Optimist Consulting

Optimist Consulting Public Relations and Digital Marketing firm representing preeminent brands and organizations in Real Estate, Jewelry, Watches, and Non-Profit.
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02/04/2021

For @Boucheron's latest High Jewelry collection, Creative Director, Claire Choisne, visited the Maison's Art Déco archives to reinterpret this rich period for the brand, a time when Louis Boucheron received the Grand Prix at the Universal Exhibition of 1925. As a perfect echo to modern-day women and men, Claire has chosen to magnify the couture spirit and the antagonisms of the Roaring Twenties, focusing on both feminine and masculine codes, the opulence of pure lines, and the contrast of black and white enhanced by a touch of color.

Head to our stories to learn more about this magnificent 20 piece collection presented during Paris Couture week.

DXA Studio partners Jordan Rogove & Wayne Norbeck photographed on 28th street for our client Maverick Chelsea - a collec...
01/29/2021

DXA Studio partners Jordan Rogove & Wayne Norbeck photographed on 28th street for our client Maverick Chelsea - a collection of 87 condominium residences with a striking facade and spandrel grid to maximize light and air for its residents.

01/08/2021

We are proud to represent @8899beverly, a collection of residences in West Hollywood’s Arts and Design District by by @olsonkundig. These tower condominiums and rosewood houses are the result of a decade-long pursuit to transform the iconic mid-century modern International Design Center building into significant, handcrafted homes.

12/16/2020

Optimist client, Hudson Square Properties, is running six consecutive days of giveaways, kicking it off with a spa package at @CyndiRamirez’s @Chillhouse. Here’s how to enter:

* Follow @HudsonSquareProperties
* Like their latest post and tag 1 friend in the comments

We are thrilled with the results of #RACINGPULSE - Phillips’ final 2020 auction held in New York. The sale realized $27,...
12/14/2020

We are thrilled with the results of #RACINGPULSE - Phillips’ final 2020 auction held in New York. The sale realized $27,584,570 with an industry-leading 99% sell-through rate. With Aurel Bacs conducting the sale live from London and broadcast across the globe, the sale was led by Paul Newman’s Rolex “Big Red” Daytona, which sold for $5,475,000 — the third highest price ever for a Rolex watch at auction. The sale also set a record price for any Heuer timepiece, with the iconic Monaco worn by Steve McQueen in the film Le Mans and gifted to his personal mechanic, Haig Alltounian, selling for $2.2 million.

On 7 December, @phillipsjewels’ Fall NYC auction will feature over 100 lots of exceptional rarity, quality, and craftsma...
12/04/2020

On 7 December, @phillipsjewels’ Fall NYC auction will feature over 100 lots of exceptional rarity, quality, and craftsmanship. Above, an important Kashmir sapphire and diamond ring of 19.42 carats will lead the auction. Head to our stories to see more examples from the most well-known jewelry makers of the 20th century, including Cartier, Graff, and Harry Winston.

The World’s Fair Clock - Photographed this morning at the New York Historical Society for @departuresmag. This piece fro...
11/19/2020

The World’s Fair Clock - Photographed this morning at the New York Historical Society for @departuresmag. This piece from 1893 has called @waldorfnyc home for over 125 years, and will be returned to the legendary hotel upon its reopening.

Paddles up! Five watches from the personal collection of Sylvester Stallone will be offered at #RACINGPULSE, @Phillipswa...
11/10/2020

Paddles up! Five watches from the personal collection of Sylvester Stallone will be offered at #RACINGPULSE, @Phillipswatches’ flagship New York auction on December 12 — Including the brand-defining Panerai Luminor worn by the actor in Daylight as well as one of the most complicated Richard Mille timepieces ever made.

Proud to be listed by @Forbes as one of America’s Best PR Agencies. A HUGE thank you to all our clients and to our extra...
10/29/2020

Proud to be listed by @Forbes as one of America’s Best PR Agencies. A HUGE thank you to all our clients and to our extraordinary team 🥂

In 2017, Paul Newman’s legendary Rolex Cosmograph Daytona was sold at auction for $17,752,500 by Phillips. Newman’s blac...
10/29/2020

In 2017, Paul Newman’s legendary Rolex Cosmograph Daytona was sold at auction for $17,752,500 by Phillips. Newman’s black, red and white dial Daytona was seen on his wrist in countless photographs in the ’70s and early ’80s before it seemingly disappeared, only to resurface and set records as the most expensive wristwatch ever sold.

Coming this December, @phillipswatches will offer one of the world’s most important Rolex watches – Paul Newman’s “Big Red” Rolex Cosmograph Daytona – in #RACINGPULSE, the Flagship New York watch auction. Newman’s “Big Red” Daytona adorned the wrist of the Academy Award-winner for over two decades until he gifted it to his daughter, Clea Newman Soderlund in 2008. Treasured by Clea for a dozen years, its engraved caseback displaying the incredible and loving inscription, “Drive slowly Joanne.”

As @shaunleanejewellery celebrates its 21st year, the world-renowned designer has partnered with Phillips for an exclusi...
09/25/2020

As @shaunleanejewellery celebrates its 21st year, the world-renowned designer has partnered with Phillips for an exclusive collection. The 12 bespoke high and fine jewelry pieces are presented as the headline offering on Flawless, Phillips’ newly launched private, online sales platform.

We’re thrilled to see the continued evolution of the CODE 11.59 by Audemars Piguet collection with the recent announceme...
09/14/2020

We’re thrilled to see the continued evolution of the CODE 11.59 by Audemars Piguet collection with the recent announcement of the Selfwinding Flying Tourbillon Chronograph. Limited to fifty pieces in white gold, this openworked mechanical wonder is a celebration of past and present.

MacArthur Fellow Jeanne Gang’s @11hoytbk ✨
08/27/2020

MacArthur Fellow Jeanne Gang’s @11hoytbk ✨

08/20/2020

Optimist Consulting is proud to announce its representation of @whitewall_lab, the preeminent German photo lab for award-winning, gallery-quality photo products. The online lab specializes in photographic prints, mounting and framing. Winner of three TIPA World Awards for ‘Best Photo Lab Worldwide,’ WhiteWall’s combination of state-of-the-art technology and traditional craftsmanship consistently produces high gallery standard products at a consumer friendly price.

Tony “Rubin” Sjöman is a Manhattan-based mural and studio artist that has painted all over the world. Drawing inspiratio...
08/14/2020

Tony “Rubin” Sjöman is a Manhattan-based mural and studio artist that has painted all over the world. Drawing inspiration from his Scandinavian heritage, @rubin415 creates complex, abstract geometric murals, and has become a staple in the NYC art scene and beyond. Swipe to catch a glimpse of an interior mural the artist is working on for our client @the.westnyc @ The West

We worked with our client Manhattan View to launch the #ManhattanViewCares campaign. This ongoing IGTV series provides a...
08/12/2020

We worked with our client Manhattan View to launch the #ManhattanViewCares campaign. This ongoing IGTV series provides an insider’s look at the project with a crucial focus on health and wellness. Follow @ManhattanViewAtMima for a craft cocktail class next week in their bespoke residences 🥂

As one of the new landmark in the New York City skyline, @53W53 by Jean Nouvel is a constant source of inspiration. For ...
07/30/2020

As one of the new landmark in the New York City skyline, @53W53 by Jean Nouvel is a constant source of inspiration. For this campaign, we commissioned artists to create a series of original artworks that showcase their personal interpretation of this breathtaking tower. @ 53 West 53

SHINE BRIGHT | Optimist Consulting is proud to represent @nycjewelryweek , the first and only local week dedicated to pr...
06/22/2020

SHINE BRIGHT | Optimist Consulting is proud to represent @nycjewelryweek , the first and only local week dedicated to promoting and celebrating the world of jewelry through educational and innovative focused programming including ground-breaking exhibitions, panel discussions led by industry experts, workshop visits, heritage-house tours, and so much more.

Check out their new #Instalive series centered around “Here We Are” hosted by NYC Jewelry Week’s Director of Diversity & Inclusion, @ElliotCarlyle, on Monday June 22nd at 5pm est. Launched in 2019, “Here We Are” was designed to introduce and celebrate a diverse group of working artists, designers, jewelers and influencers on all fronts for underrepresented jewelers in the industry.

Swipe ➡️➡️➡️ to see the set of portraits shot by @pompeeraw
#NYCJW #NYCJW20 @ The William Vale

STYLE ICON | Yesterday @OliverPeoples introduced the Cary Grant 2, a new optical and sun collection inspired by the acto...
06/18/2020

STYLE ICON | Yesterday @OliverPeoples introduced the Cary Grant 2, a new optical and sun collection inspired by the actor’s iconic off-duty style. The new campaign draws inspiration from #CaryGrant’s most notable looks and illustrates how Grant would have worn them. The product is now available at OliverPeoples.com and in Oliver Peoples boutiques. Head to our stories to see some press highlights and learn more about this exclusive collaboration. @ New York, New York

This week @weareoptimist team member, @lukematheney8, volunteered with the @foodbankneny to help provide food to over 40...
05/28/2020

This week @weareoptimist team member, @lukematheney8, volunteered with the @foodbankneny to help provide food to over 400 families in need! Let us know how you are giving back to your community in the comments below. #regionalfoodbankofnortheasternny @ North East, New York

Cheers to #WorldCocktailDay! We’re celebrating with this refreshing Rob Roy, crafted by @pedenmunk for The Towers of the...
05/13/2020

Cheers to #WorldCocktailDay! We’re celebrating with this refreshing Rob Roy, crafted by @pedenmunk for The Towers of the Waldorf Astoria and the #WhoAreYouCookingFor challenge supporting @godslovenyc. If you’d like to help support our fellow New Yorkers, head to @waldorfnyc’s #LinkInBio to have your donation matched!

Although we won’t be able to experience the 38th Annual Olmsted Luncheon in person this year, we are looking forward to ...
05/06/2020

Although we won’t be able to experience the 38th Annual Olmsted Luncheon in person this year, we are looking forward to experiencing the beauty of @centralparknyc virtually together. Grab a hat and join us as we step away for a digital “breath of fresh air” alongside the @centralparknycwomenscommittee today at 12:30pm EST for a 15-min virtual walk through the #ConservatoryGarden. The walk will showcase the 6-acre site of the beloved luncheon, including it’s intoxicating array of bright blooms and flowering trees. Swipe to see some of our favorite moments (and hats!) from past years. Link in bio. #Centralparkwomenscommittee #OlmstedLuncheon #MyCentralPark @ Central Park

If you want to escape from the real world for a few minutes, we've rounded up some stories written by some very talented...
04/17/2020

If you want to escape from the real world for a few minutes, we've rounded up some stories written by some very talented writers at some of our favorite publications. This weekend we're doing a deep dive on @audemarspiguet's latest: [Re]master01. Check out our Instagram stories for all the swipe up links! @ New York, New York

Happy 4th Birthday @weareoptimist 🎉| Four years ago today, Optimist Consulting was born.Thank you to the clients, staff,...
04/11/2020

Happy 4th Birthday @weareoptimist 🎉| Four years ago today, Optimist Consulting was born.
Thank you to the clients, staff, media, and partners who have all made the last four years so memorable.
Now more than ever we remain OPTIMISTS.

L, P and S
@ Manhattan, New York

03/06/2020
A LEGEND RETURNS

We’re so proud to share some of the work we created for The Towers of the Waldorf Astoria. For this legendary New York landmark we designed an animated grid that presents the story of the building in an elevated, immersive manner. Be sure to follow #WaldorfTowersNYC

THE WEST | Introducing @The.WestNYC, Manhattan’s newest luxury condominium residences. With designs by @concreteamsterda...
01/16/2020

THE WEST | Introducing @The.WestNYC, Manhattan’s newest luxury condominium residences. With designs by @concreteamsterdam and extraordinary amenities, #TheWestNYC is curated for a new generation of New Yorkers in the heart of #HellsKitchen.

TOP DOWN  |  Dreaming of warmer days spent photographing the neighborhood for @515west29 🍃 @ The High Line
01/14/2020

TOP DOWN | Dreaming of warmer days spent photographing the neighborhood for @515west29 🍃 @ The High Line

GIVE BACK  |  Giving back is sweet, and so are these delicious treats. For our annual holiday gift, it was our pleasure ...
12/12/2019

GIVE BACK | Giving back is sweet, and so are these delicious treats. For our annual holiday gift, it was our pleasure to make a donation to God’s Love We Deliver (@godslovenyc) on behalf of our clients. Thanks to @zeppieribakery for creating these festive custom cookies 🥳 @ Optimist Consulting

PADDLES UP  |  Last night at @phillipswatches, collectors and friends alike gathered for a panel discussion featuring Pe...
12/10/2019

PADDLES UP | Last night at @phillipswatches, collectors and friends alike gathered for a panel discussion featuring Petra Brando Fischer, daughter of Marlon Brando, and @jacknicklaus, the greatest golfer of all time. Joined by Paul Boutros (@pboutros), Phillips’ Head of Watches in America and moderated by Dominic Chu of CNBC, the panelists discussed the significance of their iconic timepieces. Tonight the GAME CHANGERS auction begins at 5.00pm and will feature watches with incredible provenance. Stay tuned for more. @ Phillips Art Auctions

Just featured on @Archdigest, an exclusive tour through #RenzoPiano's first-ever residential building in #NewYorkCity. "...
11/20/2019

Just featured on @Archdigest, an exclusive tour through #RenzoPiano's first-ever residential building in #NewYorkCity. "Perhaps more than any living architect, Renzo Piano has altered New York's skyline to fit the mold of his imagination...Earlier this month, the Pritzker Prize winner completed yet another marvel of glass, steel, and concrete." - Architectural Digest. | Visit @565broomesoho to read more! (Image by @weareoptimist)

A Legend Returns | The Towers of the Waldorf Astoria will once again become New York’s most coveted residential address....
11/14/2019

A Legend Returns | The Towers of the Waldorf Astoria will once again become New York’s most coveted residential address. Read the full exclusive in the @WSJ #linkinbio

In celebration of the clocks going to “standard time” from “daylight saving time" tonight, be sure to check out this "ti...
11/02/2019

In celebration of the clocks going to “standard time” from “daylight saving time" tonight, be sure to check out this "timely" coverage from @camjwolf @gq on last month's first-ever RolliefestNYC GTG with picture perfect photos by @evan_angelastro #rolliefest

THE PINNACLE //Curious to see what's inside the historic Woolworth Building's copper-clad pinnacle? Surrounded by four t...
10/31/2019

THE PINNACLE //Curious to see what's inside the historic Woolworth Building's copper-clad pinnacle? Surrounded by four turrets, the property comes with a private, 360-degree observatory deck with elaborate Neo-Gothic ornamentation. "This space could be transformed into one of Manhattan's most unique apartments." [email protected]
Be sure to pick up the @WSJ tomorrow and check out the newly revealed renderings of architect David Hotson's Vision of #ThePinnacle in @TheWoolworthTowerResidences.

THE PINNACLE //Curious to see what's inside the historic Woolworth Building's copper-clad pinnacle? Surrounded by four t...
10/31/2019

THE PINNACLE //Curious to see what's inside the historic Woolworth Building's copper-clad pinnacle? Surrounded by four turrets, the property comes with a private, 360-degree observatory deck with elaborate Gothic ornamentation. "This space could be transformed into one of Manhattan's most unique apartments." [email protected]
Be sure to pick up the @WSJ tomorrow and check out the newly revealed renderings of architect David Hotson's Vision of #ThePinnacle in @TheWoolworthTowerResidences. @ The Woolworth Tower Residences

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36 East 20th Street, 2nd Floor
New York, NY
10003

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