How to get more leads: More landing pages
More words are not always good in copywriting... But when it comes to landing pages, the more, the better!
It is so simple...More landing pages = more conversion opportunities.
Research backs this up. When companies went from 10 to 15 landing pages, leads jumped up by 55%!
You might be saying, "Well, that doesn't work for me because I only have two offers..."
Okay, then create more offers! You've GOT to be creating more offers— now more than ever.
A few ways you can create new offers using what you already have:
-Customize your offers for each avatar. You may think you only have one avatar, but I'd challenge you to get super detailed and consider ALL the types of people who want what you've got. Create 1 offer for at least 3 sub-avatars of your main avatar.
-Re-purpose your old content. Old blog posts are the perfect place to start when you're stuck. Update your old posts to boost SEO and break up your content to appeal to EACH avatar.
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