Mayday Mayday is a marketing, design and technology agency. We help big companies innovative and early-stage companies get off the ground. We craft effective brand strategies and beautiful user experiences.
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Operating as usual

At Mayday, we make everything. And that’s what Social Alpha asked us to do --From strategy and UX, to branding and media...
12/01/2020

At Mayday, we make everything. And that’s what Social Alpha asked us to do --From strategy and UX, to branding and media content, Mayday took over and brought Social Alpha’s ideas to life.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Looking to launch? Get started at mayday.is @maydayis 👈

Looking to innovate or get off the ground? Get started at mayday.is @maydayis📍
11/23/2020

Looking to innovate or get off the ground? Get started at mayday.is @maydayis📍

✈️ For when you want to travel Lightly, with the kids. That's where Lightly comes in - and getting their brand identity ...
11/19/2020

✈️ For when you want to travel Lightly, with the kids. That's where Lightly comes in - and getting their brand identity established is where we came in.
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👩‍👧‍👦 As a company founded on making travel with the kids more easeful by delivering products to your destination versus you having to stuff your bags to the brim, we had to create a brand that reflected this.
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✨ Mayday established a brand identity as light as the bags you'll be packing sans all of the kiddo gear, and got to work on Lightly's UX design so they'd be set for launch! Check them out at lightly.travel @lightly.travel
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👉 Looking for your brand's branding? Get started today at mayday.is @maydayis

📲According to a recent Hitwise report, over 60% of online searches are made via mobile device. What does that mean for y...
11/16/2020

📲According to a recent Hitwise report, over 60% of online searches are made via mobile device. What does that mean for your brand?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⁉️If your website isn’t mobile responsive, chances are that you’re leaving money on the table as frustrated users move on to your competitor’s website that has a better mobile experience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don’t lose to the competition because of your UX. Get started with Mayday @maydayis 👈

🌆Situated in the heart of the vibrant area adjacent to the Flatiron building and Madison Square Park, The Nomad Alliance...
11/13/2020

🌆Situated in the heart of the vibrant area adjacent to the Flatiron building and Madison Square Park, The Nomad Alliance’s turn-of-the-century building needed a brand that would incorporate all of these aspects into their visual design. So they got Mayday involved and we went to work 🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✅ UX⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Technology ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ And Media Content ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check, check and check. See more of our work and get started with mayday.is @maydayis 👈

📍Your brand is your business’s greatest asset. No matter how good your product or how excellent your service is, it is y...
11/12/2020

📍Your brand is your business’s greatest asset. No matter how good your product or how excellent your service is, it is your BRAND that builds a relationship with your customers, not simply the product or service itself.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Branding your brand is a must --and yes, that's what we do. Get started on your brand launch or rebrand at mayday.is @maydayis 👈

🤔This is how we vote? With all the election elongation, it's putting the process into perspective. If we do everything e...
11/06/2020

🤔This is how we vote? With all the election elongation, it's putting the process into perspective. If we do everything else digitally - yes, we trust our personal identity, banking info, and credit cards to the digital space - then why aren't we using these same systems to streamline the effectiveness of our elections? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲Imagine this: You (and every other US cell phone number) gets a push notification to download the FEC's new voting mobile app, you find the candidates that most closely align with your positions, go through bank-level two-factor authentication to establish your identity, and select your candidates. 🔵 Swipe left for Democrats and progressives. 🔴 Swipe right for Republicans and conservatives. Swipe up for third-party and independent candidates.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📈We've seen record voting participation across the electorate this cycle. Unfortunately, that's despite the vote-casting methods, not because of them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙌At Mayday, we see a future where the Federal Election Commission and local Boards of Elections adopt a suite of modern, secure, digitally-native techniques to make it easier to register, cast and confirm your vote. Techniques that take the technologies above seriously, and build voting products around them. Vote gathering techniques that align more closely with our lifestyles.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🇺🇸Will these new voting products save the republic? Eh, probably not. Could they make it easier for more people to vote in more elections? Definitely. And, ultimately, that's what democracy is all about.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉Want to learn more about about Mayday's voting mobile app ideas? Check them out at mailchi.mp/mayday/this-is-how-we-vote Link in bio @maydayis

👝 Lee Savage’s handbags feature simple lines with intersecting shapes. But it’s the way that each piece is left open to ...
11/05/2020

👝 Lee Savage’s handbags feature simple lines with intersecting shapes. But it’s the way that each piece is left open to interpretation by the viewer that guided our logo creation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬡⬣ We developed a geometric shape that is deceptively simple upon first look. But with closer examination, questions arise: is it a cube? a hexagon? or something else entirely? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💭 Without telling you exactly what you’re getting, the mark forces the viewer and the brand to meet halfway with a shared interpretation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read more about how we brought the @leesavage_official brand to life at mayday.is @maydayis 👈

✅ Why does voting in 2020 feel like voting in 1920? While we do nearly everything else digitally - hello banking, shoppi...
11/03/2020

✅ Why does voting in 2020 feel like voting in 1920? While we do nearly everything else digitally - hello banking, shopping, and voice assistance - voting still requires standing in long lines, filling in the bubbles on paper Scantrons, and pulling dusty curtains closed to hide your choice. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📈 If we trust our data and identity to the digital space in every other way, why should voting be any different? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙌 At Mayday, we see a future where the Federal Election Commission and local Boards of Elections adopt a suite of modern, secure, digitally-native techniques to make it easier to register, cast and confirm your vote. Techniques that take the technologies above seriously, and build voting products around them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲Imagine this: You (and every other US cell phone number) gets a push notification to download the FEC's new voting mobile app, you find the candidates that most closely align with your positions, and you see an objective alignment score based on the candidates' previous voting record, natural language processing assessments of stump speeches and articles, and aggregated scoring by a broad spectrum of established media outlets.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Find who most closely aligns with your outlook, go through bank-level two-factor authentication to establish your identity, and select your candidates. 🔵 Swipe left for Democrats and progressives. 🔴 Swipe right for Republicans and conservatives. Swipe up for third-party and independent candidates.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🇺🇸Broader access would allow for more votes and more participation in our civic duty. And what could be more American than that?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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☑️ So while we don't have a way to cast our vote on our phones just yet, make sure you get out there today if you haven't already. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉Want to learn more about about Mayday's voting mobile app ideas? Check them out at mailchi.mp/mayday/this-is-how-we-vote Link in bio @maydayis

🍃Once @grownoceanapp determined their audience and brand concept, we started to craft an identity that would reflect use...
11/03/2020

🍃Once @grownoceanapp determined their audience and brand concept, we started to craft an identity that would reflect users' adventures: dynamic, outdoorsy and exploration-driven. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚩The final logo has a human touch, with rough edges and a sketched design. In addition, bespoke brand touch-points were executed to create a personal, immersive experience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏔 Learn more about Grown Ocean’s brand identity at mayday.is @maydayis 👈

11/02/2020

The @common.living brand identity was already existing as Mayday found its personality to be within their properties themselves. 🏙⃟ We designed the logo to emulate the diamond grid system of floors, walls, and tiles in New York apartments. Within the diamond – which represents common areas – two elements coexist and symbolize the C of “Common.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏢 It’s safe to say that the Common logo serves as the brand's most fundamental element, as it highlights the evolving urban landscape.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Learn more about how important your brand identity is for your business and how we can help you @maydayis 👈

⚡️ The word "fluent" embodies a brand identity of fluidity, requiring a seamless design with a recognizable logo, typogr...
10/29/2020

⚡️ The word "fluent" embodies a brand identity of fluidity, requiring a seamless design with a recognizable logo, typography, and scalable elements. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💬We accomplished this by reconstructing the previous logo of @fluentcity within a single text blurb that displays Fluent City - front and center. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✅ This simple change in their branding shifted the perception of independent, disjointed language classes to that of a collaborative learning community.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want your brand to be more fluent? Get started @maydayis 👈

📈 Trumid’s branding was truly inspired by their vision of satisfying pain points for a broad swath of bond traders.⠀⠀⠀⠀⠀...
10/26/2020

📈 Trumid’s branding was truly inspired by their vision of satisfying pain points for a broad swath of bond traders.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌃Mayday chose a night blue and gray palette with azure, green and orange accent colors to highlight key words and design elements. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🖥The dynamic brackets we designed to frame the Trumid logo, imagery and video were inspired by the platform's "swarms," or temporary trading sessions, that open and close when an opportunity for trade arises.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read more about this mandate at mayday.is @maydayis 👈

📽 The Docurama brand identity was originally conceived for physical DVD sleeves and traditional movie posters. To move t...
10/24/2020

📽 The Docurama brand identity was originally conceived for physical DVD sleeves and traditional movie posters. To move the identity into the digital age with a rebranding, we dissected the company’s name—and all the subtle connotations that come along with it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📍 The end result is a nod to the past of drive-in theatres with a pointed focus on the future of documentary film, where viewing isn’t bound to screen size or location.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Learn more about our thought process behind the Docurama brand @maydayis 👈

🔱 With the goal of creating a brand that would give guests an emotive experience when staying at @themayflowerhoteldc Ma...
10/23/2020

🔱 With the goal of creating a brand that would give guests an emotive experience when staying at @themayflowerhoteldc Mayday borrowed patterns innate in the property's architecture to create branded elements within its website. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏛 Extracting these design elements from the hotel’s architecture successfully separated the Mayflower from other luxury user experiences and designs and got guests booking. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Like what you see? Head to our link in bio to get started @maydayis 👈

🗓In 2015, Forbes wrote an article titled “Why You Need to Prioritize Responsive Design Right Now,” ending a time when re...
10/19/2020

🗓In 2015, Forbes wrote an article titled “Why You Need to Prioritize Responsive Design Right Now,” ending a time when responsive design was a nifty add-on and starting a new period where designing for several breakpoints was a given. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲This got us thinking about exactly how we can expand our service offering from being mobile-only to very small, very large, and any other screen size in between.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read more about the future of breakpoints in 'Beyond Responsive' at bit.ly/beyond-responsive 👈

Great ideas are scary. 🙌 But change is an essential component in the process towards greater things.  ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
10/16/2020

Great ideas are scary. 🙌 But change is an essential component in the process towards greater things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Need some help with generating new ideas? Get in touch! Link in bio @maydayis 👈

📱Right now, can you envision what Tinder’s display screen looks like? Chances are you can't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀🐦Unlike F...
10/15/2020

📱Right now, can you envision what Tinder’s display screen looks like? Chances are you can't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🐦Unlike Facebook or Twitter’s recognizable shade of blues, The DNA of Tinder’s brand is embedded in the simple gestures that make it so addictive — swipe left to ditch and right to keep. Repeat. Many times per day. Everyday. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲As product designers, what should we take away from Tinder’s example and other applications that have succeeded in defining ownable, gesture-based brands?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read 'The Brand's in the Gestures' at bit.ly/gesture-brands 👈

🌎The client mix is a big deal for agencies. That mix influences the agency’s strategic direction, its hires, how well th...
10/12/2020

🌎The client mix is a big deal for agencies. That mix influences the agency’s strategic direction, its hires, how well they execute across different media, and what value clients place on their efforts. Every agency has a different philosophy on how to curate their roster.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For the first 2 years, our client mix consisted of all kinds of clients from all types of industries, until we figured out what industries we tend to do be able to bring the most value to. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today, our client mix focuses on start-ups and Fortune 500 Clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready to get into the mix? Get started at mayday.is link in bio @maydayis 👈

We don't like to brag...but we don't mind when our clients —like James @fluentcity —do it for us 👏  ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Lo...
10/09/2020

We don't like to brag...but we don't mind when our clients —like James @fluentcity —do it for us 👏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Looking for your own brand overhaul? Get it now at mayday.is @maydayis 👈

🗽If you live in NYC, you most definitely own a Metrocard. It’s easy to use; swipe your card and you are ready to go thro...
10/08/2020

🗽If you live in NYC, you most definitely own a Metrocard. It’s easy to use; swipe your card and you are ready to go through.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚆But with 1.75 billion annual riders swiping their Metrocard more than once a day, every bit of inefficiency carries an astounding cost.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ⓜ️ Our proposed solution enhances the commuter experience by reducing the frustration, time, and energy it takes to purchase and refill Metrocards.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⌚️With the MTA x Watch app, commuters can quickly and easily walk through a turnstile whenever they cross a proximity threshold, like the EZPass that we all know.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to learn more about Mayday's innovation? Check it out at bit.ly/mayday-mta 👈

Great brands are never created by accident. Great brands are built through a collection of considered actions.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
10/07/2020

Great brands are never created by accident. Great brands are built through a collection of considered actions.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want your brand to be great? Get in touch. Link in bio @maydayis 👈

📱 With 65-70% of users coming from tablets or mobile devices, the need for the responsive design was obvious and Levi St...
10/02/2020

📱 With 65-70% of users coming from tablets or mobile devices, the need for the responsive design was obvious and Levi Strauss & Co. was ready to make the necessary adjustments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 @Levis first engaged Mayday for operational and technological solutions for their collection of sub-brands, but the relationship grew to encompass digital design, art direction, and content display. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read more about how we took the brand's digital experiences from unwieldy to easily navigable—and fully-customizable on the back end. Link in bio @maydayis 👈

📽 The days where documentaries are only viewed in theaters or at home from a DVD are long gone, and Docurama gets ready ...
10/01/2020

📽 The days where documentaries are only viewed in theaters or at home from a DVD are long gone, and Docurama gets ready for a big game of catch-up.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎯 Prior to the introduction of their new streaming channel, Docurama @docuramachannel tapped Mayday for a brand positioning and visual identity overhaul.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔍 To move the identity into the digital age with a rebranding, we dissected the company’s name—and all the subtle connotations that come along with it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📉 The end result is a subtle nod to the past of drive-in theatres with a pointed focus on the future of documentary film, where viewing isn’t bound to screen size or location.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready to refresh your brand’s visual identity? To learn more, visit the link in our bio @maydayis 👈

🌪 @thedailyshow wanted to put its own spin on ‘March Madness' with 'Third Month Mania.' This alternate bracket would hav...
09/29/2020

🌪 @thedailyshow wanted to put its own spin on ‘March Madness' with 'Third Month Mania.' This alternate bracket would have nothing to do with sports. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📣 Instead, it would allow fans to vote on rage-inducing pop culture matchups. From the NRA vs. Vegans to Trump vs. Trump supporters, voters could choose between the greater of two anger-inspiring pairings.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎬📲 The show's on-air production team approached us because they needed a bracket system that could do the following: be rapidly-produced to meet a strict deadline; translate seamlessly from desktop to mobile and make voting results easily shareable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Read more of this case study to see how Mayday crafted the entire user’s digital experience. Link in bio @maydayis 👈

🎉Results and testimonials like these from @levis are what we always strive for when partnering with brands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
09/25/2020

🎉Results and testimonials like these from @levis are what we always strive for when partnering with brands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🕵Looking to learn more about how we can work together? Contact us. Link in bio @maydayis 👈

👔Comedy Central @comedycentral tapped Mayday to help launch the latest season of Workaholics with a brand-new digital ac...
09/24/2020

👔Comedy Central @comedycentral tapped Mayday to help launch the latest season of Workaholics with a brand-new digital activation to give fans a way to put their own stamp on the characters’ dubious exploits.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲The WHX Gif Creator takes the raunchiest, weirdest, and most extreme clips from the trailer, and lets visitors add their own meme-style text before sharing their creation out to Twitter, Facebook, or Tumblr.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📍See exactly how we got over 1,000,000 visitors on the first month of the release by checking out our bio link @maydayis 👈

👛When Lee Savage @leesavage_official was creating early prototypes of her luxury handbags, she wasn’t quite certain what...
09/21/2020

👛When Lee Savage @leesavage_official was creating early prototypes of her luxury handbags, she wasn’t quite certain what product she was inventing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨With nothing more than a desire to bring to life her designs and create prototypes for these unique metal clutches, Lee partnered with Mayday to create a brand strategy for this growing seed of an idea.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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See how we brought the Lee Savage brand to life over at mayday.is @maydais 👈

Photos are no longer printed out, passed around or posted on walls.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀📱With images now ...
09/19/2020

Photos are no longer printed out, passed around or posted on walls.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📱With images now living within our social feeds, posted to forums on the Internet, shared through links or stored in digital albums, Google Photos @google needed to streamline its massive photo-sharing platform, quickly!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👀See how we partnered with Yahoo, Tumblr and Google to create the #EASYTHROWBACK campaign - all in one week. Link in bio @maydayis 👈

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