Forensiq

Forensiq Forensiq is working relentlessly to help eliminate ad fraud. Forensiq is an innovative company that protects our clients against high-risk traffic sources.

We deliver real-time predictive quality scoring for each visitor that views an ad or complete an action. Forensiq helps eliminate click fraud, conversion fraud. Impression fraud, cookie stuffing and at the same time provides exceptional insight into ad viewability. Our multi-layered approach to fighting fraud includes: device manipulation recognition, anomaly detection and proxy unmasking all of which feeds into a massive global fraud intelligence database.

Operating as usual

Impact
03/21/2018
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Forensiq CEO David Sendroff notes that while the Ads.txt initiative offers benefits, it has substantial limitations.

Forensiq
03/21/2018

Forensiq

Are you evaluating fraud detection solutions? Here are a few questions we suggest you ask.
02/22/2018
12 Questions You Should Ask Before Hiring A Performance Fraud Detection Partner | Forensiq

Are you evaluating fraud detection solutions? Here are a few questions we suggest you ask.

12 Questions You Should Ask Before Hiring A Performance Fraud Detection Partner by Jaime Singson | Feb 21, 2018 Marketers are poised to allocate more spending to performance marketing – spending in the U.S. is expected to rise to $6.82 billion by 2020 vs. $5.94 billion this year, according to eMar...

Need to stand up against mobile fraud? Forensiq's new Guide to Mobile Fraud Prevention can help. Check them out today an...
01/31/2018
Give Mobile Fraud The Boot! | Impact Radius

Need to stand up against mobile fraud? Forensiq's new Guide to Mobile Fraud Prevention can help. Check them out today and learn how to keep your inventory clean!

Mobile inventory is under attack from fraud at every turn. To safeguard your inventory you need to educate yourself and take appropriate precautions. Forensiq addresses two of the most prevalent types of mobile fraud — impression fraud and app install fraud — in two guides that take you step-by-...

Predictions for 2018 are in! Don't miss what our CEO David Sendroff has to say over on Mobile Marketing Watch!
12/22/2017
Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018 - Mobile Marketing Watch

Predictions for 2018 are in! Don't miss what our CEO David Sendroff has to say over on Mobile Marketing Watch!

The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat of advertising fraud. Looking to 2018, the industry will continue to band together to continue to make shifts to�...

Learn about the evolving mobile ad fraud landscape. Find out what you can do to protect your business!
11/27/2017
What Brand Marketers Need to Know about Mobile Ad Fraud

Learn about the evolving mobile ad fraud landscape. Find out what you can do to protect your business!

Fraud has seeped into the mobile universe where it threatens the estimated $5.7 billion app-install advertising business in the U.S.

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04/26/2017
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Understanding how marketing dollars drive sales outcomes is a powerful piece of knowledge, and marketing technology is creating more clarity to this end than ever before.

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04/13/2017
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Forensiq has received The Trustworthy Accountability Group's (TAG) "Certified Against Piracy" and "Certified Against Fraud" Seals.

Forensiq discusses mobile app fraud with eMarketer
04/10/2017
Impact

Forensiq discusses mobile app fraud with eMarketer

“Fraudsters follow the money, and the money is definitely flowing into mobile. It’s a gold mine for fraudsters.”

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02/02/2017
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Dave Yovanno, with more than 16 years of leadership in SaaS companies, will use his experience building sales and marketing teams at both start-ups and public companies, to grow Impact Radius.

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02/02/2017
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We're very proud to announce the addition of former Marin Software Inc. CEO, Dave Yovanno to the Impact Radius team!

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01/31/2017
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Consistency, commitment, and coordination from every industry player is key to closing down the opportunity for fraudsters to find a weak link.

The Forensiq Team at dmexco 2016 in Cologne, Germany!
09/15/2016

The Forensiq Team at dmexco 2016 in Cologne, Germany!

Proud to be working with the team at Twitter MoPub!
06/30/2016
Forensiq

Proud to be working with the team at Twitter MoPub!

Learn how Forensiq will help Twitter MoPub fight mobile ad fraud

How does fraud affect mobile advertising? Forensiq weighs in:
06/17/2016
The Buy Side Doesn’t Want Impressions Counted Before They Hatch | AdExchanger

How does fraud affect mobile advertising? Forensiq weighs in:

For the buy side, the only fair way to measure mobile ad impressions is when they’ve actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using different methods of counting, said Richy Glassberg, CEO of Medialets, a mobile ad platform and mobile ad s...

Forensiq is proud to be part of the world’s first trusted marketing system of record with built-in fraud detection
06/14/2016
Impact Radius Buys Anti-Fraud Firm Forensiq To Keep Low-Quality Traffic At Bay | AdExchanger

Forensiq is proud to be part of the world’s first trusted marketing system of record with built-in fraud detection

Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret oth...

The Forensiq team is thrilled to be joining forces with Impact Radius
06/14/2016
Impact

The Forensiq team is thrilled to be joining forces with Impact Radius

Impact Radius is proud to announce the acquisition of Forensiq, a leader in advertising fraud prevention. Together the teams will provide the world’s first trusted marketing system of record with built-in fraud detection built to manage and optimize digital advertising campaigns.

Nice blog post featuring Forensiq's Johnny Thwaites.
03/09/2016
On the Front Lines of the Fraud Battle

Nice blog post featuring Forensiq's Johnny Thwaites.

After getting the network perspective and then the advertiser’s POV about fraud in the mobile advertising space, we turn our focus to the front lines of the battle against the fraudsters - the specialist fraud prevention and detection vendors. We’r

Forensiq is proud to be working with Equinix in the fight against ad fraud.
02/10/2016
Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying

Forensiq is proud to be working with Equinix in the fight against ad fraud.

Equinix has set up an ecosystem that allows its customers to keep their transactions and fraud detection services within one physical location, minimizing the volume of timeouts that buyers face and keeping inventory clean.

Mike Rosner of Forensiq comments on ad tech vs. marketing tech
02/10/2016
What the hell is the difference between ad tech and marketing tech?

Mike Rosner of Forensiq comments on ad tech vs. marketing tech

Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.

Mike Rosner, CRO of Forensiq, shares our predictions about ad fraud in 2016
01/14/2016
New year, new fraud, new solutions - iMediaConnection.com

Mike Rosner, CRO of Forensiq, shares our predictions about ad fraud in 2016

Even though new varieties of ad fraud will certainly emerge in 2016, the exact form they will take is difficult to predict. This is because bad actors and the platforms that they corrupt are constantly evolving.

Forensiq's 2016 predictions on viewability and fraud by David Sendroff featured in CMO.com
01/12/2016
Viewability Will Bring Value To Online Advertising—If Fraud Doesn’t Interfere

Forensiq's 2016 predictions on viewability and fraud by David Sendroff featured in CMO.com

Following the Media Rating Council’s 2014 decision to lift its advisory against viewability transactions, we saw a major uptick in the number of agencies demanding quality inventory, with many of them initiating their first vCPM trades. On the sell side, publishers took the issue seriously under inc…

CTO and CEO of Forensiq comment on recent mobile ad fraud study
01/04/2016
Mobile Ad Fraud (In Numbers)

CTO and CEO of Forensiq comment on recent mobile ad fraud study

Last month, a study by mobile ad tech firm AppLift and security company Forensig said "a surprising proportion of programmatic mobile ad impressions -- 34 percent to be exact -- is at risk of being fraudulent." Here are the must-see numbers on mobile programmatic ad fraud.

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