Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.
Paramount began operations in 2005, helping publishers, associations, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The foundation of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. Everyday our clients interact with a very well-received user interface and we continue to serve most of the same clients we first started working with almost 6 years ago. Currently we specialize in helping online retailers, publishers, associations and various political entities create highly targeted email marketing programs that evolve through the customer/member/constituent lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time. Contact us for information on how we can help your business: [email protected]

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

Mission: Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner. We provide solutions to successfully drive your business into the future of eMarketing.

02/14/2020
3 Effective Loyalty Programs every Email Marketer Must Consider

Loyalty programs can provide a great return on investment for email marketers. Here are a few ways to benefit from programs tailored to individual customers.

Email marketing can benefit largely from personalized loyalty programs, which are tailored to cater to individual customers

If you have an ecommerce website, cart abandonment emails can provide a huge boost to your bottom line. This article sha...
02/13/2020
How to optimize your cart abandonment email strategy

If you have an ecommerce website, cart abandonment emails can provide a huge boost to your bottom line. This article shares a few tips for building an effective cart recovery program with emails.

Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. But I've found a few great email tricks to fix that.

Looking to give your email campaigns a boost? Check out these proven strategies and consider adding them to your marketi...
02/12/2020
6 Effective Email Marketing Strategies to Implement

Looking to give your email campaigns a boost? Check out these proven strategies and consider adding them to your marketing efforts.

To help you start your email marketing strategy on the right track, you can check out these 6 strategies that have proven themselves effective.

Copywriting can make a big difference when it comes to getting a click or making the sale. Here are some tips to conside...
02/11/2020
How to Write Copy That Converts

Copywriting can make a big difference when it comes to getting a click or making the sale. Here are some tips to consider when you're writing your next marketing message.

Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to effectively…

Animated GIFs can be a great addition to your campaigns if you're looking to help your content stand out on social media...
02/10/2020
How to Make an Animated GIF: A Guide for Marketers

Animated GIFs can be a great addition to your campaigns if you're looking to help your content stand out on social media or email. Here are some tips to get started.

Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience's attention. In this article, you'll discover how to make your own GIFs for social media. What...

Have you considered using UTM tracking tags in your links? This article provides a great introduction to UTM tags and sh...
02/07/2020
The Beginner’s Guide to UTM Tracking Links

Have you considered using UTM tracking tags in your links? This article provides a great introduction to UTM tags and shows how you can use them in your campaigns.

(Plus a UTM Builder Worksheet to Steal) It’s about to get hot in here. Today, we’re talking about tracking links,…

Have you considered adding emojis to your subject lines? It can be a great way to add a little fun to your message and d...
02/04/2020
The Real Scoop on Email Emoji in Subject Lines (2019 Update)

Have you considered adding emojis to your subject lines? It can be a great way to add a little fun to your message and drive opens and list engagement.

Emoji have become a part of our every day, but how do marketers do emoji in subject lines? Learn the best practices to this new introduction to email marketing

Transactional messages are a great way to enhance your email marketing program. Here are some examples and best practice...
02/03/2020
The Transactional Terrain: What Brands Are Doing Right And Wrong

Transactional messages are a great way to enhance your email marketing program. Here are some examples and best practices from a recent study.

Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports.

Do you need ideas for content that you can share with your social media followers? Here are a few things to consider.
01/29/2020
30 Social Media Content Ideas and Examples for Brands

Do you need ideas for content that you can share with your social media followers? Here are a few things to consider.

This list of engaging social media content ideas will help you out the next time you need to beat that dreaded writer’s block.

Remember Vine? It's back... kind of. The new app aims to compete with TikTok and other video platforms.
01/28/2020
Vine reboot Byte officially launches – TechCrunch

Remember Vine? It's back... kind of. The new app aims to compete with TikTok and other video platforms.

Two years after Vine’s co-founder Dom Hofmann announced he was building a successor to the short-form video app, today Byte makes its debut on iOS and Android. Byte lets you shoot or upload and then share six-second videos. The tiny time limit necessitates no-filler content that’s dense…

Email personalization and customer loyalty go hand-in-hand. Here are four tips to help you create a loyalty program with...
01/27/2020
How Loyalty Programs and Email Personalization Work Together

Email personalization and customer loyalty go hand-in-hand. Here are four tips to help you create a loyalty program with your email marketing.

Back in 1895, Italian philosopher and economist Vilfredo Pareto noted that 20% of Italy’s population controlled 80% of its wealth.…

This article provides a comprehensive guide to Facebook marketing for businesses.
01/24/2020
Facebook Marketing in 2020: How to Use Facebook for Business

This article provides a comprehensive guide to Facebook marketing for businesses.

Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

Twitter users have been asking for an edit tweet option for years, but it doesn't sound like that feature will be releas...
01/22/2020
Jack Dorsey says Twitter ‘probably’ won’t get an edit button

Twitter users have been asking for an edit tweet option for years, but it doesn't sound like that feature will be released any time soon.

In a wide-ranging Q&A, Dorsey also covered topics such as regulation, decentralization and how many meals he eats a week (seven, just dinners).

This interview shares some good insights into the CCPA regulation. It outlines what consumer data business can use and h...
01/21/2020
Q&A with Segment: Successfully navigating the CCPA - ClickZ

This interview shares some good insights into the CCPA regulation. It outlines what consumer data business can use and how they can use it.

Amidst the flurry of recent data regulations (CCPA and GDPR), companies need to be smarter about not only what consumer data they use, but also how they use it.

Here are some good tips and best practices to consider when building your email marketing strategy.
01/17/2020
Time To Rethink Your Email Marketing Plan

Here are some good tips and best practices to consider when building your email marketing strategy.

Email marketing can be an incredible sales and promotion resource for businesses of all sizes.

California's new Consumer Privacy Act (CCPA) is similar to the EU’s GDPR (General Data Protection Regulation), however t...
01/16/2020
What Digital Marketers Need to Know About California's New CCPA Law

California's new Consumer Privacy Act (CCPA) is similar to the EU’s GDPR (General Data Protection Regulation), however there are some major differences in implementation.

California's new Consumer Privacy Act is now in effect - so what does that mean for your digital strategy?

A recent study looked at the best (and worst) days to send email campaigns. Thursday was the winner for best day for ope...
01/14/2020
Timing Matters in Email Marketing: Report - Chief Marketer

A recent study looked at the best (and worst) days to send email campaigns. Thursday was the winner for best day for open rates.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

Here are some predictions for a few of the marketing trends that may impact your strategies in the upcoming year.
01/13/2020
15 Top Marketing Trends That May Impact 2020

Here are some predictions for a few of the marketing trends that may impact your strategies in the upcoming year.

Marketing trends can explode in a matter of hours, making it critical to predict the eventuality before it happens. Here are the trends agency pros believe will rise in 2020.

This article shares some details on a few of the new email marketing regulations in 2020 and beyond. Learn how to prepar...
01/09/2020
An Email Marketers’ Guide to Consumer Privacy Changes - Validity

This article shares some details on a few of the new email marketing regulations in 2020 and beyond. Learn how to prepare your business.

The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined with a rising number of data breaches have ushered in a new era of regulation driven by consumer privacy rights. Betwe...

Here are a few predictions for trends and news related to Social Media in 2020.
01/07/2020
20 Predictions for Social Media Marketing in 2020

Here are a few predictions for trends and news related to Social Media in 2020.

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

Looking to make some New Year's resolutions for 2020? Here are a few email marketing resolutions to consider for your ma...
01/06/2020
5 Email Marketing Resolutions for 2020

Looking to make some New Year's resolutions for 2020? Here are a few email marketing resolutions to consider for your marketing strategies.

The holiday season is rolling along and for many email marketers, this can be the busiest time of the year.…

This article shares some important email marketing strategies to keep in mind as we head into 2020.
01/03/2020
9 Email Marketing Best Practices for 2020

This article shares some important email marketing strategies to keep in mind as we head into 2020.

Looking to improve your email marketing approach in the new year? These tips might help to get you thinking. 

Happy New Year! It’s not too late to come up with some exciting New Year’s marketing campaigns to boost engagement and g...
01/02/2020
5 Festive Marketing Ideas to Ring in the New Year

Happy New Year! It’s not too late to come up with some exciting New Year’s marketing campaigns to boost engagement and generate sales.

Are you looking for festive marketing ideas to help you celebrate the New Year with your customers? New Year’s is…

Twitter recently published their 2019 year in review, highlighting the most-tweeted-about TV shows, movies, musicians, a...
12/30/2019
2019 Year on Twitter Unveiled

Twitter recently published their 2019 year in review, highlighting the most-tweeted-about TV shows, movies, musicians, and more.

Game of Thrones topped TV, while the most-tweeted-about film was The Avengers: Endgame.

Here are a few noteworthy anniversaries and historical dates that you might be able to use with your marketing campaigns...
12/26/2019
5 Content Marketing Ideas for January 2020 | Practical Ecommerce

Here are a few noteworthy anniversaries and historical dates that you might be able to use with your marketing campaigns in January.

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.

Holiday marketing might be coming to an end, but there are still opportunities to reach your customers. Here are some ti...
12/24/2019
Create a Holiday Flash Sale Email to End the Year Strong

Holiday marketing might be coming to an end, but there are still opportunities to reach your customers. Here are some tips for making a strong end of the year campaign.

You had a strong year, but what if it was just a little bit better? As most holiday marketing comes…

Here are a few best practices and helpful reminders that can help businesses improve their email marketing campaigns.
12/23/2019
10 Habits of Highly Effective Marketers | Return Path

Here are a few best practices and helpful reminders that can help businesses improve their email marketing campaigns.

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effe...

A new report looked at the most-downloaded apps and games from the past ten years. Facebook dominated the results.
12/20/2019
Facebook owns the four most popular apps of the decade

A new report looked at the most-downloaded apps and games from the past ten years. Facebook dominated the results.

Analytics firm App Annie revealed data about the most-downloaded apps and games of the past ten years. Most of it is about what you’d expect: microtransaction games dominated, as did social media and telecommunications. But there is one small detail that’s a bit galling: Facebook, quite literall...

From countdowns and emojis, to physical mail promos and personalization, there have been some clever tactics in the holi...
12/19/2019
5 Clever Email Marketing Tactics for Holiday Conversions | Practical Ecommerce

From countdowns and emojis, to physical mail promos and personalization, there have been some clever tactics in the holiday emails this year.

I've received many holiday email marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I'll share five that are especially clever.

Looking to give your Christmas marketing efforts one last push? Here are a few ideas to inspire your last-minute holiday...
12/18/2019
12 Epic Christmas Promotion Ideas [Infographic]

Looking to give your Christmas marketing efforts one last push? Here are a few ideas to inspire your last-minute holiday campaigns.

Looking to give your Christmas marketing campaign one last push? Here are some last minute ideas to consider.

The California Consumer Privacy Act will go into effect on January 1, 2020. Here are some important tips to help your bu...
12/17/2019
CCPA: What Email Marketers Need to Do - Katey Charles Communications

The California Consumer Privacy Act will go into effect on January 1, 2020. Here are some important tips to help your business prepare.

The California Consumer Privacy Act will go into effect on January 1, 2020, and it has implications for businesses similar to the far-reaching impacts of the General Data Protection Regulation (GDPR) in the European Union. This act will impact organizations in California and beyond, and many other s

Are you seeing a low click-through rate on your email campaigns despite a high open rate? Here are some tips for inspiri...
12/16/2019
Whats Happening With Your Click-Through Rate? | Return Path

Are you seeing a low click-through rate on your email campaigns despite a high open rate? Here are some tips for inspiring clicks.

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to st...

Black Friday and Cyber Monday have come and gone, now it's time to review the results of your campaigns. Here are some t...
12/13/2019
7 Ways to Analyze Black Friday, Cyber Monday Sales | Practical Ecommerce

Black Friday and Cyber Monday have come and gone, now it's time to review the results of your campaigns. Here are some things to consider.

Black Friday and Cyber Monday sales are complete. Marketers should scrutinize the results for insights on future promotions. There are multiple approaches. In this post, I'll review seven ways to analyze the results from Black Friday and Cyber Monday.

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Your website is down as I try to email my newsletter out this morning....