Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.
Paramount began operations in 2005, helping publishers, associations, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The foundation of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. Everyday our clients interact with a very well-received user interface and we continue to serve most of the same clients we first started working with almost 6 years ago. Currently we specialize in helping online retailers, publishers, associations and various political entities create highly targeted email marketing programs that evolve through the customer/member/constituent lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time. Contact us for information on how we can help your business: [email protected]

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

Mission: Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner. We provide solutions to successfully drive your business into the future of eMarketing.

Have you tried the new features in Gmail's Promotions tab? With the addition of some JSON code, the Promotions tab gives...
05/16/2019
How to Utilize the Power of Gmail’s New Promotions Tab – Litmus Software, Inc.

Have you tried the new features in Gmail's Promotions tab? With the addition of some JSON code, the Promotions tab gives email marketers brand new visual opportunities to present to their Gmail recipients.

Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it.

Have you heard of DMARC, DKIM, and SPF? This article provides an outline of the various email authentication protocols.
05/15/2019
DMARC, DKIM and SPF email authentications | Email on Acid

Have you heard of DMARC, DKIM, and SPF? This article provides an outline of the various email authentication protocols.

Learn about DMARC, DKIM and SPF email authentication protocols and why they’re helpful for your brand and email subscribers.

Did you know there are keyboard shortcuts you can use on social networks to save you time and energy? Check out this lis...
05/13/2019
2019 Social Media Keyboard Shortcuts [Infographic]

Did you know there are keyboard shortcuts you can use on social networks to save you time and energy? Check out this list of shortcuts for Facebook, Twitter, LinkedIn, and other social media sites!

Want to spend less time doing your every-day social media tasks to free up time for other work? Here are a few time-saving shortcuts.

Conferences, expos, and tradeshows can be great for making new connections. Here are some tips for how to use social med...
05/10/2019
How to Get More Leads From a Live Event Using Social Media

Conferences, expos, and tradeshows can be great for making new connections. Here are some tips for how to use social media to make new connections and expand your reach at live events.

Find a strategic plan to identify and connect with leads via social media before, during, and after an event.

Is your business looking to expand your efforts on social media? Here are some tips to help you get started with your st...
05/09/2019
8 Proven Social Media Tips for Startups

Is your business looking to expand your efforts on social media? Here are some tips to help you get started with your strategy.

Here are 8 steps every start-up business needs to take to launch their social media presence and build and audience.

According to a recent study, 47% of people open emails based on the subject line alone. But what is the best length for ...
05/08/2019
How Long Should an Email Subject Line Be?

According to a recent study, 47% of people open emails based on the subject line alone. But what is the best length for a subject line? This article shares some tips.

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done……

Do you need new ideas for email marketing campaigns? This article shares a few best practices and strategies that can he...
05/07/2019
6 ways to improve your email campaigns

Do you need new ideas for email marketing campaigns? This article shares a few best practices and strategies that can help you improve your email outreach.

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Looking for ideas to drive engagement with your email and/or social media audience? Here are a few things you can try ou...
05/03/2019
5 Content Marketing Ideas for June 2019 | Practical Ecommerce

Looking for ideas to drive engagement with your email and/or social media audience? Here are a few things you can try out in the coming weeks.

In June 2019, content marketers should have no shortage of potential topics to attract, engage, and retain customers. In much of North America, the weather will be grand. That is why my first two suggestions on this month's list of content marketing ideas have to do with the outdoors.

There are major changes coming to Facebook. The social network recently announced they will be releasing a complete over...
05/01/2019
Facebook Getting Refreshed Look on Desktop and Mobile

There are major changes coming to Facebook. The social network recently announced they will be releasing a complete overhaul of the appearance and site functionality, including de-emphasizing the newsfeed.

Facebook's developer conference, F8, took place today, and Facebook announced a number of changes coming to the social network in the future. ...

According to a recent study, fewer people in the US are accessing social networking sites via computers.
04/30/2019
More Than Half of US Social Network Users Will Be Mobile-Only in 2019

According to a recent study, fewer people in the US are accessing social networking sites via computers.

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

According to a new study, businesses spent less on Facebook advertising in the first part of 2019. However, Instagram ad...
04/26/2019
Facebook attracts fewer ad dollars in Q1, study finds

According to a new study, businesses spent less on Facebook advertising in the first part of 2019. However, Instagram ad spend increased by 44%.

However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.

According to a recent study, deals drive greater engagement on shoppers' favorite brand communication channel: Email.
04/24/2019
What Do Consumers Want From Marketing Emails?

According to a recent study, deals drive greater engagement on shoppers' favorite brand communication channel: Email.

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social m...

Looking for ways to build your email subscriber list? Check out these ideas and best practices to build a strong and eff...
04/23/2019
6 Effective Ways to Get More Email Subscribers | CustomerThink

Looking for ways to build your email subscriber list? Check out these ideas and best practices to build a strong and effective email list.

6 Effective Ways to Get More Email Subscribers By Parth Mavani - April 19, 2019 0 69 views Tweet As an online merchant, you may think your product is your most important asset. Unfortunately, that’s not the case. The greatest asset of any online business is their email list. Email lists are so val...

A small Instagram design change test could have a massive potential impact on users.
04/19/2019
Instagram hides Like counts in leaked design prototype

A small Instagram design change test could have a massive potential impact on users.

“We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shares a post will see the total number of likes it gets.” That’s how Instagram describes a seemingly small design change test with massive potential impact…

Looking for ways to make your message stand out in your email campaign? Here are some examples of how to be persuasive a...
04/18/2019
10 Persuasive B2B Email Marketing Examples

Looking for ways to make your message stand out in your email campaign? Here are some examples of how to be persuasive and grab the attention of your readers.

Want to sell your services or, draw attention of your target audience towards a new product or service that you……

Get to know your audience better, improve messaging and drive more conversions with these three methods for segment test...
04/17/2019
3 methods to test your email segmentation and increase conversions - MarTech Today

Get to know your audience better, improve messaging and drive more conversions with these three methods for segment testing.

In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who want to hear from you by digging into past metrics – three different ways.

Email newsletters can be a great way to let your subscribers know about new products and services. They can also drive t...
04/16/2019
Email Newsletter Ideas You Can Use to Engage Your Readers

Email newsletters can be a great way to let your subscribers know about new products and services. They can also drive traffic, build engagement, and increase revenue. Here are some ideas to consider for your next newsletter.

Email marketing has always been the favorite marketing channels owing to the huge ROI it yields for the brands. It……

Unsolicited auto-dialed spam calls are a serious pain. Here are some tips for how to stop the deluge.
04/15/2019
How to stop robocalls spamming your phone

Unsolicited auto-dialed spam calls are a serious pain. Here are some tips for how to stop the deluge.

No matter what your politics, beliefs, or even your sports team, we can all agree on one thing: robocalls are the scourge of modern times. These unsolicited auto-dialed spam calls bug you dozens of times a week — sometimes more — demanding you “pay the IRS” or pretend to be “Apple…

The remnants of the now deceased Google+ are being rebranded/relaunched under the name Currents. The new platform is sim...
04/11/2019
What’s left of Google+ is now called Currents

The remnants of the now deceased Google+ are being rebranded/relaunched under the name Currents. The new platform is similar to Slack and other business-focused services.

Google+ for consumers is officially dead, but it’s still alive for enterprise users. Only a few days after completely shutting down the public version of Google+, Google today announced that it is giving the enterprise version a new name. It’s now called Currents. If that name sounds fa…

According to a recent survey of 1,300 marketing executives, email spending is expected to increase in the coming year.
04/10/2019
Email Budgets Are Going Up For Almost 46%

According to a recent survey of 1,300 marketing executives, email spending is expected to increase in the coming year.

More is being spent on omnichannel integration, and less on outside agencies, Litmus reports.

Need ideas for your next email campaign? Here are some best practices and tips for writing strong email copy.
04/09/2019
How to Write Engaging Email Copy that Converts

Need ideas for your next email campaign? Here are some best practices and tips for writing strong email copy.

Take a minute, and think about that one email that made you want to click on the actionable button? What……

Less is more, especially with email marketing frequency. Over-mailing can have a negative impact on your list, while tar...
04/08/2019
4 Reasons to Decrease Email Frequency

Less is more, especially with email marketing frequency. Over-mailing can have a negative impact on your list, while targeted, less frequent sends can provide multiple benefits.

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement and preferences.

Surveys can be a fun way to engage your followers, gather information, and discover trends among your audience. Here are...
04/05/2019
How to Use Surveys on Social Media

Surveys can be a fun way to engage your followers, gather information, and discover trends among your audience. Here are some tips for getting started.

Wondering what trends your customers are following right now? Trying to point your products or services in a new direction……

A strong call to action is essential for emails, websites, and any online marketing campaign. Here are some best practic...
04/04/2019
Calls to action: How to create successful CTAs

A strong call to action is essential for emails, websites, and any online marketing campaign. Here are some best practices to grab attention and drive clicks.

Make your clicks convert with these tips.

Facebook and Social Media certainly has value from a marketing standpoint, but businesses should not forget about Email ...
04/03/2019
Forget Facebook, Publishers Should Invest in Email

Facebook and Social Media certainly has value from a marketing standpoint, but businesses should not forget about Email Marketing.

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

After 8 years, Google has finally decided to close down its social network Google+. This article provides an overview of...
04/02/2019
Farewell, Google+: You didn't fail, you just didn't succeed

After 8 years, Google has finally decided to close down its social network Google+. This article provides an overview of what went wrong and what they did right.

After eight years, Google has pulled the plug on its troubled social network.

15 years ago today, Gmail was launched by Google. The web-based email system now has 1.5 billion users a month.
04/01/2019
Gmail gave Google the confidence to take over the world

15 years ago today, Gmail was launched by Google. The web-based email system now has 1.5 billion users a month.

Fifteen years ago, the new email service showed everyone Google was more than just a search company.

Have you signed up for our newsletter? We compile the best links from our social media accounts and send them out every ...
03/29/2019
Paramount Emarketing Update

Have you signed up for our newsletter? We compile the best links from our social media accounts and send them out every other Friday. We'll keep you well informed on the latest trends in email marketing!

Looking for ways to track the ROI of your email marketing efforts? Consider these strategies for your next email campaig...
03/28/2019
6 Ways to Track Revenue from Email Marketing | Practical Ecommerce

Looking for ways to track the ROI of your email marketing efforts? Consider these strategies for your next email campaign.

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.

A year after the original announcement, Google has officially launched AMP for Email. Check out this link to learn more ...
03/27/2019
Google makes emails more dynamic with AMP for Email

A year after the original announcement, Google has officially launched AMP for Email. Check out this link to learn more about this new feature for email design.

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also....

Email drip campaigns are a great way to maximize your list engagement, drive ROI, and build connections with your subscr...
03/26/2019
9 Common Email Drip Campaign Mistakes to Avoid

Email drip campaigns are a great way to maximize your list engagement, drive ROI, and build connections with your subscribers. Here are some best practices to consider.

We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.

Email marketing provides excellent opportunities for ROI. This article highlights a few ways to track revenue related to...
03/25/2019
6 Ways to Track Revenue from Email Marketing | Practical Ecommerce

Email marketing provides excellent opportunities for ROI. This article highlights a few ways to track revenue related to Email Marketing campaigns.

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.

Here are five best practices for Facebook Ads - straight from Facebook - to help you optimize your campaigns.
03/22/2019
5 Best Practices for Facebook Ads - From Facebook

Here are five best practices for Facebook Ads - straight from Facebook - to help you optimize your campaigns.

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.

The end is near for Windows 7 security updates. As of January 14, 2020, Microsoft will no longer roll out fixes for secu...
03/21/2019
Microsoft warns Windows 7 users of looming end to security updates

The end is near for Windows 7 security updates. As of January 14, 2020, Microsoft will no longer roll out fixes for security flaws and vulnerabilities.

Microsoft has rolled out a patch that will warn Windows 7 users that security updates will soon come to an end. The patch rolled out Wednesday warning users of the impending deadline, January 14, 2020, when the software giant will no longer roll out fixes for security flaws and vulnerabilities. The....

This article from technology pioneer Leonard Kleinrock looks back on fifty years of the Internet.
03/19/2019
Fifty years of the internet

This article from technology pioneer Leonard Kleinrock looks back on fifty years of the Internet.

When my team of graduate students and I sent the first message over the internet on a warm Los Angeles evening in October, 1969, little did we suspect that we were at the start of a worldwide revolution.

The recent Facebook outage shows that relying on one social media platform is a risky move. This article shares some tip...
03/18/2019
Why You Shouldn't Put All Your Focus on Only One Social Media Network

The recent Facebook outage shows that relying on one social media platform is a risky move. This article shares some tips for diversifying your channels.

The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.

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