Hammer + Nail

Hammer + Nail H+N is an agile, design-driven production company with award-winning design & video geeks that produce digital products exceeding expectations.
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We have one simple intention: Build great brands for great clients. We create useful and beautifully crafted, bespoke products. Always designing and developing with a social touch; and always weaving in the right combination of problem-solving and story-telling. Our main areas of focus are rising enterprises, tech, non-profit, hospitality, publishing, and entertainment. With a smidgen of consumer electronics to keep the bubbles going in the jacuzzi.

We have one simple intention: Build great brands for great clients. We create useful and beautifully crafted, bespoke products. Always designing and developing with a social touch; and always weaving in the right combination of problem-solving and story-telling. Our main areas of focus are rising enterprises, tech, non-profit, hospitality, publishing, and entertainment. With a smidgen of consumer electronics to keep the bubbles going in the jacuzzi.

Mission: Hammer + Nail is for daring people and brands that want to rediscover their identity and get back to beautiful basics while at the same time retain relevance.

Operating as usual

11/15/2020
Neil Diamond

We produced several teasers for the new album release of Neil Diamond’s Classic Diamonds on November 20th!

The 14 classic song collection features new vocals from Neil paired with an interpretation of some of Diamond’s most celebrated hits performed by The London Symphony Orchestra. Recorded at the world famous #AbbeyRoadStudios, the album was produced by Grammy®-winning producer/arranger Walter Afanasieff and co-arranged by Afanasieff and Grammy® winning conductor/ arranger William Ross, who also conducted The London Symphony Orchestra for the recording.

Big up for the animation & edit by the talented Rocketpanda.

Watch the trailer for 𝘕𝘦𝘪𝘭 𝘋𝘪𝘢𝘮𝘰𝘯𝘥 𝘞𝘪𝘵𝘩 𝘛𝘩𝘦 𝘓𝘰𝘯𝘥𝘰𝘯 𝘚𝘺𝘮𝘱𝘩𝘰𝘯𝘺 𝘖𝘳𝘤𝘩𝘦𝘴𝘵𝘳𝘢, 𝘊𝘭𝘢𝘴𝘴𝘪𝘤 𝘋𝘪𝘢𝘮𝘰𝘯𝘥𝘴 now and pre-order the new album, out 11/20! 🎼💎 –Team Neil
https://NeilDiamond.lnk.to/LondonSymphonyTeaserFp

We welcome our latest client Capitol Records! As far as collaborations go, we are two legacy artists deep already! #stay...
10/20/2020

We welcome our latest client Capitol Records! As far as collaborations go, we are two legacy artists deep already!

#stayinalive #heartlight

Proud to call Schumacher a client and ally in this fight. Their donation of 600 yards of fabric will help get needed med...
03/26/2020

Proud to call Schumacher a client and ally in this fight. Their donation of 600 yards of fabric will help get needed medical equipment into the world. 🙏🏻♥️🙏🏿

#n95 #n99 #fpp3

To our Schumacher family and friends...

A little #Lavazza action today at the NYC HQ. We don’t live to work. We work to live! #doppio
01/23/2020

A little #Lavazza action today at the NYC HQ.
We don’t live to work. We work to live!
#doppio

Something wicked this way comes from Zack Roif and Matthew Woodward...Hellvetica! Kern in hell to all and to all a good ...
10/31/2019
Hellvetica.ttf | Kern in hell

Something wicked this way comes from Zack Roif and Matthew Woodward...Hellvetica!
Kern in hell to all and to all a good night.
👻🧛🏻‍♂️🧛🏻‍♀️🎃🧟‍♂️🧟‍♀️👻

08/26/2019

BETTER! STRONGER! FASTER!
Our new site is live!
WWW.HNNYC.CO

NEED STUFF? WE MAKE STUFF. BRING IT!

We were invited to the iconic WNYC Studios the other day. Home to some of our favorite #podcasts like Radiolab, More Per...
08/23/2019

We were invited to the iconic WNYC Studios the other day. Home to some of our favorite #podcasts like Radiolab, More Perfect, New Yorker Radio Hour, Freakonomics and Caught. As lovers of narrative and documentary story-telling in any medium, we're developing a few of our own with some amazing collaborators for 2020.

Stay tuned!🎙

#Mcdonald's recent new ad from #WeAreUnlimited Agency shot by #MarkSeliger...strangely similar to our years-old #Vivitar...
07/19/2019

#Mcdonald's recent new ad from #WeAreUnlimited Agency shot by #MarkSeliger...strangely similar to our years-old #Vivitar campaign Art Directed by Scott Kearney and shot by Cody Buesing.

Things that make you go hmm...

World's Smoothest Hand Model: Austin Bening

Hammer + Nail
06/21/2019

Hammer + Nail

So this dropped today!New mini-doc we produced for Spotify's #1 playlist #RapCaviar profiling LES NYC's GANGCORP skate f...
06/08/2019
Scenes: NYC “Swervin”

So this dropped today!

New mini-doc we produced for Spotify's #1 playlist #RapCaviar profiling LES NYC's GANGCORP skate fam.

Big thx to Byron Atienza, Spotify's Creative Director and O'Niel Anderson Spotify's PM.

Director: Drew Kirsch
Director: RB Umali
Producer: Max Yampolsky
PM: Fernando Morillo
DP: Joe Bressler, Allison Anderson
AC: Daniel Cardenas
DIT: Peter Davis
PAs: Angel Flores, Sam Franco
Special Thanks / Spotify: Amy Skerkoski

Live from Coleman Park in NYC, we follow Gang Corp through the scenes of the lower east side of manhattan where the crew link up, skate, smoke and chill to tracks like A Boogie Wit Da Hoodie's "Swervin'" here on RapCaviar.

04/03/2019

Drew Kirsch directing GangCorp doin they thing for Spotify Studios’ NYC Scenes.

Kicking it with #Spotify Studios again in the LES. Piece going live on their #scenes platform soon! #moneymoves #gangcor...
04/03/2019

Kicking it with #Spotify Studios again in the LES. Piece going live on their #scenes platform soon!

#moneymoves #gangcorp

Back at it today and tomorrow with our green friends! #kickflip #scenes #moneymoves
04/02/2019

Back at it today and tomorrow with our green friends!

#kickflip #scenes #moneymoves

Happy #internationalwomensday!Shooting in-studio with some new-found friends from Singapore on this #femalefilmmakerfrid...
03/08/2019

Happy #internationalwomensday!

Shooting in-studio with some new-found friends from Singapore on this #femalefilmmakerfriday. What an inspiring way to roll into the weekend.

#balanceforbetter

Cut...Just the drums...SMASH all the instruments in! Our Head of Post, Emanuele Michetti, slicing & dicing our reel.
02/02/2019

Cut...Just the drums...SMASH all the instruments in!

Our Head of Post, Emanuele Michetti, slicing & dicing our reel.

Merry Christmas to all. And to all a good night.#merryxmas #santaisreal
12/26/2018

Merry Christmas to all. And to all a good night.

#merryxmas #santaisreal

Thanksgiving message from our Founder/CCO...Much to be thankful for. I formed Hammer+Nail Agency over three years ago co...
11/22/2018

Thanksgiving message from our Founder/CCO...

Much to be thankful for. I formed Hammer+Nail Agency over three years ago completely bootstrapping it with no start up capital and one client. It was my Jerry Maguire moment except, worse, striking out on my own meant I had to learn various skill sets (aside from producing/directing/writing) of the ad & film business that previously were my employee's gigs.
Learning and wearing half a dozen new hats, sleeping two hours a night, renting a fishbowl WeWork space, having conference calls in bathroom stalls, and sustaining myself on one green juice a day and a box of crackers (plus three espressos at times) I was an expired goldfish in the toilet bowl of life ready for that next flush. After 18 hour work nights on the urine-doused F train platform I couldn't see straight, my heart raced, my knees would buckle, and holy sh*t that's it I thought this is how it will end I'll never hear the end of it in the afterlife when I meet my grandma up there. I knew though if I failed as much as I succeeded I'd be alright. Just keep upright, keep going, breathe, focus, and move forward you punk! I won't go into the lows, but there were LOWS. The kind where your Russian immigrant folks start spiking questions about your sexual orientation, potential drug use, and the incessent is-this-why-we-brought-you-to-this-country-maybe-you-should-go-work-for-so-and-so jive.

Hammer+Nail is my third run (with the other two being financially successful yet creatively & spiritually unfulfilling) and my first where I don't play at the onset for the money, I go in with the soul and with my heart now so the game has effectively changed. Success in business, as you become wiser, hopefully, is the comfort to say NO and feel ok about it. Not many can do that consistently, and I surely can't yet on the daily but I see it out there. It's attainable...with the strength and support of friends and family. I typically have always called the shots in any business I've had. Right or wrong. And while that didn't always work out as planned (ahem) I hustled for myself and answered to no one.

Over the last year or so Hammer+Nail has grown and we have a new studio in Chelsea right next to ole Tunnel and Twilo! 🙂. Many of our clients have become friends. We also have a Design Director that recently became my business partner. I'm especially grateful to have such a reliable and creative friend having my back, helping build the studio into a full service brand design agency. We set ourselves apart from the crowd with our unique approach and with our different backgrounds we're able to produce big agency work more economically for our clients and more profitably for ourselves. Being nimble with a well rounded core team, we nurture from the point of hire (we also have 40+ tried & true contractors!). We'll keep doing what we do best as a team - strategy design & video production we're proud of; that holds up for years and creates value for our friends. And for this I am grateful.

Max
- producer, writer, director, creative director, son, friend, survivor (for those that know), and lately humble pumpkin pie eater

📷: @treverlong photography for Camille Murphy and Max Yampolsky, partners, h+n

Summer isn’t over yet! It continues all September. We’re in advertising and we told ya so 🙂#nycsummer
09/03/2018

Summer isn’t over yet!
It continues all September.
We’re in advertising and we told ya so 🙂

#nycsummer

Visiting The Heidelberg Project was the move for #teambuilding at our client’s #GenFKDRetreat2018. Amazing display of he...
08/12/2018

Visiting The Heidelberg Project was the move for #teambuilding at our client’s #GenFKDRetreat2018.
Amazing display of helping a community rise from ashes, literally.

We’re in #MotorCity for #GenFKDRetreat2018! How many agencies can brag about their client looking fly enough for the cov...
08/12/2018

We’re in #MotorCity for #GenFKDRetreat2018!
How many agencies can brag about their client looking fly enough for the cover of GQ?

We’ve been working with Gen FKD for three years and it’s been aces. Expressing gratitude and love to founder Justin Dent and his team of entrepreneurial superheroes.
Graham Opie, the Robin to Justin’s Batman and Vadim Revzin, the org’s Commissioner Gordon.
We’re proud to see how far GenFKD has come and the many young minds you’ve impacted with Financial Knowledge Development. Your entrepreneurial #ethos in today’s new economy is essential.
Thank you for the ride, looking forward to many more adventures together!

This one deserved it’s own post. Nuff said.
07/24/2018

This one deserved it’s own post. Nuff said.

We hit the #RightToLeft design talk The Cooper Union with host #WaelMorcos sharing some of his current work from Morcos ...
07/24/2018

We hit the #RightToLeft design talk The Cooper Union with host #WaelMorcos sharing some of his current work from Morcos Key. The event featured a series of #Arabic Lettering posters, the Arabic version of IBM's latest typeface and the process of designing the Arabic counterpart of Commercial Type’s #Graphik; a grotesque #sansserif with a family of 9 weights, and coincidentally our own brand’s font. What’s this all mean to the average human that cares not for high end design? Nothing. But to us design obsessed 🤓s...#everything!

Our summer design intern Aziz Sahli was all hearts. Happy to work with such a team player.

Much needed article for Forbes on Brand-Building Creative by Paul Spriggs / our client System1 Agency. There’s way too m...
07/18/2018
How Short-Termism Is Costing Companies Millions In Growth Potential

Much needed article for Forbes on Brand-Building Creative by Paul Spriggs / our client System1 Agency. There’s way too much focus on metrics these days (meeting the numbers, bottom line, ROI!) and not enough on the emotional foundation that goes into building a brand. Only thing that works out quick & cheap is brushing your teeth and going number one. Even then! It’s all about the long game — y’heard?!

Check out Paul on the #DigitalHollywoodPanel on System1 Research - Formerly BrainJuicer’s Page. Best Looking Man In AdLand.

#WWDDD

In our fast-paced digital world, where immediate results reign supreme, emotionally based, brand-building creative has garnered the erroneous assumption of being an overly time-consuming, costly endeavor.

True dat. #officevibes
07/11/2018

True dat.

#officevibes

Congratulations to our dear friend Delicia Glam for her FIERCEST design in Vulture's 100 Greatest RuPaul's Drag Race Loo...
06/29/2018
The 100 Greatest RuPaul’s Drag Race Looks of All Time

Congratulations to our dear friend Delicia Glam for her FIERCEST design in Vulture's 100 Greatest RuPaul's Drag Race Looks Of All Time! Season 9, Episode 9 featured her tricked out Club Kid Couture worn by the one x only Pepper Mint. #14 on the list!

The absolute best looks in Drag Race herstory. It’s time to pay respects to the slays of the past!

Hammer + Nail
06/28/2018

Hammer + Nail

Hammer + Nail
06/23/2018

Hammer + Nail

We all about that #type! Proud to be a part of the 2018 Typographics Conference @ The Cooper Union. Our Design Director,...
06/18/2018
Typographics 2018 – A design festival for people who use type

We all about that #type!
Proud to be a part of the 2018 Typographics Conference @ The Cooper Union. Our Design Director, AIGA | the professional association for design member, certified type addict, Camille Murphy, rep'd like nobody's biz. Next year's speaker?

Thank you Telly Awards for spotlighting some guy we happen to know! 😉 The exclusive interview on weed shows, what's tren...
06/05/2018
Max Yampolsky, Founder, Hammer + Nail – Telly Awards

Thank you Telly Awards for spotlighting some guy we happen to know! 😉

The exclusive interview on weed shows, what's trending in the industry, and that neverending pursuit of happiness can be found at the link below!
http://www.tellyawards.com/judge-spotlight/max-yampolsky-founder-hammer-nail/

#keeponkeepinon #tastemaker

Max Yampolsky founded design-centric production company Hammer + Nail and serves as its Creative Director, Producer, and Director. He started his career in the black boxes of NYC’s Off-Broadway theaters, and later moved to commercials, documentaries and narratives, shows, and digital media. Equal ...

We are thrilled to have our founder, Max Yampolsky, serve as a #Telly Juror for the 39th Annual Telly Awards, and assess...
02/16/2018
Many Screens | One Award

We are thrilled to have our founder, Max Yampolsky, serve as a #Telly Juror for the 39th Annual Telly Awards, and assess the best video & television work in the industry!

#honored #tastemaker #producetillyoudroporyourmamamakeyoustop

Honoring Excellence In Video & Television Across All Screens. The Tellys have introduced a new look, updated for the multi-screen era. Check it out!

12/16/2017
Inside Romeo Santos mini doc for Spotify

🔥 🎥 New Work 🎥🔥

We produced the Bella y Sensual "making of" mini doc, Inside Romeo Santos, directed by Spotify's own Byron Atienza, and we had a blast!

🎬Peep it below and check out maestro Jessy Terrero's artistry on the #musicfilm he directed...now with 115 million views! https://www.youtube.com/watch?v=RSRzIrOqaN4&list=RDRSRzIrOqaN4

🎬#Spotify's #vivalatino platform is showcasing our work as part of their "Inside" series. https://open.spotify.com/episode/0xMLJfhHuZOx7Ek8p2M1Iu

Director: Byron Atienza
Producer: Max Yampolsky
DP: Mehdi Zollo
AC: Zackary Sky
2nd AC / Gaf: Buttermellon MilkJam
PM: Fernando Morillo
Special Thanks / Spotify: Jake Kleinberg & Amy Skerkoski

Another #Spotify #exclusive hitting the socials sooner than soon!Adventures of our #producer Max Yampolsky and #director...
12/13/2017

Another #Spotify #exclusive hitting the socials sooner than soon!

Adventures of our #producer Max Yampolsky and #director Byron Atienza continue.

We asked Luis Fonsi what he thought about our involvement with the launch of #Spotify's #vivalatino platform. Here's wha...
12/07/2017

We asked Luis Fonsi what he thought about our involvement with the launch of #Spotify's #vivalatino platform. Here's what he said...

(We didn't really ask him, but it's pretty cool that Spotify got 80,000+ Premium signups after the launch of the #latino flavored playlist with our #echamelaculpa doc. Can't help but feel a little responsible & proud!)

Address

526 West 26th Street Loft 5D
New York, NY
10001

Telephone

(917) 318-3293

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Our Story

Hammer + Nail is a Brand Design & Production Studio led by Max Yampolsky and Camille Murphy.

Max is from St. Petersburg, Russia. Camille is from Weehawken, New Jersey. Max studied Cinema, Literature, and Psychology at NYU and has mounted Off-Broadway shows, produced, directed and written commercials and films. Camille holds an MS in Digital Communication Design from Pratt, is a tenure track professor teaching Graphic and Interactive Design, a member of AIGA, and has designed everything from identity systems and responsive websites to best-selling books. Their worlds collided in 2015 when Max was brushing up on his Adobe skills and Camille was teaching the weekend intensive. Camille went way too fast for Max to catch up so Max asked her to work with him instead. The rest is history.

With backgrounds in Theatre/Playwriting, Film/Video Production, Animation, Design, and Strategy Max and Camille lead a diverse bunch of artists, makers, techies, surfers, skaters that create large agency work with the nimbleness of a start-up. All founded on the belief that great design can change the way people, consumers and brands interact with each other.

(And now that serious sentence) We apply Strategic Campaign Thinking to all our Start-to-Finish Services: Strategy, Conceptualization, Design and Production, Post, Distribution and Analytics.

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