Rockerbox

Rockerbox Multi-touch attribution for the modern in-house marketer We determine user intent by analyzing hyper-recent browsing behavior. With Rockerbox, your ads are no longer targeting yesterday’s intent.

Every 7 seconds, Rockerbox re-analyzes users' browsing patterns. This analysis is turned into campaign optimizations in real-time. We target users who share intent with your current audience. Save money and target the prospects that matter.

Operating as usual

Excited to be a headline sponsor of Grow Commerce New York / #GCNY19, a day of conversation and connection with the worl...
07/08/2019

Excited to be a headline sponsor of Grow Commerce New York / #GCNY19, a day of conversation and connection with the world's fastest growing retail brands. Apply to attend https://gcny.grow.co/apply/

Learn why an #attributionmodel should take your historical marketing data into account.
06/11/2019
Rule-Based vs. Machine Learning Attribution Models

Learn why an #attributionmodel should take your historical marketing data into account.

In the next part of our Attribution University series, we'll explain how single-touch and multi-touch models fall into two larger model categories: rule-based and machine learning.

Still using last-touch #marketingattribution?
06/06/2019
Single-Touch vs. Multi-Touch Marketing Attribution

Still using last-touch #marketingattribution?

While single-touch attribution only gives credit to one marketing touchpoint, multi-touch attribution assumes that all touchpoints play some role in driving a conversion.

Here's how post-click conversions are different from post-view conversions #ppc #digitalmarketing
06/05/2019
Understanding Post-Click vs. Post-View Conversions

Here's how post-click conversions are different from post-view conversions #ppc #digitalmarketing

When you see a conversion in a report, you might think: My customer clicked on this ad and then immediately purchased my product or joined my list. Sometimes this is true, and sometimes it isn’t. This is why it's important to distinguish between post-click and post-view conversions.

How do you attribute a #directmail campaign? 📬📊
06/04/2019
Pushing the Envelope: How Direct Mail Attribution Works

How do you attribute a #directmail campaign? 📬📊

Direct mail campaigns might be used to re-engage existing customers or as a way of prospecting for new customers. Either way, there are different formats and strategies that are commonly used.

Thinking about #directmail campaigns? Learn how the best ones are done.
05/29/2019
How Winning D2C Brands Send Direct Mail

Thinking about #directmail campaigns? Learn how the best ones are done.

If you asked me a year ago what I thought about direct mail, I would have said it’s a waste of time and money.

Learn why an #attributionmodel should take your historical marketing data into account.
05/21/2019
Rule-Based vs. Machine Learning Attribution Models

Learn why an #attributionmodel should take your historical marketing data into account.

In the next part of our Attribution University series, we'll explain how single-touch and multi-touch models fall into two larger model categories: rule-based and machine learning.

Still using last-touch #marketingattribution?
05/16/2019
Single-Touch vs. Multi-Touch Marketing Attribution

Still using last-touch #marketingattribution?

While single-touch attribution only gives credit to one marketing touchpoint, multi-touch attribution assumes that all touchpoints play some role in driving a conversion.

Here's how post-click conversions are different from post-view conversions #ppc #digitalmarketing
05/15/2019
Understanding Post-Click vs. Post-View Conversions

Here's how post-click conversions are different from post-view conversions #ppc #digitalmarketing

When you see a conversion in a report, you might think: My customer clicked on this ad and then immediately purchased my product or joined my list. Sometimes this is true, and sometimes it isn’t. This is why it's important to distinguish between post-click and post-view conversions.

How do you attribute a #directmail campaign? 📬📊
05/14/2019
Pushing the Envelope: How Direct Mail Attribution Works

How do you attribute a #directmail campaign? 📬📊

Direct mail campaigns might be used to re-engage existing customers or as a way of prospecting for new customers. Either way, there are different formats and strategies that are commonly used.

Thinking about #directmail campaigns? Learn how the best ones are done.
05/08/2019
How Winning D2C Brands Send Direct Mail

Thinking about #directmail campaigns? Learn how the best ones are done.

If you asked me a year ago what I thought about direct mail, I would have said it’s a waste of time and money.

We’re honored to have ranked #830 in this year’s #Inc5000 list! 🎉 Cheers to our terrific team and customers for helping ...
08/15/2018

We’re honored to have ranked #830 in this year’s #Inc5000 list! 🎉 Cheers to our terrific team and customers for helping Rockerbox grow. Inc. Magazine https://www.inc.com/inc5000/index.html

For too long, the only alternative for advertisers seeking people-based targeting has been the “walled gardens” of Faceb...
07/26/2018
The Need for an Open Identity Solution

For too long, the only alternative for advertisers seeking people-based targeting has been the “walled gardens” of Facebook and Google. Now, a broad coalition of adtech companies are fighting back with the #AdvertisingIDConsortium. Learn how this helps everyone in the ecosystem https://hubs.ly/H0d8wyX0

Customer ID has been notoriously difficult for digital advertisers, and Facebook and Google have long dominated the customer ID space. Now a broad coalition of adtech companies are fighting back with the Advertising ID Consortium writes, Ron Jacobson, Co-founder of Rockerbox

TechCrunch
04/25/2018
TechCrunch

TechCrunch

Looks like calendar marketing is becoming a thing

Great to be featured by AdExchanger! 🙌
03/07/2018
AdExchanger

Great to be featured by AdExchanger! 🙌

Rockerbox is focused on recency with prospecting data.

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Opening Hours

Monday 09:00 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:00 - 18:30
Thursday 09:00 - 18:30
Friday 09:00 - 18:30

Telephone

(201) 455-7665

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About Rockerbox

Rockerbox is a leading marketing technology company based in New York City. The company offers two core technologies: Recency Activation and Rockerbox Attribution Platform, enabling marketers to effectively optimize their media spend. Rockerbox works with leading global advertising agencies including WPP, Omnicom, Publicis and Dentsu as well as leading brands such as Hanes, CitiBank, Twitter and JetBlue.

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