Carpenter Group

Carpenter Group Carpenter Group is a creative agency providing branding, communications, digital and advertising solutions to deliver the exponent for financial brands.

Carpenter Group is a strategic branding and marketing communications firm providing results-driven solutions to financial services firms for 30+ years. Our expertise spans investment management, banking, private equity, hedge funds, annuities, insurance, retirement services, recruiting and institutional and retail distribution. We distinguish ourselves by our team of creative agency experts, many who have had in-house marketing and sales experience at top financial firms. As a result, we develop strategic communications that meet your target audience’s needs.

Operating as usual

A global consumer goods company with over 400 brands has just one brand purpose: to end woke washing. From awareness-bui...
09/11/2020
Unilever Gets it Right

A global consumer goods company with over 400 brands has just one brand purpose: to end woke washing. From awareness-building campaigns to dismantling intolerance —Unilever IS responding. Find out how.

#BrandPurpose #Diversity #Corporate #ConsumerGoods #Responsibility #Advertising #CreativeMarketing

Apple recently added two features to its computers and mobile devices— a set of emojis and a polite but no-nonsense rejo...
09/10/2020
Siri Reflects Apple's Progressive Values

Apple recently added two features to its computers and mobile devices— a set of emojis and a polite but no-nonsense rejoinder from Siri. Find out more here.

#Siri #AI #ArtificialInteligence #PersonalAssistant #BreakingBarriers

In response to COVID-19, Capital One committed $50 million to help communities struggling to keep their residents health...
08/28/2020
Capital One’s Response Goes Beyond, “What’s in your wallet?”

In response to COVID-19, Capital One committed $50 million to help communities struggling to keep their residents healthy and safe.

#COVID19 #CapitalOne #Support #StrugglingFamilies #Healthy #CommunityDevelopment #LowIncomeRelief #Nonprofits #SupportSmallBusiness #Diversity #Inclusion #Equality

Quantitative pioneer goes live with an exciting new look.#Finance #Investors #QuantitativeModeling #RiskParity #Research...
08/26/2020
A new website and branding for PanAgora

Quantitative pioneer goes live with an exciting new look.

#Finance #Investors #QuantitativeModeling #RiskParity #Research #Analytics #AssetManagement #Branding #WebsiteDesign

Founded in the spirit of empowering patients and enabling easy access to healthcare, Zocdoc has expanded its efforts in ...
08/21/2020
Zocdoc Makes Life Simpler For Doctors

Founded in the spirit of empowering patients and enabling easy access to healthcare, Zocdoc has expanded its efforts in response to the pandemic.

#Empower #Healthcare #Pandemic #Virtual #Telehealth #COVID19 #TechStartup #Technology

SoFi has since built its brand on “getting your money right” and taking care of people—because it is the right thing to ...
08/19/2020
SoFi’s Initiative To Create Meaningful Change

SoFi has since built its brand on “getting your money right” and taking care of people—because it is the right thing to do. See how SoFi puts these principles into practice today.

#SoFi #SocialFinance #CollegeLoans #FinancialIndependence #Empower #Diversity #Funding #FinancialIndustry #LongTermInvestments

For financial services firms, digital tools are no longer a “nice-to-have.” It’s a must-have. Improve lead generation wi...
08/17/2020
Make leads happen with digital marketing

For financial services firms, digital tools are no longer a “nice-to-have.” It’s a must-have. Improve lead generation with our five tips here.

#FinancialServices #LeadGeneration #QualifiedLeads #Marketing #DigitalMarketing #Branding #B2B #Innovation #Communication #FinTech

Digital marketing can be a powerful new-business tool but many financial services marketers are still not exploiting its full potential.

Not often do retailers advertise “Activism” as prominently on a website as Patagonia does—even down to the word choice, ...
08/11/2020
Patagonia’s Motto: We’re in business to save our home planet.

Not often do retailers advertise “Activism” as prominently on a website as Patagonia does—even down to the word choice, Patagonia emanates brand purpose.

#Brand #Activism #Motto #BrandValues #BrandPurpose #SaveOurPlanet #Environment #BusinessMotto #Sustainable #GlobalCitizen

Nearly three decades before the murder of George Floyd and the worldwide resurgence of the Black Lives Matter movement, ...
08/07/2020
Bank of Montreal: At the intersection of social justice and public health

Nearly three decades before the murder of George Floyd and the worldwide resurgence of the Black Lives Matter movement, financial services company, BMO Financial Group, charged a series of task forces with addressing barriers to advancement facing women as well as Black, Indigenous and People of Color (BIPOC).

#BLM #FinancialServices #FiananceIndustry #Inclusion #Diversity #Kindness #Coronavirus #Pandemic #COVID19 #CSuite #Executives

The self-care app founded by Marah Lidey and Naomi Hirabayashi fosters a digital support community by bringing mental he...
07/31/2020
Shine Builds Empathy

The self-care app founded by Marah Lidey and Naomi Hirabayashi fosters a digital support community by bringing mental health resources to its members, during a time when it's needed most.

Shine Text #SelfCare #MentalHealthAwareness #Coronavirus #Covid19 #BlackOwned #StartUp #WomenInTech #WomenInLeadership #Branding #BrandValues #Marketing

The company has created a $100 million Opportunity Fund that will invest only in companies managed by people of color. L...
07/27/2020
Softbank Responds to Black Lives Matter

The company has created a $100 million Opportunity Fund that will invest only in companies managed by people of color. Learn more about Softbank’s response. #BlackLivesMatter #BLM #Softbank #Startups #Tech #TaskRabbit #BrandValues #Covid19 #Coronavirus #Pandemic

Japanese tech conglomerate founder, Masayoshi Son, invests in startups run by people of color--the investment fund is managed by Marcelo Claure and two leaders from the tech world: TaskRabbit CEO Stacy Brown-Philpot and Pindrop cofounder Paul Judge.

Our most recent white paper explores which brand values resonate in a pre- and post-coronavirus world. Using behavioral ...
07/10/2020
Brand Values Drive Business

Our most recent white paper explores which brand values resonate in a pre- and post-coronavirus world. Using behavioral and consumer-based research, we consider the two existential questions that businesses face today. Learn more here. #Brand #Values #Business #Kindness #BehavioralResearch #ConsumerResearch #Coronavirus #COVID19 #Pandemic

Following a recent announcement that the company will go all-remote, Slack announced a commitment to combating systemic,...
07/08/2020
Slack Adapts and Evolves for the Better

Following a recent announcement that the company will go all-remote, Slack announced a commitment to combating systemic, structural racism and building diversity within its organization. Learn more about how Slack is responding to the times. #Slack #Kindness #BLM #Diversity #Equality #WFH

Nike continues to allocate money towards Black Lives Matter, including an additional $100 million investment from Michae...
07/06/2020
Nike Pledges $40 Million to End Systemic Racism

Nike continues to allocate money towards Black Lives Matter, including an additional $100 million investment from Michael Jordan and Jordan Brand over the next 10 years to organizations dedicated to ensuring racial equality. Learn more about how Nike is living their brand values. #Kindness #Brand #Values #BLM #BlackLivesMatter #Nike #MichaelJordan #COVID19 #Coronavirus

Long-time activist brand Ben & Jerry's has pulled all paid advertising on Instagram and Facebook, beginning on July 1st ...
07/01/2020
Ben & Jerry’s Continues to Speak Out

Long-time activist brand Ben & Jerry's has pulled all paid advertising on Instagram and Facebook, beginning on July 1st in support of a less divided country. Read more about how brand values drive Ben & Jerry’s commitment to equality. #Kindness #Equality #BenAndJerrys #Advertising #COVID19 #Facebook #Instagram

There is a common trope about COVID-19 being an equal-opportunity disease, indifferent to the skin color of its victims. White, black, brown—we’re all vulnerable.

Detroit-based fintech commits to helping businesses get paid quickly through a new banking initiative in response to COV...
06/26/2020
Autobooks Makes Banking Free For Small Businesses

Detroit-based fintech commits to helping businesses get paid quickly through a new banking initiative in response to COVID-19. Learn more about how Autobooks is helping small businesses. #Fintech #COVID19 #Pandemic #Autobooks #Startup #SmallBusiness

Detroit-based tech startup, Autobooks, began with the notion of helping some businesses bank better. Their commitment to helping small businesses grow continues during the coronavirus pandemic, offering small business owners a free, simplified version of their digital platform through the end of the

To say Bill Gates is generous is like saying he is smart—words fail to capture the depth of meaning. It’s no surprise th...
06/23/2020
Microsoft Builds a Better World

To say Bill Gates is generous is like saying he is smart—words fail to capture the depth of meaning. It’s no surprise the company founded by Gates is on a full force mission to solve today’s global pandemic. #Microsoft #BillGates #Pandemic #COVID19 #Kindness #Research Microsoft

To say Bill Gates is generous is a bit like saying he is smart—words fail to capture the depth of meaning. Since 1994, Bill Gates has donated over $50 billion to charitable causes with a primary focus on funding research to develop vaccines that could eliminate diseases with the highest global dea...

With the launch of its Healthcare Hero program, JetBlue provides an initial 100,000 roundtrip certificates for two to he...
06/17/2020
JetBlue: No-Fare for Healthcare Workers

With the launch of its Healthcare Hero program, JetBlue provides an initial 100,000 roundtrip certificates for two to healthcare workers and encourages customers to nominate their Healthcare Heroes. #JetBlue #HealthcareWorkers #Healthcare #COVID19 #Pandemic #Kindness

JetBlue may not be the first name that comes to mind when thinking about how brands are responding to the pandemic. In fact, criticism of the company has been severe and extensive.

Perhaps more than any other brand, the Vermont-based company is inseparably tied to activism with an equal passion for s...
06/12/2020
Ben & Jerry’s Says Silence Is Not An Option

Perhaps more than any other brand, the Vermont-based company is inseparably tied to activism with an equal passion for social justice and offbeat ice cream flavors. Ben & Jerry's #BenAndJerrys #COVID19 #Pandemic #RacialJustice #BLM #Equality #FreeAndSafe

There is a common trope about COVID-19 being an equal-opportunity disease, indifferent to the skin color of its victims. White, black, brown—we’re all vulnerable.

IBM puts smart to work against COVID-19, spearheading the creation of the COVID-19 High Performance Computing Consortium...
06/08/2020
IBM Puts Smart to Work Against COVID-19

IBM puts smart to work against COVID-19, spearheading the creation of the COVID-19 High Performance Computing Consortium, the largest supercomputing project in history. #IBM #Smart #COVID19 #Coronavirus #Kindness

While IBM built its brand on the transformative impact of machines—the “M” in IBM—it has always been best known for leveraging the power of the human brain.

Keurig Dr Pepper fuels the frontline and satisfies any need, at any time, while showing up for hospitals and other healt...
06/05/2020
Keurig Dr Pepper Fuels the Frontline

Keurig Dr Pepper fuels the frontline and satisfies any need, at any time, while showing up for hospitals and other healthcare facilities in a big way in a big way. #KeurigDrPepper #Kindness #Coffee #Brand #Health #COVID19 #Coronavirus

While few would categorize coffee and soft drinks as health foods, they provide vital comfort and emotional sustenance every day for millions.

On #BlackoutTuesday, Cisco donated $5 million to organizations fighting racism.
06/04/2020
Cisco Connects the Unconnected

On #BlackoutTuesday, Cisco donated $5 million to organizations fighting racism.

From Cisco’s origins as a Stanford, California, start-up in 1984, the company’s brand has been about “proving that amazing things can happen when you connect the unconnected.” But even a company this steeped in the future couldn’t have envisioned the vital importance of connectedness in 20...

How The Company Store provides comfort and safety to America’s healthcare workers. #Healthcare #COVID19 #Kindness #Pande...
06/01/2020
Turning Linens Into Facemasks

How The Company Store provides comfort and safety to America’s healthcare workers. #Healthcare #COVID19 #Kindness #Pandemic #Brands

Perhaps no brand is more closely identified with the pleasures of hominess and physical comfort than The Company Store. “We believe nothing beats a great night’s sleep and that down time with family and friends restores your spirit,” says its CEO Corinne Bentzen.

Amid the #COVID19 crisis, a financial giant provides grassroots help where it’s needed most. As the #pandemic continues,...
05/22/2020
How “giving chains” are feeding struggling families

Amid the #COVID19 crisis, a financial giant provides grassroots help where it’s needed most. As the #pandemic continues, learn how Principal Financial Group is getting help where it’s needed.

Amid the Covid crisis, a financial giant provides grassroots help where it’s needed most.

Ford has always been on the scene, through wars, major health crises and now a global pandemic. Read more in our current...
05/15/2020
Brands Acts of Kindness: Spotlight on Ford Motor Company

Ford has always been on the scene, through wars, major health crises and now a global pandemic. Read more in our current blog post. #COVID19 #Coronavirus #Pandemic #Kindness

Ford has never been one to back away from a global crisis. During the First World War, the company’s newly-opened River Rouge plant produced patrol boats for the U.S. Navy before turning out a single Model T. A generation later, the same Michigan plant was manufacturing tanks, jeeps and planes at ...

A brand that begins and ends with community. Read our latest blog post featuring Modern Woodmen of America. #COVID19 #Co...
05/11/2020
Brand Acts of Kindness: Spotlight on Modern Woodmen

A brand that begins and ends with community.
Read our latest blog post featuring Modern Woodmen of America. #COVID19 #Coronavirus #Pandemic #Kindness

The impact of Covid-19 is seen in sharpest detail not as an infection curve or lines on a chart, but in America’s communities. It’s there that Modern Woodmen has always directed its energy and resources. Founded in 1883, the fraternal financial services organization provides insurance, annu

As a brand known for pushing the limit, Nike’s response to support COVID-19 relief efforts is limitless. Read more about...
05/08/2020
Brand Acts of Kindness: Spotlight on Nike

As a brand known for pushing the limit, Nike’s response to support COVID-19 relief efforts is limitless. Read more about our Brand Acts of Kindness series. #COVID19 #Pandemic #Coronavirus #Nike #Kindness

It’s a familiar feeling, the urge to lace up your running shoes, get outside and “just do it”— whatever “it” is. We feel it now like we do after seeing a Nike commercial. Nike’s commitment to inspiring others is front and center during the coronavirus pandemic as they donate hundreds o...

Aye Corona! It’s not just that 38% of beer drinkers refuse to buy Corona beer—other companies whose brand contains “coro...
05/07/2020
Aye Corona!

Aye Corona! It’s not just that 38% of beer drinkers refuse to buy Corona beer—other companies whose brand contains “corona” are facing an uphill battle during the pandemic. Let’s look at some of those companies. #Corona #Beer #Pandemic #COVID19

Until a few decades ago, dieters provided a receptive market for an over-the-counter appetite suppressant candy called Ayds. The name carried no baggage when it was created in the 1930s. But by the 1980s, both the brand and the product were, for obvious reasons, on the way out.

As sweetgreen donates meals to healthcare workers, they continue to bring sweetness to daily life—learn more about a bra...
04/30/2020
Brand Acts of Kindness: Spotlight on Sweetgreen

As sweetgreen donates meals to healthcare workers, they continue to bring sweetness to daily life—learn more about a brand mission to make life sweeter in our latest blog. #COVID19 #Coronavirus #Kindness #Sweetgreen #HealthcareWorkers

In today’s “shelter in place” world, it’s not surprising to find ourselves feeling nostalgic for the infamous around-the-block lunch lines outside of Sweetgreen.

Zappos.com continues to step in the right direction, placing people over profits, with its “Ask Anything” hotline. Read ...
04/28/2020
Brand Acts of Kindness: Spotlight on Zappos

Zappos.com continues to step in the right direction, placing people over profits, with its “Ask Anything” hotline. Read all about it in our latest blog. #COVID19 #Coronavirus #Kindness #Zappos

The first brand value at Zappos is to deliver WOW through service. As a footwear e-tailer known for their incredible customer service and 365-day return policy, Zappos has reassigned their talented customer service professionals to field questions for their COVID-19 designated “Ask Anything” hot...

While companies slash jobs at an alarming pace, Bank of America has been hiring. #COVID19 #Coronavirus #BankOfAmerica #K...
04/24/2020
Brand Acts of Kindness: Spotlight on Bank of America

While companies slash jobs at an alarming pace, Bank of America has been hiring. #COVID19 #Coronavirus #BankOfAmerica #Kindness

During a time when we are seeing historic levels of unemployment due to layoffs stemming from the coronavirus, people are ever-more fearful of losing their job and their ability to meet financial obligations.

In the time of COVID-19, "spaceship Earth" is no longer just a metaphor. #COVID19 #Coronavirus #EarthDay
04/22/2020
A Different Kind of Earth Day

In the time of COVID-19, "spaceship Earth" is no longer just a metaphor. #COVID19 #Coronavirus #EarthDay

A different kind of Earth. In April 1970, a crippled Apollo 13 aborted its mission to the moon and turned back toward Earth. If you’ve seen the movie, you know that the world held its breath as the three astronauts raced toward splashdown. Would the ship burn up on reentry? Would the limited sup

How a famously comfortable shoe company stepped up to help healthcare professionals across the country. #COVID #Coronavi...
04/17/2020
Brand Acts of Kindness: Spotlight on Crocs

How a famously comfortable shoe company stepped up to help healthcare professionals across the country. #COVID #Coronavirus #Pandemic #StayHome #Kindness #Crocs

As the coronavirus pandemic continues, a number of podcasts have detailed the laborious process health care workers carry out in order to sanitize their clothing at the end of the day. It begins with an intricate de-robing dance at the hospital at the end of their shift. If they drive home, they tho

An unexpected rivalry brings gratitude to New Yorkers during the coronavirus pandemic. #COVID #Coronavirus #Pandemic #St...
04/15/2020
Brand Acts of Kindness: Spotlight on New England Patriots

An unexpected rivalry brings gratitude to New Yorkers during the coronavirus pandemic. #COVID #Coronavirus #Pandemic #StayHome #Kindness #NFL #NewEnglandPatriots

A Rivalry Brings Unexpected Gratitude —Mention the New England Patriots to a New Yorker and you’re guaranteed to receive a charged reaction. No rivalry is as much about being a Bostonian or New Yorker as it is about being a team partisan. Now, during the coronavirus, one thing is certain—even ...

What started as a vodka producer evolved into a philanthropic company whose purpose was to spread love—and their contrib...
04/09/2020
Brand Acts of Kindness: Spotlight on Tito’s Vodka

What started as a vodka producer evolved into a philanthropic company whose purpose was to spread love—and their contributions at this time are nothing short of remarkable. #Coronavirus #Covid19 #StayHome #Kindness

Like many people coming up short on hand sanitizer and searching for options on the internet, you may have stumbled upon an anecdote about mixing a little vodka with hand lotion—claiming to be “practically the same thing.” Turns out, it is not, and it got back to Tito’s Vodka.

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Urgently required Carpenter in Canada!!! Carpenter Wood Works Furniture making Flooring Wooden Flooring Wood architecture Furniture maintenance Furniture Polishing Furniture Designing Requirement - ITI/ Diploma IELTS overall 5 Start working in Canada in 4 months Please do email me your cv to [email protected] Contact :+919513337805