GroundTruth

GroundTruth GroundTruth is the leading location-based marketing and ad technology company. GroundTruth is the leading location platform for driving visits.
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Using its proprietary Blueprints technology, along with predictive targeting products, GroundTruth is able to precisely reach mobile users in the real-world and influence business performance. Since 2009, GroundTruth’s focus on scale and accuracy has allowed it to capture 2 out of 3 smartphone users in the U.S. and more than 30 billion global physical visits annually. Learn more: www.groundtruth.com

Operating as usual

GroundTruth's Ads Manager was the perfect tool for Goodwill, in partnership with the Ad Council, to connect with relevan...
12/10/2020
Goodwill Ads Manager Case Study | GroundTruth Results

GroundTruth's Ads Manager was the perfect tool for Goodwill, in partnership with the Ad Council, to connect with relevant audiences about the positive impact that shopping at their stores can have on their local communities. Get the full rundown on this campaign here- https://bit.ly/39YtCtb #GroundTruthImpact #SocialGood

How Goodwill® used location to “bring good” to their communities.

Rounding out this award season we are happy to share that GroundTruth took home the Highly Commended distinction at The ...
12/09/2020

Rounding out this award season we are happy to share that GroundTruth took home the Highly Commended distinction at The Drum Awards for our work with No Kid Hungry. Read more about our partnership here- https://bit.ly/34BxFIZ #AwardsSeason

Last night, the Women at GroundTruth ERG partnered with Covenant House International to give back to those most effected...
12/08/2020

Last night, the Women at GroundTruth ERG partnered with Covenant House International to give back to those most effected during this time.

Covenant House has helped transform and save the lives of more than a million homeless, runaway, and trafficked young people over the last four decades. We spread some holiday cheer by crafting holiday cards and donating to this very worthy cause! #GiveBack #SpreadLove

New Year's resolutions are right around the corner! Download our latest strategy guide for tips on how to inspire key au...
12/07/2020
The Ultimate New Year Strategy Guide for 2021 | GroundTruth

New Year's resolutions are right around the corner! Download our latest strategy guide for tips on how to inspire key audiences to kickstart their year. Read more here- https://bit.ly/3qDvZre #strategyguide #tech #marketing

Prior to the year that no one could have predicted, about 38% of Americans planned to set a New Year’s resolutions in 2020, trending similarly to the 2019 figure (36%). 1 in 5 Americans who planned to make a resolution set their sights high, planning to set multiple resolutions for 2020.

There is still time to register for our webinar tomorrow, December 8th! We will be chatting with key agency partners on:...
12/07/2020

There is still time to register for our webinar tomorrow, December 8th! We will be chatting with key agency partners on: what they've learned in 2020, what challenges they anticipate in 2021, and how they plan on tackling them. Register here- https://bit.ly/3l1HKDQ #2021planning #tech

With GroundTruth's Ads Manager, The Business Side was able to more than double the daily patient volume to their healthc...
12/02/2020
Case Study: Health Care

With GroundTruth's Ads Manager, The Business Side was able to more than double the daily patient volume to their healthcare client's location. Learn more about the campaign setup and results in our latest case study- https://bit.ly/2Vq3L57 #LocationData

How a solutions provider helped a health care client create awareness and increase daily visits.

On this Giving Tuesday, we reflect on the struggles so many of us have faced this year. To do our part, in lieu of physi...
12/01/2020

On this Giving Tuesday, we reflect on the struggles so many of us have faced this year. To do our part, in lieu of physical gifts this holiday, we will be making donations to charities that truly make a difference. The are: ACLU, ASPCA, & St. Jude Children's Research Hospital. We're all in this together ❤️

Last year’s foot traffic data can indicate which categories will be the 'Main Course' for Black Friday this year. Learn ...
11/24/2020

Last year’s foot traffic data can indicate which categories will be the 'Main Course' for Black Friday this year. Learn more about foot traffic trends here- https://bit.ly/3iMKWlL #BlackFriday #TrendReport #LocationData

Please join us for a discussion with key agency partners on- what they've learned in 2020, what challenges they anticipa...
11/23/2020

Please join us for a discussion with key agency partners on- what they've learned in 2020, what challenges they anticipate in 2021, and how they plan on tackling them. Register here- https://bit.ly/3l1HKDQ

How can small businesses win big this holiday?  Our CRO, Rosie O'Meara, highlights which targeting tactics and channels ...
11/23/2020
Locating Holiday Success for Small Businesses

How can small businesses win big this holiday? Our CRO, Rosie O'Meara, highlights which targeting tactics and channels can help small businesses set themselves up for success. Read the article in Street Fight here- https://bit.ly/33arjPA #SmallBusiness #SmallBusinessSaturday

Because of the enormous spike in online transactions, there are more ways for customers to shop than ever before, creating new opportunities for small businesses to connect with core segments and p…

11/20/2020
Shorty Awards

During the 5th annual Shorty Awards yesterday, GroundTruth walked away with the win for our work with No Kid Hungry on the COVID-19 relief campaign. We’re so proud of the partnership with No Kid Hungry and especially of this campaign which drove 11K visits to meal distribution sites during the early stage of the pandemic. https://shortyw.in/35TZOf7

With one week until Turkey Day, be sure to beat the rush to get your fixins'. Last year, visitation to Thanksgiving-rela...
11/19/2020

With one week until Turkey Day, be sure to beat the rush to get your fixins'. Last year, visitation to Thanksgiving-related categories peaked the Saturday & Wednesday before the holiday. Keep up with 2020 foot traffic trends with our dashboard tracker- https://bit.ly/3iMKWlL

11/18/2020
Suit Up Collaboration

Giving back is a passion for our employees. Last month, we had the honor of teaming up with Suit Up for a week-long virtual competition. Hear directly from one of the GroundTruth coaches, Adam Whitten, on his experience as a volunteer and why this collaboration was a perfect pairing. Read more here- https://bit.ly/3pFOvPn

Did you miss the webinar covering our 2020 Holiday Strategy Guides – Strategic Planning in Changing Times: Retail, Big B...
11/16/2020
2020 Holiday Strategy Guides - Strategic Planning in Changing Times: Retail, Big Box/Grocery, Restaurants and Travel - GroundTruth

Did you miss the webinar covering our 2020 Holiday Strategy Guides – Strategic Planning in Changing Times: Retail, Big Box/Grocery, Restaurants and Travel? You're in luck, the recording is now live. Check it out here- https://bit.ly/32PVDyI #strategy #tech #webinar

2020 has disrupted “business as usual” for all. From brands to retailers to consumers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors. GroundTruth has been actively observing the recent rapid changes in consumer behaviors and have optimized o...

Thank you to the MMA for this honor. We're proud partners of No Kid Hungry and thrilled about this win. Learn more about...
11/12/2020

Thank you to the MMA for this honor. We're proud partners of No Kid Hungry and thrilled about this win. Learn more about our involvement in driving 129k visits to participating restaurants for their 'Dine Out' campaign here- https://bit.ly/3nlOvlo #MMASmarties

We'll be at the virtual Path to Purchase Institute Expo through tomorrow, Nov 12th. Stop by and say hi at our virtual bo...
11/11/2020

We'll be at the virtual Path to Purchase Institute Expo through tomorrow, Nov 12th. Stop by and say hi at our virtual booth or book a meeting with us!! https://bit.ly/3mvsPTs

As Q4 ramps up, GroundTruth shows no signs of slowing down. Tune in to the Big Happy Big Podcast where our CRO, Rosie O’...
11/10/2020
Big Happy Big Podcast: Location and Being Good is Good - Big Happy Big Podcast

As Q4 ramps up, GroundTruth shows no signs of slowing down. Tune in to the Big Happy Big Podcast where our CRO, Rosie O’Meara, dives into our latest product releases, strategic pivots, and the expansion of our social good efforts with the recent launch of GroundTruth Impact. Listen here- https://spoti.fi/3n4meQq

Adam and Jon speak with GroundTruth CRO Rosie O'Meara. We talk about how GroundTruth has stayed a force in the location game, as well as some positive ways in which GroundTruth has used their location data to help the world. We round out the discussion with some startup talk as well.

Sign up for our upcoming webinar on 11/11 for tips on how to tap into historical trends and real-time data to guide your...
11/09/2020

Sign up for our upcoming webinar on 11/11 for tips on how to tap into historical trends and real-time data to guide your marketing strategies for effectively. Register here- https://bit.ly/34vKxAo #webinar #data #holiday2020

11/09/2020
GroundTruth Impact

Good news alert! We are proud to announce the expansion of our company’s social good initiative with the launch of GroundTruth Impact. Learn more about our program’s mission here- https://bit.ly/3pcN6zG #socialgood #impact

We’re excited to have been shortlisted for @MMAGlobal’s #SMARTIESAwards, representing the future of innovation, creative...
11/05/2020
SMARTIES Unplugged Virtual 2020

We’re excited to have been shortlisted for @MMAGlobal’s #SMARTIESAwards, representing the future of innovation, creative effectiveness and business impact in this new connected world. #ShapeTheFuture #SMARTIESUNPLUGGED https://bit.ly/3n2tjB7

MMA Smarties Unplugged Virtual: The Future of Innovation & Creative Effectiveness

11/05/2020
Travel & Tourism Guide

The pandemic has impacted the demand for travel. While visitation to airports and train stations has gone down YoY, car rental is still seeing similar demand to previous years.

Dive in to travel trends, key audiences, and recommended strategies to reach the 2020 traveler by downloading our complete Travel & Tourism Guide here- https://bit.ly/3oUP3AB #traveltrends #locationdata

11/04/2020
Retail Holiday Strategy Guide

Why should location-based marketing be on your holiday list this year? Download GroundTruth's latest strategy guide to uncover innovative ways to reach the 2020 shopper ahead of this key retail time frame. https://bit.ly/34URH1d #holiday #shoppingtrends #strategy

10/29/2020
Holiday Strategy Guide

With so many consumers changing their shopping behaviors in 2020 its time to make sure your marketing plan can keep up! Download our strategy guide for a deep dive on historical trends and audience profiles with solutions custom built for the 2020 shopper.https://bit.ly/3oyv5LH

GroundTruth has been selected as a finalist in the Shorty Awards  for the Business-NGO category, highlighting our work w...
10/28/2020
GroundTruth & No Kid Hungry partner to drive over 11k visits to meal distribution sites for COVID19 - The Shorty Awards

GroundTruth has been selected as a finalist in the Shorty Awards for the Business-NGO category, highlighting our work with No Kid Hungry. The NKH campaign led to 11.5k visits to meal distribution sites and was powered by GroundTruth media! Read more here- https://shortyw.in/3owpeqp #shortysocialgood #finalist

The Shorty Awards honor the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram, Snapchat and the rest of the digital world.

We had the best time last week learning Improv and supporting the wonderful non-profit A Free Bird Organization. A big t...
10/27/2020

We had the best time last week learning Improv and supporting the wonderful non-profit A Free Bird Organization. A big thank you to Givsly for organizing and to Improvolution for teaching us the power of "Yes And"! #virtualevents #improv #Givsly5Pledge

We'll be at the P2P Digital Expo this year chatting about- "Performance-Driven Digital Strategies Built for Changing Tim...
10/27/2020

We'll be at the P2P Digital Expo this year chatting about- "Performance-Driven Digital Strategies Built for Changing Times". Check out our talk on Nov 10th and stop by our 'booth' anytime during the show. https://bit.ly/3mvsPTs #digitalmarketing #virtual

Holiday 2020 will be unlike past seasons from shopping to dining to traveling.Sign up for our upcoming webinar for tips ...
10/26/2020

Holiday 2020 will be unlike past seasons from shopping to dining to traveling.

Sign up for our upcoming webinar for tips on how to tap into historical trends and real-time data to guide your marketing strategies for effectively. Register here- https://bit.ly/34vKxAo #webinar #trends #locationdata

Halloween is rapidly approaching, but how will the pandemic affect this much loved holiday? Our insights show foot traff...
10/26/2020

Halloween is rapidly approaching, but how will the pandemic affect this much loved holiday? Our insights show foot traffic to Halloween-related stores is down 39%, read about this data in Adweek + more here- https://bit.ly/3msTfWd

Join us in celebrating 👏 GroundTruth's Director of Sales, Southwest, Whitney James for being named a finalist for the Au...
10/23/2020

Join us in celebrating 👏 GroundTruth's Director of Sales, Southwest, Whitney James for being named a finalist for the Austin Ad Fed Big Wig 2020 “Best Digital Rep” Award. If you're an AAF member, use your vote wisely #VoteforWhit

Drive-ins have made the ultimate comeback and brands like Walmart have swiftly leaned in to create a unique experience f...
10/21/2020

Drive-ins have made the ultimate comeback and brands like Walmart have swiftly leaned in to create a unique experience for their customers. Check out our latest GroundBreakers blog to dive in to the drive-in trend. https://bit.ly/3dEoydg #drivein #locationdata

Still time to register! This Friday, 10/23, GroundTruth SVP, Head of Partnerships Mark Fleisch will be joined by Jim Spa...
10/20/2020

Still time to register! This Friday, 10/23, GroundTruth SVP, Head of Partnerships Mark Fleisch will be joined by Jim Spalding, Sr. Director Brand Marketing, Strategy, Comms, Media, PepsiCo, and Michel Nischan, Co-Founder/Chairman, Wholesome Wave to discuss the future of Food & CPG at Brand Innovators virtual summit. Register today to tune in - https://bit.ly/2FOuMei #virtualevent #livecast

We'll be at Shoptalk's virtual meetup this week, hope to 'see' you there! https://bit.ly/31E2ATd #virtualevents #shoptal...
10/19/2020
Shoptalk Meetup 2020 - GroundTruth

We'll be at Shoptalk's virtual meetup this week, hope to 'see' you there! https://bit.ly/31E2ATd #virtualevents #shoptalk #seeyouthere

Shoptalk is where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies and business models, including changes in consumer expectations.

Address

One World Trade Center, 60th Floor
New York, NY
10007

General information

Follow us: Twitter: www.twitter.com/@groundtruthco LinkedIn: www.linkedIn.com/company/groundtruthco Instagram: www.instagram.com/groundtruthco

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We’re obsessed with location.

We want to challenge ourselves every day by empowering our employees to see problems, own them and solve them.

The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.

Learn more: www.groundtruth.com

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Comments

seems like no matter how i try and get in touch with your company i just get ignored? so what the deal?
i cant seem to get in touch with anyone at your company about a campaign i setup i keep sending request for help and nothing for several days now, so whats up? pls let me know thanks
Hello, I'm looking for a phone or email contact for someone who can assist me with pulling traffic cam footage that I found on your Weatherbug app. I was involved in a car accident earlier this week and have been searching for evidence. Could you please assist?
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I have been trying to fill out a contact us form on your website but it never submits. I also tried to fill it out via Facebook and the same thing occured. Could someone from your company please reach out to me. I would like to demo the self serve geo-fence capabiliites. [email protected]
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Can anybody here tell me where I might see my ads?
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