Paramount Communication Group

Paramount Communication Group Enterprise email service provider. Email marketing and social media solutions to drive your business.
Paramount began operations in 2005, helping publishers, associations, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The foundation of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. Everyday our clients interact with a very well-received user interface and we continue to serve most of the same clients we first started working with almost 6 years ago. Currently we specialize in helping online retailers, publishers, associations and various political entities create highly targeted email marketing programs that evolve through the customer/member/constituent lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time. Contact us for information on how we can help your business: [email protected]

Paramount Communication Group is an Email Provider & Social Media Marketing Company. We also search for the best online marketing news/tips & post them here.

Mission: Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner. We provide solutions to successfully drive your business into the future of eMarketing.

Looking for some quick tips to improve the ROI on your email campaigns? Check out this article for some ideas.
06/04/2020
7 Email Marketing Best Practices That Will Increase Your ROI

Looking for some quick tips to improve the ROI on your email campaigns? Check out this article for some ideas.

As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects…

LinkedIn has a new poll feature that can be used with your company page, group, individual profile, and even inside an e...
06/03/2020
How to Use LinkedIn Polls for Business: 9 Ideas

LinkedIn has a new poll feature that can be used with your company page, group, individual profile, and even inside an event. This article shares a few ways to make use of this new option.

Find nine ways to use LinkedIn Polls to improve your marketing insight.

Customer surveys are a great way to get feedback, but it's important to ask the right questions. This article shares a f...
06/02/2020
The Best Ways to Boost Customer Survey Responses

Customer surveys are a great way to get feedback, but it's important to ask the right questions. This article shares a few tips to increase the response on your next survey.

Customer surveys are a great way to get feedback from your customers, but unless you ask the right questions, there’s…

Does your email marketing strategy need a refreshing update? Here are a few ways to modernize your next campaign.
06/01/2020
The '80s Called, They Want Their Marketing Strategy Back

Does your email marketing strategy need a refreshing update? Here are a few ways to modernize your next campaign.

Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?

Looking for ideas to incorporate into your marketing next month? Check out this article for some key dates and themes th...
05/29/2020
5 Content Marketing Ideas for June 2020 | Practical Ecommerce

Looking for ideas to incorporate into your marketing next month? Check out this article for some key dates and themes that could help you drive engagement.

Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.

Email personalization can be a strong addition to your marketing campaigns. Personalized subject lines, body content, an...
05/27/2020
Email Personalization Strategies to Boost Online Sales

Email personalization can be a strong addition to your marketing campaigns. Personalized subject lines, body content, and calls to action are just a few of the ways to maximize this strategy.

Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and…

Need a refresher on email authentication protocols? Check out this post for a good overview and guide.
05/22/2020
DMARC, DKIM and SPF email authentications | Email on Acid

Need a refresher on email authentication protocols? Check out this post for a good overview and guide.

Learn about DMARC, DKIM and SPF email authentication protocols and why they’re helpful for your brand and email subscribers.

A well-timed email can increase open and click rates. A poorly timed one can tank performance and drive unsubscribes. He...
05/21/2020
The Best Time to Send a Marketing Email | Practical Ecommerce

A well-timed email can increase open and click rates. A poorly timed one can tank performance and drive unsubscribes. Here are some things to consider.

I'm often asked about the best time to send a marketing email. The answer typically depends on several factors. In this post, I'll address how to determine the best send times for your email program.

Scammers are getting creative out there: disguising malicious emails as everything from discounts on hand sanitizer to C...
05/20/2020
Coronavirus Scams to Watch Out For [Infographic]

Scammers are getting creative out there: disguising malicious emails as everything from discounts on hand sanitizer to COVID-19 cures. Here are some things to watch for.

The coronavirus pandemic has resulted in a wealth of opportunities for cybercriminals. Scammers have been creative: disguising malicious emails as…

This article shares a few tips to help your business build and maintain your email list during challenging times.
05/19/2020
5 Ways To Adapt Your Marketing During A Recession

This article shares a few tips to help your business build and maintain your email list during challenging times.

Some days, it feels hard to get out of bed, let alone think about your business. But now may also be a good time to rethink how you’re reaching your customers — and use one of today’s most underrated marketing channels: email.

Image dimensions and requirements change often on social networks. This article shares the latest image guidelines for a...
05/18/2020
Social Media Image Size Guide 2020 [Infographic]

Image dimensions and requirements change often on social networks. This article shares the latest image guidelines for all the major platforms.

Are you using the right-sized images for your social media profiles? Check out this guide from the team at Constant Contact.

Looking for ways to build your email list? This article shares some tips and strategies to attract new subscribers and i...
05/13/2020
Adding Heft To Your Email List: Tricks And Tools For Luring Subscribers

Looking for ways to build your email list? This article shares some tips and strategies to attract new subscribers and increase engagement rates.

Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests.

According to a new report, Instagram users are inflating engagement rates to artificially boost the popularity of certai...
05/12/2020
'Pod' People Are Gaming Instagram Engagement Rates

According to a new report, Instagram users are inflating engagement rates to artificially boost the popularity of certain content.

Members of groups that sometimes number well up in the thousands are engaging in "reciprocity abuse" to artificially drive up posts for promoted content, political causes and other reasons, finds a new study..

Have you considered the impact that spam bots might have on your email metrics? Here are some ways to protect your campa...
05/08/2020
What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

Have you considered the impact that spam bots might have on your email metrics? Here are some ways to protect your campaigns from bots.

Do your email metrics seem impossible? Marketers are calling bull on their email performance stats because of clicks that originate from bots. Here's one way to trap and stop the bot clicks.

Slack is a popular communication tool for many businesses, but it's becoming even more valuable as Coronavirus moves emp...
05/07/2020
45 Ways to Master Slack While You're Working From Home

Slack is a popular communication tool for many businesses, but it's becoming even more valuable as Coronavirus moves employees to work-from-home. Here are some shortcuts and hacks to help you get the most from the platform.

Tricks, shortcuts and hacks to impress your boss and colleagues.

A recent study shows the Coronavirus lockdown has impacted social media usage in a big way. This article lists the ideal...
05/01/2020
The Best Times to Post on Social Media During COVID-19 [Report]

A recent study shows the Coronavirus lockdown has impacted social media usage in a big way. This article lists the ideal times to share content in the era of work from home.

Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns.

Did you know the average internet user conducts three to four Google searches per day? This article shares some advanced...
04/30/2020
15 simple tips to get better search results on Google

Did you know the average internet user conducts three to four Google searches per day? This article shares some advanced commands you can use to get accurate and detailed search results.

Advanced search operators will make you a true Google Search wizard.

Email is the preferred communication channel for people working in B2B and it's a great way to establish your brand. Thi...
04/29/2020
6 Tips for Crafting Effective B2B Email Newsletters

Email is the preferred communication channel for people working in B2B and it's a great way to establish your brand. This article shares some tips for creating a strong, engaging email newsletter.

Email is the preferred communication channel for the majority of people working in B2B. And based on a benchmark report,…

It's a good idea for businesses to utilize social media channels when there is an obvious fit for their audience. Howeve...
04/28/2020
3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media

It's a good idea for businesses to utilize social media channels when there is an obvious fit for their audience. However, social media should just be one part of the strategy.

There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging…

This article provides a nice overview of the latest trends on social media and how brands are using social for their mar...
04/27/2020
Social Media Trends for 2020

This article provides a nice overview of the latest trends on social media and how brands are using social for their marketing efforts.

Social Media Trends for 2020 As a marketer or small business, it’s important to stay on top of all the…

The Covid-19 shutdown gives businesses an opportunity to reevaluate the frequency and tone of their email marketing. Her...
04/23/2020
5 Email Marketing Tips during the Pandemic | Practical Ecommerce

The Covid-19 shutdown gives businesses an opportunity to reevaluate the frequency and tone of their email marketing. Here are some things to consider.

Most ecommerce companies rely on email marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.

Giveaways and contests can be a fun way to drive engagement in your online campaigns. Here are a few examples for inspir...
04/21/2020
15 Buzz-worthy Giveaway Contests on Social Media | Practical Ecommerce

Giveaways and contests can be a fun way to drive engagement in your online campaigns. Here are a few examples for inspiration.

A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media.

A recent survey looked at the different ways that generations use social media. There are some interesting findings in t...
04/20/2020
How Different Generations of Consumers Use Social Media [Infographic]

A recent survey looked at the different ways that generations use social media. There are some interesting findings in this infographic.

Where is your audience spending its social media time, and finding out about new products? Animoto recently conducted a survey to find out. 

Looking for ways to improve your LinkedIn profile? The Featured section can showcase things like notable mentions and co...
04/16/2020
How to Use the LinkedIn Featured Section on Your Profile

Looking for ways to improve your LinkedIn profile? The Featured section can showcase things like notable mentions and content samples that can help increase your visibility.

Learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions.

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Your website is down as I try to email my newsletter out this morning....