Grand Opening 2010
In January 2011 The Tee Spot opened in the Turkey Creek Shopping Center in Knoxville, TN. This store is unlike any other in that it combines the ease of internet designing with the convenience of a brick and mortar retail store. In this store, customers will have access to a knowledgeable graphic designer to help them create a custom design to print on their garment. Once the design is created the customer can watch their garment being printed right in the store and take it home with them. How is this possible? ECi has created a state-of-the art website that contains over 35,000 design elements and fonts that allow the customer to easily create their own uniquely personalized garment. The design will then be printed on a 30,000 color, eco-friendly digital garment printer in 1 to 3 minutes depending on shirt color. Not only can the customer design t-shirts, tanks, hoodies, and sweatshirts to be printed on demand, they can also design embroidery, mouse pads, mugs, banners, and many other apparel, novelty, and gift items that will be decorated at the ECi fulfillment center and sent to the local store or shipped directly to their home, whichever they prefer.
The retail store in Turkey creek will be the first of a chain of stores and will be eventually become the showcase and training center for future franchises.
The store environment...
When a customer enters the store they will enter a world of high tech clean lines with large computer screens, sleek displays, and friendly staff. They will be greeted and asked what they are interested in and shown displays of pre-printed items, as well as blank items they can design and print on. If they would like to create a personal design, they will be taken to the customer design center, where they can look at sample design books and use our computers to create a masterpiece of their own. All store employees will be trained in the software so they can offer assistance at any time.
Saving the Design and ordering their product…..Once a design is created, the customer can place it on a multitude of products, such as t-shirts, tanks, hoodies, sweatshirts, and mouse pads that can be printed at the store while they wait. Other items such as embroidered caps, jackets, warm ups, mugs, key chains, umbrellas, etc., can be ordered and shipped free to the store from the ECi fulfillment center or shipped to their home for a modest fee.
Processing Payment and obtaining ….The customer will create an account on the website which can be accessed at any time. They can save their designs to order again or modify anywhere there is an internet connection. They will enter their e-mail address so they can receive a paperless receipt for the transaction. They will also use a credit card or e-check to checkout through the website so they don’t have to wait in line for other customers to get finished.
Re-Orders: If the customer wants to re-order their product they don’t have to come back to the store. They can simply log back into their account from any computer with internet access and place their order again. They can even modify or create a new design if they wish. Customers will have the option of picking up their merchandise at the store or having it shipped for a modest fee. 24/7 internet and a brick and mortar store with instant printing….it doesn’t get any better than this!