Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.
Paramount began operations in 2005, helping publishers, associations, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The foundation of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. Everyday our clients interact with a very well-received user interface and we continue to serve most of the same clients we first started working with almost 6 years ago. Currently we specialize in helping online retailers, publishers, associations and various political entities create highly targeted email marketing programs that evolve through the customer/member/constituent lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time. Contact us for information on how we can help your business: [email protected]

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

Mission: Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner. We provide solutions to successfully drive your business into the future of eMarketing.

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5 Ways to Reach Your Target Market on Social Media

Identifying a target market is essential to all great marketing strategies. Here are some tips to help you reach your target market and improve ROI.

Listen to your audience and give them what they want. Easy right? It can be with these tips.

This article shows how transactional emails and engagement campaigns can be the key to marketing success in a post-cooki...
02/25/2020
In the Age of Privacy, Retention Is the New Acquisition

This article shows how transactional emails and engagement campaigns can be the key to marketing success in a post-cookie world.

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more important than ever, and transactional email is here to help

A content calendar can be a huge help with planning your social media strategy. This article has some tips to get starte...
02/24/2020
How to Create a Social Media Content Calendar: Tips and Templates

A content calendar can be a huge help with planning your social media strategy. This article has some tips to get started, including a few example templates.

Social media content calendars are the best way to plan and organize upcoming content. Find out why you should have one and how to get started.

Personalization can have a big impact on your email marketing. Here are some stats that show the value of adding this to...
02/20/2020
50 Stats Showing The Power Of Personalization

Personalization can have a big impact on your email marketing. Here are some stats that show the value of adding this to your marketing strategy.

In a world where the vast majority of companies are focused on improving personalization, companies that don’t prioritize creating a tailored experience run the risk of getting left behind.

Here are a few tips to help improve your email campaigns and improve your ROI.
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9 Tips to Improve your Email Marketing ROI | PromotionWorld

Here are a few tips to help improve your email campaigns and improve your ROI.

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Here are five ways you can put a human touch on your email marketing and improve the customer experience with your busin...
02/17/2020
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02/14/2020
3 Effective Loyalty Programs every Email Marketer Must Consider

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Email marketing can benefit largely from personalized loyalty programs, which are tailored to cater to individual customers

If you have an ecommerce website, cart abandonment emails can provide a huge boost to your bottom line. This article sha...
02/13/2020
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Looking to give your email campaigns a boost? Check out these proven strategies and consider adding them to your marketi...
02/12/2020
6 Effective Email Marketing Strategies to Implement

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How to Write Copy That Converts

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Animated GIFs can be a great addition to your campaigns if you're looking to help your content stand out on social media...
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How to Make an Animated GIF: A Guide for Marketers

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Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience's attention. In this article, you'll discover how to make your own GIFs for social media. What...

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02/07/2020
The Beginner’s Guide to UTM Tracking Links

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Have you considered adding emojis to your subject lines? It can be a great way to add a little fun to your message and d...
02/04/2020
The Real Scoop on Email Emoji in Subject Lines (2019 Update)

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Emoji have become a part of our every day, but how do marketers do emoji in subject lines? Learn the best practices to this new introduction to email marketing

Transactional messages are a great way to enhance your email marketing program. Here are some examples and best practice...
02/03/2020
The Transactional Terrain: What Brands Are Doing Right And Wrong

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Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports.

Do you need ideas for content that you can share with your social media followers? Here are a few things to consider.
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30 Social Media Content Ideas and Examples for Brands

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Remember Vine? It's back... kind of. The new app aims to compete with TikTok and other video platforms.
01/28/2020
Vine reboot Byte officially launches – TechCrunch

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Email personalization and customer loyalty go hand-in-hand. Here are four tips to help you create a loyalty program with...
01/27/2020
How Loyalty Programs and Email Personalization Work Together

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Back in 1895, Italian philosopher and economist Vilfredo Pareto noted that 20% of Italy’s population controlled 80% of its wealth.…

This article provides a comprehensive guide to Facebook marketing for businesses.
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Facebook Marketing in 2020: How to Use Facebook for Business

This article provides a comprehensive guide to Facebook marketing for businesses.

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01/22/2020
Jack Dorsey says Twitter ‘probably’ won’t get an edit button

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This interview shares some good insights into the CCPA regulation. It outlines what consumer data business can use and h...
01/21/2020
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Here are some good tips and best practices to consider when building your email marketing strategy.
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Here are some good tips and best practices to consider when building your email marketing strategy.

Email marketing can be an incredible sales and promotion resource for businesses of all sizes.

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What Digital Marketers Need to Know About California's New CCPA Law

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California's new Consumer Privacy Act is now in effect - so what does that mean for your digital strategy?

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01/14/2020
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A recent study looked at the best (and worst) days to send email campaigns. Thursday was the winner for best day for open rates.

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Here are some predictions for a few of the marketing trends that may impact your strategies in the upcoming year.
01/13/2020
15 Top Marketing Trends That May Impact 2020

Here are some predictions for a few of the marketing trends that may impact your strategies in the upcoming year.

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This article shares some details on a few of the new email marketing regulations in 2020 and beyond. Learn how to prepar...
01/09/2020
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This article shares some details on a few of the new email marketing regulations in 2020 and beyond. Learn how to prepare your business.

The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined with a rising number of data breaches have ushered in a new era of regulation driven by consumer privacy rights. Betwe...

Here are a few predictions for trends and news related to Social Media in 2020.
01/07/2020
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Here are a few predictions for trends and news related to Social Media in 2020.

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

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01/06/2020
5 Email Marketing Resolutions for 2020

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The holiday season is rolling along and for many email marketers, this can be the busiest time of the year.…

This article shares some important email marketing strategies to keep in mind as we head into 2020.
01/03/2020
9 Email Marketing Best Practices for 2020

This article shares some important email marketing strategies to keep in mind as we head into 2020.

Looking to improve your email marketing approach in the new year? These tips might help to get you thinking. 

Happy New Year! It’s not too late to come up with some exciting New Year’s marketing campaigns to boost engagement and g...
01/02/2020
5 Festive Marketing Ideas to Ring in the New Year

Happy New Year! It’s not too late to come up with some exciting New Year’s marketing campaigns to boost engagement and generate sales.

Are you looking for festive marketing ideas to help you celebrate the New Year with your customers? New Year’s is…

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12/30/2019
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Game of Thrones topped TV, while the most-tweeted-about film was The Avengers: Endgame.

Here are a few noteworthy anniversaries and historical dates that you might be able to use with your marketing campaigns...
12/26/2019
5 Content Marketing Ideas for January 2020 | Practical Ecommerce

Here are a few noteworthy anniversaries and historical dates that you might be able to use with your marketing campaigns in January.

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.

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