How We Work...
UNITY’s first objective is to make your marketing goals measurable, specific, and realistic. If you’re not sure where you’re going, how will you know when you’ve arrived? We will quickly understand your value proposition from your customer’s perspective, and how to best reflect it in your web strategy. Our second objective is to create a website conversion process that you’ll use, step by step, from the customer’s entry, to conversion, and everything in between. To achieve these goals, we analyze the current and desired position of your brand and how this affects your web strategy. We then create an engagement plan to determine how your users are going to interact with your site.
A successful website follows a recipe that requires certain ingredients. To build a site without them defeats the overarching value of UNITY’s web-building philosopy. With these in place, your brand effectiveness will increase dramatically:
-A branding blueprint, which is ultimately your marketing strategy.
-Creative direction associated with your marketing goals and objectives.
-A sitemap: this is an outline of your website’s navigation and pages.
-Home page design that will produce and project the overall look and feel for the entire site.
-Featured Animation to catch the audience’s eye pertaining to key elements.
-Copywriting or EchoPoint System will make sure that you are conveying the right message to your desired audience.
-Search Engine Optimization (SEO) is the key element in making it easy for your customers to find your website.
-Creative written content to ensure SEO.
-A blog will help with both SEO and Public Relations. This gives you a point of contact for your customers.
-E-mail marketing will allow you to reach both potential and current customers.
-Online Contact forms will make it easier for your online costumers to contact you.
-RSS feeds: there is no easier way to provide your visitors with fresh content…not to mention the SEO value!
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