A non-partisan company bringing real social media experience and state-of-the-art technology to the political process.
Operating as usual
Social media often turns into a career path. Here's what it is like to actually be an Instagram model http://bit.ly/2aDfwv8
For many young women, it's a means to a creative end—but how many of them can make a living from hashtagged photos?
Is this the end of Snapchat? Instagram copied the entire essence of the popular app http://on.mash.to/2aVwRAM
Donald Trump Vs. Hillary Clinton - The Social Media Report - brought to you by Forbes http://bit.ly/2auFHbY
#Rio2016 Social media speaks up on Rio controversies with a new Twitter hashtag #OlympicProblemsIn5Words
Another take on Snapchat? Facebook is testing out a new feature that lets users open up a 'selfie' camera within the app to overlay filters on to their pictures http://bit.ly/2aUrFNv
Facebook is testing out a new feature that lets users open up a 'selfie' camera within the app to overlay filters on to their pictures.
#Instagram will soon let its users filter comments or turn them off all together. Learn more http://bit.ly/2asU6UZ
You could have Leslie Jones’s Twitter fallout to thank.
#DYK Contrary to many predictions, Facebook's seeing a significant growth in the coveted 18-24 and 25-24 year-old base
#Facebook is building apartment anyone can rent but there's a huge catch http://bit.ly/2apzAUj
Cross-functional approach to #socialmedia doesn't necessarily mean multiple platforms. Try implementing social across all deparments, including HR & customer service http://bit.ly/2a5ckbF
Hashtag sale? See how @Nordstrom event connects Instagram images to in-store promotions http://bit.ly/2ay7vtT
#Pinterest steals away one of #Snapchat ad gurus and finally pushes towards more ad revenue http://for.tn/2a0bLEG
Would you start your #virtualreality experience on Facebook? Let us know in the comment box http://bloom.bg/2ab1c2K
Facebook’s really big plans for virtual reality
Are you a #sports fan? If yes, will you be using live sports on Twitter?
Here's why Las Vegas hired DJ KHALED to launch it's Snapchat account http://bit.ly/29i7F5W
#Instagram began rolling out its insights feature - available to all users with accounts connected to their Facebook
#Snapchat latest feature doesn't disappear and that's a big deal. Here's why http://for.tn/29lonRk
Facebook's launching #OpenCellular, its latest effort to bring Internet connectivity to remote parts of the world
#Snapchat announced that it would open its platform to select third-party advertisers and ad-tech companies for the first time. Is your business interested in advertising on the platform?
Twitter (TWTR) stock rises on #MagicPony acquisition. The platform is clearly trying to break in to live and video market. What are your expectations? Let us know in the comment box #targetedtips
#Facebook may be the dominant player in social media and mobile advertising, but #Snapchat is killing the game with video views. It is the most formidable competitor Facebook has ever encountered.
Every major #social platform has announced features in recent weeks that will form a direct link between social media content and shopping. Which platform does it best? Let us know in the comments
#Facebook predicts the social network will be “all video” in 5 (!) years. We suggest you start adjusting your #socialmedia marketing efforts now #targetedtips
#SocialTips Don’t respond to negative posts about your company.
When someone writes an indignant Yelp review, or a blistering review of your company you may be tempted to compose a digital diatribe; don’t. No business gets 100 percent positive feedback and everyone has a few customers with more than a couple of screws loose. The temptation to try to set the record straight in print can be tremendous, but doing so usually ends in disaster. At any rate you must take the moral high ground.
#SocialTips Create a rich public portrait of your company.
As much as we all love to extol the virtues of our company, share its storied history, or the legendary genius of our founder, it tends to be a bore for the average web surfer. Consider posting profiles of your people and the interesting details that make your people tick. Do they mountain climb, rescue abandoned animals, or go kayaking? Make you and the brand relatable on #socialmedia
#SocialTips Post with purpose.
Avoid posting material just for the sake of putting up content, and before you post, ask what the post says about you’re brand. Not everything should be shared, the things you don’t post tell the world as much about you -- or more -- than the things you do post.
#SocialTips Post useful and interesting content.
You have to give your followers a reason to follow and share your information. It doesn’t take too many bland or misleading posts or tweets before people will flip past you without a second thought, and once they are gone it is tough to get your audience back.
Treating your #socialmedia as a digital marketing brochure takes a lot of the social aspects out of social networking and hobbles you from realizing its full potential #Socialitical
A new study by TapInfluence found that social media influence marketing is 11 times more effective than banner ads, meaning that social media accounts with wide followings, so-called "influencers," are coveted by companies looking to reach plugged-in consumers. Are you harvesting the power of influencers for your business?
Instead of trying to sell your product or service, think of #socialmedia as the “first touch” with a customer #tips
Practice batching your #socialmedia activities - schedule posts a week an advance to create a meaningful flow
Choose your platforms based on what makes the most sense for your brand. Instead of trying to have a presence on every single platform, pick 2 and make them your dominant social-media channels.
#TargetedTips Don’t shy away from occasional sales
If you want sales, go after them directly. Delight your customers occasionally, and create a special Instagram-exclusive sale with a promo code. Upload an eye-catching graphic with a huge copy over it. Do it sporadically, though.
#TargetedTips Use Hashtags
While it seems like a no-brainer, there is still a lot of confusion on how to employ hashtags effectively. Here is the deal: think of them as keywords & just use enough to be discoverable
#Instagram is adding Dynamic Ads — a retargeting unit that Facebook launched on its own network a little over a year ago (under a slightly different name) that is essentially advertising that is customised to you: showing products that you are more likely to buy based on your online activity and interests. Are you excited? Let us know in the comments
Facebook has more influence over Americans than any media company in history http://bit.ly/27b6SwY
Facebook faces a backlash over allegations that it suppressed conservative stories from its trending news module.
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