Bridgewater Marketing Branding

Bridgewater Marketing Branding Our founder Joe, is a virtual font of "fortunosity." Why? he has been the marketing guy for these great brands; Harley-Davidson, Sea Ray, Volvo Trucks...

Our team has more than 20 years experience managing iconic global brands including: Harley-Davidson, Volvo, Chris-Craft, Polaris and Sea Ray. Focusing on developing comprehensive brand strategies from identifying consumer targets to creating consumer advocacy and ensuring these strategies are incorporated into effective marketing programs that drive retail sales and corporate profitability If you believe you need a full strategic review from the customer’s perception, driven through the organization and all new messaging, portfolio alignment and customer support then we can do that. Or, if you prefer marketing support that fits within the existing parameters of the brand we can provide that as well. Whether it is Web Site Design, Digital Strategy, Brand Development, Creative Services, Event Marketing or Local Dealer Channel Marketing support – we can help.

Mission: Helping clients create stronger brands by building bridges to their customers

What do you know about Gen Z?
07/06/2017
Brazen

What do you know about Gen Z?

Admissions pros: Gen Z’ers are NOT Millennials. Here’s what you need to know.

Nils Leonard: ‘More agencies need to have marketers in their mix’
06/22/2017
Nils Leonard: ‘More agencies need to have marketers in their mix’

Nils Leonard: ‘More agencies need to have marketers in their mix’

Nils Leonard has gone from chief creative office at Grey to launching his own coffee brand, a move that he says has taught him a lot about the job of a marketer and what needs to be done to improve client/agency relationships.

6 Ways To Master Marketing In A World Of Siri And Alexa
06/22/2017
6 Ways To Master Marketing In A World Of Siri And Alexa

6 Ways To Master Marketing In A World Of Siri And Alexa

The rapid growth in AI-enabled home speakers like Amazon's Echo and Apple's new HomePod will drive a sea-change in how consumers engage with content, commerce and advertising. Here are the new moves marketers will need to make to operate in an audio environment.

Brand Style Guide: Matching Your Print and Digital Marketing Assets
06/06/2017
Brand Style Guide: Matching Your Print and Digital Marketing Assets

Brand Style Guide: Matching Your Print and Digital Marketing Assets

As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in ma…

Hatteras Yachts
02/28/2017
Hatteras Yachts

Hatteras Yachts

Diane Byrne at #MegayachtNews posted a preview of our new #Hatteras90MotorYacht:

Midcoast Studio
11/07/2016
Midcoast Studio

Midcoast Studio

Partnering with Hatteras Yachts, see how we produced stunning photo-real 3D yacht imagery; flexible multi-use content used in promotion across websites and social media -- all leading up to the 2016 Fort Lauderdale International Boat Show...

Why Outbound Marketing Still Works
10/27/2016
Why Outbound Marketing Still Works

Why Outbound Marketing Still Works

There is a myth out there. The myth outbound marketing is dead. It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” e…

Content marketing has an identity crisis
10/26/2016
Content marketing has an identity crisis

Content marketing has an identity crisis

TSB's head of social explains why companies must recognise that content creation and production is now part of everyone's job.

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?
10/21/2016
Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother.

Eight Tips For Creating A Successful Guerrilla Marketing Campaign
10/17/2016
Eight Tips For Creating A Successful Guerrilla Marketing Campaign

Eight Tips For Creating A Successful Guerrilla Marketing Campaign

There is no one-size-fits-all template for creating a successful guerrilla marketing campaign. Rather, originality is key. Below, eight Forbes Agency Council members share advice on executing a guerrilla marketing campaign successfully and in a way that forms strong impressions with your target audi...

Content marketing tripled in last year, digital media Advertising Delivers 2x ROI - Mississippi Business Journal
10/11/2016
Content marketing tripled in last year, digital media Advertising Delivers 2x ROI - Mississippi Business Journal

Content marketing tripled in last year, digital media Advertising Delivers 2x ROI - Mississippi Business Journal

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week pre...

8 Takeaways From Facebook's Advertising Week Panel of Execs
10/10/2016
8 Takeaways From Facebook's Advertising Week Panel of Execs

8 Takeaways From Facebook's Advertising Week Panel of Execs

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO Sheryl Sandberg said, "businesses need to catch up" to the trend that's shift...

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success
10/07/2016
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that…

Coca-Cola's Advertising And Marketing Efforts Are Helping It To Stay On Top
10/06/2016
Coca-Cola's Advertising And Marketing Efforts Are Helping It To Stay On Top

Coca-Cola's Advertising And Marketing Efforts Are Helping It To Stay On Top

The Coca-Cola Company leads the U.S. carbonated soft drinks category, with 44% market share, more than one-and-a-half times the market share of its closest competitor, PepsiCo. The U.S. is the largest market for the beverage giant by a distance, contributing 46% to its net revenues in 2015. CSDs in…

Basic Training: Marketing vs. Advertising
10/04/2016
Basic Training: Marketing vs. Advertising

Basic Training: Marketing vs. Advertising

Agents and brokers are bombarded with programs, apps, lead-generation sources and literally hundreds of ways to spend their hard-earned money. How do you decide

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12710 Mallard Bay Dr
Knoxville, TN
37922

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