Dobleas

Dobleas Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile demand-side platform (DSP) with real-time bidding (RTB).

Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile demand-side platform (DSP) with real-time bidding (RTB). Leveraging its own DMP (Data Management Platform) and Cross-device Targeting, marketers and advertisers can deliver highly targeted messages not only across leading RTB mobile supply sources but also across multiple screens. Dobleas provides a self-service platform with complete transparency. Our full-access API will allow you to build customized ad technology solutions. Dobleas is a 100% tech-driven, robust and nimble DSP. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc., a digital marketing company that pioneered the first DSP in Japan

Mission: Give people work that requires a person.

Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange MothersNEW YORK, July 24, 2014 /PRNewsw...
07/24/2014
Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange... -- NEW YORK,...

Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers

NEW YORK, July 24, 2014 /PRNewswire/ -- Dobleas' parent entity, FreakOut Inc., Japan's leading Demand Side Platform (DSP), commenced trading and was listed on the Tokyo Stock Exchange Mothers on June 24, 2014. FreakOut Inc. (6094: Tokyo) issued 5,488,000 shares to reinforce the technology development, infrastructure, and international expansion.

The initial price was not fixed on the first day of trading due to high demand. On June 25, 2014 FreakOut Inc.'s initial price settled at 7,000 JPY (67.97 USD), resulting in a market capitalization of 38,416,000,000 JPY (373,019,360 USD).

FreakOut Inc. continues to evolve its core technology with an emphasis on growing mobile and data management capabilities. "We are going to accelerate our global expansion with these innovations," states Yuzuru Honda, Founder & CEO. "Our mission is to enhance value for stockholders by offering the best programmatic media buying platform globally."

About FreakOut Inc.

FreakOut Inc. is a digital marketing technology company that created the first Demand Side Platform (DSP) in Japan. Its proprietary platform enables marketers to buy real-time impressions across the leading display Ad Exchanges and enhances programmatic media buying through its Data Management Platform (DMP). FreakOut Inc. offers digital solutions to more than a hundred agencies as well as numerous top brands in various industries such as CPG, e-Commerce, mobile communications, finance and travel.

About Dobleas

Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile Demand Side Platform (DSP) with a Data Management Platform (DMP). Leveraging its proprietary cross-device capabilities, marketers and advertisers can deliver highly targeted messages not only across leading RTB mobile supply sources but also across multiple screens. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc.

SOURCE FreakOut Inc.; Dobleas



RELATED LINKS
https://www.fout.co.jp
https://www.dobleas.com

http://www.prnewswire.com/news-releases/leading-demand-side-platform-freakout-inc-completes-ipo-on-tokyo-stock-exchange-mothers-268512002.html

NEW YORK, July 24, 2014 /PRNewswire/ -- Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers.

CEO Yugo Asato Talks DSPs And FreakOut's IPOhttp://www.adexchanger.com/mobile/freakout-mothers-advertisers-need-separate...
05/29/2014
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP - AdExchanger: News and Views...

CEO Yugo Asato Talks DSPs And FreakOut's IPO

http://www.adexchanger.com/mobile/freakout-mothers-advertisers-need-separate-mobile-dsp/

FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP, Dobl…

04/22/2014
Dobleas Launches Cross-device Data Management Platform, A Major Evolution in Mobile Audience...

Dobleas Launches Cross-device Data Management Platform, A Major Evolution in Mobile Audience Targeting

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. Dobleas' DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time Bidding (mRTB). Dobleas' DMP is built on top of its DSP seamlessly working with each other.

"Cross-device targeting is increasingly a larger allocation of our campaign budgets and Dobleas has been integral to scaling its performance," said Gabriel Cheng, VP, Strategy, M&C Saatchi Mobile. "There is definitely importance of having an independent DMP due to the data portability but if your goal is to quickly execute a scalable mobile retargeting campaign based on your PC asset, Dobleas offers a compelling solution."

"A powerful and integrated DMP is needed more than ever as many forms of media continue to move towards programmatic. Most DMPs today operate based on the use of cookies, and there isn't a good easy way to do simple retargeting in mobile," said Yugo Asato, Dobleas CEO. "Now, advertisers can implement Dobleas' DMP on their PC websites, create actionable segments in the UI and execute not only simple retargeting campaigns, but also more advanced retargeting without logging into a separate platform."

Dobleas DMP allows an advertiser to buy efficient mobile impressions relative to their existing PC audience base and deliver the right message to the right audience in in-app or mobile web inventory. Combined with Dobleas DSP and cross-device attribution, Dobleas provides a best-in-class mobile marketing stack in the space.

http://finance.yahoo.com/news/dobleas-launches-cross-device-data-171500118.html

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use i…

Forrester: Programmatic Will Take Over Online Video… And Then TV
02/20/2014
Forrester: Programmatic Will Take Over Online Video… And Then TV

Forrester: Programmatic Will Take Over Online Video… And Then TV

Forrester: Programmatic Will Take Over Online Video… And Then TVFebruary 19th, 2014 - 2:36 pmBy Don WillmottAttention, traditional television media buyers: You may soon be replaced by an algorithm. According to “How Software Is Eating Video Ads And, Soon, TV,” a new report from Forrester, programmat...

Dirk Schwarz our VP of Sales engaged in a panel at the first annual 2014 Kochava Summit in Sandpoint, ID last week. Than...
02/10/2014

Dirk Schwarz our VP of Sales engaged in a panel at the first annual 2014 Kochava Summit in Sandpoint, ID last week.

Thanks to Charles Manning and the entire Kochava team for inviting us and putting together a great event! Dave Westin of the Mobile UA Fellowship moderated the panel.

Brands should extend their story across multiple devices using content that's made for each channel.
01/13/2014
How Storytelling Evolves In A World With More Screens And Data

Brands should extend their story across multiple devices using content that's made for each channel.

How Storytelling Evolves In A World With More Screens And DataJanuary 13th, 2014 - 12:05 amBy AdExchanger"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is written byJoe Fullman, director of digital strate...

Marketers are expected to spend $13.1 billion on mobile ads in 2014.
01/06/2014
Mobile Advertising Projected to Increase 64% in 2014

Marketers are expected to spend $13.1 billion on mobile ads in 2014.

Mobile and native advertising is on the rise in 2014, with spending estimates in the billions and growth rates for increasing greatly.

Thanks for helping us get to 100 likes !
12/19/2013

Thanks for helping us get to 100 likes !

Mobile-ad spending is expected to double in 2013 and increase another $5 billion in 2014.
12/17/2013
Mobile-Ad Revenue Explodes, Finally

Mobile-ad spending is expected to double in 2013 and increase another $5 billion in 2014.

According to a report from eMarketer, mobile-advertising spending is set to double to $9.6 billion this year and leap another $5 billion in 2014.

Can Ad Tech Really Change the World? - Digiday
12/06/2013
Can Ad Tech Really Change the World? - Digiday

Can Ad Tech Really Change the World? - Digiday

Ad tech has drastically changed the way online media is bought and sold, but it could have implications far beyond the world of advertising.

Advertisers are taking advantage of RTB for the holiday.
12/05/2013
The Holidays Bring Big Changes In The RTB Ecosystem

Advertisers are taking advantage of RTB for the holiday.

The Holidays Bring Big Changes In The RTB EcosystemDecember 3rd, 2013 - 6:10 pmBy Kelly LiyakasaThe practice of real-time bidding (RTB) has grown and evolved significantly this holiday season. While RTB traditionally targeted bottom-of-the-funnel prospects, this season it’s being used increasingly f...

According to an IAB study, nearly 1/3 of marketers said they were spending over $300,000 on mobile.
09/25/2013
Mobile Ad Budgets More than Double From 2011: IAB Study

According to an IAB study, nearly 1/3 of marketers said they were spending over $300,000 on mobile.

Marketers are increasing their mobile ad budgets and closing the gap between mobile media consumption and mobile advertising spending.

We have schwag for days!
09/19/2013

We have schwag for days!

Why is Real-Time Bidding (RTB) the buzzword of the moment?
09/13/2013
Why Real-Time Bidding is Set to Become Huge

Why is Real-Time Bidding (RTB) the buzzword of the moment?

What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying.

"A New Age in Mobile Marketing."
08/29/2013
Real-Time Bidding Makes Its Way Into the Mobile Ad World

"A New Age in Mobile Marketing."

Real-time bidding is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. First, the stats: There is little doubt that this techn...

At Neo@Ogilvy’s Mobile Day, Panelists Talk Targeting Challenges
08/22/2013
At [email protected]’s Mobile Day, Panelists Talk Targeting Challenges

At [email protected]’s Mobile Day, Panelists Talk Targeting Challenges

Mobile advertisers must get better at understanding their customers or risk repeating the mistakes made in traditional display advertising, according to panelists at [email protected]’s client event, M...

If you are going to Neo@Ogilvy Mobile Day, check out our booth! Our CEO Yugo Asato will be speaking at 2:45pm!!
08/21/2013

If you are going to [email protected] Mobile Day, check out our booth!

Our CEO Yugo Asato will be speaking at 2:45pm!!

Check out our new edition!
08/20/2013

Check out our new edition!

Do you know where mobile ads are the MOST noticeable?According to Our Mobile Planet:
08/06/2013

Do you know where mobile ads are the MOST noticeable?

According to Our Mobile Planet:

Does programmatic fit in your overall strategy? Do some research, make your objectives clear, and follow the data.
07/30/2013
Programmatic or Premium? You Should Be Using Both

Does programmatic fit in your overall strategy?

Do some research, make your objectives clear, and follow the data.

Many media packages come together best when buyer and seller meet face-to-face, but this doesn't exclude using programmatic technologies.

Dobleas's cover photo
07/24/2013

Dobleas's cover photo

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1150 Avenue Of The Americas
New York, NY
10036

Telephone

(646) 559-8695

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