Customwave Internet Marketing

Customwave Internet Marketing We pride ourselves on make the process simple, removing the hassle, and taking the least amount of your time possible. Promise!
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Customwave specializes in using the internet to help our clients get more phone calls and make more money. We pride ourselves on making the process simple, removing the hassle, and taking the least amount of your time possible. Promise! Customwave is primarily known for selling results as opposed to promises. Give us a call today to find out how much we can help you in getting more quality phone calls.

Tyler Skaggs good. SKAGS on search ads bad. I agree with the article. Too much mess. Harder to make adjustments. Dynamic...
07/08/2018
The Case Against SKAGs

Tyler Skaggs good. SKAGS on search ads bad. I agree with the article. Too much mess. Harder to make adjustments. Dynamic keyword insertion is a way better approach.

SKAGs, or, Single Keyword Ad Groups, are popular with some search engine marketers. But despite the simplicity of targeting with SKAGs, they're not for everybody. Here are some of the problems you could run into with single-keyword ad groups in your campaigns.

Google isn't rebranding to simplify lol. This is all about them trying to sell more banner ads. Google is going to sell ...
07/08/2018
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification - Search Engine Land

Google isn't rebranding to simplify lol. This is all about them trying to sell more banner ads. Google is going to sell their search ads. They do fine. But the way they can make more money is banners. And they can come up with all the audience features they want, but they still can't create "need" and that's what makes search so effective.

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad...
07/08/2018
Gannett to Acquire Digital Marketing Software Company WordStream, Inc.

One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having "thousands" of small business clients. Congrats!

Deal will further enhance ReachLocal’s intelligent, data-driven digital marketing solutions.

No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But...
07/08/2018
GMB? More Like DGAF! - Local SEO Guide

No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google's goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers. So when big business breaks the Google SEO guidelines, no problem. Just like in real life, not everybody plays by the same rules.

Since local spam is a hot topic around the Local SEO Sphere these days, I figured it would be fun to look at brands that are violating the Google My Business guidelines for representing your business and getting away with it. Because I mean, what’s the point of guidelines if large advertisers and ...

This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of...
07/08/2018
Look Ma, no keywords! Phrase-free AdWords campaigns are here - Search Engine Land

This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It's the same thing as express. And it won't work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses can be put in a box and here's what they are, but the reality is almost every business is unique and different and what works for one, may not work for the other.

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

Facebook's F8 developer conference is in the books. For me the big takeaway is rolling the dice again because of their p...
07/08/2018
Join us at F8 2018

Facebook's F8 developer conference is in the books. For me the big takeaway is rolling the dice again because of their privacy scandal. In a few months, Facebook users will have an option to "clear history". Which basically means to erase browsing data. Which would then cause advertisers to not be able to use it and make the ads less effective. But clearing history has to be manually done by users and Facebook is gambling that most people won't take the time to consistently do it. We'll see what people do when it rolls out!

Facebook's annual developer conference showcases our latest technology and gives you a glimpse into what's next for Facebook. F8 will be held at the McEnery Convention Center in San Jose, CA on May 1 and 2, 2018.

When it comes to negative SEO, i can't remember a single time Google publicly admits, yes, this tactic works and hurts w...
07/08/2018
Google: Negative SEO Via Canonicals Redirects Don't Really Work

When it comes to negative SEO, i can't remember a single time Google publicly admits, yes, this tactic works and hurts websites. They don't do it. Makes them look bad. So when Google's spokesman says the canonical negative SEO trick doesn't work, I'm not surprised. It's one of those things they will work on and figure out internally, but they can't admit negative SEO is possible or effective.

Bill Hartzer posted about a

As if SEO wasn't hard enough already, negative SEO has been increasing. Which isn't surprising, because if the main prob...
07/08/2018
New Undetectable Type of Negative SEO Attack Uncovered

As if SEO wasn't hard enough already, negative SEO has been increasing. Which isn't surprising, because if the main problem is lack of real estate on the 1st page, the best solution is how do you take out your competitor's? Well, traditionally, negative SEO has revolved around sending bad links to the target website. But now it's started to evolve into using canonical tags, which are really, really hard to detect. What the heck does that mean? It means if you're doing negative SEO, you build a bad website and use a canonical tag to point to a competitor's website, showing association, and with association and with the negative website being bad, it sinks the competitor's site. It'll be interesting to see what Google does to stop this.

There is a new type of virtually undetectable type of negative SEO attack that I discovered. This type of negative SEO attack is a particularly nasty type of attack, as it's virtually undetectable by you (if you are a victim of the negative SEO). It takes advantage of the canonical tag that search e...

Great article by The New York Times on the coming problems with fake video technology. And just as its become easier and...
07/08/2018
Here Come the Fake Videos, Too

Great article by The New York Times on the coming problems with fake video technology. And just as its become easier and easier to create your own website, within a few years, it'll pretty easy for anyone to create a fake video. Not just using a person's face, but their clothes, the rest of their body. My big fear is that kid's will go nuts over this to bully other kids. The lines between reality and virtual reality are going to become even more blurry and I'm not sure what us parents are going to do to protect our kids from it.

Artificial intelligence video tools make it relatively easy to put one person’s face on another person’s body with few traces of manipulation. I tried it on myself. What could go wrong?

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPO...
07/08/2018
Study: Responding to reviews can improve paid-search conversion rates - Search Engine Land

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars.

Better reviews would have meant 13,000 more local leads for businesses in the study.

Good story on black hat SEO in Google Maps. My takeaway is that despite Google's problems fighting spam, they will event...
07/08/2018
Meet the volunteers who fight fake reviews, ghost listings and other scams on Google Maps

Good story on black hat SEO in Google Maps. My takeaway is that despite Google's problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it's not sustainable and I got tired of having to look for the next trick after getting shut down. White hat SEO might not get the results black hat SEO does, but it is sustainable, which is extremely necessary if you want to keep clients paying month in and month out for SEO.

The people who spend time trying to weed bad actors off Google Maps say the company isn't doing enough to curb spam.

This is a really big deal for Facebook. They must think they're in possible end-of-company type trouble for banning 3rd ...
04/04/2018
Facebook's removing third-party targeting data: What marketers need to know - Marketing Land

This is a really big deal for Facebook. They must think they're in possible end-of-company type trouble for banning 3rd party data. What does that mean? 3rd party data was used for about half of their targeting features advertisers would use. The whole entire reason Facebook's banner ads have value is because of the targeting features. Otherwise, their banner ads would be no different than any other banner ad on the internet, except that Facebook's ads would be more expensive. Facebook is in real trouble.

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when.

Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black...
04/04/2018
White Hat SEO: How to Play by the Rules and Win

Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.

Do you want to rank for competitive terms without worrying about potential Google penalties? Then it’s time to go white-hat.

04/04/2018

Native ads = clickbait. I don't know the difference.

04/04/2018

Banner ads should be renamed "accidental click ads". CPM is only way they work

04/04/2018

Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: "This feature enables advertisers to get additional high-quality traffic from non-search placements." Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable.

I think this bill is ok to pass. There's a big difference between free speech in content vs a website allowing certain t...
04/04/2018
Anti-sex trafficking law opposed by many internet companies likely to pass this week - Marketing Land

I think this bill is ok to pass. There's a big difference between free speech in content vs a website allowing certain things to go on like online sex trafficking. Hopefully the language in the bill differentiates between the two. Publishers shouldn't have liability when it comes to free speech, but should have liability when it comes to people using a website to commit crimes.

The controversy surrounds the repeal of legal immunity for online publishers.

Very smart of Google to "stream" apps to let consumers demo them without downloading them. But don't forget Google's gra...
04/04/2018
Google Play Instant lets app marketers offer game trials for free on Android devices - Marketing Land

Very smart of Google to "stream" apps to let consumers demo them without downloading them. But don't forget Google's grand plan is to maybe get consumer behavior to do "app streaming" instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don't need Google anymore for that app's content. But if you stream, Google is still the gatekeeper. Google is paranoid that apps could destroy their business if everybody downloaded apps for everything instead of using mobile websites, but that doesn't seem to be the trend. But if there was anything that could destroy Google, it would be Google losing their position as gate keeper to the internet and web content.

Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos.

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could ...
04/04/2018
Google News Initiative kicks off with Subscribe With Google, other efforts - Marketing Land

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon to be the bigger player here. They have waaaaay more customer payment info on file. And they have a vested interest with Amazon owning the Washington Post. Never underestimate how important it is to make it as easy as possible for customers to pay.

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off ...
04/04/2018
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads - Marketing Land

Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off what keywords people recently searched on google. So if you recently searched, "airport transportation lax" into Google, it means that an airport trans company could roll it's ad to that person when they watch any video on YouTube. If this goes well, I could see Google rolling the feature out to it's extensive banner ad inventory. This could actually become a really big deal.

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.

This is why there's no McDonald's of internet marketing. It's hard. Changes all the time. And then there's people that a...
04/04/2018
The #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday

This is why there's no McDonald's of internet marketing. It's hard. Changes all the time. And then there's people that are experts in certain fields that are not as smart in other areas. Take Rand Fishkin. Brilliant when it comes to SEO and software. But not so much with advertising. I was agreeing with the 1st half of his article on why online ad campaigns fail. His premise is low engagement which equals over paying for clicks. Now, I don't think low engagement is #1. It's a factor. #1 for me on why ad campaigns fail is people using broad match with not enough negative keywords getting the wrong people to the website. But I totally disagree with Fishkin's solutions to fix low engagement. He says companies should spend money to build their brand first. I mean, yeah, you could do that and it would work, but there's so many simpler things you could do first like add a promotion into the text of the ad. Or set really low bids with a lot of keywords. Or better relevance in the ad in relation to the keywords you're bidding on. All these things can lower cost of clicks without spending extra money on branding.

The number-one reason most paid ad campaigns fail: you're a stranger to your audience. In this Whiteboard Friday, learn exactly what signals the death knell of a PPC campaign, and solutions to ensure your ads are worth the money you pour into them.

I've been saying this for years now, but finally read an article of someone else catching on that Yelp's ads don't produ...
04/04/2018
Are Yelp ads worth paying for? How to figure it out - Search Engine Land

I've been saying this for years now, but finally read an article of someone else catching on that Yelp's ads don't produce the same calls that their free listings do. And it's funny how Yelp makes it really hard to track the results of the ads. Once more business owners become aware of this, their sales will drop dramatically and as a business, they could be in trouble. Their ads don't work. And the only reason their free listings get calls is because they sometimes pop up on Google because Google would rather have a review website like Yelp popping up than a business because Google wants businesses to have to pay for advertising to be on Google.

Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

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505 W Lambert Rd 2nd Fl
Ladera Ranch, CA
20147

General information

Web Design, Social Media, Pay Per Click, Email Marketing, Reputation Management, Shopping Carts, Mobile Websites, Blogging and Call Tracking.

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