
07/06/2017
Brazen
What do you know about Gen Z?
Admissions pros: Gen Z’ers are NOT Millennials. Here’s what you need to know.
Our founder Joe, is a virtual font of "fortunosity." Why? he has been the marketing guy for these great brands; Harley-Davidson, Sea Ray, Volvo Trucks...
Our team has more than 20 years experience managing iconic global brands including: Harley-Davidson, Volvo, Chris-Craft, Polaris and Sea Ray. Focusing on developing comprehensive brand strategies from identifying consumer targets to creating consumer advocacy and ensuring these strategies are incorporated into effective marketing programs that drive retail sales and corporate profitability If you believe you need a full strategic review from the customer’s perception, driven through the organization and all new messaging, portfolio alignment and customer support then we can do that. Or, if you prefer marketing support that fits within the existing parameters of the brand we can provide that as well. Whether it is Web Site Design, Digital Strategy, Brand Development, Creative Services, Event Marketing or Local Dealer Channel Marketing support – we can help.
Mission: Helping clients create stronger brands by building bridges to their customers
What do you know about Gen Z?
Admissions pros: Gen Z’ers are NOT Millennials. Here’s what you need to know.
Nils Leonard: ‘More agencies need to have marketers in their mix’
Nils Leonard has gone from chief creative office at Grey to launching his own coffee brand, a move that he says has taught him a lot about the job of a marketer and what needs to be done to improve client/agency relationships.
6 Ways To Master Marketing In A World Of Siri And Alexa
The rapid growth in AI-enabled home speakers like Amazon's Echo and Apple's new HomePod will drive a sea-change in how consumers engage with content, commerce and advertising. Here are the new moves marketers will need to make to operate in an audio environment.
Instagram is Cracking Down On Marketing Spam
Instagram is shutting down these marketing services.
8 Digital Marketing Stats That Got Our Attention This Week
Social TV, gamers and Wonder Woman made the list.
Brand Style Guide: Matching Your Print and Digital Marketing Assets
As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in ma…
ht
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
Agency talent is increasingly moving client-side
A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.
16 Unique Strategies To Improve Your Brand
From defining your niche to creating helpful content, there is always a new way to strengthen your brand.
Domains as brand strategy: What does a URL say about you?
Sponsored: An .eco domain can demonstrate your company's environmental commitment and distinguish it from the crowd.
Hatteras Yachts
Diane Byrne at #MegayachtNews posted a preview of our new #Hatteras90MotorYacht:
Midcoast Studio
Partnering with Hatteras Yachts, see how we produced stunning photo-real 3D yacht imagery; flexible multi-use content used in promotion across websites and social media -- all leading up to the 2016 Fort Lauderdale International Boat Show...
Optimism floats as 57th Fort Lauderdale boat show opens Thursday
It's that time of the year when boats, yachts and superyachts take center stage in Fort Lauderdale.
Pinterest edges into influencer marketing
This story was delivered to BI Intelligence...
Why Outbound Marketing Still Works
There is a myth out there. The myth outbound marketing is dead. It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” e…
Content marketing has an identity crisis
TSB's head of social explains why companies must recognise that content creation and production is now part of everyone's job.
The Top 10 Trends Driving Marketing In 2017
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.
Is Omnichannel Marketing Finally Going From Retail Dream to Reality?
There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother.
Why a marketing tool invented in 1972 works better than social media - The Business Journals
Often misused, forgotten or flat-out ignored, this marketing method remains one of the most effective ways to sell your products and services.
Snapchat Said to Be Preparing for IPO as Soon as March
The social media site known for its disappearing texts and photos could fetch a market value of at least $25 billion.
8 Phrases That Can Make Your Business Writing Seem Outdated
The workplace is constantly evolving, with new generations coming in as the older ones retire. For the many professionals caught in between these two age…
Eight Tips For Creating A Successful Guerrilla Marketing Campaign
There is no one-size-fits-all template for creating a successful guerrilla marketing campaign. Rather, originality is key. Below, eight Forbes Agency Council members share advice on executing a guerrilla marketing campaign successfully and in a way that forms strong impressions with your target audi...
Marketer MVPs of Social Media: Starbucks Rules Facebook With Almond Milk, of All Things
With 469,000 reactions and counting, almond milk in every U.S. Starbucks gave the chain Facebook's most engaging brand post of the week.
Can Digital Experts Become the Marketing Experts That Agencies Need?
Traditional ad pros get remedial education in digital, but digital natives need education in marketing too, MediaCom's Hannah Miza says.
What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
Content marketing tripled in last year, digital media Advertising Delivers 2x ROI - Mississippi Business Journal
Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week pre...
8 Takeaways From Facebook's Advertising Week Panel of Execs
Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO Sheryl Sandberg said, "businesses need to catch up" to the trend that's shift...
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success
We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that…
Coca-Cola's Advertising And Marketing Efforts Are Helping It To Stay On Top
The Coca-Cola Company leads the U.S. carbonated soft drinks category, with 44% market share, more than one-and-a-half times the market share of its closest competitor, PepsiCo. The U.S. is the largest market for the beverage giant by a distance, contributing 46% to its net revenues in 2015. CSDs in…
Google Seen Grabbing Overall Marketing, Not Just TV, Ad Share
Google stock popped Thursday and hit a buy point, as one analyst said its total addressable market is bigger than digital advertising.
Basic Training: Marketing vs. Advertising
Agents and brokers are bombarded with programs, apps, lead-generation sources and literally hundreds of ways to spend their hard-earned money. How do you decide
Why Content Marketing Isn't An Overnight Win | SEJ
Learn why content marketing isn't an easy overnight achievement: but, why the long-term dividends could mean your highest-value marketing.
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