Cutler PR

09/14/2017

How to Craft a Marketing Message That Will Resonate with Your Audience | Cutler PR

The message your brand communicates is an essential part of your marketing. Whether you’re trying to sell fishing rods to fishermen or life insurance to orthodontists, your messaging must align with the needs of your target audience and brand values. All of your branding and marketing efforts should effectively demonstrate how your business can solve your audience’s problems or add value to their lives.

To make a connection with your audience, highlight the essence of what your company does in a clear and compelling way and address your audience’s pain points. Many marketers get wrapped up in their own story, emphasizing all of the features their company has to offer without paying proper attention to what it is that prospects actually need and how their company can fulfill it. Therefore, identify your company’s unique selling point and present it in terms of how your audience will benefit. For example, if you discover that most of your potential customers value saving time above all else, emphasize in your brand messaging how much more time your customers will have for productive work or relaxation thanks to your product’s ability to save them time. Talk less about other features and benefits, which may be nice, but not of primary concern to your prospects.

Here’s a three-step process your company can use to craft a marketing message that will resonate with your target audience:

https://cutlerpr.co/blog/how-to-craft-a-marketing-message-that-will-resonate-with-your-audienc

The message your brand communicates is an essential part of your marketing. Whether you’re trying to sell fishing rods to fishermen or life...

09/12/2017

Israel’s Artificial Intelligence Startups

10 insights about Israel's AI startup ecosystem:

"Funding for Israeli AI startups is heating up. For the 2017 year-to-date, Israeli AI startups have raised $837 million, which is already larger than the total period for 2016, and represents a fifteen-fold increase in the last five years."

https://www.linkedin.com/pulse/israels-artificial-intelligence-startups-daniel-singer?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B270yQMJgQ0Siv5a%2FgjKRtQ%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_feed-object

The artificial intelligence industry is expected to be worth $59.8 billion by 2025, and the term AI has become ubiquitous worldwide; the frenzy of

09/11/2017

3 Exciting Ways Tech is Making Our Lives Better | Cutler PR

The pace at which technological innovation has taken place over the past century has been unprecedented. In just over 100 years we’ve witnessed telephones turn into smartphones and smartwatches and automobiles into driverless vehicles.
But the greatest part about technology is its ability to dramatically improve and enhance the quality of our lives. Inventions have been solving the needs of humanity for thousands of years, but we are now experiencing technological growth at an extremely rapid rate.

Here are three emerging trends in technology that are changing our lives for the better:

https://cutlerpr.co/blog/3-exciting-ways-tech-is-making-our-lives-better

“The times they are a changin.” Bob Dylan crooned these words over half a century ago and yet they have perhaps never rang more true.

09/08/2017

6 Tips for Creating a Great Content Calendar | Cutler PR

Every content marketing strategy needs a calendar, which is used to plan and track content marketing efforts throughout the year. It allows you to plan content around key dates, see gaps in your strategy and align your content with overall marketing goals. A content calendar is crucial to any successful content marketing campaign.

Here are 6 tips to get you there:

https://cutlerpr.co/blog/6-tips-for-creating-a-great-content-calendar

Q4 is here, and it’s time to start tackling those content marketing goals that you may not have gotten around to yet. The first step to achieving...

09/07/2017

4 Emerging Fintech Trends in 2017 | Cutler PR

We put together a list of four major trends emerging in fintech in 2017.

"The worlds of finance and tech are merging as the financial services sector enters the the digital age, spawning tremendous growth in the market for fintech solutions.

Fintech refers to any product or service that makes use of software and modern technology to create a customized, convenient, cost-efficient, and user friendly barrier-reduced entry to financial services."

Read more:

https://cutlerpr.co/blog/4-emerging-fintech-trends-in-2017

The worlds of finance and tech are merging as the financial services sector enters the the digital age, spawning tremendous growth in the market...

09/06/2017

When Pitching a Reporter, Make Sure You Have These Four Things | Cutler PR

Pitching a reporter can be intimidating and unpleasant, especially after you’ve experienced the following responses to past pitches: “No, Thank you. I am not interested at this time”, “How did you get my email address?” or worse, “Don’t contact me ever again!”

While I can’t promise you won’t receive any negative responses from reporters in your pitch-filled future, I can tell you from our experience that if you possess these four things, you can expect to see many more “Yes. Thank you very much!” responses in your inbox.

https://cutlerpr.co/blog/when-pitching-a-reporter-make-sure-you-have-these-four-things

Pitching a reporter can be intimidating and unpleasant, especially after you’ve experienced the following responses to past pitches: “No, Thank...

09/05/2017

4 Things to Consider Before Launching PR for Your Startup | Cutler PR

Approximately 543,000 new businesses get started each month, each one competing for your attention. However, with the right mix of successful public relations efforts, you can get noticed -- and avoid the startup abyss forever.

Once you’ve developed your service or product and are ready to take it to market, here are some things you need to consider to get started with PR for your startup:

https://cutlerpr.co/blog/4-things-to-consider-before-launching-pr-for-your-startup

Approximately 543,000 new businesses get started each month, each one competing for your attention. However, with the right mix of successful...

09/05/2017

Hope everyone had a wonderful Labor Day Weekend! Back to the grind.

08/31/2017

How to Craft a Marketing Message that Will Resonate with Your Audience

The message your brand communicates is an essential part of your marketing. Whether you’re trying to sell fishing rods to fishermen or life insurance to orthodontists, your messaging must align with the needs of your target audience and brand values. All of your branding and marketing efforts should effectively demonstrate how your business can solve your audience’s problems or add value to their lives.

To make a connection with your audience, highlight the essence of what your company does in a clear and compelling way and address your audience’s pain points. Many marketers get wrapped up in their own story, emphasizing all of the features their company has to offer without paying proper attention to what it is that prospects actually need and how their company can fulfill it. Therefore, identify your company’s unique selling point and present it in terms of how your audience will benefit. For example, if you discover that most of your potential customers value saving time above all else, emphasize in your brand messaging how much more time your customers will have for productive work or relaxation thanks to your product’s ability to save them time. Talk less about other features and benefits, which may be nice, but not of primary concern to your prospects.

Here’s a three-step process your company can use to craft a marketing message that will resonate with your target audience:

https://hubs.ly/H08vP0n0

Regardless of what you're selling, your messaging must align with the needs of your target audience and brand values.

08/30/2017

How to Optimize Your Calls-to-Action (CTAS)

Read More:

Did that entice you to keep scrolling?

In marketing, the part of the process where a brand directly asks a prospect buy, download, or engage further with a product or service is known as a call-to-action (CTA). Often, the call-to-action will appear as a statement like: “Order Now” or “Call to Get Your Free Trial Today!”

On the Internet, it’s usually a big, colorful button with some text that can range from the generic “Add to Cart” or “Buy Now” to the creative “Yes, I Want to Get in the Best Shape in My Life!”

Essentially, the call-to-action button is where the prospect clicks to claim whatever offer, content, or product is being promoted.

There are several elements which can enhance the success of a call-to-action.

https://hubs.ly/H08vdwF0

Essentially, a call-to-action button is where the prospect clicks to claim whatever offer, content, or product is being promoted.

08/29/2017

How Public Relations Compliments Your Marketing Strategy

Every company, especially a new startup trying to establish itself in the market, needs at least two marketing tactics in its arsenal -- content marketing and public relations. When utilized strategically, content marketing and public relations are essential members of the same team that compliment one another and help you achieve victory.

https://hubs.ly/H08tzjs0

Content marketing and public relations are essential members of the same team that compliment one another and help you achieve victory.

08/28/2017

How to Use Big Data in Your PR Strategy

While the Internet has only been mainstream for about twenty years, we are now utterly saturated and bombarded with online content. The amount of information out there is overwhelming with 40,000 Google searches being made every second and 3.5 billion searches per day!

Using insights mined from big data, entrepreneurs can sift through the noise and break up vast amounts of information into manageable chunks that will help them make smarter business decisions and craft compelling brand narratives.

The measuring sticks of big data are volume, variety and velocity. The rise of social media and other data-capture methods has provided organizations with an almost frightening amount of information about their audiences. This allows companies to thoroughly understand their target markets and message in a way that will be more likely to appeal to them.

For entrepreneurs looking to turn big data into big public relations stories that catch the attention of prospects and inspire them to engage with their companies in a meaningful way, here are three types of data to look for:

https://hubs.ly/H08t3tH0

Using insights mined from big data, entrepreneurs can sift through the noise and break up vast amounts of information into manageable chunks.

08/25/2017

6 Ingredients of a Vibrant Agency Culture

When building a growing agency, or any business for that matter, most of the attention goes toward sales and current client work. Often, lost in the shuffle, is a focus on culture. But, at the end of the day, people are your greatest resource, so it’s crucial to give culture the time and attention it deserves. If your team is happy, your clients will be too.

It’s a common misconception that a good culture is a “nice-to-have” luxury. There are many important benefits to having a vibrant agency culture. Not only does it provide for pleasant nice day-to-day experiences at the office, but a strong culture also facilitates productivity and attracts top talent.

Plus, the normal stress of the daily grind can be hard enough. There’s absolutely no reason to add to it unnecessarily. A vibrant, positive, and happy culture can mitigate some of the everyday difficulties and challenges. The stresses should come from client work; Not from the work environment. You can’t control what happens outside of your organization, but you can control what happens within it.

There are many components and factors that go into creating a great agency culture. It’s a little like making a soup. A dab of this and a dash of that and -- Voila! You have something delicious. But, for the soup to turn out right you need a mixture of the right ingredients at the right ratios.

Here’s the recipe to serving up a vibrant agency culture:

https://hubs.ly/H08sHqT0

People are your greatest resource, so it’s crucial to give culture the time and attention it deserves. If your team is happy, your clients will be too.

08/23/2017

Why Israel is Dominating Cybersecurity this Year

In our increasingly tech-driven world, cybersecurity has become a hot, rapidly growing industry. While entrepreneurs in many countries are rushing to capitalize on this popular niche, cybersecurity has experienced particularly strong growth in Israel, a country that is home to over 300 cybersecurity companies, over 10 percent share of the market worldwide. Ranked number two only after the US as a cybersecurity goods and services exporter, Israel is uniquely poised to become a dominant player in a global cybersecurity market, which is expected to grow to over $200 billion by 2021 ‒ up from $122 billion last year, according to the MarketsandMarkets research firm.

While global interest in Israeli cybertech is nothing new, increased threats posed by cyber terrorism has inspired more governments and organizations to tap into Israel’s robust cyber ecosystem.

https://hubs.ly/H08rCZ20

Israel is uniquely poised to become a dominant player in a global cybersecurity market, which is expected to grow to over $200 billion by 2021

08/22/2017

How to Plan for a Successful Quarter

Unfortunately, there’s no way around it. It takes a great deal of careful, advanced planning to make everything work, but don’t get overwhelmed. The initial planning you do now will pay off in the long-run and save you from headaches further down the road.

Here are some tips to get started:

https://hubs.ly/H08r0ft0

The initial planning you do now will pay off in the long-run and save you from headaches further down the road.

08/21/2017

How to Find the Right Reporters to Cover Your Tech Company

Your company has a compelling story to tell the world. All you need now is someone willing and able to tell it.

Getting the right kind of PR can give your company a healthy boost of visibility, generate buzz, and potentially attract qualified leads and customers. Matching the right story to the right reporter is key to landing a media placement that will benefit all parties involved.

Don’t waste time throwing as many pitches as possible to a blanket list of reporters. Instead, choose a reporter with an interest or specialized knowledge about the subject and covers the beat that your story falls under. This way, the story will get in front of the audience your business is targeting.

Finding the right reporter takes time and research. You will also have to craft persuasive pitches and be responsive to reporters’ needs in a timely manner.

The following five tips will help you find the right reporter and get your story in front of your target audience.

http://hubs.ly/H08pV4W0

Getting the right kind of press coverage can give your company a healthy boost of visibility, generate buzz, and potentially attract qualified leads and customers.

08/18/2017

Why You Should Recycle Your Content

Content marketing is often mistakenly thought of as an overwhelming burden.

How do you keep up with so many popular and emerging digital platforms, continuously creating content while simultaneously managing day-to-day business operations?

Here’s the good news:

You don’t have to reinvent the wheel. Repurposing your existing content is a great way to grow your online presence, increase distribution, and reach more people without spending as much time on creating things from scratch.

You were likely told as a kid not to throw things away that could be used again. And, in our environmentally conscious climate, it behooves us as a species to recycle and reuse things to conserve our resources.

The same goes for your content. You don’t have to create new stuff as often when you are utilizing your content to its full potential, mining its riches to boost your brand.

Here are some tips that will help you squeeze every last drop out of your content and help you conserve your creative juices:

http://hubs.ly/H08pCmp0

You don’t have to create new content as often when you are utilizing your content to its full potential, mining its riches to boost your brand.

08/17/2017

The Unusual Management Style Of One Of The Most Highly Rated CEOs In Tech

Sameer Dholakia, CEO of email delivery platform SendGrid, is one of the most highly rated chief executives in tech. His Glassdoor approval rating is 98%, the same level Elon Musk and Mark Zuckerberg garner among their ranks. Users of careers site Comparably recently rated Dholakia the number-one tech CEO among companies with fewer than 1,500 employees — he even beat out Slack’s widely revered CEO, Stewart Butterfield.

So what’s Dholakia’s secret?

http://hubs.ly/H08p0Wl0

An unconventional approach to leadership has helped this CEO become one of the most highly rated chief executives in tech.