Knacktive

Knacktive Knacktive is an advanced, undergraduate, interactive course/agency experience at Northwest Missouri State University.

Knacktive is an advanced, undergraduate, course/agency experience at Northwest Missouri State University. The elective course is designed to replicate the creative demands and intense teamwork atmosphere of a technology-oriented, professional marketing communications agency. Students selected for Knacktive actively refine their creative abilities, collaborative skills, and academic knowledge; with the objective of improved competitiveness in the professional marketplace after graduation. At the same time, Knacktive answers a need identified by business leaders for students who understand working in a competitive, creative team environment. Students experience a realistic, agency-like atmosphere as they work with multiple teammates on a promotional campaign plan for a real client. The competing teams conduct research, analyze the data, devise a strategy, formulate tactics, and ultimately make a formal presentation of their plan to the client.

Mission: Our Vision Knacktive is a selective, advanced, undergraduate, student educational experience at Northwest Missouri State University incorporating through actual client interaction, the creative demands and intense teamwork atmosphere of a technology-oriented, professional marketing communications agency. Mission The Knacktive agency provides selected, undergraduate students with advanced standing an opportunity to work: on a contracted client campaign, within a diverse team of talented students, in a competitive agency environment. To accomplish these goals a diverse faculty team and industry partners support student progress.

Operating as usual

Knacktive posters are up....now collecting applications for the 2021 spring term!  Deadline September 15th. Contact Joni...
08/25/2020
Knacktive

Knacktive posters are up....now collecting applications for the 2021 spring term! Deadline September 15th. Contact Joni Adkins, Steven Chappell or Deborah Johnson Toomey for more info.

Knacktive is a student-run, full-service agency combining the departments of Communications, Mass Communication, Marketing/Management, Art and Computer Science/Information Systems at Northwest Missouri State University in Maryville, Missouri.

Congratulations to Team 8surance, this year's winning Knacktive team. And thanks to our client, Farmer's Mutual Insuranc...
05/04/2020

Congratulations to Team 8surance, this year's winning Knacktive team. And thanks to our client, Farmer's Mutual Insurance of Nodaway County, and all of our partners who helped us navigate the unforeseen landscape the second half of our semester!

The reveal is underway for this year's client, Farmer's Mutual Insurance of Nodaway County. It's just not the same doing...
05/04/2020

The reveal is underway for this year's client, Farmer's Mutual Insurance of Nodaway County. It's just not the same doing this in a virtual environment.

It was fun to reminisce with this Knacktive Flickr - can you find yourself???
04/11/2020
Knacktive

It was fun to reminisce with this Knacktive Flickr - can you find yourself???

Knacktive is an elective course designed to replicate the creative demands and intense teamwork atmosphere of a technology-oriented, professional marketing communications agency. Students selected for the experience actively refine their creative abilities, collaborative skills and academic knowledg...

Our 2020 Knacktive team!!  I see great things in the future for these students!
01/25/2020

Our 2020 Knacktive team!! I see great things in the future for these students!

One of my favorite days of the Knacktive year is team building day. So much fun....to watch 😂
01/25/2020

One of my favorite days of the Knacktive year is team building day. So much fun....to watch 😂

01/24/2020

Team building!

It’s team building day in Knacktive. One of the games is for a team to catch six paper airplanes while in flight. The hi...
01/24/2020

It’s team building day in Knacktive. One of the games is for a team to catch six paper airplanes while in flight. The hitch? Only four people can catch. It did not go well for Team Insurgence.

What a great trip to VMLY&R!!! Such great people helping our Knacktive students launch their campaigns for Farmers Mutua...
01/23/2020

What a great trip to VMLY&R!!! Such great people helping our Knacktive students launch their campaigns for Farmers Mutual Insurance Company of Nodaway County. I can’t wait to see what they come up with at the end of the term.

We made it to VMLY&R! The students have had a tour of the coolest advertising facility in the business, and now Chris Wa...
01/22/2020

We made it to VMLY&R! The students have had a tour of the coolest advertising facility in the business, and now Chris Wallen is providing an overview of the industry in today’s crazy media world.

01/22/2020

The Knacktive class is on a Northwest Missouri State University bus this snowy morning headed to VMLY&R for a day of professional training. It’s quite a ride!

It’s the 2020 Knacktive class/client kickoff meeting with our latest client, Farmers Mutual Insurance Company of Nodaway...
12/06/2019

It’s the 2020 Knacktive class/client kickoff meeting with our latest client, Farmers Mutual Insurance Company of Nodaway County.

Brooke Purvis, Knacktive alum, speaking at the first session at Spark KC.
09/27/2019

Brooke Purvis, Knacktive alum, speaking at the first session at Spark KC.

Time is running out to join the 2020 Knacktive team. If you are a Northwest Missouri State University student looking fo...
09/11/2019

Time is running out to join the 2020 Knacktive team. If you are a Northwest Missouri State University student looking for the ultimate career-ready experience, visit http://knacktive.com and apply by Sept. 16.

09/08/2019

Currently collecting applications for the 2020 class., who wants to take part in this special class?

2019 Knacktive Winning Team....EXPLOREOUS!!
04/13/2019

2019 Knacktive Winning Team....EXPLOREOUS!!

Knacktive 2019 Final Pitch Day!!
04/13/2019

Knacktive 2019 Final Pitch Day!!

The City of Maryville, Missouri Tourism Committee has announced Team Exploreous as this year's winner! All teams did a g...
04/12/2019

The City of Maryville, Missouri Tourism Committee has announced Team Exploreous as this year's winner! All teams did a great job, and the committee emphasized that elements of all four presentations will be implemented by the city.

The team presentations to the City of Maryville, Missouri Tourism Committee have wrapped. The committee members are deli...
04/12/2019

The team presentations to the City of Maryville, Missouri Tourism Committee have wrapped. The committee members are deliberating a winner -- and they are having a tough time deciding! All of the presentations were great. I'm sure our students can't wait until the big reveal!

Today's the day! Our four Knacktive teams will make their pitches to the City of Maryville, Missouri's Tourism Committee...
04/12/2019

Today's the day! Our four Knacktive teams will make their pitches to the City of Maryville, Missouri's Tourism Committee. I know all of our team members are nervous for pitches to start at 2 p.m., but even more so for the reveal of the winning team at 6:30 p.m.

It should be an exciting afternoon!

‪Thank you, Northwest Missouri State University alumna Erin Parnell for taking time from your work at Bucket Media, Inc....
03/15/2019

‪Thank you, Northwest Missouri State University alumna Erin Parnell for taking time from your work at Bucket Media, Inc. to talk to our teams today about pitches and planbooks. ‬

We have a new plaque to honor our past clients and winning teams.
03/14/2019

We have a new plaque to honor our past clients and winning teams.

Look what we got?!?! All you Knacktive alumni, were you one of the winning teams?!?
03/13/2019

Look what we got?!?! All you Knacktive alumni, were you one of the winning teams?!?

Thanks to Kelsey Chabot for taking time away from MMGY Global today to share your tourism marketing knowledge with our K...
03/01/2019

Thanks to Kelsey Chabot for taking time away from MMGY Global today to share your tourism marketing knowledge with our Knacktive teams.

01/30/2019
Greater Maryville Chamber of Commerce

Greater Maryville Chamber of Commerce

The City of Maryville, Missouri Tourism Committee is excited to kick off our partnership with the Knacktive program, and enjoyed walking the group around the beautiful new Conference Center at Mozingo Lake Recreation Park!

01/26/2019

Wanna speak to our fabulous Knacktive students? We are looking for someone to speak on Strategy on February 15th and someone to talk about the Art of the Perfect Pitch for Friday, March 15th. Class is at 1:00 p.m., but if you can get to the 'ville early, we can have lunch with the Project Managers at A&G or Carsons at 11:00 a.m. PM Deb Toomey if you are interested!

More fun from Wednesday’s Knacktive class!!
01/18/2019

More fun from Wednesday’s Knacktive class!!

Trying to catch a paper airplane is fun. Trying to fit six members of a team into a small square? Befuddling!
01/16/2019

Trying to catch a paper airplane is fun. Trying to fit six members of a team into a small square? Befuddling!

01/16/2019

Today, the new groups worked on team building exercises. Welcome to the Spring 2019 Knacktive!

Walz Tetrick, an agency in Kansas City, has recently posted information about their upcoming internships.  They are look...
12/28/2018
Summer Interns

Walz Tetrick, an agency in Kansas City, has recently posted information about their upcoming internships. They are looking for interns in: Account Management, Media, Design and Digital. Details can be found at: https://wtads.com/job/summer-interns/

You and your fellow interns will ignite your career, learn the agency business, serve clients and develop your marketing and advertising skills.

Group Reveal for Knacktive today!!
11/16/2018

Group Reveal for Knacktive today!!

11/16/2018
It’s our annual kickoff meeting! Maryville Tourism Committee President Josh McKim delivers this year’s directive to our ...
11/16/2018

It’s our annual kickoff meeting! Maryville Tourism Committee President Josh McKim delivers this year’s directive to our incoming teams.

11/13/2018

SUPER Excited to meet the 2019 Knacktive students at our Knacktive Reveal this Friday. Students will learn their teams, meet the client, and hopefully start some idea generation. One of my favorite events of the year.

One of our current marketing research groups is studying the career readiness of current students and recent alumni - if...
10/30/2018
Career Readiness

One of our current marketing research groups is studying the career readiness of current students and recent alumni - if you are one of these, please help them out by taking their survey.
Thanks!!

Take this survey powered by surveymonkey.com. Create your own surveys for free.

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800 University Dr
Maryville, MO
64468

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