Noble People

Noble People We're a creative media agency.
Like many other categories being innovated, challenged and disrupted, we’ve built our place on principles of honesty, openness and drive. We eliminate waste and replace it with ideas that deliver real value.
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Which means we do: 1 / Communications Strategy 2 / Media Planning & Buying 3 / Reporting & Optimization We happen to do it in a more creative and no-bullsh*t way. With passion, integrity and a sense of humor, we find smarter ways to make an impact. Likely something very different from what you've seen, heard or worked with before.

Mission: Like many other categories being innovated, challenged and disrupted, we’ve built our place on principles of honesty, openness and drive. We eliminate waste and replace it with ideas that deliver real value.

Here's our next iteration of Three things, Noble People's weekly, digestible observations focusing on how we communicate...
05/21/2020

Here's our next iteration of Three things, Noble People's weekly, digestible observations focusing on how we communicate with people. This week brings you inside the doctor's waiting room, thoughts from the cinema, and how video game production is rapidly changing.

Our Danny Weisman says Spotify’s deal with Joe Rogan reinforces their podcast ambitions, video flirtations, and quest to...
05/21/2020
Joe Rogan's blockbuster deal with Spotify is the streaming giant's biggest signal that it wants to dominate podcasting. Here's what it means for other show personalities and advertisers.

Our Danny Weisman says Spotify’s deal with Joe Rogan reinforces their podcast ambitions, video flirtations, and quest to charge advertisers sky-high rates for audio ads

Podcasting execs and ad agencies see the deal as Spotify's biggest bet on podcasting and a precedent for how other platforms court big stars.

04/22/2020
Klarna

Looking for something new to watch tonight? Well, you’re cordially invited to tune into Breakfast for Dinner, a Virtual Drag Brunch on Facebook Live hosted by Kim Chi and Naomi Smalls made possible by our partner Klarna #dragbrunchlive

Your Queens Kim Chi and Naomi Smalls cordially invite you, with pinkies out, to Virtual Drag Brunch. This week’s theme: On Wednesdays We Wear Pink! Tag a fellow queen and make those plans. #dragbrunchlive

Our media director, @Scott C. Konopasek, told Campaign US that the "use of AI and enhancement of categories will be a si...
12/16/2019
CHEQ is pushing brand safety beyond keyword blacklists

Our media director, @Scott C. Konopasek, told Campaign US that the "use of AI and enhancement of categories will be a significant step forward with many clients I work with."

The cybersecurity company's AI can now understand 200 highly detailed news categories.

Our very own Josh Millrod featured in The Work That Made Me #thework #creative #littleblackbook
11/15/2019
The Work That Made Me: Josh Millrod | LBBOnline

Our very own Josh Millrod featured in The Work That Made Me #thework #creative #littleblackbook

Little Black Book, The Work That Made Me: Josh Millrod . The group strategy director of Noble People keeps returning to a Japanese horror book and believes years of browsing Reddit and 4chan changed his career

Our Senior Media Designer, @PhilPirkovic shared his "Essential List" with LBB... Take a look
10/07/2019
The Essential List: Philip Pirkovic | LBBOnline

Our Senior Media Designer, @PhilPirkovic shared his "Essential List" with LBB... Take a look

Little Black Book, The Essential List: Philip Pirkovic. The senior media designer at Noble People stans Guy Fieri, eats in his parents’ diner and co-hosts an Instagram TV series

Will TikTok thrive or pull a Vine? Our Group Strategy Director, Josh Millrod is bullish. Here’s why.
10/02/2019
Will TikTok thrive or pull a Vine?

Will TikTok thrive or pull a Vine? Our Group Strategy Director, Josh Millrod is bullish. Here’s why.

TikTok parent ByteDance earned more than $7 billion in the first half of 2019.. From Campaign US

Excited to share that Ad Age selected Noble People as a  Small Agency Awards winner. Thank you to all of our clients, cr...
08/01/2019
Small Agency Of The Year 11-75 Employees, Silver: Noble People

Excited to share that Ad Age selected Noble People as a Small Agency Awards winner. Thank you to all of our clients, creative partners, AdAge, and everyone we've worked with over the last year.

Noble People increased its revenue to $16 million in 2018 from $14 million in 2017 and expects sales rise another $2 million this year. Of its total 2018 revenue, $5.2 million came from new business. The shop was awarded Venmo’s full media account after previously handling its brand budgets, while...

Scott talking about how retailers can combat e-commerce growth with Forbes
03/22/2019
Hardware Stores Find "True Value" In Hyper-Local Advertising

Scott talking about how retailers can combat e-commerce growth with Forbes

True Value Company is embracing a “marketing-as-a-service” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to raise the bar on customer experience and give e-commerce competitors and big-box shops a run for their money.

Todd Alchin says get it right if you’re making a political or social statement during the Super Bowl.
01/24/2019
Why the NFL, Advertisers Shouldn’t Worry About the Super Bowl Becoming More Political

Todd Alchin says get it right if you’re making a political or social statement during the Super Bowl.

A new Morning Consult poll of 2,201 U.S. adults, conducted Jan. 3-5 in partnership with The Wall Street Journal’s CMO Today, found that 31 percent of respondents said they think the upcoming Super Bowl will be more political than last year’s contest.

08/27/2018

Greg March says get out of your own way sometimes "agencies involved can’t be so far up their own asses that they lose sight of how their work is experienced and fail to sell more of their clients product or services."

Not being able to drive a Ferrari past third gear is a stupid way to drive a Ferrari. We agree Greg.
06/14/2018
How to mix content and targeting to cut through

Not being able to drive a Ferrari past third gear is a stupid way to drive a Ferrari.

We agree Greg.

Goldman Sachs, Boxed, Home Depot, Zenith, Essence and others analysed digital marketing's future and discovered it had a caring side at a Campaign-GumGum hosted roundtable in NYC.... From Campaign US

Greg musing on AT&T, the future of buying television, and disruption in Advertising Age
08/24/2017
Why AT&T Could Put the TV Advertising Revolution on Hold

Greg musing on AT&T, the future of buying television, and disruption in Advertising Age

Will the AT&T/Time Warner merger pave the way for advertisers to buy TV the way they buy digital, asks Greg March, CEO of Noble People.

Seems like we do this every summer  Advertising Age Thanks to all our awesome clients who help make doing cool sh*t poss...
07/31/2017
adage.com

Seems like we do this every summer Advertising Age

Thanks to all our awesome clients who help make doing cool sh*t possible.

Will on why Buzzfeed might be losing its luster
11/01/2016
How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Will on why Buzzfeed might be losing its luster

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower.

Media plan of the year from AdWeek is a great way to start the week.
09/12/2016
These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Media plan of the year from AdWeek is a great way to start the week.

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their m...

This is us winning our second Advertising Age Small Agency Award in as many years. Congrats to everyone who made this ha...
07/21/2016

This is us winning our second Advertising Age Small Agency Award in as many years. Congrats to everyone who made this happen!

Some award winning work for our client PayPal in collaboration with CP+B
07/06/2016
Meet Halfway - The Shorty Awards

Some award winning work for our client PayPal in collaboration with CP+B

The Shorty Awards honor the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram, Snapchat, Vine and the rest of the digital world.

The ANA released a report on media transparency. Here are our thoughts on it.
06/09/2016
Too big not to cheat

The ANA released a report on media transparency. Here are our thoughts on it.

The ANA transparency report was no hatchet job. It was the inevitable result of a corrupt system, says Noble People's CEO. From Campaign US

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Our very own Josh Millrod featured in The Work That Made Me #thework #creative #littleblackbook