The Center for Positive Marketing

The Center for Positive Marketing CFPM is dedicated to upholding marketing as a force for satisfying interdependent needs of organizational stakeholders, individual citizens, and society.

The Fordham Marketing Area envisions marketing as a force for satisfying a variety of consumer needs which results in positive outcomes -- from the immediate and concrete to those that are more abstract and future-oriented. Each customer-marketer exchange has the potential to increase individual and societal welfare, from satisfying short-term boredom to improving long-term public health. Marketing is the discipline closest to individuals and thus has the greatest potential to illuminate the effect of global business decisions on ordinary citizens, and the effect of consumer decisions on overall well-being and the world at large. At the Center for Positive Marketing, we seek to explore and spread our view of marketing through managerially relevant research of consumer needs and well-being, and through the training of current and future marketing and strategic decision makers.

Mission: The Center for Positive Marketing is dedicated to upholding marketing as a force for satisfying the interdependent needs of organizational stakeholders, individual citizens, and society at large. The Center recognizes the value exchange relationship between consumers and marketers, and encourages leveraging this relationship for mutual benefit.

5 people you should already be following right now:
06/03/2016
5 Global Activists Whose Social Media Posts Will Inspire You to Change the World

5 people you should already be following right now:

Thanks to social media, today we have a nearly endless number of windows into parts of the world we'd normally never see. You just need to know where to look. The five Instagram and Twitter users below leverage social media to showcase their passion projects through breathtaking photos and heartbre...

Take The Leap and let your employees take a break like Zappos is doing:
02/27/2016
Zappos Is Letting Employees Stay Home on Leap Day, and It Wants Your Company to Do the Same

Take The Leap and let your employees take a break like Zappos is doing:

Not too many marketers go all in for Leap Day—Feb. 29—which only shows up every four years and has never been much cause for celebration. But this year, online retailer Zappos.com has an unusual plan for those extra 24 hours. On Monday, the Amazon.com unit will give all of its 1,600 employees a paid…

Try utilizing what Harper Lee taught us in your marketing campaigns
02/20/2016
What Harper Lee Taught Us About Empathy

Try utilizing what Harper Lee taught us in your marketing campaigns

She was a master storyteller, especially when it came to exploring the concept of empathy.

It's time to ask more meaningful questions than just about beauty on the red carpet. L'Oréal is ready to start that conv...
01/08/2016
L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty

It's time to ask more meaningful questions than just about beauty on the red carpet. L'Oréal is ready to start that conversation during Sunday's Golden Globes

The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that doesn't mean beauty is the only thing on their minds. And one major beauty brand (and Golden Globes sponsor) h…

The present everyone should be giving this holiday season
12/24/2015
AT&T Is Pulling Its Retail Ads This Holiday to Run This One Instead

The present everyone should be giving this holiday season

AT&T finds itself in a bit of a bind at the holidays. Yes, it's a mobile-first company, but at this time of year, it can be irritating for families when kids spend all day on their phones. To address this, the company is pulling all the retail ads for its mobile business off TV and social for Dec.

Google's 2015 Year in Search offers an encouraging look into how much the world actually want to come together http://bi...
12/18/2015
Google Trends

Google's 2015 Year in Search offers an encouraging look into how much the world actually want to come together http://bit.ly/1TPgC7D

Explore the year's biggest moments and the questions they inspired. #yearinsearch

Were you good this year? Santa's watching....perform a random act of kindness!
12/10/2015
This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

Were you good this year? Santa's watching....perform a random act of kindness!

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic writ large, gunning to complete 12,000 mini miracles over the next 24 hours.

Peep show created in Chicago to give peepers a shock. Guess what they found inside:
10/31/2015
Havas Chicago Set Up a Peep Show in Its Windows, but the Peepers Got a Bit of Shock

Peep show created in Chicago to give peepers a shock. Guess what they found inside:

Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors to the area now have a new attraction to enjoy—a quite unusual peep show set up by Havas in its lobby windows.

Mattel asks parents to reappraise Barbie's role in children's lives. Replace unrealistic and misrepresentation of women ...
10/10/2015
Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie's Cool New Ad

Mattel asks parents to reappraise Barbie's role in children's lives. Replace unrealistic and misrepresentation of women with empowerment to explore unlimited potential http://bit.ly/1huv0Vd

Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the brand's representation of women. But Mattel is looking to change that in its first campaign from BBDO.

Here's your chance to share/comment on any and all ideas about using marketing to make the world a better place. Join us...
10/07/2015
2016 Conference for Positive Marketing, March 31 & April 1, NYC | The Center for Positive Marketing

Here's your chance to share/comment on any and all ideas about using marketing to make the world a better place. Join us in our call for collaboration!

The marketers who create the greatest good in the world are those that empower and energize their customers, not just in the marketplace, but in their communities and in their lives. Taking that as a cue, the 5th Annual Conference for Positive Marketing will be Your Conference for Positive Marketing…

#BoldandBetter Doritos embraces the rainbow and launches limited edition chips to celebrate LGBT pride
09/18/2015
Limited-Edition Doritos Rainbows Celebrate LGBT Pride

#BoldandBetter Doritos embraces the rainbow and launches limited edition chips to celebrate LGBT pride

Doritos Rainbows supports the LGBT community and will only be available through donations to the It Gets Better Project.

On this day of reflection, let's also try to rediscover the American Compassion http://huff.to/1ijO1ez
09/11/2015
One Nation: Rediscovering American Compassion

On this day of reflection, let's also try to rediscover the American Compassion http://huff.to/1ijO1ez

Americans after 9/11 reset their civic sights, and for at least four years following, increased those habits to help one another and serve one another. But our country stands at a crossroads yet again.

In the midst of tragic news this week, Walmart says it will stop selling sporting rifles http://huff.to/1PV0MXT
08/28/2015
Walmart Quits Selling AR-15s And Military-Style Rifles

In the midst of tragic news this week, Walmart says it will stop selling sporting rifles http://huff.to/1PV0MXT

Walmart says it will stop selling AR-15s and other sporting rifles, a spokesman confirmed to The Huffington Post on Wednesday. The chain won't stock modern sports rifles such as the AR-15, nor semi-automatic

Simply amazing! 15 year old tech whiz creates a software to prevent cyberbullying bit.ly/1hAmrZK
08/14/2015
15-Year-Old Creates Ingenious Way to Fight Internet Hate

Simply amazing! 15 year old tech whiz creates a software to prevent cyberbullying bit.ly/1hAmrZK

By asking potential cyberbullies one simple question, Trisha Prabhu is making the internet a better place for everyone.

Our 2015 V-Positive Report is Out! Read to find out which big named brands positively impacted consumers' well-being and...
08/05/2015
V Positive Report | The Center for Positive Marketing

Our 2015 V-Positive Report is Out! Read to find out which big named brands positively impacted consumers' well-being and tell us your thoughts below http://bit.ly/1hjqc5K

V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.

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