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Good vs Evil is a branding and advertising company that helps businesses who want to make a positive impact on the world.
Welcome to Good vs Evil. We’re an advertising & branding company with a strong focus on social good. We bring together talented folks from a wide variety of creative and digital disciplines to craft inspiring brand personalities and messages that resonate. We do this for NGOs and companies alike, that believe strongly in social good and making the world a better place. How do we do all that? - By helping build strong brand awareness. We are experts in building identities, developing advertising campaigns and getting the word out. We do this for NGOs, Community Programs & For-Profit companies that have committed social missions. - By forging sensible, mutually beneficial partnerships. We help find the perfect match between NGO’s and For-Profit companies. Then we bring to life what is uniquely exciting, fresh & powerful about the relationship. This can be experiential marketing / fundraising events / visual content / and perhaps even some screaming from rooftops. - By looking at the long game. Awesomely successful one-off events are great. But we also feel that community trust and support happens only when NGOs and companies are consistent with what they say and what they do over time.
Mission: Help good crush evil.
Good vs Evil's cover photo
7 Steps to Up Your Corporate Social Responsibility Game by John Pilmer PilmerPR via Entrepreneur
Ever hear of blood diamonds? They're one reason you should keep reading.
Would you rather be feared or liked at work? #goodvsevil #work #ethics
How a New Generation of Business Leaders Views Philanthropy
They’re taking multiple routes to social good.
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$2 Million In Facebook Ads Going To Nonprofits - The NonProfit TimesThe NonProfit Times:
Two thousand nonprofits will be awarded up to $1,500 each in Facebook ad-credits in the coming months.
PepsiCo Exec Has Tough Words for Ad Agencies desperately hanging on to old, ineffectual practices. http://ow.ly/TDRVS
How virtual reality can be used for the greater good! Check out Chris Milk's TED Talk. http://ow.ly/SuX8n @milk @Vrseworks #VR
Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force...
#beatthemicrobead You can find a list of microbead-free products here. http://ow.ly/SpnuF
TY @rachelfeltman for creating awareness on #microbeads posing a major concern in oceans. http://ow.ly/SplPp
An awesome business model providing new opportunities and benefiting all #stakeholders!
In a state that lost 88 percent of its textile industry jobs in just 10 years, small worker-owned cooperatives are islands of rights and resilience.
Political ads are usually pretty dry, but Canadians know how to spice it up and make a memorable candidate! #canada
Super excited to be co-hosing Concious Magazines 3rd Issue Launch party! Happening August 12th @cmagazine #Socialgood
Want your company to grow? You'll need to be #ethical! #CSR #sharedvalue
Brands today are no longer positioning themselves as faceless corporations, but as individuals with thoughts and agendas on issues that matter to...
The New Math of Sustainable Investing. A very smart look at the future of business.
http://ow.ly/QrXss @TheAtlantic #Sustainability #NewCapitalisim
Thinking about sustainability isn't just about doing good anymore–it's about long-term profitability. (Sponsor: Morgan Stanley)
You might think #Uber and #Lyft basically serve the same purpose at the end of the day, but there are bigger differences between the two apps than you might think. Check out what it is on this week's blog post!
There are bigger differences between the two companies than you might think.
Hmm...with the MTA's history, we'll believe it when we see it
The MTA found a billion dollars in extra cash in its proverbial couch cushions. The cash is a combination of real estate tax income, less money...
A negligible 30¢ more per big mac would raise fast food worker base salaries to $15/hour. God, how cheap are we? http://ow.ly/QiJXP
A new study explores what kind of sacrifice it would take to help some of the country's lowest paid workers. The answer? Not much.
The evil that people do is beyond us. Up to us folks to rise up an make a stand for good. #CeciltheLion http://ow.ly/QfKeA
Zimbabwe's tourism agency says they'll be seeking justice for Cecil.
Google Now Displays When To Avoid Crowds At Your Favorite Store! The DMV should take note. http://ow.ly/QeG4l #Tech @DMV @Google
Ever had days where you hope you wouldn't bump into anyone at your favorite store or coffee shop?
Now Google can help you avoid the crowd...
In our blog this week: Shell got the green light to drill for oil. What happens next? #alaska
Companies Are Missing Big Opportunities When Hiring Millennial Workers, Study Finds. http://ow.ly/Q4NIJ #Millennial #Jobs #Brands
Companies are missing a big opportunity to recruit and engage millennial workers through brand definition, according to a new study by the CMO...
No worries if we ruin our planet--we found another one only 1400 light yrs away!! @NASA #Kepler452b #climatechange http://ow.ly/Q0QMc
NASA said Thursday that its Kepler spacecraft has spotted the first nearly Earth-size planet to be found in the habitable zone of a star similar to...
Fast food workers seen as humans too. Now at $15/hour. A huge triumph! http://ow.ly/PXeZo @thenation #fightfor15
The intersection of technology and doing good! Looks promising to help #savetherhinos @engadget @savetherhino
Anti-poaching teams can only do so much to protect rhinos. Their immediate presence can deter rogue hunters, but a lot of the slaughter happens...
Edition 3 of our blog is out! Any great campaigns from the list you've seen? Under Armour Unilever The ALS Association
If you haven't figured it out by now, we here at Good vs Evil love smart advertising and branding, especially when it's focused on doing good. Here...
Just a few weeks ago: #marriageequality. Now this long overdue #LGBTQ Ruling. Humans rule. http://ow.ly/PLHkJ @Slate @WhiteHouse
On Thursday, the Equal Employment Opportunity Commission ruled that sexual orientation discrimination is already illegal under Title VII of the...
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