Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.
Paramount began operations in 2005, helping publishers, associations, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The foundation of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. Everyday our clients interact with a very well-received user interface and we continue to serve most of the same clients we first started working with almost 6 years ago.

Currently we specialize in helping online retailers, publishers, associations and various political entities create highly targeted email marketing programs that evolve through the customer/member/constituent lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time.

Contact us for information on how we can help your business:

[email protected]

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

Mission: Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner. We provide solutions to successfully drive your business into the future of eMarketing.

Less is more, especially with email marketing frequency. Over-mailing can have a negative impact on your list, while tar...
04/08/2019
4 Reasons to Decrease Email Frequency

Less is more, especially with email marketing frequency. Over-mailing can have a negative impact on your list, while targeted, less frequent sends can provide multiple benefits.

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement and preferences.

Surveys can be a fun way to engage your followers, gather information, and discover trends among your audience. Here are...
04/05/2019
How to Use Surveys on Social Media

Surveys can be a fun way to engage your followers, gather information, and discover trends among your audience. Here are some tips for getting started.

Wondering what trends your customers are following right now? Trying to point your products or services in a new direction……

A strong call to action is essential for emails, websites, and any online marketing campaign. Here are some best practic...
04/04/2019
Calls to action: How to create successful CTAs

A strong call to action is essential for emails, websites, and any online marketing campaign. Here are some best practices to grab attention and drive clicks.

Make your clicks convert with these tips.

Facebook and Social Media certainly has value from a marketing standpoint, but businesses should not forget about Email ...
04/03/2019
Forget Facebook, Publishers Should Invest in Email

Facebook and Social Media certainly has value from a marketing standpoint, but businesses should not forget about Email Marketing.

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

After 8 years, Google has finally decided to close down its social network Google+. This article provides an overview of...
04/02/2019
Farewell, Google+: You didn't fail, you just didn't succeed

After 8 years, Google has finally decided to close down its social network Google+. This article provides an overview of what went wrong and what they did right.

After eight years, Google has pulled the plug on its troubled social network.

15 years ago today, Gmail was launched by Google. The web-based email system now has 1.5 billion users a month.
04/01/2019
Gmail gave Google the confidence to take over the world

15 years ago today, Gmail was launched by Google. The web-based email system now has 1.5 billion users a month.

Fifteen years ago, the new email service showed everyone Google was more than just a search company.

Have you signed up for our newsletter? We compile the best links from our social media accounts and send them out every ...
03/29/2019
Paramount Emarketing Update

Have you signed up for our newsletter? We compile the best links from our social media accounts and send them out every other Friday. We'll keep you well informed on the latest trends in email marketing!

Looking for ways to track the ROI of your email marketing efforts? Consider these strategies for your next email campaig...
03/28/2019
6 Ways to Track Revenue from Email Marketing | Practical Ecommerce

Looking for ways to track the ROI of your email marketing efforts? Consider these strategies for your next email campaign.

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.

A year after the original announcement, Google has officially launched AMP for Email. Check out this link to learn more ...
03/27/2019
Google makes emails more dynamic with AMP for Email

A year after the original announcement, Google has officially launched AMP for Email. Check out this link to learn more about this new feature for email design.

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also....

Email drip campaigns are a great way to maximize your list engagement, drive ROI, and build connections with your subscr...
03/26/2019
9 Common Email Drip Campaign Mistakes to Avoid

Email drip campaigns are a great way to maximize your list engagement, drive ROI, and build connections with your subscribers. Here are some best practices to consider.

We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.

Email marketing provides excellent opportunities for ROI. This article highlights a few ways to track revenue related to...
03/25/2019
6 Ways to Track Revenue from Email Marketing | Practical Ecommerce

Email marketing provides excellent opportunities for ROI. This article highlights a few ways to track revenue related to Email Marketing campaigns.

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.

Here are five best practices for Facebook Ads - straight from Facebook - to help you optimize your campaigns.
03/22/2019
5 Best Practices for Facebook Ads - From Facebook

Here are five best practices for Facebook Ads - straight from Facebook - to help you optimize your campaigns.

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.

The end is near for Windows 7 security updates. As of January 14, 2020, Microsoft will no longer roll out fixes for secu...
03/21/2019
Microsoft warns Windows 7 users of looming end to security updates

The end is near for Windows 7 security updates. As of January 14, 2020, Microsoft will no longer roll out fixes for security flaws and vulnerabilities.

Microsoft has rolled out a patch that will warn Windows 7 users that security updates will soon come to an end. The patch rolled out Wednesday warning users of the impending deadline, January 14, 2020, when the software giant will no longer roll out fixes for security flaws and vulnerabilities. The....

This article from technology pioneer Leonard Kleinrock looks back on fifty years of the Internet.
03/19/2019
Fifty years of the internet

This article from technology pioneer Leonard Kleinrock looks back on fifty years of the Internet.

When my team of graduate students and I sent the first message over the internet on a warm Los Angeles evening in October, 1969, little did we suspect that we were at the start of a worldwide revolution.

The recent Facebook outage shows that relying on one social media platform is a risky move. This article shares some tip...
03/18/2019
Why You Shouldn't Put All Your Focus on Only One Social Media Network

The recent Facebook outage shows that relying on one social media platform is a risky move. This article shares some tips for diversifying your channels.

The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.

Email can be a great channel to build authentic relationships with the people that keep our businesses alive. Check out ...
03/14/2019
Building Relationships Through Email Marketing

Email can be a great channel to build authentic relationships with the people that keep our businesses alive. Check out this link for tips on building relationships with your customers.

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts.……

A look back as the World Wide Web celebrates 30 years.
03/13/2019
30 Years of the World Wide Web

A look back as the World Wide Web celebrates 30 years.

Who’d have thought it? 30 years of the World Wide Web? Well, almost. Today marks the day on which Tim……

March 17th is St. Patrick's Day! Here are some statistics and marketing examples to help you plan your campaigns.
03/12/2019
7 Lucky Social Media Campaigns Winning St. Patricks Day

March 17th is St. Patrick's Day! Here are some statistics and marketing examples to help you plan your campaigns.

Here are seven brands that absolutely smashed it out of the park with their St. Patrick’s Day social media marketing.

New data looks at the best times to post on each of the major social networks.
03/08/2019
Need help picking posting times? We've got the data

New data looks at the best times to post on each of the major social networks.

What are the best times to post on social media? Check out our data-driven guide with the best posting times for Facebook, Instagram, and more to fine out.

Looking for ideas to improve your triggered emails? Here are a few ways to boost opens, clicks, and conversions in your ...
03/07/2019
How to Make Triggered Emails More Effective | Practical Ecommerce

Looking for ideas to improve your triggered emails? Here are a few ways to boost opens, clicks, and conversions in your campaigns.

Triggered emails are automated messages in response to the actions of website visitors. Done correctly, triggered emails can be more effective than promotional ones because they are timely and relevant to recipients. They often have higher-than-average open, click, and conversion rates.

Google is more than just a search engine. This article shares a list of lesser-known things you can do within the confin...
03/06/2019
25+ Google Tips and Tricks to Help Increase Your Productivity

Google is more than just a search engine. This article shares a list of lesser-known things you can do within the confines of Google's website.

Over the years, Google has added in a range of tricks and tools to help users get more out of its search functions - check out this list.

Did you know you can easily make a GIF out of a YouTube video? Check out this link to learn how.
03/05/2019
Here's how to make GIFs from a YouTube video

Did you know you can easily make a GIF out of a YouTube video? Check out this link to learn how.

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and connected services. GIFs are one of the most fun aspects of using the internet. And sometimes you would want to create a GIF out of a YouTube video that you’re watching, …

A new report shows the value of keeping subscribers engaged with your emails. Check out the link to learn how activity i...
03/04/2019
Why subscriber engagement is vital for email deliverability

A new report shows the value of keeping subscribers engaged with your emails. Check out the link to learn how activity impacts deliverability.

Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results for email marketing metri…

Looking for ideas to drive more engagement in your email marketing? Consider giving discounts or coupons to your email r...
03/01/2019
The Price Of Loyalty: Consumers Want Discounts Above All Else

Looking for ideas to drive more engagement in your email marketing? Consider giving discounts or coupons to your email recipients.

Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study.

Twitter is a great marketing platform for all types of businesses and brands. Here are some helpful tips to make the mos...
02/28/2019
Twitter marketing 2019: Eight tips to win - ClickZ

Twitter is a great marketing platform for all types of businesses and brands. Here are some helpful tips to make the most of your content strategy.

Twitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019.

Do you use infographics or image layouts as part of your marketing efforts? Here are some tips for improving your visual...
02/27/2019
5 Tips to Improve Your Visual Content Efforts [Infographic]

Do you use infographics or image layouts as part of your marketing efforts? Here are some tips for improving your visual content campaigns.

Are you looking to create better visuals to go with your social media content? Check out these tips.

According to a recent study, while discounts often drive email signups, the ensuing volume of emails leads to higher uns...
02/26/2019
Why consumers sign up for marketing emails (and why they opt out) | WARC

According to a recent study, while discounts often drive email signups, the ensuing volume of emails leads to higher unsubscribe rates.

Consumers report receiving considerably fewer marketing emails following the introduction of the European Union’s rules on data protection and individual privacy.

Have you tried using unconventional themes to increase email engagement? Here are some ideas for using things like unusu...
02/25/2019
Unconventional email themes can improve engagement with the right approach - Marketing Land

Have you tried using unconventional themes to increase email engagement? Here are some ideas for using things like unusual holidays, seasons, festivals, and anniversaries in email campaigns. #EmailMarketing

Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails.

Gmail is one of the biggest email providers out there. This article has a great overview of the many changes over the ye...
02/22/2019
Gmail Promotions Tab: A Guide to Optimize Email Delivery

Gmail is one of the biggest email providers out there. This article has a great overview of the many changes over the years and looks at trends related to the promotions tab.

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits prophesied that it marked the end……

Ecommerce transactions via smartphones fueled an increase in mobile shopping and buying over the recent Holiday season.
02/20/2019
Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Ecommerce transactions via smartphones fueled an increase in mobile shopping and buying over the recent Holiday season.

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.

There has been a lot of news surrounding the two recent privacy laws. Learn how the General Data Protection Regulation (...
02/19/2019
GDPR vs CCPA | Return Path

There has been a lot of news surrounding the two recent privacy laws. Learn how the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) apply to businesses.

It’s clear data privacy laws are fast becoming a primary element in any data privacy conversation. In last year’s blog series, we discussed how the General Data Protection Regulation (GDPR) which went into effect on May 25, 2018. Shortly after GDPR came into effect, California passed their own p...

Animated GIFs can be a fun way to add personality to your campaigns and support your message. This article shares how yo...
02/15/2019
How to Use GIFs in Your Marketing to Boost Engagement

Animated GIFs can be a fun way to add personality to your campaigns and support your message. This article shares how you can use GIFs to boost your marketing engagement.

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media?

This article shares some ideas for things you can test in your next email campaign. See if any of these tests help to im...
02/14/2019
Top 8 A/B testing elements for email marketing campaigns - ClickZ

This article shares some ideas for things you can test in your next email campaign. See if any of these tests help to improve your message performance.

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment with.

Here are three tips for writing more effective and engaging copy that can drive response in your next email campaign.
02/12/2019
Three Tips for Writing Effective Email Copy - Adotas

Here are three tips for writing more effective and engaging copy that can drive response in your next email campaign.

By Tom Wozniak – Executive Director of Marketing – OPTIZMO Technologies, LLC Email marketing continues to be arguably the most cost-effective digital marketing channel for a huge number of companies. But, just because it is often successful doesn’t mean that marketers can rest on their laurels...

If you're looking to increase the clickthrough rate of your emails, here's MarketingSherpa's nine-point checklist to hel...
02/11/2019
Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost | MarketingSherpa Blog

If you're looking to increase the clickthrough rate of your emails, here's MarketingSherpa's nine-point checklist to help guide your strategy.

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s par...

According to a new study, Thanksgiving Day has cemented its status among the top shopping days.
02/08/2019
Thanksgiving Day Is Now the No. 3 Online Shopping Holiday

According to a new study, Thanksgiving Day has cemented its status among the top shopping days.

Generating $3.7 billion in online sales in 2018 while boasting an impressive 28% year-over-year growth rate, Thanksgiving cemented its status as its own online shopping phenomenon.

Reward points, incentives, or discounts can be a great addition to your email marketing campaigns. Here are some tips to...
02/07/2019
What Can an Incentive Program Do for Your Business?

Reward points, incentives, or discounts can be a great addition to your email marketing campaigns. Here are some tips to get started.

Customer incentives can take many forms. They could be reward points or discounts for loyal customers, or referrals. Sometimes, it……

This article shares a good overview of California’s new regulation (CCPA) and how it impacts email marketing.
02/06/2019
What is the California Consumer Privacy Act (CCPA)? | Return Path

This article shares a good overview of California’s new regulation (CCPA) and how it impacts email marketing.

We all know that with the continued rise of consumer data breaches and growing privacy concerns, there have been massive changes occurring for many countries on privacy regulations. The most recent and more publicized has been the EU General Data Protection Regulation (GDPR) which is the most signif...

Did you bring in new email subscribers during the Holidays? This post shares some tips to help keep them engaged.
02/05/2019
Understanding New Email Subscribers Acquired During the Holidays | Return Path

Did you bring in new email subscribers during the Holidays? This post shares some tips to help keep them engaged.

For 2018, Forrester estimated that U.S. online shopping would reach $151 billion. The holiday season was expected to see a 1.7 percent increase in spending. The holiday season is the most important time of the year for most retailers, filled with a great opportunity to engage current customers and a...

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