Van Engen Creative

Van Engen Creative Brand Direction. Design. Logos. Naming. Strategy. Consulting. Art & creative direction. Graphic design. Branding. Web. Print. Problem solving.

Operating as usual

10/14/2020
Spencer Chamber of Commerce

Proud of this new brand identity for my hometown. I was lucky to do some design & consulting for my friends at F8 Creative on this. And their unveil videos are always a homerun.

Here's the work behind the new Chamber logo. Thank you to F8 for all their work on our new brand.

Comment and like this video by 10/18/20 to get your name in a drawing for a $50+ Chamber Annual Celebration gift basket. Share the video for two chances to win!

A lil’ design & editing humor.
08/27/2020

A lil’ design & editing humor.

Brand New design news site quoted my comment in their weekly email newsletter. Thank you, Armin & team!
07/27/2020

Brand New design news site quoted my comment in their weekly email newsletter.

Thank you, Armin & team!

Great Conversations event brand design for College of St. Mary, Omaha. Women author speaking series, 2019.Client request...
06/30/2020

Great Conversations event brand design for College of St. Mary, Omaha. Women author speaking series, 2019.

Client requested no speech balloons, so we made the books “talking” to each other. The letters A&V as books didn’t read quickly for the main brand, but we included it for alternative use. Colors inspired by CSM brand & women’s march posters. Pattern & sketchbook also shown.

I love House Ind! They're having a big 1/2 price sale right now.
04/23/2020

I love House Ind! They're having a big 1/2 price sale right now.

Good news! We've slashed prices on tons of limited-edition House merch! Jump on this sale now before others beat you to it: https://houseind.com/store

03/26/2020
NFL Memes

Everybody's hating on the new Rams' logo.

The Rams new logos...

NFL Memes
03/09/2020

NFL Memes

The Rams new logo is awful 😂

Takes me back to Color Theory class in college.https://www.boredpanda.com/fictional-characters-classified-by-color-linda...
12/12/2019
I Sorted Famous Characters By Color, And This Is What I Found Out

Takes me back to Color Theory class in college.
https://www.boredpanda.com/fictional-characters-classified-by-color-linda-bouderbala

I've been drawing since I know how to hold a pen. I’m fond of geek and pop culture and the most enjoyable thing for me is revisiting the heroes of my childhood. Unlike humans, fictional characters are of different, sometimes odd forms, various unearthly substances, and, undeniably, of a different...

Thanksgiving Special: How 10 Famous Artists Would Plate Thanksgiving Dinner
11/25/2019
Thanksgiving Special: How 10 Famous Artists Would Plate Thanksgiving Dinner

Thanksgiving Special: How 10 Famous Artists Would Plate Thanksgiving Dinner

In this fun series of photos titled Thanksgiving Special, San Francisco-based artist Hannah Rothstein imagines Thanksgiving dinners as plated by famous artists throughout history. Gravy, corn, mashed potatoes, and cranberry sauce, and even the plate itself is used as a medium for edible artworks in

Spotted a revised logo for Rooms To Go, only seen in TV spots so far...#logo #logodesign #branding #rebrand
11/13/2019

Spotted a revised logo for Rooms To Go, only seen in TV spots so far.
.
.
#logo #logodesign #branding #rebrand

Can we talk about how horrible  Kanye's new merch design is?
11/02/2019
KANYE WEST

Can we talk about how horrible Kanye's new merch design is?

SHOP EXCLUSIVE MUSIC FROM THE OFFICIAL KANYE WEST STORE.

Strategic Coach
10/30/2019

Strategic Coach

Put your perfectionist tendencies aside! Aiming for a 100% result can be a major roadblock that slows progress without providing substantial benefits. Get things moving with our 80% strategy.

Full explanation: http://bit.ly/2KwQTpB

Designers - you know I'm a typography nerd & having classic workhorse fonts is essential. Grab this awesome package from...
09/28/2019
The Futur: Greatest Font Bundle of all Time - Design Cuts

Designers - you know I'm a typography nerd & having classic workhorse fonts is essential. Grab this awesome package from The Futur & Design Cuts while you can! 17 typeface families for $49.

After our insanely popular collaboration with The Futur on The Greatest Mockup Bundle of All Time we've teamed up again, this time with a jaw-dropping coll

"You can't see the label from inside the pickle jar." — Dale Carnegie
08/30/2019

"You can't see the label from inside the pickle jar." — Dale Carnegie

Here’s a smattering of brand swag I recently designed for SCE Gaskets. I manage their brand and do everything from brand...
08/18/2019

Here’s a smattering of brand swag I recently designed for SCE Gaskets. I manage their brand and do everything from brand manuals to package design to copy editing.

Got a sweet gear package in the mail from the awesome people at SCE Gaskets! I've been running their Vulcan series headgaskets all year, and they havent missed a beat!

Brand New featured one of my fave neighborhood spots here in Nashville — Retrograde Coffee. Love their Sputnik 'R' logo....
07/29/2019
From Forma, Perky Bros, and Loonatiks

Brand New featured one of my fave neighborhood spots here in Nashville — Retrograde Coffee. Love their Sputnik 'R' logo. Awesome brand design by PERKY BROS LLC & signage by I Saw The Sign.

Brand New by UCllc

Friday Likes 294

Poster I threw together for a friend's show! I'll also be pumpin' out the funky basslines with Emma & the boys that nigh...
07/26/2019

Poster I threw together for a friend's show! I'll also be pumpin' out the funky basslines with Emma & the boys that night!

Oh hey there! You ready for a crazy good time? Make sure you make it out to Cobra this Monday. EARLIER START TIME. 9:30!! Only $5! Wooo

Thanks to @andyvanbass for the poster!
#cobra #eastnasty #livemusic #soul #funk #fullband #letsgroove #girlswhorock #telecaster

Visual Arts Center
07/25/2019

Visual Arts Center

The work of Jasmine Kay Uy for her University of Texas at Austin Department of Art and Art History Digital Foundations class with Bethany Johnson titled "Art is Pointless...". The prompt was to create a work that investigated site-specificity, public setting, and text-based art using Illustrator and the vinyl cutter. According to Uy, the format was inspired by Publicis London's Corners campaign for Depaul UK. Any reproduction of this work is done so without my permission. This project is meant to be a short-term investigative project that is to stay within the confines of the University of Texas at Austin.

For more work by Uy, visit her portfolio: https://www.behance.net/gallery/29917475/Other-Artworks

Photo by atrachelabbott

BRAND NAMING Sometimes you shouldn't use your last name as your business name. 👀
07/15/2019

BRAND NAMING
Sometimes you shouldn't use your last name as your business name. 👀

BRAND NAMING I just used my score card approach with a client for the first time. She wants a pseudonym for her art busi...
07/11/2019

BRAND NAMING
I just used my score card approach with a client for the first time. She wants a pseudonym for her art business and it needs to meet certain criteria.

For a couple years, I've been kicking around my own business name. I had a huge list of possibilities — lots of sci-fi and spy noir stuff, haha. I'd get obsessed with a name for hours, then realize it doesn't tick a box, or google and find a conflict. So I stuffed them all into a spreadsheet, ranked them based on my criteria: memorability, coolness, URL available, etc.

So after a client call Monday, I dusted off that spreadsheet, filled it with her info. Now we can see data proving which names hit the marks or not. Excited to see what she chooses!

My hometown, Spencer IA, just adopted a new official city logo. I had the opportunity to consult on this design for my f...
03/20/2019

My hometown, Spencer IA, just adopted a new official city logo. I had the opportunity to consult on this design for my friends at F8 Creative.

The previous logo was complex & featured the former courthouse. The new logo is bold, simple & features a monument from the Grand Ave bridge — as well as river, trail, ag & gateway symbolism.

One challenge was finding a look that was fitting for the city without borrowing imagery from the county fair or public schools. This is a unique new brand that will look good everywhere it's implemented.

Van Engen Creative's cover photo
03/10/2019

Van Engen Creative's cover photo

Nashville SC revealed their new MLS brand today. I don't hate it, I think it has great potential as an extended brand. I...
02/21/2019

Nashville SC revealed their new MLS brand today. I don't hate it, I think it has great potential as an extended brand.

I didn't like that the previous logo was basically a Real Madrid FC knockoff. I'm not immersed in soccer culture, but I don't understand why everything USA has to look just like the Euro clubs. I don't know why American clubs aren't shedding some of that stuffy regality & looking more like other American sports, especially if they want to capture more new US fans.

Design Tip: Replacing letters with symbols is tricky & not for the weak. The letter O is the easiest, but still tricky. ...
12/28/2018

Design Tip:
Replacing letters with symbols is tricky & not for the weak. The letter O is the easiest, but still tricky. I generally avoid replacing letters with symbols when designing identities.

Congrats to my hometown friend Casey Muessigmann on winning KBOE’s #BattleForIowa trophy! Here’s a throwback to a single...
12/22/2018

Congrats to my hometown friend Casey Muessigmann on winning KBOE’s #BattleForIowa trophy!

Here’s a throwback to a single cover I designed for him in 2013.

#TheVoice #TeamBlake

Dunkin' Donuts has officially dropped Donuts after talking about it for a few years. Nice update. It works well because ...
09/26/2018
Donuts is Out

Dunkin' Donuts has officially dropped Donuts after talking about it for a few years. Nice update. It works well because it shifts emphasis to other stuff they sell and we've all colloquially said "Dunkin" for years anyway.

New Name and Logo for Dunkin’ by Jones Knowles Ritchie

My favorite branding news site posted a tip I sent them today. I love Brand New by UCllc & check it daily.
09/18/2018
Brand New: New Logo for Thrillist

My favorite branding news site posted a tip I sent them today. I love Brand New by UCllc & check it daily.

New Logo for Thrillist

09/17/2018
The Weather Channel

This groundbreaking flood animation by The Weather Channel is pretty awesome.

Carl Parker shows us what up to 9 feet or more of storm surge from #Hurricane #Florence could look like along the Carolina coast. Know what to expect where you live, our 24/7 coverage continues. #ImmersiveMixedReality

Last year, I designed & named this album for my friend, Clark Kelly. He had this cool photo & wanted each song to use a ...
09/01/2018

Last year, I designed & named this album for my friend, Clark Kelly. He had this cool photo & wanted each song to use a different shape. The name ‘Frames’ ties this visual concept to his thematic song ‘Bigger Picture.’

1 & 3 are the EP front/back. 2 is each single’s art. Fun project, great photo, & great music too!

Congrats to all who participated in Okoboji Entrepreneurial Institute last week! A few years ago I designed this logo at...
08/16/2018

Congrats to all who participated in Okoboji Entrepreneurial Institute last week!

A few years ago I designed this logo at F8 Creative. Out of 12 sketches, the client chose the most progressive, least traditional direction (original rough sketch shown). The final mark evokes progress, achievement, & fun on the lake. I remember getting the shapes just right was a fun challenge! #Repost

#OEI2018 #OEInext #Okoboji #logo #logodesign #okobojiiowa #entrepreneur #graphicdesign #banding #logodesignlove #vector #vectorart #adobeillustrator

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Nashville, TN

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