In Vivo BVA USA

07/15/2013

IN VIVO BVA is attending Shopper Insights in Action. Stop by our Michigan Ave ShopperLab Monday or Tuesday night for Tapas and Sangria.

06/06/2013

Timeline Photos

06/06/2013

Fast-Thinking Shoppers: What Cognitive Science Tells Us About Winning Packaging

Fact Thinking Shoppers and Winning Packaging

We are presenting an AMA webinar this coming Tuesday on what cognitive science and our experiments in ShopperLabs(r) are telling us about successful packaging change. Join me as my guest. I will even buy you a virtual sandwich.

Date: Tue, Jun 11, 2013, Time: 12:00 PM CDT, Host(s): American Marketing Association. The top fifth of packaging changes in consumer-packaged goods (CPG) improve the likelihood of purchase by over 20% every day, without incremental spend. However, the worst fifth produce a decline approaching 30%. H...

06/06/2013

Daniel Kahneman describes how "Fast thinking" permeates our decision making; but most market research foscuses on slow "System 2" thinking". Watch how shoppers decide.

06/06/2013

Daniel Kahneman describes how "Fast thinking" permeates our decision making; but most market research foscuses on slow "System 2" thinking". Watch how shoppers decide.

06/06/2013

Chicago ShopperLab®

06/06/2013

LA ShopperLab®

06/06/2013

New York ShopperLab®

03/21/2013

In Vivo seminar on Behavioral Economics with Duke University and FirstLight Insights at the Waldorf Astoria

06/11/2012

In Vivo breakfast at the Waldorf Astoria June 26, 2012.

10/19/2011

Shopper Marketing Expo

10/10/2011

Succeed in Life. Not just in Test. In Vivo.

10/10/2011

In Vivo BVA

10/10/2011

will be a Featured Exhibitor at the Shopper Marketing Expo at Chicago's Navy Pier October 18 - 20, 2011.

09/21/2011

They're doing it wrong.

08/28/2011

In Vivo BVA

08/23/2011

I have experiments

http://www.youtube.com/watch?v=Vwa1ZJlg4e8&feature=player_embedded

Standard Economics vs. Behavioral Economics

07/19/2011