Spark Marketer

Spark Marketer Marketing your business has never been more complicated. With Spark Marketer, you’ll have a marketing partner that helps you set and reach your goals and get in front of your most valuable customers.
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We help small local service businesses grow online using our "do-it-with-you marketing system. Our packages are based on a combination of easy-to-use tools, along with training and expertise, and a dedicated workforce ready to assist with regular ongoing marketing tasks. By working with us as your online marketing partner, you'll be able to stay focused on the strategies and tasks that make more money for your business. You'll have confidence knowing that you aren't becoming too dependent on risky strategies that rely too much on factors outside your control. And you'll control your costs through a monthly billing schedule. Like our page, and follow along as we post important news and information, as well as helpful tips and articles about growing a local service business. welcome!

Operating as usual

11/20/2020
Business Bites #33: Setting Yourself Apart from Competition

Are you concerned about how to make your company stand out from your competition?

This week, Jessica Shepard is here to talk about 2 questions you can ask yourself to help you determine how best to stand out.

Post your questions in the comments!

11/20/2020
National Chimney Sweep Guild

Spark Marketer co-founder Taylor Hill is speaking at the 2021 NCSG convention, and we're proud to take part in this virtual event.

Watch the video to see what Taylor will be talking about!

We're pleased to announce another speaker added to our #NCSG2021 lineup: Taylor Hill with Spark Marketer. Taylor's session is "The Customer Journey Through Your Business", and you won't want to miss it! To find out more information on convention and all of the other speakers, please visit www.ncsgconvention.org.

Have you heard of “spam bombing” on Google Maps? Even if you haven’t, it may be affecting your business. This month in P...
11/16/2020
How to Protect Your Online Search Rankings From Spam | Plumber Magazine

Have you heard of “spam bombing” on Google Maps? Even if you haven’t, it may be affecting your business.

This month in Plumber Magazine, Spark Marketer co-founders Carter Harkins and Taylor Hill talk about how you can spot it on the maps and what you can do about it.

As always, don’t hesitate to post your questions in the comments.

https://www.plumbermag.com/how-to-articles/small-business-marketing/how-to-protect-your-online-search-rankings-from-spam

How to Protect Your Online Search Rankings From Spam

11/13/2020
Business Bites #32: 3 Tips for Starting Google AdWords

Are you thinking to start using Google AdWords in your marketing plan? Are you unsure where to start?

This week, Christian Rodriguez is here to talk about 3 things you need to consider BEFORE you start:

➡️ What is your budget?
➡️ What action do you want the searcher to take (call, schedule an appointment, buy now, etc.)?
➡️ What are you advertising, and what location are you advertising to?

If you have more questions, post them in the coments!

Happy #VeteransDay to all of our soldiers, past and present. We are grateful for your service.
11/11/2020

Happy #VeteransDay to all of our soldiers, past and present. We are grateful for your service.

11/06/2020
Business Bites #31: 6 Tips for Shooting Your Own Video

Do you find yourself wondering where to begin when shooting a video for your company social media?

This week, Tiffany Perkins is here with 6 things to pay attention to when shooting video:

➡️ Where you should position yourself in frame.
➡️ How to compose your shot.
➡️ Lighting in your video.
➡️ Where to look while recording.
➡️ What to pay attention to with your audio.
➡️ What clothes you wear on camera.

Watch as Tiffany explains further! Put your questions in the comments, or reach us at https://sparkmarketer.com/contact-us/.

Thinking about boosting your posts or running Facebook ads? You need to get your audiences right!In our latest blog post...
11/03/2020
5 Audiences Every Business Should Set Up When Boosting Posts or Running Ads on Facebook - Spark Marketer

Thinking about boosting your posts or running Facebook ads? You need to get your audiences right!

In our latest blog post, Jessica Shepard talks about the 5 audiences you need to build so that your message can reach the right people.

Click the link to read the post, and please post your questions in the comments!

https://sparkmarketer.com/5-audiences-every-business-should-set-up-when-boosting-posts-or-running-ads-on-facebook/

10/30/2020
Business Bites #30: What’s Better - Perfect or Authentic?

This week, our Voice of the Brand, Jessica Shepard, is here to talk about why you don’t need to get everything perfect in your marketing copy. In fact, your customers likely want a more conversational approach.

From your social media posts to an email to a client, avoid sweating over remembering the best grammar rules from your high school English class, and talk to your customers in a way that is more personable.

Watch the video for more, and post your questions in the comments! You can also get in touch with us here: https://sparkmarketer.com/contact-us/.

"𝗕𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱, 𝗯𝗲 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝗼𝗿 𝗯𝗲 𝗶𝗴𝗻𝗼𝗿𝗲𝗱."
10/29/2020

"𝗕𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱, 𝗯𝗲 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝗼𝗿 𝗯𝗲 𝗶𝗴𝗻𝗼𝗿𝗲𝗱."

10/23/2020
Business Bites #29: 3 Reasons Site Performance Matters

This week, Spark Marketer co-founder Carter Harkins talks about 3 reasons that website performance matters:

➡️ Content
➡️ Conversion
➡️ Speed

Are customers finding what they need on your site? Do they know what they need to do next to do business with you? Does your website load fast enough for them to want to stick around?

Carter goes into detail about why these three things matter and what you can do about it. Don’t miss it!

Post your questions in the comments or go to https://sparkmarketer.com/contact-us/ to reach us!

How’s your reputation? You can’t get to the top of your local market if your reputation is in the toilet. 🚽❗️Here’s what...
10/22/2020

How’s your reputation? You can’t get to the top of your local market if your reputation is in the toilet. 🚽❗️

Here’s what you can do to start fixing it:

➡️ Make sure your operations match the expectations you are setting.
➡️ Communicate well with your customer.
➡️ Follow up on all reviews.

Want to talk more about this? Reach out to us at https://sparkmarketer.com/contact-us/ or comment below!

🚨 Business owners! 🚨Have you considered how vital customer service is to your business? Sure, we all give it lip service...
10/20/2020
How You Can Deliver VIP Customer Service Without Raising Prices | Plumber Magazine

🚨 Business owners! 🚨

Have you considered how vital customer service is to your business? Sure, we all give it lip service, but have you thought about how little it costs and how much it can deliver to your bottom line?

This month in Plumber Magazine, Spark Marketer co-founders Carter Harkins and Taylor Hill talk about 4 things YOU can do to improve the customer service you provide:

➡️ Be kind and courteous to customers.
➡️ Be consistent.
➡️ Do your work with integrity and do things right the first time.
➡️ Empower your employees and give them permission to make decisions.

Click the link to read more!

https://www.plumbermag.com/how-to-articles/service-customer-small-business/how-you-can-deliver-vip-customer-service-without-raising-prices

How You Can Deliver VIP Customer Service Without Raising Prices

10/09/2020
Business Bites #27: 3 Assumptions Business Owners Make In Their Marketing

What assumptions are you making in your marketing?

This week, Spark Marketer Director of Marketing Tom Smodic discusses what assumptions you might be making, and why you 𝑫𝑶𝑵'𝑻 need to make those.

Watch as he talks about how many business owners assume:

➡️ Customers already know 𝒘𝒉𝒂𝒕 the businesses do.
➡️ Customers already know what 𝒕𝒉𝒆𝒚 are supposed to do.
➡️ Customers already know 𝒘𝒉𝒆𝒓𝒆 they can get service.

Post your questions in the comments, or go to https://sparkmarketer.com/contact-us/.

We've got 2 birthdays today in the company...Shane Levan and Fred Brewer!Let's all wish them a very Happy Birthday!!! 🎂🎉
10/02/2020

We've got 2 birthdays today in the company...Shane Levan and Fred Brewer!

Let's all wish them a very Happy Birthday!!! 🎂🎉

Think your business should be all things to all people? Think again.In this article from Plumber Magazine, Spark Markete...
09/24/2020
Why Your Business Shouldn’t Be All Things to All People | Plumber Magazine

Think your business should be all things to all people? Think again.

In this article from Plumber Magazine, Spark Marketer co-founders Carter Harkins and Taylor Hill tell why you need to market JUST to your ideal customer. Don’t waste your time on people that don’t fit your company.

Click the link to read more, and post your questions in the comments!

https://www.plumbermag.com/how-to-articles/marketing-small-service-business/why-your-business-shouldnt-be-all-things-to-all-people

Why Your Business Shouldn’t Be All Things to All People

𝙒𝙝𝙤, 𝙒𝙝𝙖𝙩 & 𝙒𝙝𝙮 - Do you know the who, what, and why in your business? It's the key to the successful marketing of your ...
09/23/2020

𝙒𝙝𝙤, 𝙒𝙝𝙖𝙩 & 𝙒𝙝𝙮 - Do you know the who, what, and why in your business? It's the key to the successful marketing of your business.

Post your questions in the comments or go to https://sparkmarketer.com/contact-us/ to send us a message.

09/18/2020
Business Bites #25: Figuring Out Your Customers' Who, What & Why

Do you know the Who, What, and Why in your business? This week, Spark Marketer co-founder Carter Harkins is going to help you figure that out.

➡️ Who are the customers you want to serve?
➡️ What can those customers expect when they call you for service? What is their next step?
➡️ Why should those customers choose your company?

Answer those questions, and you’ll be able to attract the perfect customers for 𝙮𝙤𝙪𝙧 business!

Put your questions in the comments, or reach out to us at https://sparkmarketer.com/contact-us/.

📍 Google's Local Service Ads might be a great solution for your business. Not only do they appear above Google Ads in se...
09/16/2020

📍 Google's Local Service Ads might be a great solution for your business. Not only do they appear above Google Ads in search results, but they also appear above map listings and organic search results.

Remember, there's no cost to sign up, but there is a setup process. Click the link to learn more about Google's Local Services Ads.

If you have any questions about Local Services Ads, email Christian Rodriguez at [email protected].

https://sparkmarketer.com/why-you-should-be-using-googles-local-services-ads/

On Friday, Account Manager Christian Rodriguez discussed the value of using Google’s Local Services Ads. This type of ad...
09/14/2020
What Are Google Local Services Ads and Why Should You Care?

On Friday, Account Manager Christian Rodriguez discussed the value of using Google’s Local Services Ads. This type of ad service differs from Google AdWords, and can be hugely beneficial for eligible local home service businesses.

Do you have more questions about what Local Services Ads can mean for your business? In this article, BrightLocal does a great job of breaking them down, and showing you how to determine if your city and industry are currently eligible.

https://www.brightlocal.com/blog/google-local-service-ads/

If you have any questions about how we can help with Local Services Ads, go to https://sparkmarketer.com/contact-us/ or email Christian at [email protected].

What are Google Local Services Ads? Where did they come from? Where are they going next? And how can you get the most from them? Read on to find out

09/11/2020
Business Bites #24: 3 Benefits of Google Local Service Ads

Not sure whether you want to use Google Local Service Ads? This week, Christian Rodriguez has 3 reasons you will want to consider them for your business.

➡️ Local Service Ads are pay per lead instead of pay per click.
➡️ They appear above Google Ads.
➡️ There is no cost to sign up.

Watch as Christian gives more details. Have questions? Post them in the comments, or go to https://sparkmarketer.com/contact-us/!

To see if your city or industry are eligible for Local Service Ads, go to https://ads.google.com/localservices/signup/eligibility.

Happy Labor Day from the entire Spark Marketer crew!
09/07/2020

Happy Labor Day from the entire Spark Marketer crew!

09/04/2020
Business Bites #23: Making Your Copy Truly Sell

Are you under the impression that the point of your website or other marketing collateral is to get people to want what you’re selling? Hint: It’s not.

This week, Spark Marketer Chief Copywriter and Content Brand Specialist Jessica Shepard talks about why that’s not the case and what you should do about it.

Post your questions in the comments!

We have preached about online reviews for years now, and their importance has not gone away. In this edition of the Mark...
09/03/2020

We have preached about online reviews for years now, and their importance has not gone away. In this edition of the Marketing Toolbox, check out why online reviews can be used to promote your business.

Post your questions in the comments, or go to https://sparkmarketer.com/contact-us/

08/28/2020
Business Bites #22: 4 Tips for Optimizing Your Facebook Videos

You’ve heard us talk about the importance of video on Facebook over and over. However, today, Tiffany is going over the ways you need to setup your video so it’s optimized for Facebook’s search function. She’ll talk about:

✅ As much as possible, make sure your video is at least 3 minutes long.
✅ Fill out the title and description sections of Facebook’s video upload window with quality, searchable copy and text.
✅ Add applicable tags to the tag section of the upload window.
✅ Add captions (subtitles) to your video.

Watch the video for more details, and post your questions in the comments.

08/26/2020
International Dog Day 2020

It's #InternationalDogDay! Dogs are a huge part of the lives of many on our staff. Many of these dogs are adopted shelter pets, and we'd love it if you would donate or volunteer at your local shelter.

We hope you enjoy meeting our Spark Marketer dogs!

We've got a company birthday!!! It's Spark Marketer co-founder Taylor Hill's today. Let's all wish him a happy birthday!...
08/21/2020

We've got a company birthday!!! It's Spark Marketer co-founder Taylor Hill's today. Let's all wish him a happy birthday! 🎂🎉

08/20/2020
Business Bites #21: Narrowing Your Target Market In Your Marketing

Narrowing your target market will actually help your business marketing. This week, Spark Marketer Director of Marketing Thomas Smodic gives you 4 reasons this is true:

➡️ Ads are more relevant.
➡️ It's more cost effective.
➡️ Customers are more likely to do business with someone they see as an expert.
➡️ Not every customer is good for your business.

Watch the video to see Tom explain further! Post your questions in the comments.

Our clients are the reason we do what we do! We are grateful for each and every small business we work with. Please reac...
08/19/2020

Our clients are the reason we do what we do! We are grateful for each and every small business we work with. Please reach out to us if you have questions about working with us by going to https://sparkmarketer.com/get-free-marketing-review/.

Also, check out what Daniel Freeman of The Chimney Doctor, Ltd. had to say about what it's like to work with us. Thanks Daniel!

08/14/2020
Business Bites #20: 4 Tips for Writing Facebook Ad Copy

Do you feel your Facebook Ad copy has grown stale? This week, Spark Marketer Digital Marketing Strategist Megan Zeddies is here with 4 tips for writing better ad copy.

➡️ Change up your tone.
➡️ Try using special characters.
➡️ Use bullet points or checklists.
➡️ Try different lengths of copy.

Watch the video for more details, and post your questions in the comments! You can also go to https://sparkmarketer.com/contact-us/ with your questions.

Did you realize your existing employees can be some of your most effective marketers? Check out these tips for enabling ...
08/13/2020

Did you realize your existing employees can be some of your most effective marketers? Check out these tips for enabling your employees to spread the word about your company!

08/07/2020
Business Bites #19: The 80/20 Rule & Your Social Media Content

You know social media is important to your business, but what do you post?!? This week, Spark Marketer social media manager and digital marketing strategist Tiffany Perkins talks about how you should plan your social media content strategy.

She talks about the 80/20 rule and the 70/20/10 rule. What are those rules? Watch the video to find out! 😁

Post your questions in the comments, or go to https://sparkmarketer.com/contact-us/.

Roofers! Facebook Ads are a great way for you to get your company’s story out there. In our latest blog post, Jessica Sh...
08/06/2020
Roofers: Here Are Two Ways You Should Be Using Facebook Ads for Your Business - Spark Marketer

Roofers! Facebook Ads are a great way for you to get your company’s story out there.

In our latest blog post, Jessica Shepard writes about 2 ways you should be using them to promote your business.

➡️ Prep customers in a specific area before canvassing.
➡️ Generate leads by offering a free roof inspection.

Click the link for more details, and post your questions in the comments!

https://sparkmarketer.com/roofers-here-are-two-ways-you-should-be-using-facebook-ads-for-your-business/

Can Facebook Ads bring in leads and boost conversion rates for roofing companies? You betcha. Find out how in this practical guide to FB Ads for roofers.

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201 Point East Drive
Nashville, TN
37206

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