One Creative Group

One Creative Group A Full-Service Strategic Brand and Marketing Development Agency located in NYC. No matter how much we enjoy the work. No matter how hard we push ourselves to exceed expectations.

No matter how long we have been in the business of building brands and maximizing their full potential. It's not about us. It's about the group. The combined efforts of client, account, creative, strategy and design working together to serve one master. The brand. Your brand. The very thing that unites us. Motivates us. Inspires us. It's what we live for. Like bees forming a colony in service of a single queen. That is how we work. Never flying solo. Always to the power of the group. Your goals are our goals. Your successes are met with our cheers. It's not a symbiotic relationship. It is an indelible partnership. We are in this together. By partnering with One Creative Group, you will find that your own expertise is really the only thing we're missing to close the loop that centers around your brand.

Gratitude is an invaluable quality, but it  can be easily forgotten. We vow as a group, today, tomorrow and every day af...
11/23/2016

Gratitude is an invaluable quality, but it can be easily forgotten. We vow as a group, today, tomorrow and every day after, to remember the things that make us great. We would be lost without our clients, our partners and our tea. Thanksgiving doesn't end on Black Friday. But for now, we will wish you a mighty feast, and ask you to share what you are grateful for - with us or with anyone else. Happy Thanksgiving, everyone. #WishesfromOCG

Let's say you're on a date with One Creative Group - a crowded table, I know. We have a 4 step strategy to win your hear...
11/15/2016
Explore our process here

Let's say you're on a date with One Creative Group - a crowded table, I know. We have a 4 step strategy to win your heart and foster a healthy, mutually beneficial relationship. What's the first step, you might ask? Discovery. We want to learn you - your values, your interests and what makes you tick. Only then can we move on to step 2. What's step 2, you might ask? We'll leave you in suspense for that one. (To cheat, go here: http://onecreative.com/process/)

Driving your designer crazy (and you don't even know it)? Try these tips: Don't put your designer on a pedestal, and don...
11/01/2016

Driving your designer crazy (and you don't even know it)? Try these tips: Don't put your designer on a pedestal, and don't think they can do everything. Don't be ambiguous; know what you want and communicate it clearly. Don't isolate your designer; include them with the rest of your team, simplifying communication and helping cohesion in your projects. And a final hint? Have good IT support. Dysfunctioning computers are good for no one. #LetsGetCreative

An estimated 8.4 billion dollars will be spent this Halloween (a 1.5 billion increase from last year). How do you capita...
10/31/2016

An estimated 8.4 billion dollars will be spent this Halloween (a 1.5 billion increase from last year). How do you capitalize on this last minute? Go to Twitter! Post DIYs, recipes and make your own gifs and opinion polls. Show your spirit, entertain and be memorable! And have your own very happy Halloween #WishesFromOCG

With a platform based on sustainability, international coorperation and bipartisanship, paper is the representitive we t...
10/28/2016

With a platform based on sustainability, international coorperation and bipartisanship, paper is the representitive we truly need. Paper is always receptive of our ideas and supports our every endeavor. We depend on paper. Do you? #VotePaper International Paper

Digital health companies have received a record $1.8 billion in funding. "The first chapters of healthcare's future are ...
08/25/2016
Healthcare 2025

Digital health companies have received a record $1.8 billion in funding. "The first chapters of healthcare's future are being written today!" #medicalmarketing #digital #healthcare #ocgmindfeed http://ow.ly/d22p303n0uc

The future of medicine starts here.

In the midst of a worldwide tech boom, Israel has become a pioneer in the marketing technology industry. Not surprisingl...
08/19/2016

In the midst of a worldwide tech boom, Israel has become a pioneer in the marketing technology industry. Not surprisingly, the Israeli technology startup community focuses on mobile and content marketing. #ocgmindfeed #marketingtechnology http://ow.ly/8RB0303goHr

How should brands communicate better to millennial women? Hire and promote more women! #ocgmindfeed #millennialmarketing...
08/16/2016
Seducing the Millennial Women

How should brands communicate better to millennial women? Hire and promote more women! #ocgmindfeed #millennialmarketing http://ow.ly/vY8Q303go1m

Women have always been marketing´s prized audience. Today it´s especially the millennial woman that offers a promising, yet challenging, new land....

Will healthcare consumers continue paying a lot of money for bad design? #ocgmindfeed #healthcare #design Photo: Elle&Co...
08/15/2016

Will healthcare consumers continue paying a lot of money for bad design? #ocgmindfeed #healthcare #design Photo: Elle&Co http://ow.ly/DMqe303gooZ

Words make conversations. Conversations make the world. "You can still dunk in the dark" - just one Twitter post by Oreo...
08/12/2016

Words make conversations. Conversations make the world. "You can still dunk in the dark" - just one Twitter post by Oreon at the right "dark" time had an even greater payoff than its Super Bowl ad that cost millions more. This is the world of conversation, not impression #ogdmindfeed #socialmarketing http://ow.ly/8DJj3032GSR

A diverse group of 13 artists have successfully demonstrated "the mixture of roots" and showcased "the multitudinous arr...
08/10/2016

A diverse group of 13 artists have successfully demonstrated "the mixture of roots" and showcased "the multitudinous array of people" with their Olympics poster designs. Though consistency is important, the diverse expressions of a brand can bring about more surprises, excitement and energy. #Olympics #Rio2016 #ocgmindfeed http://ow.ly/yP533032Gac

"Majority of video ad impact occurs within 10 seconds!" (Saatchi Wellness) #interactivecontent #ocgmindfeed http://ow.ly...
08/05/2016

"Majority of video ad impact occurs within 10 seconds!" (Saatchi Wellness) #interactivecontent #ocgmindfeed http://ow.ly/XCx2302ReFC

08/03/2016
Fruity Summer at OCG

Bring some fresh fruits to the office and... finish them all!!! #ocgbeehive #summer2016

Design thinking is "a problem-solving approach used by designers for decades". Now many companies, like IBM, Cognizant a...
07/29/2016
IBM Hired Hundreds of Designers to Figure Out What Customers Want

Design thinking is "a problem-solving approach used by designers for decades". Now many companies, like IBM, Cognizant and Infosys, are running for it. #ocgmindfeed #designthinking

Big Blue and other tech services companies have embraced 'design thinking,' a problem-solving philosophy that leads to products people actually want to use.

The smartest and friendliest Personal Home Health Robot. Over $90k USD has been raised on Indiegogo! #ocgmindfeed #ai #h...
07/27/2016
Pillo: Your Personal Home Health Robot

The smartest and friendliest Personal Home Health Robot. Over $90k USD has been raised on Indiegogo! #ocgmindfeed #ai #healthcare

The smartest and friendliest way to manage yours and your family's health! | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!

Can a person quit smoking by using a mobile app? Yes - Smokebeat has disrupted the healthcare market and made powerful s...
07/21/2016
These Startups Are Disrupting the Healthcare Industry With Targeted...

Can a person quit smoking by using a mobile app? Yes - Smokebeat has disrupted the healthcare market and made powerful strides. Not surprisingly, "healthcare is currently one of the most prevalent and growing topics in the startup community", "with annual national expenditures for cancer care expected to grow to $156 billion by 2020". http://ow.ly/m7SN302mCQV #medicalmarketing #ocgmindfeed

Innovations in big data, machine learning and in-device sensors are changing the nature of technology startups.

Pokemon Go could change the way we interact with our customers. Have you thought of meeting your potential customers in ...
07/18/2016

Pokemon Go could change the way we interact with our customers. Have you thought of meeting your potential customers in the game...by playing with them? #pokemongo #experientialmarketing #ocgmindfeed http://ow.ly/q5ff302mCsG

"Virtual Reality has found its way into arenas that can immediately impact patients and physicians." In the near future,...
07/14/2016
Five Ways Virtual Reality Will Transform Healthcare

"Virtual Reality has found its way into arenas that can immediately impact patients and physicians." In the near future, more VR might be applied in communication campaigns in medical industry. #ocgmindfeed #healthcaremarketing http://ow.ly/rcYs3028Kyq

Virtual reality isn't just for gamers anymore. Here's how this technology has the power to transform the healthcare experience for patients and...

What do you think will rule the marketing world in the next 10 years? A. Brainie as a robot master in big data. B. Emoti...
07/11/2016

What do you think will rule the marketing world in the next 10 years? A. Brainie as a robot master in big data. B. Emotie as a smart machine in emotion analytics. C. Smarter-Siri as an interactive personal assistant. http://ow.ly/P9kJ3028K4b

At first glance, what do you think this poster introduces? A. A spa. B. A medical center. C. A home decor service
07/08/2016

At first glance, what do you think this poster introduces?
A. A spa. B. A medical center. C. A home decor service

What do patients really care about when going to a rehabilitation center? They pay for the prescription, or the medicine...
07/07/2016

What do patients really care about when going to a rehabilitation center? They pay for the prescription, or the medicine, or the facilities? Not exactly. Ultimately, what they pay for is the ease of mind and the feeling of getting better to get back to their normal life with loved ones. Burke Rehabilitation really listened to understand what the patient cares about, based on which, they positioned themselves as the “Official Sponsor of making your famous cupcakes”, “Official Sponsor of helping her pick the perfect apple”, “Official Sponsor of dancing at your daughter’s wedding”. They did it by listening... http://onecreative.com/case-studies/burke/ #ocgmindfeed #medicalmarketing

An interesting discussion on the emerging importance of social media in the healthcare industry. How can brands and phys...
07/06/2016

An interesting discussion on the emerging importance of social media in the healthcare industry. How can brands and physicians interact with patient communities? What are the risks? Where is it going? #ocgmindfeed #medicalmarketing http://ow.ly/vjQm301Wvrg

Address

149 W 36 St 11 Fl
New York, NY
10018

General information

Who is One Creative Group? We’re not magicians or cartographers or rocket scientists or superheroes. But we do map new territory and set a course for the stars. We also work magic and occasionally defy gravity. In other words, we’re a full-service Strategic Brand and Marketing Development Agency. Everything we do is to build your brand and then provide the brand stewardship that’s essential to your success. We create Advertising in Print, on Radio, TV and the Internet. We design and implement brand identities across all communication channels. We build powerful Websites. We orchestrate Public Relations campaigns that build brands. And we take all these disciplines into account to create a truly effective marketing campaign for you. At One Creative Group, everything we do revolves around one common goal: Results. And that’s the real magic.

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