoom, NARI, NAHB and more, but really enjoys working with construction companies who go out and get their hands dirty every day while building their businesses.

Operating as usual

I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’ That is absolutely t...
08/31/2020
Chasing the Wrong Game - Construction Websites | Darren Slaughter Design

I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’ That is absolutely the wrong metric

I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’ That is absolutely the wrong metric to shoot for. It

“You’ll find 100 books to help you plan your sales funnel, and yet you still can’t accurately plan out a few month’s wor...
08/27/2020
The Missing Element in Your Sales Funnel - Construction Websites | Darren Slaughter Design

“You’ll find 100 books to help you plan your sales funnel, and yet you still can’t accurately plan out a few month’s worth of work. So what’s missing? Cohesiveness. ” #trades #construction #contractorwebsites

The first thing new contractors learn is the power of their sales funnel. You’ll find 100 books to help you plan your sales funnel, and yet you still

We do contractor websites because we think we can do better by doing less. You don't need to throw the kitchen sink at y...
08/27/2020
Contractor Websites - Construction Websites | Darren Slaughter Design

We do contractor websites because we think we can do better by doing less. You don't need to throw the kitchen sink at your website. As any good contractor

We do contractor websites because we think we can do better by doing less. You don't need to throw the kitchen sink at your website. As any good contractor

n the competitive home improvement industry, developing your reputation and establishing a high-quality brand are the be...
08/25/2020
Construction Branding - Construction Websites | Darren Slaughter Design

n the competitive home improvement industry, developing your reputation and establishing a high-quality brand are the best ways to grow your business.

In the competitive home improvement industry, developing your reputation and establishing a high-quality brand are the best ways to grow your business.

Create an interactive conversation on your construction website. Invite comments on your blog posts and respond when you...
08/25/2020
Contractor Website Design-What's The Minimum? - Construction Websites | Darren Slaughter Design

Create an interactive conversation on your construction website. Invite comments on your blog posts and respond when you receive them. Encourage website visitors to sign up for your email newsletter or contact you for more information on a construction project they are considering.

Contractor website design isn't a set it and forget it proposition. Especially not in today's fast-moving world of algorithm changes and SEO updates. And

Having a website for your construction company is no longer an option. When your prospective customers are considering b...
08/25/2020
Why Contractor Website Templates Are Like The Trunk Slammers of The Website Trade - Construction Websites | Darren Slaughter Design

Having a website for your construction company is no longer an option. When your prospective customers are considering building or renovating, they are looking online, so you had better be there. Not only must you be present, but you must be presented well.

  Why you should avoid contractor website templates at all costs: If you’re looking for a new restaurant to try, a place to buy a new sofa, or a

Having a website for your construction company is no longer an option. When your prospective customers are considering b...
08/25/2020
How to Optimize Your Construction Company Website - Construction Websites | Darren Slaughter Design

Having a website for your construction company is no longer an option. When your prospective customers are considering building or renovating, they are looking online, so you had better be there. Not only must you be present, but you must be presented well.

Having a website for your construction company is no longer an option. When your prospective customers are considering building or renovating, they are

When it comes to your contractor website, you have to make sure you bake into the design and content these three key ing...
08/25/2020
Building Trust Into Your Contractor Website - Construction Websites | Darren Slaughter Design

When it comes to your contractor website, you have to make sure you bake into the design and content these three key ingredients; know, like and trust. Without these things, the phone won’t ring. Pure and simple.

When it comes to your contractor website, you have to make sure you bake into the design and content these three key ingredients; know, like and trust. Without these things

So get this, all of you are aware of all the social media sites where you have the ability to post pictures right? Faceb...
08/25/2020
What Your Website Has in Common With The Movie Tin Men - Construction Websites | Darren Slaughter Design

So get this, all of you are aware of all the social media sites where you have the ability to post pictures right? Facebook, Twitter, Pinterest, Instagram to name a few. All that means is, and I hope you realize by now, you can’t have a crappy website anymore.

So get this, all of you are aware of all the social media sites where you have the ability to post pictures right? Facebook, Twitter, Pinterest, Instagram

You are providing a service to homeowners who trust you enough to come into their houses and complete the job profession...
08/25/2020
Why Your About Us page Makes All the Difference to Your Website - Construction Websites | Darren Slaughter Design

You are providing a service to homeowners who trust you enough to come into their houses and complete the job professionally and with the highest of quality. A well constructed and designed About Us page helps build that trust and credibility for prospective customers without you or your sales team having ever said a word.

You may not read every About Us page you come across, but I can promise you that it's an invaluable tool and a must have on your contractor website. In

It doesn’t matter if you’re large contractor or small with a huge marketing budget or shallow pockets, you need to prove...
08/24/2020
contractor website upgrades that work

It doesn’t matter if you’re large contractor or small with a huge marketing budget or shallow pockets, you need to prove your ability in your trade through your marketing message.

Contractor websites are supposed to develop leads. They should help readers decide you are the right choice for their project. But most contractor websites

08/24/2020
Contractor Marketing Tip: Make Your Website Content Worth Coming Back For - Construction Websites | Darren Slaughter Design

So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more?

So your advertising online is starting to work. Prospects are coming to your site and they're signing up for your e-mail list and everything is going

Start thinking about a conversation you would have with your absolute best customer. The person who’s ready to buy, all ...
08/24/2020
How to Write Great Content Even if You Aren't a Writer - Construction Websites | Darren Slaughter Design

Start thinking about a conversation you would have with your absolute best customer. The person who’s ready to buy, all you need to do is explain to them how you’re going to do it, what the process is, how much it’s going to cost, what to do afterward, what do you do if there’s a warranty issue or a service issue, etc.

‬ I am often asked to write content for contractors because in their words, ‘I don’t know how to write, I don’t know how to put what’s in my head on paper

Good construction website design comes down to a few things done well. The following infographic shows you the key compo...
08/24/2020
What Makes For Good Website Design? - Construction Websites | Darren Slaughter Design

Good construction website design comes down to a few things done well. The following infographic shows you the key components to building a contractor website that will help you convert more of your existing visitors into clients or customers.

Good construction website design comes down to a few things done well. The following infographic shows

In the construction business, you know that you are competing against people who may offer slightly lower rates, or who ...
08/24/2020
Searching for that 10 Percent: Let Your Construction Blog do the Heavy Lifting - Construction Websites | Darren Slaughter Design

In the construction business, you know that you are competing against people who may offer slightly lower rates, or who may have a bit more experience. This is part of what competition is all about. What you should focus on is your company’s strengths, and this is where blogs and social media websites are vital.

  If there is one thing that real estate agents and shop owners have in common it is that some people who stop by have no intention of spending any

When you build a website, you’re not just looking to get noticed; you want to encourage people to become clients. With n...
08/23/2020
Traffic Conversions: Turn Existing Website Traffic into Construction Clients - Construction Websites | Darren Slaughter Design

When you build a website, you’re not just looking to get noticed; you want to encourage people to become clients. With new construction websites, you don’t often have the luxury of waiting to build an audience before thinking about conversions.

  When you build a website, you’re not just looking to get noticed; you want to encourage people to become clients. With new construction websites,

Your website design and images should be developed to attract customers, gain trust, and convert to sales. It is a good ...
08/23/2020
Contractor Marketing Tip: Using Photos The Right Way on Your Website - Construction Websites | Darren Slaughter Design

Your website design and images should be developed to attract customers, gain trust, and convert to sales. It is a good business practice to evaluate your website on a regular basis to ensure that each element is working in a positive.

Purpose

  This was the topic of my newsletter I sent out to my subscribers yesterday. I thought it was important so I want you to have it too. If you aren't

Your construction marketing goals depend upon several factors. Are you starting a new business or marketing one that has...
08/23/2020
What Your Construction Marketing Goals Should Include - Construction Websites | Darren Slaughter Design

Your construction marketing goals depend upon several factors. Are you starting a new business or marketing one that has been around for generations? Do your business goals include entering new markets, focusing on a particular niche, or increasing profit per project?

You have probably heard that it's pretty important to have a marketing plan and a strategy for your construction company. If you have tried to create one then you might have discovered

“It’s a fact of life, if you’re a contractor, you need a website. Most people rely on the internet to get information ab...
08/23/2020
Contractor Websites: How Do They Differ From a Traditional Web Design? - Construction Websites | Darren Slaughter Design

“It’s a fact of life, if you’re a contractor, you need a website. Most people rely on the internet to get information about almost everything these days, and if you don’t have a website, you are probably losing out on potential customers in droves.”

It’s a fact of life, if you’re a contractor, you need a website. Most people rely on the internet to get information about almost everything these days, and

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1657 The Fairway
Jenkintown, PA
19046

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I’m Darren Slaughter. My team and I have been creating professional-grade websites for contractors since 2005. If you are wondering if your website is due for a fresh coat of paint, let’s talk. My team and I provide website design in the United States and the United Kingdom, Canada and Australia. If you want to know how we can work together, you can just shoot me an email at [email protected].

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Comments

Hey Darrin Just saying hi aunt Diane
The actual work you do is a commodity today. Your clients or customers have 100 different choices in contractors who do the work you do...but no one runs the company you run, and that's your chance to be different.
You can now get a daily briefing from me on your Alexa app. Just add DarrenSlaughter dot Com to your briefing, or subscribe to my podcast in iTunes by clicking here: https://itunes.apple.com/us/podcast/darrenslaughterdotcom/id1349864252?mt=2
When you think about your industry, is there something you all do that, if you promoted first, you could use as a competitive advantage? That's called a preemptive claim, and it is done all the time. Watch the video. https://darrenslaughter.com/preemptive-claims-in-construction-marketing/