branding & packaging design Beach: for a better perspective on branding & packaging design, turn to the forward-thinking design firm with the backwards logo.
John Horton Conway: December 26, 1937 – April 11, 2020
Lawrence Darrah's Square Eggs: Darrah set out to invent a "substantially impervious" egg, but the media mainly saw it as a "substantially square" egg.
The square eggs of Gerard Baerends: while not interested in "square eggs," per se, Dutch biologist Baerends used number of egg shapes, including square.
Starting today, it's "Square Eggs of Science & Industry Week." We begin day 1 by showing you David Adam's patent for "Eggs Having Artificial Shells."
An historical survey of the "square egg" in arts and literature, including 3 pseudonymous stories, 2 myths, 2 comic strips, 2 TV shows, & a paper sculpture.
We discover not only a thouroughly modern 1958 polyhedral pack from Michigan Carton for Claeys Candy (trapezoidal box). We also find Claeys displays!
Alice and Martin Provensen created at least 7 animal character illustrations for Kellogg's Sugar Frosted Flakes. 2 are well known, but 5 had "disappeared." (Until now...)
Alice and Martin Provensen created at least 7 animal character illustrations for Kellogg's Sugar Frosted Flakes. 2 are well known, but 5 had "disappeared."
My unitary packaging metaphor isn’t worth beans if it's a “value pack” of identical containers you envision. Think instead, of an assorted variety pack...
When I heard about the Lou Reed library card I immediately wanted one. Of course, even without the card, I was already a "card-carrying" Lou Reed guy...
I'm no boxer and I'm certainly no Adonis, but Al Roberts ("the Staten Island Adonis") used to live in our house on Beach Street.
An update to the previous post: just added another animated gif of intersecting milk cartons. (This time three.)
Space-Pak “specimen” For day 4 of “Polyhedral Milk Carton Week” we promised to bring you evidence of International Paper’s collapsible milk carton. I was hoping to fin…
Day 3 of "Polyhedral Milk Carton Week"
Something you may have missed from "Diabetic Branding Week."
Sorry to have discovered that there have been no posts to this page since May! They are supposed to be automatic, but the publicize plugin apparently broke. This post is from June 5. (We'll try and catch up gradually....)
Diabetic Dave* (1954–1962) “Diabetic Dave” is one of those “topsy-turvy” reversible faces that we first wrote about in 2012. (And then again in 2013.) While researching the …
from Murray Breen's Flickr Photostream: TaB & Fresca "diabetic soft drinks" (circa: 1978) "Diabetic Soft Drinks" How should we parse that phrase? Are these soft drinks for diabetics? Or are these soft drinks that are, themselves, diabetic? It's a bit like the phrase "Healthy Foods" that so many brands use in place of the more grammatically correct "healthful… [ 1,011 more word ]
from Murray Breen‘s Flickr Photostream: TaB & Fresca “diabetic soft drinks” (circa: 1978) “Diabetic Soft Drinks” How should we parse that phrase? Are these soft drinks for diabetics? Or are these soft drinks that are, themselves, diabetic? It’s a bit like the phrase “Healthy Foods” t...
l: Dickson family home, 521 Grand Ave., Dayton Ohio, (circa: 1905); r: Guided by Voices "Propeller" Cover #338 (1992) Dayton, Ohio-19 Something And 5 Have I every been to Dayton? I don't think so. Arthur P. Dickson, on the other hand, was born and buried in Dayton. And it suddenly struck me that, while I'd been obsessively researching his life, I'd also been listening to a… [ 3,084 more words ]
My apopheniac comparison of Arthur Dickson and Robert Pollard: teachers, grades, manliness, natural light, art & collage in Dayton, Ohio. (Circa: 19*5)
on left: 1920 self-portrait by Arthur P. Dickson; on right an undated photo with young "A.P. Dickson" in the center (c.1910?) Arthur P. Dickson My grandmother had a brother who died relatively young — 15 years before I was even born. He'd been a commercial illustrator, and visiting her house growing up, I saw evidence of her brother's former existence. [ 3,487 more words ]
Widely unknown, my great uncle Arthur P. Dickson created illustrations for Fox Film from the dawn of silent movies through the introduction of "talkies."
3 brands that feature smiling soybeans: we examine the marketing motives behind each of these ingratiating brands, citing their designers when we can.
A 1963 press photo shows Senator Philip Hart railing against the deceptive illustration on a frozen cherry pie box. Logo is covered up. What brand was it?
3 cardboard carton "floor piece" sculptures with fluorescent box interiors by Hreinn Friðfinnsson, 1992-2015 Box Interiors Lined with Fluorescent Paper Icelandic artist, Hreinn Friðfinnsson lined these "floor piece" box sculptures with fluorescent papers. I think they're each entitled "Source," but I could be wrong about that. What is it that's so compelling about these boxes? I think it's the contrast between the plain brown corrugated cardboard and the unexpectedly vivid interior color. [ 357 more words ]
We begin a series of post covering the subject of "box interiors." First up: Hreinn Friðfinnsson's fluorescent Floor Piece sculptures
In our previous post proposing a new kind of auxetic package design, we started with some breathtakingly complex models. That was counter-intuitive, perhaps. Maybe it's better for us to walk before we run. As amazing as they are, those complex structures are hard to get your head around. It's easier to grasp these transformations when they're 2-dimensional. [ 845 more words ]
In our previous post proposing a new kind of auxetic package design, we started with some breathtakingly complex models. Here, we take a simpler approach.
top: Taneli Luotoniemi's 2015 "Jitterbox"; bottom: one of Bertoldi, Overvelde, Hoberman & Weaver's recent foldable structures Auxetic Packaging? Auxetics are structures or materials that have a negative Poisson's ratio. When stretched, they become thicker perpendicular to the applied force. from Wikipedia's entry on Auxetics Is "auxetic packaging" really a thing? Most of the references I've found to packaging… [ 1,434 more word ]
Auxetic packaging. Is that really a thing? Two recent projects suggest an intriguing new frontier in structural packaging design.
R. Buckminster Fuller, "Single-Cell Jitterbug," 1976, from an edition of 150 (via: Wright) The Jitterbug Transformation Lately, I've been obsessing about Buckminster Fuller's 1976 "Jitterbug" sculptures. He made a number of "limited editions" of his kinetic Jitterbug Atom. Sometimes you will see it called a "single cell" Jitterbug on an auction site, but I think it's the same thing. [ 752 more words ]
Why do we like most about Buckminster Fuller's Jitterbug Atom ? It's a great polyhedral package design, but what should it contain besides tiny people?
This uncropped photograph reveals all 5 of the kitchen debate packs (AP Photo) The Other Packs In our previous post we scoured the internet for all the information that we could find about the S.O.S package that appears in several famous news photos of the Nixon/Khrushchev "kitchen debate" of 1959. The thing is, the AP Photo above shows us that there were at least… [ 780 more words ]
The 1959 S.O.S pack got most of our attention, but there were at least 4 other kitchen debate packs, some of which have never been identified. Until now.
Photograph by Howard Sochurek for Time/Life Pictures. (With permission of Getty Images.) The 1959 S.O.S “kitchen debate” box This box of S.O.S soap pads shows up in a number of news photographs documenting the impromptu "kitchen debate" between US Vice President Richard Nixon and Soviet Premier Nikita Khrushchev in 1959. Nixon and Khrushchev paused to look at the kitchen, leaning against the white dividing railings. [ 1,618 more word ]
We finally got to see a surviving example of the 1959 S.O.S "kitchen debate" box. This modern design was around for only 1 year before it was replaced. Why?
Brillo vs S.O.S: on left: a sculpture by Marco Maggi, 2013; on right: a sculpture by Mevna Isosmoos, 2002 / 2014 Today we look at two different contemporary artworks by two different artists, each featuring a different, but well known steel-wool soap-pad brand. Both artists began with an existing package — or a facsimile of its package design — and then cut out, moved or removed sections. [ 829 more words ]
Brillo vs S.O.S: we notice 2 similarly executed package-related artworks by two different artists — one using Brillo's package design and one using S.O.S
3 pussycat perfume bottles with removable cat-head-shaped caps Why Pussycat perfume bottles? In 2010 we devoted an entire week to animal-shaped bottles. We found bottles in the shape of fish, squirrels, pigs and even rats. I wouldn't call it an "inspiration." (Since that word now seems to belong more to terrorists and copycats.) But I got the idea to research… [ 1,099 more word ]
What do three figural, pussycat perfume bottles have to do with the Women's March on Washington? Quite a lot, as it turns out.
Kool Cigarettes (via: Worthpoint) and Raleigh 903 cigarettes (via: Kentucky Historical Society) in "Alumidor" packs The 1948 Alumidor Pack Okay, I know that I promised that "day 9" would be that last post of "Reynolds Wrap Packaging Week". And yet, here I am writing yet another post about Reynolds Wrap packaging. Sorry. Perhaps, I am being an unreliable narrator… [ 448 more words ]
In 1948 Brown & Williamson test marketed Kool and Raleigh cigarette brands in an "Alumidor" pack — (a.k.a. the Reynolds Metals all-aluminum "Ply-Seal Pak")
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