The Lead Ladder: Roofer Marketing Solutions

The Lead Ladder: Roofer Marketing Solutions Helping roofers spend more time building roofs and less time knocking on doors.
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06/23/2017
National Roofing Week: Signature Projects

Really cool video from National Roofing Contractors Association showing some amazing work from roofers around the country. Check it out, get some inspiration.

NRCA members have been part of some truly amazing roofing projects!

Don't look now, but Facebook is starting to become a major player in local search just like Google My Business pages. Ar...
06/20/2017
7 changes by Facebook that make it a real local search player

Don't look now, but Facebook is starting to become a major player in local search just like Google My Business pages. Are customers able to find you in a search for "Roofers" on Facebook?

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.

Was talking to a roofer the other day who said he gets calls from ad companies telling him he can't claim and optimize b...
06/09/2017
Business profile and review best practices from TripAdvisor and Yelp

Was talking to a roofer the other day who said he gets calls from ad companies telling him he can't claim and optimize basic listings himself and he needs to pay them to do it.

Thats BULL. Here's tips from TripAdvisor and Yelp on how to optimize those pages yourself for FREE. The free info for these, Google My Business, and more are EVERYWHERE.

If you're trying to do this and getting stuck somewhere, give me a shout and I can help point you in the right direction.

Businesses that complete their profiles see 5x the customer leads each month.

Did you see Google just released Verified Customer Reviews? Learn how to use these to amp up your company's reputation a...
05/30/2017
Google just released verified customer reviews: 3 ways to come out on top | Search Engine Watch

Did you see Google just released Verified Customer Reviews? Learn how to use these to amp up your company's reputation and get more referrals https://searchenginewatch.com/2017/05/10/google-just-released-verified-customer-reviews-3-ways-to-come-out-on-top/

Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the

Good simple guide to getting started with AdWords. If you have more questions, comment and we'll be happy to answer them...
05/18/2017
PPC 101: Eight tips to get started | Search Engine Watch

Good simple guide to getting started with AdWords. If you have more questions, comment and we'll be happy to answer them.

PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you

HUGE development for the roofing industry; Musk is spot on that it can't just work good, it has to LOOK good too or home...
05/11/2017
You can officially order Tesla's solar roof — here's everything you need to know

HUGE development for the roofing industry; Musk is spot on that it can't just work good, it has to LOOK good too or homeowners won't pay.

Who is going to be the first to offer this? Let us know and we'll help spread the news.

Customers can order two of Tesla's four solar roof shingle options starting Wednesday. Here's everything you need to know about them, including price.

40% of homeowners will ABANDON your website if it takes longer than 3 seconds to load. Whens the last time you took your...
05/04/2017
Website Speed Test | Lead Ladder: Roofer Marketing Solutions

40% of homeowners will ABANDON your website if it takes longer than 3 seconds to load. Whens the last time you took your website for a test drive?

Speed kills, and when it comes to potential leads hitting your website, we mean it literally. 47% of homeowners expect a web page to load in under two seconds, and 40% of those homeowners will actually abandon your website if it takes more than three seconds to load.

This is why we don't recommend small businesses invest heavily in SEO. Unless you're Coca-Cola with an endless marketing...
04/29/2017
Google launched more than 1,600 new changes in search last year

This is why we don't recommend small businesses invest heavily in SEO. Unless you're Coca-Cola with an endless marketing budget, there's no way you could keep up with this many changes affordably.

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.

04/26/2017

DFW just got dumped on. Are you where homeowners are looking for roofing companies?

Google "Roofing Companies Dallas". Go ahead, I'll wait.

Cannot even begin to tell you how often I see competitors bidding on my client's business names trying to STEAL THEIR LE...
04/20/2017
2017 SEM growth hacks: Monster growth from brand protection

Cannot even begin to tell you how often I see competitors bidding on my client's business names trying to STEAL THEIR LEADS.

Love these strategies for protecting your turf. #3 is definitely my favorite because it's easy but no one knows you can do it.

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Despite being removed from Google by court order, Ripoff Report is BACK. Read about what you can do to help fight it so ...
04/19/2017
Ripoff Report is apparently subverting Google take-downs

Despite being removed from Google by court order, Ripoff Report is BACK. Read about what you can do to help fight it so they don't keep unfairly damaging your reputation!

Give us a call if you want some help executing some of these tactics. We'd get just as much pleasure out of burying these scumbags.

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.

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