MSLGROUP

MSLGROUP MSLGROUP is a full-service communications and engagement agency – the 4th largest PR agency in the world. Our vision is to be our clients' most trusted advisor, source for unbound creativity and value in the always-on conversation.

Operating as usual

03/05/2020
www.ragan.com

We are excited to announce that our 2019 “Mover’s Month” campaign for The Home Depot has earned first place in the Marketing Campaign category of the PR Daily Awards. The campaign — aimed towards people at all stages of the home-owning cycle — showed how The Home Depot has something to help everyone. https://bit.ly/2wvsT0X

How do you pronounce Gif? Jif and Giphy have given us the answer on a limited-release peanut butter jar, officially proc...
02/27/2020

How do you pronounce Gif? Jif and Giphy have given us the answer on a limited-release peanut butter jar, officially proclaiming that Gif is pronounced with a “hard G”—unlike the peanut butter brand which is pronounced with a “soft G.” If you’ve ever pronounced it wrong, don’t worry. As Jif states on the lid of the jar, you’re forgiven.

We’ve been named a “Best Place to Work for LGBTQ Equality” by the Human Rights Campaign Foundation! MSL earned a perfect...
01/31/2020

We’ve been named a “Best Place to Work for LGBTQ Equality” by the Human Rights Campaign Foundation! MSL earned a perfect score of 100 on the Foundation’s 2020 Corporate Equality Index–a testament to our inclusive culture and amazing community.

Chief Strategy Officer Alina Diaz and Head of Media Strategy Chris Hamilton led an agency meeting in our Chicago office ...
01/28/2020

Chief Strategy Officer Alina Diaz and Head of Media Strategy Chris Hamilton led an agency meeting in our Chicago office to showcase new strategy services and media capabilities we have to give our clients a leading edge.

Sending everyone best wishes! Happy Holidays from MSL.
12/23/2019

Sending everyone best wishes! Happy Holidays from MSL.

From singing about changing dirty diapers to immersing people in Mexico’s Dia de los Muertos, there’s an art to PR campa...
12/23/2019
PRWeek US Awards 2020 Shortlist Revealed

From singing about changing dirty diapers to immersing people in Mexico’s Dia de los Muertos, there’s an art to PR campaigns– an art that won’t be overlooked. Congrats to both Pampers and the Mexico Tourism Board for being included as PRWeek Awards 2020 shortlist finalists! https://bit.ly/36OfCgH

PRWeek US Awards 2020 Shortlist Revealed. From PR Week

12/19/2019
Publicis Groupe 2020 Wishes

Publicis Groupe CEO Arthur Sadoun knows the best gift to give hardworking employees is… a break. For this year’s 2020 Wishes, Arthur and Maurice Lévy took matters into their own hands and filmed the holiday message themselves. Check it out! https://bit.ly/2PCwQba

The new year is a time for celebration and reflection, especially when you’re about to start a whole new decade. With th...
12/18/2019
A Decade of Creativity: 2014 | LBBOnline

The new year is a time for celebration and reflection, especially when you’re about to start a whole new decade. With that in mind, LBB decided to commemorate extraordinary campaigns from the past 10 years that still have people talking–campaigns like Always “#LikeAGirl.” For its heartening storytelling and honest take on a social issue, the work continues to shine within our industry. https://bit.ly/2sCQ1bY

Little Black Book, A Decade of Creativity: 2014. Tech-forward ideas aimed to make the world a better place but there were equal amounts of more traditional, vivid storytelling

Senior Account Executive Kaleigh Steinorth traveled from New York to Atlanta for a week among new colleagues in the Empi...
12/10/2019

Senior Account Executive Kaleigh Steinorth traveled from New York to Atlanta for a week among new colleagues in the Empire City of the South! Kaleigh was the lucky recipient of our recent MSL Talent Exchange Program—an initiative designed to drive connectivity and collaboration across MSL U.S. From gaining new perspectives on her client work to raiding all of the fun snacks in the ATL office, you get to see Kaleigh’s experience abroad on our new “Be Our Guest” series. Take a look: https://bit.ly/2t2LhfZ

U.S. CEO Diana Littman has been on the go traveling to several of our U.S. offices—including a visit at our Atlanta offi...
10/28/2019

U.S. CEO Diana Littman has been on the go traveling to several of our U.S. offices—including a visit at our Atlanta office. While there, she hosted our Q3 meeting and updated the entire agency on the latest successes across our network.

She’s authentic, focused and forward-looking – these are just some of the things that earned U.S. Consumer Practice Lead...
10/25/2019

She’s authentic, focused and forward-looking – these are just some of the things that earned U.S. Consumer Practice Lead, Eileen Ziesemer a coveted spot on the 40 Under 40 list. Last night, we joined her in celebrating at the PRWeek award show as she received her award and took her place atop industry ranks. Congrats to you, Eileen!

“Leveraging fact-based, unbiased criteria to recruiting and retaining diverse talent, such as business results, skillset...
10/23/2019

“Leveraging fact-based, unbiased criteria to recruiting and retaining diverse talent, such as business results, skillsets and KPIs, is not just a way in the conversation, but a step in the right direction to start removing social and racial stigmas.” Our CSO Alina Diaz shared her perspective on the thought-provoking panel, It’s Not Luck: Understanding the Power of Words, hosted by INvolve People and LVMH. From deconstructing the power of workplace terms to understanding how they can impact employee performance, we are always grateful for the opportunity to join in conversations that encourage positive change for our industry.

Yesterday, CIO and PRWeek #PRDecoded speaker Bryan Pedersen joined our Chicago team to discuss industry-changing issues ...
10/17/2019

Yesterday, CIO and PRWeek #PRDecoded speaker Bryan Pedersen joined our Chicago team to discuss industry-changing issues facing influencer marketing, and what we must do to create a credible marketing approach. Updates to our influencer marketing service platform, Fluency, ensure unrivaled data-driven targeting and more transparent, sustainable and impactful ways to measure the consumer path to purchase.

Procter & Gamble continues to set benchmarks for purpose-led campaigns. By taking a well-known insult and transforming i...
10/02/2019
PRWeek UK

Procter & Gamble continues to set benchmarks for purpose-led campaigns. By taking a well-known insult and transforming it into a cultural movement, Always’ #LikeAGirl earns another accolade as one of PRWeek UK's best PR campaigns from the 2010s.

As part of our '50 years of PR' special, PRWeek UK has picked the 10 best PR campaigns from the 2010s... have we missed any?

Inspiring new perspectives and pressure-testing ideas, EVP/ECD Marc Levy has been making the rounds in our U.S. offices ...
09/26/2019

Inspiring new perspectives and pressure-testing ideas, EVP/ECD Marc Levy has been making the rounds in our U.S. offices to share the latest tools, resources and ways of thinking that are guiding the creative approach of our agency.

Learn how Alan Danzis, VP, Media Relations, MSL, first started in PR, what makes MSL stand out, and where he believes PR...
09/23/2019
Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

Learn how Alan Danzis, VP, Media Relations, MSL, first started in PR, what makes MSL stand out, and where he believes PR will be in 20 years, via Muck Rack: https://bit.ly/30kFbGC

Alan Danzis is the vice president, media relations at MSLGROUP where he’s worked for five years.  “Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anyth...

Congratulations to our all-star MSL teams who brought home 10 gold, 16 silver and three bronze for our amazing clients a...
08/20/2019
The Stevie® Awards

Congratulations to our all-star MSL teams who brought home 10 gold, 16 silver and three bronze for our amazing clients at The Stevie Awards. Check out the award-winning campaigns: https://bit.ly/2RGKpo0

The Stevie® Awards are the world's premier business awards and are conferred in seven programs. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations

We’re always in gear and ready to go! MSL Atlanta’s SVP, global client leader Josh Shapiro, senior account executive Kat...
08/07/2019

We’re always in gear and ready to go! MSL Atlanta’s SVP, global client leader Josh Shapiro, senior account executive Katie Cornwell, account supervisor Ashley Pilgrim and account executive Ailyn Kelly visited Porsche Experience Center Atlanta for an off-site planning meeting—the perfect backdrop for high-performance work!

“Her ethos is to always make time to help others without ever forfeiting her unrelenting drive to work hard and win.” Co...
07/31/2019

“Her ethos is to always make time to help others without ever forfeiting her unrelenting drive to work hard and win.” Congratulations to Eileen Ziesemer, MSL’s U.S. consumer practice lead, on being named to PRWeek’s 40 Under 40 list for 2019! It’s a well-deserved recognition for a remarkable person and professional. https://bit.ly/2K4V4rQ

Positive influence and impact—two of our favorite things. MSL Chief Innovation Officer Bryan Pedersen joined Ryan Seacre...
07/16/2019

Positive influence and impact—two of our favorite things. MSL Chief Innovation Officer Bryan Pedersen joined Ryan Seacrest in conversation at the inaugural PHM HealthFront to learn how he’s reimagining the health experience in pediatric hospitals across the country through the Seacrest Foundation.

Congratulations to our U.S. CEO, Diana Littman, who joins 50 of the industry’s most influential leaders and change-maker...
07/01/2019

Congratulations to our U.S. CEO, Diana Littman, who joins 50 of the industry’s most influential leaders and change-makers on PRWeek’s 2019 “Power List.” Learn more about what makes her a Power player and view the full list here: https://bit.ly/2xlWuHn

06/27/2019
Was an influencer's Instagram proposal a ploy to go viral?

Influencers and authenticity—it’s a searing-hot topic in marketing today. Good Morning America tapped MSL Chief Innovation Officer Bryan Pedersen to share his perspective on the recent Instagram engagement. https://gma.abc/2X4AujC

Many are left wondering if Gabriel Grossman's surprise wedding proposal to his influencer girlfriend, Marissa Casey Fuchs, was real or fake.

06/16/2019
Pampers, Donte Palmer & John Legend encourage dads to Love the Change with 5,000 changing tables

According to a study by Pampers, 9 out of 10 dads have gone into a public restroom that has not had a baby changing table. That’s why we’re proud to launch #LoveTheChange, a campaign for Pampers – just in time for Father’s Day. #pgclient https://bit.ly/2RiUF7c

Pampers recognizes dads are more hands-on than ever and wants to help enable them to take the best care of their babies while on diaper duty! New Pampers res...

MSL Chief Strategy Officer Alina Diaz joined teams and leaders today at the Anheuser-Busch InBev Global Headquarters to ...
06/10/2019

MSL Chief Strategy Officer Alina Diaz joined teams and leaders today at the Anheuser-Busch InBev Global Headquarters to speak on the topic of “Building Your Brand” as part of their Women in Business series. From prioritization to blending personal with professional, Alina shared valuable career lessons and her tips for success. #WomeninBusiness #WomeninBeer #Diversity #Inclusion

05/10/2019
Publicis Worldwide

Publicis Worldwide

Osesp - Orquestra Sinfônica do Estado de São Paulo launched “See The Music”, a project that transforms iconic compositions into pieces of art. 🎶🖼️
“See The Music” is a technological experience created by Talent Marcel, in partnership with the group of instrumentalists, designed to commemorate and mark the farewell of Maestra Marin Alsop from the leadership of Osesp.

https://youtu.be/NOBDEgf2MDA

Publicis Groupe
05/01/2019

Publicis Groupe

Speaking about his induction into AAF Advertising Hall of Fame last evening in NYC. Publicis Groupe #MauriceLevy #AAF #AHOF19

Publicis Groupe
05/01/2019

Publicis Groupe

#MauriceLévy Chairman of the Supervisory Board of Publicis Groupe will be inducted into AAF 70th Advertising Hall of Fame at a gala event in NYC tonight. The annual event has been celebrating the most accomplished & legendary figures in advertising since 1949. #AHOF19

MSLGROUP
04/30/2019
MSLGROUP

MSLGROUP

"We’re marketing to people, we’re marketing to citizens. The smartest companies recognize that because of three dominant themes - total breakdown in trust, the issue with closed mindedness, and the rise of inequality." - Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe on what marketers need to do to stay relevant in an age of data.

04/23/2019
Publicis Worldwide

Because it’s Notre Dame 💒

Because it’s Notre Dame 💒
Thank you to everyone who has shared their souvenirs of Notre Dame de Paris 🙏🏽❤️
Fondation de France Publicis Conseil

"This opportunity is huge, most notably for MSL as PR activity is also experiencing a lot of transformation and becoming...
04/23/2019
Publicis: 'The Opportunity Is Huge' For Epsilon & PR Agencies

"This opportunity is huge, most notably for MSL as PR activity is also experiencing a lot of transformation and becoming more data-driven." - Publicis Groupe in a statement to The Holmes Report.

The company said acquiring data marketing company Epsilon will benefit its PR agencies as they become increasingly data-driven.

MSLGROUP
04/22/2019
MSLGROUP

MSLGROUP

This #EarthDay 🌐 we’d like to reiterate our commitment to help our clients and partners address a number of environmental challenges by developing sustainable solutions that help make our world a better place.

w/ Publicis Romania, MSL The Practice, Societatea Ornitologica Romana and Enel România

Today, our Chief Integration Officer Amy Hoffar Cheronis (R) was recognized at the Changing the Game Awards in the Quant...
04/10/2019

Today, our Chief Integration Officer Amy Hoffar Cheronis (R) was recognized at the Changing the Game Awards in the Quantum Leap category for changing the way an organization is aligned to pro-actively meet new challenges. A very well deserved honor. #HumansofMSL

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