The Dion Group

The Dion Group The Dion Group is a branding, website design and social media marketing ageny. Visit our website www.TheDionGroup.com or call us at 571.233.4555
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For over 15 years, The Dion Group has provided companies both large & small with FULL SERVICE Digital Design & Marketing Expertise. Our #1 goal is to create marketing solutions that position you as THE EXPERT within your industry. Through strong graphic branding & communication across all social platforms, we deliver an experience that your clients will remember & will want to engage with over again. Based in Northern VA, our portfolio speaks for itself, having provided graphic design, website design & development, social media & successful marketing campaigns for companies such as Warner Bros, Petsmart.com & Timberland. We are capable of handling design projects that are local to national & even international in scope. Additionally we are dedicated to providing affordable solutions to your branding and marketing needs. Think of us as your very own Internet marketing department addressing your unique business’s marketing needs with creative solutions that work! Contact: Cheri Dion 571.233.4555 [email protected] www.TheDionGroup.com The Dion Group offers the following services: -Branding & Corporate Identity -Graphic Design -Custom Website Design & Development -Mobile Website Design & Marketing -Social Media Marketing & Management -Email Marketing -Copywriting, Content Creation SPECIALTIES: Branding, Brand Development & Management, Corporate Branding, Corporate Identity, Creative Direction, Logo Design, Graphics, Graphic Design, Graphic Branding, Digital Marketing, Internet Marketing, Online Marketing, Integrated Marketing, Traditional Marketing, Email Marketing, Constant Contact, Newsletters, Copywriting, Content Creation, Blogging, Website Design, Custom Website Design, Website Development, WordPress, Mobile Website Design, Mobile Marketing, Social Media Marketing, Social Media Strategies, Social Media Brand Strategy, Social Media Consulting, Social Media for Business, Social Media for Restaurants, Social Media Management, Social Media Reputation Management

Do you want to add video to your social media marketing?Are you looking for tools to simplify your video production?Toda...
01/29/2016
14 Video Tools for Social Media Marketers : Social Media Examiner

Do you want to add video to your social media marketing?
Are you looking for tools to simplify your video production?
Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns. In this article you'll learn 14 tools marketers can use to create screencasts, montages and slideshows. Enjoy!

http://bit.ly/1WRrYdw
#SMM #socialmedia #socialmediaexaminer

Do you want to add video to your social media marketing? This article shares 14 tools marketers can use to create screencasts, montages and slideshows.

FACEBOOK - 4TH QUARTER RESULTS ARE IN!Even for the doubters, the numbers here are pretty undeniable. It’ll be interest...
01/28/2016
Facebook Releases 4th Quarter and Full-Year Results for 2015

FACEBOOK - 4TH QUARTER RESULTS ARE IN!
Even for the doubters, the numbers here are pretty undeniable. It’ll be interesting to see how the company builds on this over the course of 2016.
http://bit.ly/1KHtwzE

#facebook #SMM #socialmedia #socialmediatoday

It’s been a big year for Facebook, and today The Social Network underlined just how big, releasing its fourth quarter and full-year results for 2015. And the numbers are pretty amazing.

11 ESSENTIAL ELEMENTS OF AN EFFECTIVE SOCIAL MEDIA BUSINESS PLANAre you using social media to market your business, but ...
01/27/2016
11 Essential Elements of an Effective Social Media Business Plan

11 ESSENTIAL ELEMENTS OF AN EFFECTIVE SOCIAL MEDIA BUSINESS PLAN
Are you using social media to market your business, but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place.
Rebekah Radice covers it all here: bit.ly/1bzvffH

www.thediongroup.com
#EffectiveSocialMedia #SMM #RebekahRadice #TheDionGroup

Blog post at Rebekah Radice, Social Media Strategy : Are you using social media to market your business, but struggling to create momentum? Would you like to make sense of each social networ[..]

ARE YOU STARTING FROM SCRATCH WITH SOCIAL MEDIA?Got a new product or a new business?Having a social media launch plan is...
01/26/2016
Launching on Social Media: A Timeline for Business Owners : Social Media Examiner

ARE YOU STARTING FROM SCRATCH WITH SOCIAL MEDIA?
Got a new product or a new business?
Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence: http://bit.ly/1PPeY2I

#SocialMedia #SMM #SocialMediaExaminer #TheDionGroup

Are you starting from scratch with social media? Discover a step-by-step plan for launching your new social media presence.

KNOW YOUR BUSINESS!This is a great example of knowing exactly who you are as a business! Knowing exactly who you serve!....
01/22/2016
Dive bar owner to Yelp reviewer: I give you 1 star!

KNOW YOUR BUSINESS!
This is a great example of knowing exactly who you are as a business! Knowing exactly who you serve!..And the creative ways you can address a bad review that was not deserved. GENIUS!

http://nyp.st/1JkPsWn
#Creativity #Branding #SocialMedia

The owner of a Manhattan dive bar is taking shots at disappointed online reviewers-- because he says people should know what they're getting into when they step into his raucous gin joint.

Are you familiar with the Facebook Business Manager?Do you want to keep your Facebook accounts more secure?Whether you o...
01/20/2016
www.socialmediaexaminer.com

Are you familiar with the Facebook Business Manager?
Do you want to keep your Facebook accounts more secure?
Whether you oversee one or many pages, Facebook Business Manager puts everything you need in one central place. In this article you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.
http://bit.ly/1UbfFXP

DO YOU WANT TO IMPROVE YOU SOCIAL MEDIA MARKETING?Have you looked at how your competitors are using social?There are too...
01/08/2016
4 Free Tools to Analyze Your Social Media Competitors : Social Media Examiner

DO YOU WANT TO IMPROVE YOU SOCIAL MEDIA MARKETING?
Have you looked at how your competitors are using social?
There are tools to help you determine what’s working for you and your competitors, what isn’t working and why.

In this article you’ll discover four free tools to compare your social media presence with your competitor’s.
bit.ly/1UBRemm

www.thediongroup.com
#graphicdesign #branding

Do you want to improve your social media marketing? Discover four free tools to compare your social media presence with your competitor's.

Do you want more conversions from your social traffic?Are you using landing pages?Directing targeted social media traffi...
01/04/2016
How to Optimize Landing Pages to Boost Social Media Conversions : Social Media Examiner

Do you want more conversions from your social traffic?
Are you using landing pages?
Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads. In this article you’ll discover how to optimize landing pages to boost social media conversions.
http://bit.ly/1mZLmIZ

www.thediongroup.com
#OptimizeLandingPages #GetBetterSocialTraffic

Do you want more conversions from your social traffic? In this article, you'll discover how to optimize landing pages to boost social media conversions.

HILARIOUSLY AWESOME!!Although fun, working in a design studio often causes fitness and health levels to diminish, thanks...
12/30/2015
Studio attempts to recreate logos using themselves | Studio | Creative Bloq

HILARIOUSLY AWESOME!!
Although fun, working in a design studio often causes fitness and health levels to diminish, thanks to all that sitting in front of a computer that designers have to do. Netherlands based Studio Dumbar found a way to get themselves up and about, while still focusing on their love of logos. Can you decipher the logos? http://bit.ly/1MIN7iR

www.thediongroup.com
#LogoDesign #Branding #GraphicDesign #TheDionGroup

Studio Dumbar physically recreates iconic logos including Airbnb, Xbox and Nestle.

20 GREAT HARD ROCK LOGOSDesign and rock music have never strayed far from each other. This article represents a thoughtf...
12/28/2015
20 great hard rock logos | Logo design | Creative Bloq

20 GREAT HARD ROCK LOGOS
Design and rock music have never strayed far from each other. This article represents a thoughtful and informative exploration of some of the most iconic, audacious and eye-catching logos in hard-rock history.
CHECK IT OUT ==> http://ow.ly/U4IfV

www.thediongroup.com
#LogoDesign #GraphicDesign #Branding #HardRock

The heavier end of the guitar spectrum has given the world some incredible logos. Alexander Eckstein selects 20 of the best.

CONSISTENCY IS KEY!Here are some ideas and inspiration on how you can use daily content ideas from Idea A Day. Enjoy! ht...
12/23/2015
The Trick to Social Content Consistency

CONSISTENCY IS KEY!
Here are some ideas and inspiration on how you can use daily content ideas from Idea A Day. Enjoy! http://bit.ly/1NoMGL0

www.thediongroup.com
#SocialContentConsistency #IdeaADay #SMM #SocialMediaMarketing #TheDionGroup

*This piece was written by Likeable Local's Community Manager, Donna Parisi. As a social media connoisseur,  it's likely you sometimes  find yourself in a bit of a pickle when it comes to

SOCIAL MEDIA CAN MAKE OR BREAK YOUR BRANDSocial media is not simply an "accessory” to your marketing plan; it can be a...
12/22/2015
2 Cases That Show How Social Media Can Change Your Business Trajectory

SOCIAL MEDIA CAN MAKE OR BREAK YOUR BRAND
Social media is not simply an "accessory” to your marketing plan; it can be a vital game changer if used right. Here’s a look at why that is, evidenced by two cases that demonstrate social media’s power to make or break brands.
http://bit.ly/1Mm62R2

www.thediongroup.com
#MakeOrBreakYourBrand #SMM #SocialMediaMarketing #TheDionGroup

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.

SOCIAL MEDIA MARKETING TOOLS RECOMMENDED BY THE PROSAre you looking for ways to enhance your social media marketing?Do y...
12/21/2015
14 Social Media Marketing Tools Recommended by the Pros

SOCIAL MEDIA MARKETING TOOLS RECOMMENDED BY THE PROS
Are you looking for ways to enhance your social media marketing?
Do you want new tools to simplify your job?
Using the right tools can help you manage your time effectively and get better results from your social media marketing. In this article you’ll find fourteen of the hottest social media tools recommended by the pros. http://bit.ly/1NoMzzf

www.thediongroup.com
#SocialMediaMarketingTools #SMM #SocialMediaMarketing #SocialMediaExaminer #TheDionGroup

Discover hot social media marketing tools from the pros that will help simplify your social media marketing and save you time.

STAR WARS WEEK: Are you as excited about the release of Star Wars: The Force Awakens this weekend as we are? Our entire ...
12/14/2015
Star Wars-inspired portraits put a new spin on geometric patterns | Graphic design | Creative Bloq

STAR WARS WEEK:
Are you as excited about the release of Star Wars: The Force Awakens this weekend as we are? Our entire focus this week will be on Star Wars. Today we are sharing the Star Wars-Inspired Portraits that were created with geometric patterns. Enjoy!! http://bit.ly/1M3M4N0

#GraphicDesign #Illustration #Inspiration #Creativity

Pixel colour data is used in this experimental portrait series.

STORYTELLING IN SOCIAL MEDIADo you want to use storytelling in your social media marketing?Are you looking for inspirati...
12/10/2015
5 Ways to Use Storytelling in Your Social Media Marketing

STORYTELLING IN SOCIAL MEDIA
Do you want to use storytelling in your social media marketing?
Are you looking for inspiration?
Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers. In this article you’ll discover five ways to use storytelling in your social media marketing: http://bit.ly/1OBz4lJ

www.thediongroup.com
#SMM #SocialMedia #Inspiration #TheDionGroup

Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.

BIG BRANDS RELEASED NEW LOGOS IN 2015The initial reactions were overwhelmingly negative…Let’s take a look back at th...
12/07/2015
The biggest logo designs of 2015 so far | Logo design | Creative Bloq

BIG BRANDS RELEASED NEW LOGOS IN 2015
The initial reactions were overwhelmingly negative…Let’s take a look back at the biggest brands to release a new logo in 2015. Now that you have gotten used to them, what do you really think of them? http://bit.ly/20JB8Mm

www.thediongroup.com
#LogoDesign #GraphicDesign #Typography #TheDionGroup

We review the most impactful logo designs and redesigns we've seen since January.

SOCIAL MARKETING FATIGUE?Social marketing can be exhausting to keep up with, even if you have a dedicated team, but espe...
12/01/2015
4 Ways to Battle Social Marketing Fatigue

SOCIAL MARKETING FATIGUE?
Social marketing can be exhausting to keep up with, even if you have a dedicated team, but especially if you’re the team. The social marketing landscape is constantly morphing and evolving, defined by an unpredictability that makes it exciting for us social junkies, but that’s also what makes it tiring to track. If you let it, social media will eat up your time every day all day. But it doesn’t have to. Here are a few tips on how to de-stress your social marketing muscles: http://bit.ly/1kJfHKk

www.thediongroup.com
#SocialMarketingFatigue #SMM #SocialMediaMarketing #SocialMediaToday #TheDionGroup

Feeling the social media burn? You’re not alone. Social marketing can be exhausting to keep up with, even if you have a dedicated team, but especially if you’re the team. If you let it, social media will eat up your time every day all day. But it doesn’t have to.

WHAT ARE THE SECRETS TO BRANDING SUCCESS?When it comes to branding, there’s no easy recipe for success. Branding is an...
11/30/2015
The Secret Ingredients to a Successful Branding Strategy

WHAT ARE THE SECRETS TO BRANDING SUCCESS?
When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is doing. Here are five tips to get you started: http://bit.ly/1MIMwxu

www.thediongroup.com
#BrandingForSuccess #BrandingYourBusiness #TheDionGroup

Communication with your consumers is crucial. Here are five ways to bolster it.

THE IMPORTANCE OF BRAND PROTECTIONYou can’t simply decide you like the way a name sounds and end the discussion there....
11/25/2015
Don't Skimp on Trademark Protection for Your New Brand

THE IMPORTANCE OF BRAND PROTECTION
You can’t simply decide you like the way a name sounds and end the discussion there. You need to cautiously consider trademarking, branding, and the legalities that come along with starting a company. http://bit.ly/20JAIFC

www.thediongroup.com
#BrandProtection #TrademarkProtection #BrandingYourBusiness #SocialMediaMarketing #TheDionGroup

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.

WHAT IS A HASHTAG AND WHAT DOES IT DO?Continuing the theme this week on hashtags..You might be successful using hashtags...
11/24/2015
The Ultimate Guide to Social Media Hashtags

WHAT IS A HASHTAG AND WHAT DOES IT DO?
Continuing the theme this week on hashtags..
You might be successful using hashtags on Twitter, but how about when it comes to other social channels? Let’s review the basics to better understand how you can use hashtags on Twitter, Facebook, Instagram, and Google Plus.
http://bit.ly/1kJeRNz

www.thediongroup.com
#HashtagsMatter #SocialMediaHashtags #SMM #SocialMediaMarketing #TheDionGroup

Want to make sure your hashtag game is on point? Then check out these tips on social media hashtags.

WHY DO HASHTAGS MATTER?Do you include hashtags in your social media posts?Want more traction from your hashtag campaigns...
11/23/2015
4 Ways to Improve Engagement With Hashtags

WHY DO HASHTAGS MATTER?
Do you include hashtags in your social media posts?
Want more traction from your hashtag campaigns?
Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers. In this article you’ll learn four ways to improve reach and engagement with hashtags.
http://bit.ly/1Sfm7f3

www.thediongroup.com
#HashtagsMatter #ImproveEngagement #SMM #SocialMediaMarketing #TheDionGroup

Do you include hashtags in your social media posts? In this article, I'll share four ways to improve reach and engagement with hashtags.

YOUR BRAND SHOULD REFLECT YOUR DREAM!Companies go through a number of stages, from start-up to maturity. And each phase ...
11/20/2015
Don't Brand for Now, Brand For 'Then'

YOUR BRAND SHOULD REFLECT YOUR DREAM!
Companies go through a number of stages, from start-up to maturity. And each phase has different dynamics. By visualizing their goals from Day One, confident businesses develop a consistent brand they can grow into -- one that doubles as a guide-wire for customers, management, staff and investors. http://entm.ag/1ZUXVV8

www.thediongroup.com
#BrandYourDream #DevelopConsistentBranding #SMM #SocialMediaMarketing #TheDionGroup

Brand your success point, not your success journey. But, first, know the difference.

THE MIXOLOGY OF CONTENT MARKETING [Infographic]Browse this content cocktail menu and get creating the sort of content gu...
11/17/2015
The Mixology of Content Marketing [Infographic]

THE MIXOLOGY OF CONTENT MARKETING [Infographic]
Browse this content cocktail menu and get creating the sort of content guaranteed to shake audiences up!
http://bit.ly/1O1fvjy

#SocialMediaToday #SMM #SocialMediaMarketing #DigitalMarketing #ContentMarketing

Did you know that 69% of digital marketers creating more content now than they did one year ago? And that 62% of business want to create more engaging, higher quality content? This infographic from JBH looks at how brands can mix up their content and create a compelling mix.

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