Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

This article shares some tips for making the most of your holiday email campaigns during the Black Friday and Cyber Mond...
11/05/2018
3 Tips for Holiday Email on Black Friday and Cyber Monday | Return Path

This article shares some tips for making the most of your holiday email campaigns during the Black Friday and Cyber Monday rush.

In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed several trends from the 2017 email season along with some macro retail influences. Notable trends affecting holiday e-commerce include the massive rise in email volume during November and December, as well as the impact of su...

According to a new study, the average mobile session lasts 5 minutes 45 seconds, and half of users spend less than 3 min...
11/02/2018
Half of mobile shoppers spend less than 3 minutes on sites

According to a new study, the average mobile session lasts 5 minutes 45 seconds, and half of users spend less than 3 minutes on sites.

Retailers need to move mobile customers through the shopping process quickly and get them to add to cart or risk losing them, said a Mobify report.

According to new data from Twitter, only 1% of tweets reach the 280-character limit, and only 12% of tweets are longer t...
11/01/2018
Twitter’s doubling of character count from 140 to 280 had little impact on length of tweets

According to new data from Twitter, only 1% of tweets reach the 280-character limit, and only 12% of tweets are longer than 140 characters.

Twitter’s decision to double its character count from 140 to 280 characters last year hasn’t dramatically changed the length of Twitter posts. According to new data released by the company this morning, Twitter is still a place for briefer thoughts, with only 1% of tweets hitting the 28…

Are you sending charity email campaigns? If you're looking to improve your results, here are five key questions to ask, ...
10/31/2018
The ultimate guide to improving charity email campaigns | Charity Digital News

Are you sending charity email campaigns? If you're looking to improve your results, here are five key questions to ask, along with some helpful tips on each.

Elizabeth Carter, tt-mail Manager at Tech Trust, shares her comprehensive tips on tracking and improving the performance of your charity email campaigns.

Email is one of the biggest drivers of sales around Black Friday. This article shares a few tips that can help your emai...
10/30/2018
5 Email Marketing Tactics to Increase Sales by 90% This Black Friday

Email is one of the biggest drivers of sales around Black Friday. This article shares a few tips that can help your email campaigns this holiday season.

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The…

Need some last minute inspiration for those Halloween email campaigns? Take a look at some of the designs in this articl...
10/29/2018
Six spooky Halloween marketing campaigns from big brands - Econsultancy

Need some last minute inspiration for those Halloween email campaigns? Take a look at some of the designs in this article!

Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper. It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxfor...

Here are a few tips to help improve the click-through rate on your email campaigns.
10/26/2018
5 Tips to Boost Your Email Click-Through Rate

Here are a few tips to help improve the click-through rate on your email campaigns.

When figuring out how you’re going to promote your business, there’s nothing quite as important as email marketing. Emails allow folks to reach a wide range of people with just a couple clicks. A…

According to a recent survey, many business executives believe GDPR will likely inspire other countries to expand data p...
10/25/2018
Business Execs Believe More Countries Will Adopt GDPR-Like Laws - eMarketer Trends, Forecasts & Statistics

According to a recent survey, many business executives believe GDPR will likely inspire other countries to expand data privacy regulations.

Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who...

The holiday shopping season begins on November 1st! Here are some tips to prepare your marketing for the Holiday rush.
10/23/2018
5 Ways to Prepare for the Holiday Marketing Season

The holiday shopping season begins on November 1st! Here are some tips to prepare your marketing for the Holiday rush.

For many businesses, the holidays are make-or-break. Retailers, in particular, depend on a brisk holiday shopping season to reach their annual revenue goals. To ensure a successful season, it’s vit…

Inbox placement is one of the keys to a successful email campaign. Here are some tips to ensure that the final destinati...
10/22/2018
8 Ways to Avoid Landing in the Spam Folder

Inbox placement is one of the keys to a successful email campaign. Here are some tips to ensure that the final destination of your email is the inbox, not the spam folder.

Email marketing is one of the easiest — and most effective — ways to get your message in front of customers. Until, that is, your emails start getting shunted into the spam folder rather than the…

Personalizing your emails can improve response and build customer loyalty. Here are some tips to get started.
10/19/2018
How Personalized Emails Improve Customer Success and Loyalty

Personalizing your emails can improve response and build customer loyalty. Here are some tips to get started.

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generi…

Drip campaigns are sets of automated emails that go out based on specific timelines or user actions. Here are some benef...
10/18/2018
Benefits of Drip Email Marketing Campaigns

Drip campaigns are sets of automated emails that go out based on specific timelines or user actions. Here are some benefits to using these with your campaigns.

Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while th…

Social media algorithms can be a pain when you're trying to get followers to see your content. Here are some tips for de...
10/16/2018
12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social media algorithms can be a pain when you're trying to get followers to see your content. Here are some tips for dealing with feed algorithms on popular social networks.

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance.

Email is consistently ranked as the most effective marketing channel to drive revenue. Here are some ways to prepare you...
10/15/2018
How marketers can beef up their email lists before Christmas - Econsultancy

Email is consistently ranked as the most effective marketing channel to drive revenue. Here are some ways to prepare your emails for the time between Cyber Week and Christmas.

How should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR? Let’s take a closer look at some of the most effective strategies for retailers to grow your email lists before the busy shopping season.

This article shares some tips for how to use email marketing to enhance your brand’s visibility.
10/12/2018
7 Sure-fire Tips to Increase Brand Awareness with Emails

This article shares some tips for how to use email marketing to enhance your brand’s visibility.

82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awaren…

Google just announced they will be closing down Google+ over lack of use and security issues. They said “90 percent of...
10/09/2018
Looking back at Google+

Google just announced they will be closing down Google+ over lack of use and security issues. They said “90 percent of Google+ user sessions are less than five seconds.”

Google+ is shutting down at last. Google announced today it’s sunsetting its consumer-facing social network due to lack of user and developer adoption, low usage and engagement. Oh, and a data leak. It even revealed how poorly the network is performing, noting that 90 percent of Google+ user …

Christmas is coming! This article shows some of the ways your business can benefit from starting your Holiday planning i...
10/04/2018
The Importance of Holiday Marketing in October [Infographic]

Christmas is coming! This article shows some of the ways your business can benefit from starting your Holiday planning in October.

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.

Using memes with your online marketing can be a fun way to grab attention and drive engagement. Here are a few of the op...
10/02/2018
How to Win Online Marketing with Memes [Infographic]

Using memes with your online marketing can be a fun way to grab attention and drive engagement. Here are a few of the opportunities and challenges that come with using memes for business.

You need to tread carefully, but you can use trending memes to boost your marketing efforts. Check out this infographic.

Here are some subject line tips that can improve your email open rate and build engagement on your next campaign.
10/01/2018
10 Reminder Email Subject Lines to Use in Your Next Send

Here are some subject line tips that can improve your email open rate and build engagement on your next campaign.

You’ve dreamed up the perfect event, planned every last detail. Now all you need is one last push to bring in those last minute RSVPs and create buzz for your attendees. Even if your event is offli…

Looking for ideas to expand the reach of your content? Here are a few ways to help your content get discovered.
09/28/2018
9 Ways to Promote Your Marketing Content | Practical Ecommerce

Looking for ideas to expand the reach of your content? Here are a few ways to help your content get discovered.

Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content

Looking for some ideas for re-engaging your dormant email subscribers? Here are a few ideas you can try in your marketin...
09/27/2018
6 Ways to Re-engage Dormant Email Subscribers | Practical Ecommerce

Looking for some ideas for re-engaging your dormant email subscribers? Here are a few ideas you can try in your marketing campaigns.

Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer open. In this post, I'll review six tips to re-engage these dormant subscribers.

With Halloween just around the corner, it’s the perfect time to grab the attention of your customers with festive emai...
09/26/2018
6 Scary-Good Email Examples for Halloween

With Halloween just around the corner, it’s the perfect time to grab the attention of your customers with festive emails! Here are some ideas for inspiration.

You know what’s really scary? Not taking advantage of the holidays with themed email marketing campaigns. With Halloween just around the corner, it’s the perfect time to grab the attention of you…

Instagram's co-founders are leaving the company. It will be interesting to see what happens with the new leadership.
09/25/2018
Why Instagram’s founders are resigning: independence from Facebook weakened

Instagram's co-founders are leaving the company. It will be interesting to see what happens with the new leadership.

Facebook promised Instagram autonomy, but reduced it over time leading to today’s bombshell revelation. Eight years after launching Instagram and six years after selling it to Facebook, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger are leaving the company, according to The New …

Phishing emails fraudulently attempt to obtain sensitive information for malicious reasons. Here are a few tips you can ...
09/24/2018
How To Spot A Phishing Email

Phishing emails fraudulently attempt to obtain sensitive information for malicious reasons. Here are a few tips you can follow to recognize these malicious emails.

Phishing emails are the most common way for criminals to distribute malicious software or obtain sensitive information. Is your business safe from these attacks? We have some tips that you can follow…

Is GDPR hurting your email list growth strategies? Here are some tips for adjusting to the new guidelines.
09/21/2018
What To Do If GDPR Puts Pressure On Email List Growth | Return Path

Is GDPR hurting your email list growth strategies? Here are some tips for adjusting to the new guidelines.

Even if you had never heard of GDPR (General Data Protection Regulation), it was clear in the last two weeks of May that something was up. The deluge of re-permissioning and privacy policy notification emails was overwhelming. After a few weeks and lots of conversations with email marketers, it’s ...

GIFs are a fun way to add spice to an email design. Here is a guide to GIF support in Outlook and other email providers.
09/20/2018
GIF Support and Outlook: What Can We Do?

GIFs are a fun way to add spice to an email design. Here is a guide to GIF support in Outlook and other email providers.

Frustrated with the lack of GIF support in Outlook email clients? Learn how you can create a positive and engaging experience for your Outlook subscribers.

This article identifies the most frequently searched terms on Google among U.S.-based users over the last 12 months (fin...
09/18/2018
The 100 Most Searched Keywords on Google in the Past Year [Infographic]

This article identifies the most frequently searched terms on Google among U.S.-based users over the last 12 months (finishing June 1st, 2018).

Trying to get a better handle on the latest search trends, particularly those of relevance to your industry? Check out this infographic.

According to a new study, Halloween generates the lowest open rates of any fourth-quarter holiday. However, the study al...
09/14/2018
Hobgoblin Metrics: Email Marketing On Halloween

According to a new study, Halloween generates the lowest open rates of any fourth-quarter holiday. However, the study also shows that conversion rates increase.

Don't be scared -- open rates are lower, but conversion rates are higher for Halloween mailings, Yes Lifecycle Marketing reports.

Did you miss the new iPhone announcement yesterday? Here is a recap of all the new devices and features.
09/13/2018
iPhone XS is the normal one, XR is the cheap one, and XS Max is the big one

Did you miss the new iPhone announcement yesterday? Here is a recap of all the new devices and features.

XS is the normal one. XR is the cheap one. XS Max is the big one. That’s a good start to understanding Apple’s confusing naming scheme for its new line of iPhones. Apparently jealous of Android’s fragmentation, Apple decided it needed three different models, three different storag…

Looking for ideas or inspiration for new eCommerce email campaigns? This link shares a few examples to help you get star...
09/12/2018
9 Winning eCommerce Email Campaigns You Should Borrow Today!

Looking for ideas or inspiration for new eCommerce email campaigns? This link shares a few examples to help you get started.

If you think email is dead, you’re very mistaken. In fact, that misconception is one of the 7 deadly eCommerce myths that stops conversions in their tracks! We know that email marketing plays a hug…

Cross-posting content over multiple social networks is a simple way to save time. Here are some best practices.
09/11/2018
Best Practices for Cross-Posting on Social Media Correctly

Cross-posting content over multiple social networks is a simple way to save time. Here are some best practices.

Just because you can cross-post between social channels, doesn't mean you should. Here are some guidelines for effective cross-post usage.

This article shares some ideas to help you improve your email marketing click-through rates.
09/10/2018
5 Ways to Improve Your Email Marketing Click-Through Rate

This article shares some ideas to help you improve your email marketing click-through rates.

The ways we measure success in marketing are always changing — Maybe you’ve found that all it takes for decades of strategies and knowledge to become outdated is a few days away from the office.…

Google searches for GDPR have flatlined, but that doesn’t make the regulation any less significant. This article looks...
09/07/2018
Looking back three months: What's changed since the GDPR went into effect?

Google searches for GDPR have flatlined, but that doesn’t make the regulation any less significant. This article looks at how things have changed since GDPR was established.

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a difference.

With more than 2.2 billion users, Facebook has become pretty much an essential for all businesses. Here are some tips fo...
09/06/2018
How to Use pages for Business [Infographic]

With more than 2.2 billion users, Facebook has become pretty much an essential for all businesses. Here are some tips for Facebook marketing.

Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips.

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