
Empirical Designs
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NYC Graphic & Design Agency | Logos, Branding, Apparel, Album Artwork, Packaging, Advertising, Marketing, and Web Design experts. Empirical Designs is a graphic and web design agency that services its clients in the NYC market.
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Owned and operated by Nick DePalo, a professional designer & touring musician with a lifelong passion for moving things around until they look right. My objective is to provide our clients with compelling graphics that ensure their brand will stand out from the crowd. I specialize in creating logos, brand identities, apparel, merchandise, album art, press kits, advertisements, and marketing materials for physical and digital media. Additionally, Empirical Designs offers web design, search engine optimization (SEO), web traffic analytics, copywriting, e-commerce solutions, website conversions, social media and email marketing to help your business grow and attract new clients on the internet. Contact Empirical Designs via email at [email protected] for a free consultation on your next project. Website: http://www.empiricaldesigns.net Twitter: https://twitter.com/Empirical_Inc Instagram: https://www.instagram.com/empiricaldesigns LinkedIn: https://www.linkedin.com/company/empirical-designs Pinterest: https://www.pinterest.com/empirical_inc Tumblr: http://empiricaldesigns.tumblr.com
Operating as usual


01/17/2020
It always feels good when the things you create are being put to work in support of a great cause. Here is the branding we designed for the National Clean Water Collective. Our goal was to identify the most simple form that symbolized clean water and tie it into the wordmark. Our solution was to turn the O itself into a familiar drop of water, while still maintaining legibility. Matching the line weight up with the "Clean Water" as a visual cue, we then filled the container. Leaving negative space around the water as a symbol of purity and cleanliness, the form aesthetically pleasing but also cues you into the mission of the charity, providing clean water as a human right. The National Clean Water Collective (NCWC) is a registered non-profit grassroots organization that has provided more than $250k worth of vital supplies and support to the residents of Flint, Michigan.
https://www.instagram.com/p/B7bxjEUgZ3E/?igshid=anblzqfkjmjp

01/13/2020
Visual package I designed for LA-based EDM artist and producer Frantik and his debut release 'Just The Beginning'. Including a wordmark, glitch type treatment, EP Cover, social media banners, promo images and much more.
The client came to us with a simple suggestion of an ouroboros which they felt was emblematic of the vibe of their music and the concept behind this upcoming release. Our job was to take the clients direction and shape it into something that was both visually appealing and drew influence from an aged, mysterious, and occult look. This artwork was created with a combination of physical and digital assets including some thrifted and restored vintage victorian era tiles to give it the proper style and authenticity.
@frantikmusic ‘s Just The Beginning is available now on all streaming platforms and iTunes.
https://www.instagram.com/p/B7RJDngA7tx/?igshid=18uls18tbtuq7

01/10/2020
Let's talk about shapes! It's very easy as a designer to get sucked into the habit of always using simple shapes, like a traditional circular crest or a rectangle around a wordmark. With this apparel design I did for PA based Metalcore band Dead Eyes, I tried to break out of this habit and incorporate the design and type into a unique Keyhole shape. It's unlike anything I've designed before or since and I definitely want to try more uniquely shaped designs. Check out Dead Eyes newest release "The Prisoner" on Spotify today! - @nick.depalo
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Need a logo or artwork for your band ? DM us or visit the link in our bio to get a free quote on your next project. @ Empirical Designs
https://www.instagram.com/p/B7Jail7AQY6/

01/09/2020
Researching and discovering new and exciting topics to inform my work is one of my favorite parts of being a designer. I try my best to understand our client's brand and needs inside and out before ever putting pen to paper. Here's a brand identity I designed for a now-defunct streetwear brand Urban Climate, which donated proceeds from their sales to benefit climate change causes and awareness. Their original logo was a snowflake which the client wanted included in the rebranding, I had the challenge of incorporating that symbol into a mark that was more encompassing and descriptive of their full brand identity. I decided to make the snowflake part of compass rose to depict how climate change has affected life in every direction. The twelve points of the compass are meant to represent all the major climate regions as defined in the Köppen classification. Rainforest, monsoon, tropical savanna, humid subtropical, humid continental, oceanic climate, mediterranean climate, desert, steppe, subarctic climate, tundra, and polar ice cap.
https://www.instagram.com/p/B7G0NTbgFWZ/

01/08/2020
Illustration is one of the parts of design I’ve had to focus on the most in order to grow as a designer. After we developed a wordmark, producer and songwriter Coloreo came back to us looking to develop an icon. This wolf went through many sketches and iterations before the final form you see here. The finished product is the simplest distillation I could illustrate, all fitting within a circular form.
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Need a logo? Contact us today if you’d like Empirical to develop an icon for your band or brand. - @nick.depalo , Lead Designer @ Empirical Designs
https://www.instagram.com/p/B7EPoJXgOaJ/

12/26/2019
In 2015 one of the first logos I created was for my supremely talented friend John Anthony as he started his life as a professional musician. Last year I was able to go back and touch up his branding and give it the refresh it deserved. In 2020 alone he has over 100 booked performances and he's currently offering Private Solo Performances and Music Lessons for the Banjo, Bass, Guitar, Music Theory Improv and more. Please visit JAPlaysMusic.com to support my friend, a talented artist and a veteran owned business. - Nick

12/19/2019
Artwork for an upcoming single for @levelsar .
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Follow @empiricalnyc to see more of our recent & upcoming design projects.

12/18/2019
Wordmark logo design for Sister Sparrow & The Dirty Birds.
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Follow us on Instagram to see more of our recent & upcoming design projects 👍
https://www.instagram.com/p/B6N99WHATrg/

12/16/2019
The Reaper wordmark logo design.
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Designer: @nick.depalo
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https://www.instagram.com/p/B6JSAx7ALY_/

12/08/2019
A fun patch design for the Church of Kakko

12/06/2019
Check out the recent line of merchandise we designed for the Church of Kakko / Blueshirts Breakaway . https://www.instagram.com/p/B5v6kPZAWy1/

12/06/2019
New merchandise available for the Church of Kakko / Blueshirts Breakaway. https://www.instagram.com/p/B5vYl9CATdr/

10/19/2019
Congratulations to our friends in Winona Avenue on the launch of their self-titled CD, now available at https://winonaavenue.com/.

07/29/2019
Wordmark and lettermark design we created for NYC House Duo, Affektion. When creating branding for a business or an artist, we conceptualize and explore every aspect of the visual identity. From early sketches, to letterforms, stylization, treatments, and colorways. We want your brand to look it’s very best in print and on the web.
Let’s work together on your next project!
www.empiricaldesigns.net

07/25/2019
Long Island / NYC friends! Pick up the latest issue of Newsday to check out a feature on our ‘Church of Kakko’ collaboration with @ohryanmead from @blueshirtsbreakaway and the legendary @bob_kawa. More merch and fun stuff is coming in time for hockey season, so visit www.churchofkakko.com and join the clergy today!

07/20/2019
Single artwork for @levelsar
‘Fade’ drops August 9th

06/18/2019
Very excited to announce that I've been working on this really fun collaboration with my friends Ryan Mead from Blueshirts Breakaway and fellow designer Bob Kawa on the Church of Kakko. The Church of Kakko is a website dedicated to our lord and savior, Finnish superstar and future New York Ranger Kaapo Kakko. I had a hand in creating the branding for the site as well as the merch designs. In the twelve hours since launch we've had 35k+ visitors to the website and a number of newspapers, blogs and other outlets in Finland have written about the Church of Kakko, making it one of the trending topics in the country. We'll have a lot more updates to come as the 2019-20 season approaches, visit the site and praise him!
https://www.churchofkakko.com/

01/26/2019
Everything You Need To Know BEFORE You Design A Great Album Cover
Album artwork is the first impression that a potential listener of your music gets. Learn why it's important to have an album cover that leaves an everlasting impression by checking out this post: https://blog.dozmia.com/how-to-design-an-album-cover/
You Don’t Know What You Don’t KnowAs a graphic designer, I’ve met my fair share of clients who don’t know what they want. And while part of my job requires me to act as a detective to fully investigate what an indecisive client wants, it leads

01/08/2019
Logo Design Files - How To Properly Use Your New Logo
Wondering how to use your new logo design files? Check out our latest blog post detailing the essential files you need.
https://www.empiricaldesigns.net/blog/logo-design-files
Getting a new logo design for your business is an exciting time! Now that you have a professional logo design for your brand, it’s time to learn when and how to use each logo file type. At Empirical Designs, we always make sure to include the essential files needed to ensure your brand is represen...

01/01/2019
Wishing you a Happy New Year from the Empirical Designs' team!

12/26/2018
NYC Graphic Design Studio - Logos, Branding, Web Design - Empirical Designs
New York Graphic Design Services https://buff.ly/2E5ba3G
Empirical Designs is a graphic and web design agency located in New York City. Our studio specializes in logo design, website design, branding, print, and digital marketing. Contact us today for a FREE quote on all of your graphic design needs.

12/25/2018
Merry Christmas from the Empirical Designs team!

12/25/2018
Merry Christmas from the Empirical Designs team!

12/20/2018
Empirical Designs Design Agency in New York, NY | Top Design Firms
Top Design Firms - Empirical Designs NYC
Go to Top Design Firms to view Empirical Designs's profile and other designers and design agencies in New York, NY.

12/19/2018
5 Tips for Finding the Best Web Design Company
Having trouble finding the right web designer for your company? Here are 5 tips you can use for identifying the best web design company for your business -
If you’re having trouble finding a trusted web design studio to partner with, you’re not alone. All you have to do is search for “top design studios near me” and you’ll be swamped with several agencies all claiming to be the best fit and promise you the world. The purpose of a business web...

12/16/2018
NYC Graphic & Web Design Blog - Empirical Designs
Graphic Design Blog -
New York Graphic Design Studio Blog - View articles and case studies from Empirical Designs. Subscribe to our newsletter to stay up to date with the latest design trends.

12/12/2018
[ Infographic ] Signs That It's Time To Update Your Website
Check out our #Infographic that explains how an outdated web design can push users away.
Your website is an asset for your business that should be bringing in new leads. If customers aren’t finding you on the web, it could be a sign that it’s time to update your website with a redesign. Empirical Designs put together this infographic to show you how your web design could be affe

12/10/2018
Interview with Nick DePalo, Founder of Graphic Design Studio Empirical Designs
Interview with Nick DePalo, Founder of Graphic Design Studio Empirical Designs
They specialize in creating professional branding, logo design, web design, album artwork, packaging, apparel design, merchandise etc.

12/06/2018
NYC Web Design - New York Web Designer - Empirical Designs
Looking for a New York Web Design company to partner with?
NYC Web Design company Empirical Designs offers packages that include a responsive website design that’s fully optimized to help grow your New York business.

12/04/2018
Graphic Design - Empirical Designs New York
Graphic Design - Empirical Designs New York
Empirical Designs is a graphic design agency based in New York City. We specialize in logo design,...

12/03/2018
New York Graphic & Web Design Services - Logo Design NYC - Branding
Looking for graphic design services in New York, NY?
Empirical Designs Graphic Design services include logo design, website design, branding, album artwork, apparel, print, and digital media for physical and digital mediums. Contact the New York graphic designers today for a FREE quote.

11/26/2018
Branding Agency NYC - Brand Identity Services by Empirical Designs
We design brands that stand out from the competition.
Empirical Designs is a branding and graphic design studio in New York City. We build brands that sell your services to your target market.

11/22/2018
Happy Thanksgiving from the team at Empirical Designs !
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244 Fifth Avenue, Suite N257
New York, NY
10001
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See with your own eyes how Empirical Designs can make your brand stand out from the crowd.
Empirical Designs is a graphic design agency located in NYC.
Our mission is to provide clients with compelling graphics that ensure their brand will stand out from the crowd.
We specialize in creating professional branding, logo design, web design, album artwork, packaging, apparel design, merchandise, advertising & marketing materials for print and digital media.
Contact Empirical Designs today for a free consultation on your next project. We’ve created designs for: Flo Rida Pratt & Whitney The University of Maryland Old Bay Seasoning Pabst Brewing Company National Bohemian Beer Barstool Sports Martha Stewart Larry Hogan, Governor of Maryland Carson Wentz, Philadelphia Eagles Adam Jones, Baltimore Orioles Zach Granite, Minnesota Twins Prizeo Crop Trust Svalbard Global Seed Vault Edith Sanford Breast Cancer Foundation A01 Foundation Play It Forward Pittsburgh Ian Somerhalder Foundation CatCon Worldwide National Clean Water Collective St. Maarten Strong Coalition Think and Grow Rich Level One Holdings Blackstone Consulting Services idobi Radio Funkmaster Flex I Set My Friends On Fire Thy Art Is Murder Sister Sparrow & The Dirty Birds K-Shine, King Of The Dot Peter Cincotti Silent Planet The Parallel Victorian Halls Revolver Magazine Highlight Magazine New Noise Magazine The Dark Dream Agency Fata Booking Agency Groundwork Artist Management High Road Publicity Digital Music Pool Victory Records Famined Records Imminence Records Red Planet Records Luxor Records Red Planet Records Rippin Records MKT Records Blueshirts Breakaway Podcast Route One Apparel Website: http://www.empiricaldesigns.net Twitter: https://twitter.com/Empirical_Inc Instagram: https://www.instagram.com/empiricaldesigns LinkedIn: https://www.linkedin.com/company/empirical-designs Pinterest: https://www.pinterest.com/empirical_inc Tumblr: http://empiricaldesigns.tumblr.com
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