Stacy Brewer PR

Stacy Brewer PR Stacy Brewer Public Relations (SBPR) is a marketing and public relations agency that defines and delivers carefully crafted messages for our clients.

Remember Your P's and Q's When Sending Workplace EmailsIf you're like most American workers, you likely spend a good bit...
08/11/2017

Remember Your P's and Q's When Sending Workplace Emails

If you're like most American workers, you likely spend a good bit of time every day sending and sifting through emails. In fact, research shows that the average employee spends nearly a quarter of his or her time each day dealing with more than 100 emails. While our personal online interactions commonly include emojis, acronyms, memes and GIFs, is it acceptable to use these inserts in your professional emails?

Before you get too comfortable throwing around acronyms like TY, LOL, or IDK or inserting witty memes from “The Office,” it seems we would be better served by minding our email manners. According to The Fundera Ledger's article "Professional Communication: The Good, the Bad and The Ugly," people who use this type of content are seen as less serious, intelligent, trustworthy and professional.

The takeaway here is that we should all be tapping into our inner Emily Post and keeping our work emails far away from these content “no-no’s”. Save it for your BFF. TTYL. 😊

(Fundera’s report was based on data from a survey of 1,000 adults in the United States who were asked to rank the appropriateness of various content types in work emails on a scale of 1 to 5.)

Which one are you? A combination of both? Read on discover newer and more comprehensive personality tests that may provi...
04/21/2017
Type A vs. Type B: Does Personality Type Matter at Work?

Which one are you? A combination of both? Read on discover newer and more comprehensive personality tests that may provide insight into your preferred style of work and how to work more efficiently with colleagues.

Learn where the old fashioned Type A vs. Type B personalities come from, and if there's still room for them in today's team structures.

Stacy Brewer PR's cover photo
11/28/2016

Stacy Brewer PR's cover photo

Stacy Brewer PR's cover photo
11/28/2016

Stacy Brewer PR's cover photo

Stacy Brewer PR's cover photo
07/19/2016

Stacy Brewer PR's cover photo

Stacy Brewer PR's cover photo
12/05/2015

Stacy Brewer PR's cover photo

Bring on the holiday festivities!! Check out today's Tennessean online for tips on creating glam, party-worthy looks! Th...
12/05/2015
Easy holiday party glam, from hair to heels

Bring on the holiday festivities!! Check out today's Tennessean online for tips on creating glam, party-worthy looks! Thank you Jason Facio and Element Salon for the gorgeous hairstyles and Prophet Hall for the amazing clothes and accessories!

http://www.tennessean.com/story/life/2015/12/05/easy-holiday-party-glam-hair-heels/76612034/

Oh, and last but certainly not least, thank you to the gorgeous and talented women who modeled these looks for us: Angela Proffitt, Haley Hartman, Kearstin Patterson and Nikki Klemmer.

Visit www.elementsalonnashville.com to book your holiday hair appointment today, and find all of the fun holiday fashions at www.prophethall.com.

#elementsalonnashville #jaconfacio #prophethall #stacybrewerpr #angelaproffitt #haleyhartman #nikkiklemmer @kearstin99

11/03/2015

Welcome Prophet Hall, a brand-new pop-up clothing and accessories boutique, to the SBPR family! What I particularly love is their brand philosophy. Read for yourself and then visit prophethall.com or follow them on Instagram at prophethall.

WE BELIEVE IN THE POWER OF BEAUTY.

WE BELIEVE THAT BEAUTY STARTS IN THE EXPRESSION OF KINDNESS TOWARD OTHERS AND THAT OF A GENEROUS SPIRIT. BEAUTY IS NOT DEFINED BY WHAT WE WEAR BUT BY HOW WE ACT.

WE BELIEVE IN SUPPORTING ONE ANOTHER AND STRIVE TO INCORPORATE PRODUCTS THAT PROVIDE INCOME AND A BETTER LIFE FOR THOSE IN NEED.

SBPR is grateful to be able to help our friend and neighbor Ashley Vickers as she fights a devastating diagnosis of ALS....
10/21/2015

SBPR is grateful to be able to help our friend and neighbor Ashley Vickers as she fights a devastating diagnosis of ALS. Please read the story below, join us for the fundraiser this Friday or visit Ashley's Go Fund Me page. All of your help will make a difference for this wonderful family.

Whether you're an avid writer or a nitpicking grammar fanatic, you should know the AP Stylebook has published its 2015 v...
07/06/2015
5 AP style changes communicators should know

Whether you're an avid writer or a nitpicking grammar fanatic, you should know the AP Stylebook has published its 2015 version, which contains more than 300 new or revised terms.

The AP Stylebook began as a way for all journalists to write in a consistent manner. While PR folks have used the resource for decades, this year's edition is especially exciting for us; the stylebook's publishers recognized the need to incorporate public relations professionals in its new edition.

In fact, Colleen Newvine, AP Stylebook’s product manager, says this is the first year the stylebook has had a PR pro endorse the book on its back cover.

Alexa Hoffman, PR Newswire’s product manager said "As a former newspaper reporter and editorial manager, I grew accustomed to reaching for the AP Stylebook for all of my editorial needs. Now that I work hand-in-hand with PR professionals, it remains a great guide to crafting clear messages that resonate with professional audiences."

Read the full story and review some of the most notable changes in this story from ragan.com:

http://www.ragan.com/Main/Articles/49849.aspx

The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.

Questions about how to juggle the many social media platforms? Snap Marketing developed this catchy slideshow that will ...
05/18/2015
Snap: 7 Deadly Sins of Social Media Marketing

Questions about how to juggle the many social media platforms? Snap Marketing developed this catchy slideshow that will bring every business owner and communications professional up to speed. If you can't spare the three minutes to click through this presentation, just know this: "Social media is all about scheduling the right thing at the right time on the right platform." I would add to their tips that you should have a designated person (or people) writing the content for your social media. They should be trustworthy sources for the company. If everyone on your team has permission to create content, you could really learn to regret it! Enjoy!!

For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best…

I'm a Mad Men addict, and this blog is too much fun not to share. Don Draper often used PR tactics within his advertisin...
04/09/2015
Mad Men delivers 5 PR lessons

I'm a Mad Men addict, and this blog is too much fun not to share. Don Draper often used PR tactics within his advertising campaigns. He always found exactly the right message to communicate and delivered it to exactly the right audience. He was a PR pro and never knew it.

P.S. Don, we forgive you for the Ad Age train wreck!

I'm a huge Mad Men fan, and for seven seasons, the hit A&E show Mad Men has given the world a glimpse of Madison Avenue’s heyday. But while creative advertising pours our of dapper Don Draper l...

Think small first!!
04/01/2015

Think small first!!

Please help me make this go viral and share. #supportsmallbusiness

Voice your opinion and help Element Salon capture Nashville Lifestyle's Best Overall Salon Award for the second year in ...
03/31/2015
Nominate Your Favorite Salons and Stylists - Nashville Lifestyles

Voice your opinion and help Element Salon capture Nashville Lifestyle's Best Overall Salon Award for the second year in a row. But don't stop there! Name your fave Element stylist for best haircut, best color and best blowout!! You get the idea. Vote today! (The contest is open until April 30.)

We want to hear about Nashville's top salons and haircare experts.. Everyone has a go-to stylist, colorist, or blow dry expert. Now it's time to spill. No...

Our "element" of BLUE is finally here! Read today's Style Blueprint article for styles that look fantastic while battlin...
03/25/2015
3 Spring & Summer Updos for Long Hair - StyleBlueprint

Our "element" of BLUE is finally here! Read today's Style Blueprint article for styles that look fantastic while battling our rising temps (and humidity!) Thanks to the stylists at Element Salon for showcasing their talent and know-how!!

When hot, humid weather hits, put your hair up in one of these three fun styles. (Hint: Not ONE is a bun!)

Hint: It's not old or borrowed, but it IS blue! Stay tuned for big news from Element Salon!!
02/24/2015

Hint: It's not old or borrowed, but it IS blue! Stay tuned for big news from Element Salon!!

Welcome to our new client Custom Fit Consulting! They specialize in maximizing the potential of small businesses (1 to 1...
02/24/2015

Welcome to our new client Custom Fit Consulting! They specialize in maximizing the potential of small businesses (1 to 100 employees) across Middle Tennessee. We're thrilled to be helping them build the Custom Fit brand.

Great media relations advice for both startups and established companies.Must-Do Tips for Startups to Generate Good PR h...
01/14/2015

Great media relations advice for both startups and established companies.

Must-Do Tips for Startups to Generate Good PR http://entm.ag/1sz8OOF

11/25/2014

Watch NewsChannel 5 HD Television's Talk of the Town tomorrow for gorgeous holiday hair inspiration from Element Salon's Glenda Martin!

Stacy Brewer PR's cover photo
11/25/2014

Stacy Brewer PR's cover photo

I had the distinct privilege of editing Rev. Becca Steven's new book, “Tea & Justice: Rescuing the World’s Favorite Beve...
11/04/2014

I had the distinct privilege of editing Rev. Becca Steven's new book, “Tea & Justice: Rescuing the World’s Favorite Beverage from Its Violent History,” which is being released today.

Not only is tea the most widely consumed beverage after water in the world, it is the oldest cultivated plant, comes from a single species, and is connected to justice, revolution and religion like no other plant. While tea has helped usher in great economic and spiritual growth in its 3,500 year history, it has been part of the oppression of women. It is tied to the work and mission of Thistle Farms through the stories of sexual violence in the fields of India and the trading of opiates in China. But tea has a noble story too, as its rituals and traditions are great companions for cultivating a contemplative heart. Through our attention to how it is grown and by whom, a tea rooted in justice is a great companion for our spiritual journeys.

In celebration of Tea & Justice, Thistle Farms released a Tea Survival Kit, featuring healing teas from across the world. For more information, visit thistlefarms.org.

Stacy Brewer PR
10/21/2014

Stacy Brewer PR

Stacy Brewer PR's cover photo
10/21/2014

Stacy Brewer PR's cover photo

Welcome to our newest client ha.le' house of health (formerly Janice Cathey Wellness.) Their highly trained staff of int...
10/16/2014

Welcome to our newest client ha.le' house of health (formerly Janice Cathey Wellness.) Their highly trained staff of integrated health specialists provides personalized massage therapy, restorative yoga and Chi Gong. They are also offering brand-new services, including mindfulness-based stress reduction and life coaching. All of the services are designed to make life-affirming changes to your mind, body and spirit.

10/06/2014

Give Them Something to Talk About

The purpose of marketing, put simply, is to achieve your company’s goals. Marketing shouldn’t be elusive or nebulous. You should be able to measure your ROI. The formula for effective marketing is simple: define your audience; deliver a strategic message and execute it at exactly the right time. The results? Pure magic.

When defining your audience, ask yourself, “Who are my best customers?” Literally picture them in your mind. Who comprises the 20 percent of people who bring you 80 percent of your business? Defining your target audience is crucial to achieving results. Without sending it to the right audience, the best, most creative initiative will fall flat on its face. In short, you’re only as good as your list.

Equally as important as the “who” is the “what.” Your message should be clear, consistent and concise. What are you asking your customers and/or potential customers to do? Purchase a new product? Visit your page to receive special offers? Attend an event? Be precise. Tell them exactly what you want them to do. Then watch it happen.

You’re probably familiar with the old adage, “timing is everything,” and it certainly holds true in the business of marketing. Factors to consider are seasonality and the length of your business cycle, for example.

The sum of these parts: audience, message and timing, will define the success or failure of your next marketing venture. Defining each piece before you launch a campaign will put you leaps and bounds ahead of your competition. And the “something” your prospects will be talking about? It’s you.

Some behind the scenes photos from the shoot.
09/30/2014

Some behind the scenes photos from the shoot.

Some behind the scenes photos from the shoot.

Element salon presented three gorgeous fall makeovers on Talk of the Town. Thank you to the Nashville Ballet for lending...
09/30/2014
New Hairstyles With Fall Makeovers

Element salon presented three gorgeous fall makeovers on Talk of the Town. Thank you to the Nashville Ballet for lending us these beauties and Abbie Addotta for creating these gorgeous, shiny transformations.

Element Salon Stylist Abbie Addotta shows transformations for fall

9 Brand Lessons From The Ice Bucket Challengeby Mark Di SommaThe “Ice Bucket Challenge”, the viral awareness campaign to...
09/29/2014

9 Brand Lessons From The Ice Bucket Challenge
by Mark Di Somma

The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with videos of people from all walks of life pouring ice-cold water over themselves.

More than 3 million people have taken part in the Challenge to date and the amount raised is more than 35 times what the ALS Association raised during the same time period last year. In any sector that’s an extraordinary feat. So why has this campaign sparked so much interest, what are the implications for brand campaigns generally, and will the effect last?

Here are 9 reasons why I believe this campaign has done so well:
It’s incredibly simple – and I mean that in the best sense of that term. No-one has to learn anything, buy anything, go anywhere, enroll for anything. The raw ingredients to keep this Challenge going – bucket, ice, water and phone – are ubiquitous. The instructions are obvious. That makes participation very accessible.
It’s high impact and immediate – the Challenge is over in seconds. That in itself points to an interesting phenomenon: magnification. The ability to undertake a small, short act for a big cause – with the juxtaposition of participation and perceived impact actually crucial to the campaign’s success.

It’s shareable – yes, to some extent that makes it a vanity project. But, more importantly, it’s not only something that people can do visibly and in a social context, it also provides highly visual, personalized content that people can pass on to others. Causes become much more real for people when they can identify in some way with what they are being asked to support, even if that identification is just a selfie.

There’s a strong clear call to action – the power of this campaign doesn’t lie so much in the act of pouring the water. It stems from what immediately follows – the nomination (call out) of three people by name on social media to do the same thing. The pitch is also image-perfect: crazy enough to feel daring, but not so weird that people feel overly self conscious.

It’s a great cause – by taking part, people believe they are making a difference. So, there’s a strong feel-good, do-good factor operating here. As the Telegraph pointed out, it’s much less compelling to anonymously donate to something “icky” like guinea-worm disease that takes place elsewhere in the world, because the disease itself is not something that gets talked about and the social support to participate is lacking.

It’s democratic – everyone can take part. They can give as much or as little as they can afford. Participation links people socially. Suddenly there’s a connection between the person who did this in their back yard and Bill Gates, Martha Stewart, Donald Trump, the New York Yankees et al. What the Ice Bucket Challenge has done so well is to find a fun way to form an unexpected community.
It’s seasonal – no surprises that this took place in the middle of the Northern Hemisphere summer.

It’s unexpected – causes with gravitas tend towards approaches that are more serious. The success of the Ice Bucket Challenge proves the power of disruption. It’s not something people instantly associate with a terrible disease like Lou Gerrig’s, and that gave it an informality that people were drawn to and wanted to share.
It’s franchiseable – other brands could take part, even brand their participation, and that just added to the sense of involvement. When KFC got involved, they dressed up an actor as the Colonel and did the Challenge with a KFC bucket. CSR meets brand awareness. Everyone wins.

So what does this mean for other campaigns? To me it suggests four things:

The power of pop culture – love it or loathe it, the clear take-away from the success of the Ice Bucket Challenge for me is that pretty much every brand campaign that wants to go social must be mobile camera-ready. Simple principle: if they can’t shoot it, they won’t share it.

It needs to be personal – any event or campaign you plan needs to be one that people want to be seen to be part of. Increasingly, people don’t show up at an event, they show up with an event. What social signals does your event or campaign send about the people who support it?

The hard one – your idea must be both simple to do and yet not have been done before.

In the case of NGO brands specifically – although I suspect this is also true for consumer brands as well – it must change the world (or rather, their world) for the better in some way and yet not take the world to make that happen. As Rick Smith put it so well in Forbes: it must be big, selfless and simple enough to generate a multiplier effect. An idea he neatly refers to as a “global cascade”.

As for The Ice Bucket Challenge – will it keep working? This is probably not an idea that a whole lot of brands can now successfully adopt and it is not an idea that in itself has a long half-life. Like all things viral, the dynamics of this campaign are probably fast uptake followed by relatively quick fall-off as people’s attention shifts to the next ‘thing’. It has worked wonders, and it really has been a fantastic and inspiring achievement, but I doubt it will continue to rake in participation and money at the rate that it has. I think this is an idea that has been banked. I really hope I’m wrong.

The challenges now for ALSA will be to convert big into long – to persuade enough people to take a deeper and longer term interest in supporting the fight against ALS than just the Challenge itself. In an article in The Guardian, Rachel Collinson offers the ALS Association three pieces of advice on how to do that: educate new donors about the difference their money will make; start a thank you campaign that aims to be just as viral as the original; follow that up quickly with a series of welcome messages explaining more about ALS and countering some of the rumors that have circulated about their spending.

Other take-aways from the same article are not dissimilar to those facing any brand with a viral message. Have a scale-up model that enables you to meet demand as it builds, recognizing that if your campaign trends the levels of interest can be huge and sudden and the criticism voracious. Understand too that you will lose control of the campaign once it passes a certain level of popularity. Plan for that by having a way to ‘hand over’.

Does this campaign game-change philanthropy? No. In the sense that, as above, it doesn’t change the scene for all. But it should inspire NGOs in particular to think more radically and simply about how they foster awareness. What it also does is underscore the need for NGOs to think about causes at an individual level of appeal rather than even as an appeal to individuals. In the same vein, it’s a reminder to consumer brands of the ongoing shift in engagement from widespread communication to direct involvement. The new take on ‘call to action’ isn’t what you are asking consumers to do, it’s what you inspire them to do as they act. The key question for every marketing manager planning a campaign right now: What will our buyers share and how will that lift our market share? In my opinion, that’s the real conversion equation today right there.

Sponsored By: The Brand Positioning Workshop, the Brand Storytelling Workshop Series and Brand Strategy and Customer Co-Creation Workshops

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