Our approach? We drill down and discover the effect of what you do and tell stories through simplicity, singularity and emotional impact. Storyfund finds your organization’s “personal thumbprint” and create strategies on how best to share your story with your audience through video, social media and other channels. What’s in a story? The emotional impact that prompts your target group to take action: to make a donation, purchase a product or learn more about your work.
Mission: We are not statistics.
We are not an email message or a social media profile.
We are human beings and we each have our own story.
The problem is the tools we designed to share our stories are masking their humanity. Can I see you smile through a tweet? Can I see you sulk your head when you share a sad story on Facebook?
I cannot. We cannot.
And if the humanity of our personal stories is getting lost in the digital age,what is happening to the stories of the thousands of non-profit organizations helping to make the world a better place?
Every day the public is bombarded with appeals for philanthropic support. It is wonderful so many want to give back and donate to charity. But do they donate to a statistic? Do they donate to a process? Everyone must think so because this is what we appeal to: the digital part of our minds.
We’ve forgotten an individual’s motivation to make a donation in the first place: their instinct to be kind human beings. We have forgotten about the story—the one thing that humans have shares for millennia.
It’s time to bring back the art of storytelling to help your organization raise philanthropic funds.
It’s time to find your unique thumbprint and share it with your supporters.
Your story, your time, your donation.
