Red Box Communications, LLC

Red Box Communications, LLC Red Box Communications, at it’s heart, is a connection engine. We use insights and strategy to connect you and your message to the people who matter most.

Digital/Social Media Services We Offer: Digital Audit – To provide you with a clearer picture of your organization’s place in the digital landscape, we perform an audit of your current digital footprint and existing assets, thereby assessing your readiness to achieve your next objectives. This may or may not include a top-line competitive analysis. Analytics – In order to inform your social strategy and provide valuable insights into the community, we collaborate with a partner agency to access their proprietary database for a highly defined analysis of your organization's (or your client's) digital landscape and strategic needs. Monitoring – We can also research the best solution for your real-time and ad hoc monitoring, and help negotiate a third-party license with the chosen vendor. We can also help set up your custom dashboard. Social Media Policy/Guidelines – Working with the appropriate stakeholders in your organization, and in accordance with industry best practice, we develop a social media policy that addresses your needs, enables you for risk management, and guides responsible parties. We can also advise on the launch and/or training of your policy/guidelines internally/externally. Social Media Strategic Plan – To guide ongoing strategy and ensure all stakeholders are aligned, we can craft a top-line social media plan. These are not often exhaustive, as social strategies and the teams that execute them must remain nimble, but it will clearly define objectives, priorities and strategies and tactics for success. We can also consult on adjustments or additions to existing plans. Social Media Process – We can advise you on ideal practice for social content creation, approvals, engagement and escalation workflows. Audience Profiling/Targeting – Using analytics, monitoring and insight from the staff and personal experience, we can advise you on audience targeting, including segmenting influencers, for content and engagement. Social Content Strategy – Based on both analytics and best practice, we can work with your team to craft a social content strategy, as well as advise on staff participation and roles in content creation and approvals. This may also include content calendar development. Social Content Development – We can develop original content for you and/or provide content starters for original content that you can simply create, in order to help round out your content mix and ensure your organization’s status as a trusted thought leader. This may include content for your events (online/offline), website, blog, newsletters, email marketing and/or social channels. Community Engagement Strategy – Based on both analytics and best practice, we work with your team to craft a community engagement strategy, as well as advise on staff participation and roles in engagement. Social Channel Strategy – We can advise you on which channels to prioritize, including the best purpose for each; how to ideally launch each channel; establish a channel roadmap; and create a governance structure for channel creation, management and sunset. If your channels are established, we can work with you on a strategy to evolve and grow those channels for sustainable engagement. Social Channel Management – We can advise you on ideal channel management, based on best practice, and/or provide direct community management services for your social channels. This would include recommendations for ideal monitoring and response schedules. Training – We can provide social media training for directly responsible employees, and/or for the broader workforce. We can present a lecture, co-host a webinar/series or design a hands-on workshop. You may also choose to offer our training services to your clients for their own teams. Measurement – We can provide simple channel-specific measurement or broader monthly social media reporting using a licensed tool. Ad hoc reporting is also an option through a number of recommended tools and platforms.

It was my honor to take part in the inaugural meeting of this Collaborative at NIH last month. Along with fellow Board m...
06/27/2017
Sudden Cardiac Arrest Foundation

It was my honor to take part in the inaugural meeting of this Collaborative at NIH last month. Along with fellow Board members of the SCAF. Looking forward to moving forward on its meaningful agenda.

The National Cardiac Arrest Collaborative held its inaugural meeting May 11 at the National Institutes of Health in Bethesda, Maryland.

An opinion piece: What if *your* child was a preexisting condition?
05/25/2017
What if your child was a preexisting condition?

An opinion piece: What if *your* child was a preexisting condition?

[OPINION] That’s what I’d like to ask our nation’s politicians. As Congress is poised to vote soon on the American Health Care Act (AHCA, or sometimes, “Trumpcare”), perhaps we all should. President Trump and House Republicans have been leading the charge to repeal and replace the Affordable Care Ac...

Interdependence may be our greatest virtue. If you didn't catch it during primetime TV last night, check out this video ...
05/16/2017
www.massmutual.com

Interdependence may be our greatest virtue. If you didn't catch it during primetime TV last night, check out this video now. With it, MassMutual shows us why we *all* should strive to live mutual. Happy 166th Birthday, MassMutual! The new identity looks great on you. #client

My daughter, the latest and greatest in tech, and Boston’s sports meccas are always top-of-mind for me. So, when I was i...
04/21/2017
Getting FutureSmart!

My daughter, the latest and greatest in tech, and Boston’s sports meccas are always top-of-mind for me. So, when I was invited to attend an event at Boston’s TD Garden, home of the Boston Celtics and Boston Bruins, to learn more about a new app and the community’s efforts to bolster kids’ financial literacy, I was all in. Hosted by MassMutual*, I took home some great lessons to share with my community as well as my middle school-aged daughter, who is learning all about the importance of saving. Read more about my experience at the event here, and stay tuned for more to follow soon!

*MassMutual compensated me for my time and participation in this event, as well as my feedback on FutureSmart, their new app.

My daughter, the latest and greatest in tech, and Boston’s sports meccas are always top-of-mind for me. So, when I was invited to attend an event at Boston’s TD Garden (home of the Boston Celtics and Boston Bruins) to learn more about a new app and the community’s efforts to bolster kids’ financial…

04/28/2016

I'm looking for consultants or freelancers that are interested in subcontract work. Must have a focus on digital/social for healthcare, preferably with some broader marketing and/or PR background. Let me know if that's you, or you can help connect me to other candidates. Thanks!

I had the great pleasure of being on the MedicCast with Jamie Davis recently to discuss the great work of the Sudden Car...
04/01/2016
Sudden Cardiac Arrest Foundation with Carissa Caramanis O'Brien - The MedicCast

I had the great pleasure of being on the MedicCast with Jamie Davis recently to discuss the great work of the Sudden Cardiac Arrest Foundation, an organization for which I'm proud to serve on the Board of Directors. Among other things, we talked about the great role social media plays in increasing awareness and supporting public education. Thanks to Jamie for having me on, and to Physio-Control, Inc. for sponsoring.

Carissa Caramanis O'Brien came by the Physio-Control booth at EMS Today 2016 in Baltimore and share with me what the Sudden Cardiac Arrest Foundation (SCAF) is doing to build awareness. Sudden Cardiac Arrest is a major public health issue in the United States. The SCAF is dedicated to telling the st…

02/23/2016
EMS Today 2016: Session: Creating a Social EMS Culture: A Balanced Approach to Social Media

Looking forward to presenting on social media at EMS Today in Baltimore later this week. Will I see you there?

We've all seen the cases of social media gone bad. Some practitioners have shown poor judgment in what they post publicly, and some agencies haven't been prepared for the changes social media brings. But as social media evolves and new federal guidance has finally become available, agencies and EMS…

Work in community management? Don't miss your chance to share your voice and weigh in on this critical annual survey fro...
01/26/2016
State of Community Management 2016 Survey - The Community Roundtable

Work in community management? Don't miss your chance to share your voice and weigh in on this critical annual survey from The Community Roundtable.

Work with communities? Take the State of Community Management survey, and help strengthen the profession. We'll even buy you a coffee for your time!

May the new year bring you health, happiness and prosperity. Thank you for being a part of our community. We look forwar...
01/01/2016
Uncork the Happy

May the new year bring you health, happiness and prosperity. Thank you for being a part of our community. We look forward to doing great things together in 2016!

The sky's the limit... so have your happiest new year yet! Happy New Year!

Red Box Communications is back, and accepting new clients! And we're excited to start using this page again to share ins...
11/16/2015

Red Box Communications is back, and accepting new clients! And we're excited to start using this page again to share insights and discuss the latest in healthcare social media. If you know anyone who is interested in digital/social for healthcare and EMS, please share this page with them and encourage them to like it to get updates in their feed. I appreciate your support, and I'll look forward to the conversation... #hcsm

04/21/2015

This page hasn't been active in some time, but Facebook keeps telling me recently that it's getting a fair number of new visits. So, tell me...What brings you here, and what are you looking for? I might decide to fire this page back up if it serves a real purpose for folks. Please let me know. Thanks! :)

Red Box Communications, LLC's cover photo
04/21/2015

Red Box Communications, LLC's cover photo

Study Shows Bystander Use of AEDs Saves Lives: Sudden Cardiac Arrest Survival Rates Surge When AEDs Are Used Before EMS ...
04/16/2010
Study Shows Bystander Use of AEDs Saves Lives | Sudden Cardiac Arrest Foundation

Study Shows Bystander Use of AEDs Saves Lives: Sudden Cardiac Arrest Survival Rates Surge When AEDs Are Used Before EMS Arrival

Sudden Cardiac Arrest Survival Rates Surge When AEDs Are Used Before EMS Arrival Pittsburgh, Penn. – April 15, 2010 – Victims of sudden cardiac arrest (SCA) who are treated with automated external defibrillators (AEDs) by bystanders have a much greater

will be there. Join us?
04/02/2010
Boston Health Activist Meetup! - WEGO Health

will be there. Join us?

WEGO Health is hosting our first ever Health Activist Meetup! If you're in the Boston area, come join us for some networking and some great Health Activist discussion. 6-7pm: Networking Time 7-8:15pm: ...

It has been less than a day, and exhibits haven't even opened yet, but I can alreadytell EMS Today is going to be an epi...
03/04/2010
Home - EMS Today: The JEMS Conference and Exposition

It has been less than a day, and exhibits haven't even opened yet, but I can already
tell EMS Today is going to be an epic conference experience. I'm determined to make
great things happen this week.

EMS System Issues Big & Small - presented by EMS Chiefs from the International Association of Emergency Medical Services (IAEMSC)

Are you a community manager, or are you looking to build community through socialmedia? If so, this is required reading....
03/01/2010
The State of Community Management 2010

Are you a community manager, or are you looking to build community through social
media? If so, this is required reading. I guarantee you'll find it
valuable. Courtesy of The Community Roundtable and the brilliant minds of Rachel Happe and Jim Storer.

Community management is emerging as a critical discipline for managing social initiatives. From those focused on marketing, to those focused on support, collaboration, knowledge management, human resource development and innovation, community managers are the glue that hold it all together. ...

The Sudden Cardiac Arrest Foundation (client) takes a step to localize its global awareness efforts and mobilize advocat...
01/21/2010
SCA Foundation Announces First Virtual Affiliate | Sudden Cardiac Arrest Foundation

The Sudden Cardiac Arrest Foundation (client) takes a step to localize its global awareness efforts and mobilize advocates to extend the Foundation’s mission.

Phoenix, Arizona– The Sudden Cardiac Arrest Foundation announced today the first virtual affiliate of its National Survivor Network™ at the National Association of EMS Physicians annual conference. The affiliate will help to localize global awareness

01/02/2010
2010: The Year of Positive Change

What are your goals for 2010? I shared some of my thoughts here. I'd love to hear from you.

2010: The Year of Positive Change

Check out my second blog post at EverydayEMSTips.com...More Top Tips for EMT-B Students (Part 2 of 2)
08/01/2009
5 More Top Tips for EMT-Basic Students

Check out my second blog post at EverydayEMSTips.com...More Top Tips for EMT-B Students (Part 2 of 2)

Five more Everyday EMS Tips from recent EMT Basic course graduate Caraissa Caramanis O’Brien for EMT basic students to consider as they enroll and prepare for EMT training.

Check out my first contributing blog post at EverydayEMSTips.com...Top Tips for EMT-B Students (Part 1 of 2). Check back...
07/24/2009
5 Top Tips for EMT-Basic Students

Check out my first contributing blog post at EverydayEMSTips.com...Top Tips for EMT-B Students (Part 1 of 2). Check back next Friday for more valuable tips.

Five Everyday EMS Tips from recent EMT Basic course graduate Caraissa Caramanis O’Brien for EMT basic students to consider as they enroll and prepare for EMT training.

NEWS: Groupsite.com (client) and partner EXPOCAD create online event communities that enable event organizers and attend...
07/22/2009
EXPOCAD Groupsite

NEWS: Groupsite.com (client) and partner EXPOCAD create online event communities that enable event organizers and attendees to leverage social collaboration to meet their event goals. From pre-event networking and show logistics, to community engagement and relationship building, an EXPOCAD Groupsite maximizes return on involvement.

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As a former journalist and journalism school graduate, like many others, I held Cronkite as the ultimate standard in pro...
07/18/2009
The Man with America's Trust: Walter Cronkite (1916-2009) - TIME

As a former journalist and journalism school graduate, like many others, I held Cronkite as the ultimate standard in professionalism and integrity. To honor him, I commit to seeking honesty and accuracy, both as a content provider and a consumer of the news. Rest in peace, Mr. Cronkite, and thank you.

Across two decades, through some of the nation's most troubled times, Cronkite was the journalist ordinary Americans and Presidents alike turned to for the news and straight talk

07/03/2009

Facebook decided we little guys now need to have 100 fans (instead of the previously stated 25) in order to get a business vanity URL. So, the quest continues. Thanks to those who have already become a fan. If you're so inclined, I'd appreciate any of you

Wishing everyone a fun and safe Fourth of July weekend! According to the CDC, more than 10,000 people are treated each y...
07/03/2009
Fireworks Safety Month Injury Prevention Tips

Wishing everyone a fun and safe Fourth of July weekend! According to the CDC, more than 10,000 people are treated each year in U.S. emergency departments for fireworks related injuries. Don't be one of them. Exercise fireworks safety: http://www.everydayemstips.com/?p=654

10,000+ people are treated each year for fireworks related injuries. June to July 4 is Fireworks Injury Prevention month. Share these Everyday EMS Tips with your community to reduce fireworks related injuries.

Sudden Cardiac Arrest Foundation Honors Billy Mays' Passing with Call to Action: Adopting a Heart-Healthy Lifestyle, Gai...
07/02/2009
SCA Foundation Honors Billy Mays' Passing with Call to Action | Sudden Cardiac Arrest Foundation

Sudden Cardiac Arrest Foundation Honors Billy Mays' Passing with Call to Action: Adopting a Heart-Healthy Lifestyle, Gaining Awareness for Signs and Symptoms, and Being Prepared to Act in an Emergency Decrease Risk for Cardiac Death

Pittsburgh, PA – On the eve of celebrated pitchman Billy Mays’ funeral, the SCA Foundation extends its condolences to his family, friends and fans, and calls upon everyone to do their part in increasing survival from cardiac

The Sudden Cardiac Arrest Foundation (client) Mourns the Tragic Loss of Michael Jackson; Encourages Fans to Learn CPR/AE...
06/30/2009
SCA Foundation Mourns the Loss of Michael Jackson | Sudden Cardiac Arrest Foundation

The Sudden Cardiac Arrest Foundation (client) Mourns the Tragic Loss of Michael Jackson; Encourages Fans to Learn CPR/AED Use to Help Save More Lives

Nation’s Leading Cause of Death Reportedly Claims the Life of a Pop Icon Pittsburgh, PA--The Sudden Cardiac Arrest Foundation joins countless Americans in grieving the loss of pop icon Michael Jackson. His apparent death from sudden cardiac

06/28/2009

Hello, friends! Thanks for visiting the Red Box Communications page. I'm hoping to get 25 new fans today so that I can secure my business vanity URL. I appreciate your support!

Next week is National Fire/EMS Safety, Health and Survival Week. Gear up!
06/13/2009
tinyurl.com

Next week is National Fire/EMS Safety, Health and Survival Week. Gear up!

Protect Yourself: Your Safety, Health and Survival Are Your Responsibility encourages chiefs and fire/EMS personnel to focus on what they personally can do to manage risk and enhance their health and safety. ...

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General information

Content. Community. Connections. At Red Box Communications, we help you connect with your priority audiences and build trusted relationships with an insights-driven approach to content and community engagement. President Carissa Caramanis O’Brien has been crafting strategic communications for nearly 20 years. As the first Social Media Community & Content Director at Aetna, she helped set the foundation for the Fortune 100 brand's transformation into a social organization. She has since counseled some of the world's largest healthcare brands in social policy, process, content strategy, and engagement. Specializing in healthcare and EMS, Carissa applies her broad experience and market insights to create effective strategies and tactics that generate results for her clients. Contact her here, tweet @CarissaO on Twitter, or email her at [email protected] to explore how she may help your business meet its digital goals.

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