BBDO New York

BBDO New York BBDO New York is the headquarters of the most awarded and effective agency network in the world. Most Strategic Network in the World, WARC Most Effective Network in the World, Global Effie Index Network of the Year, Cannes Festival

As a 124-year-old agency in one of the largest holding companies in the world, most people in our business think they know us already. But just as so many of our clients’ businesses have undergone tremendous change, so have we. Our most significant change springs from the investment we’ve made in becoming an audience-first culture. We’ve always been focused on insights that change behavior, but now we know more about the people who drive our clients’ business than ever before. And we’re passionate about it. Why? Well not surprisingly from an agency whose motto is The Work. The Work. The Work., because it makes the work better – more culturally relevant, resonant and most importantly, effective. And we’re making more of that work across every medium imaginable – meeting those audiences where they eat, drink, shop, search, view and live.

Operating as usual

Ford has just launched an audio-guided AR experience to help bring consumers up close and virtual with the first-ever, a...
10/05/2020
Ford Shows Off Electric Mustang in AR Instagram Series

Ford has just launched an audio-guided AR experience to help bring consumers up close and virtual with the first-ever, all-electric Mustang—the Mustang Mach-E. Experience the vehicle like never before on Ford Motor Company's profile and read more about the campaign launch on Adweek:

The campaign is a 10-part sequence.

We have a lot to celebrate after last night’s US Effies Awards, winning 9 Effies with 6 of our clients as well as rankin...
10/02/2020

We have a lot to celebrate after last night’s US Effies Awards, winning 9 Effies with 6 of our clients as well as ranking #3 Most Effective Agency! See a full list of winners here: https://tinyurl.com/y6yej7l4

The pandemic has taken a lot out of us. So more people are giving back. See how Pedigree US is making it more rewarding ...
10/01/2020
Pandemic-Era Altruism: 3 Lessons From Pedigree, Kroger, Zappos And More

The pandemic has taken a lot out of us. So more people are giving back. See how Pedigree US is making it more rewarding than ever to adopt a furry friend:

Since the pandemic launched the nation into a health and financial crisis, nearly 25% of people are more altruistic, to the point that they choose retailers and brands that support environmental, social and governmental initiatives. Looking at some of these retail efforts, we ask: Will it last?

Incredible story from our own ECD Daniela Vojta, who found time to volunteer her talents to help students in need in her...
09/29/2020
560 Tablets: A Covid Success Story for Children in Brazil

Incredible story from our own ECD Daniela Vojta, who found time to volunteer her talents to help students in need in her hometown, Rio de Janeiro, Brazil. “We can all do something extraordinary even when the odds are against us.”
Read more here:

How creativity and generosity made remote learning possible for hundreds of kids

We’re excited to share that we’ve been named Brand Agency of Record for AARP! “We are excited to work together to suppor...
09/29/2020

We’re excited to share that we’ve been named Brand Agency of Record for AARP!

“We are excited to work together to support this iconic brand and showcase it as the modern, life-planning resource that it is,” said BBDO NY President and CEO Kirsten Flanik pictured here, along with the leadership team behind the win: Tom Godici, Greg Ketchum, Mark Cadman, and Tom Han.

Read about it here: https://adage.com/article/agency-news/aarp-sends-creative-bbdo-new-york/2284251

09/23/2020
Welcome to the Endless World of Air Max – a digital popup hosted on Google Slides, constantly evolving to give sneakerhe...
09/23/2020
Foot Locker Built a Nike Air Max Wonderland on Google Slides

Welcome to the Endless World of Air Max – a digital popup hosted on Google Slides, constantly evolving to give sneakerheads new designs and new experiences to Discover their Air.
Check out our latest with Foot Locker:

An 'endless world' by and for sneakerheads

To introduce General Electric’s new brand purpose, “Building a World That Works,” our latest spot encompasses the import...
09/17/2020
Inside GE's New Slogan, 'Building a World That Works'

To introduce General Electric’s new brand purpose, “Building a World That Works,” our latest spot encompasses the importance and reach of GE's businesses, and people that carry out its many behind-the-scenes industrial roles. See it here:

CMO Linda Boff on the brand's latest marketing move highlighting its range of services.

We are proud to sponsor the One School, a program showcasing the creativity, passion and commitment of Black creative st...
08/28/2020
Meet the First 15 Creatives Accepted Into One School

We are proud to sponsor the One School, a program showcasing the creativity, passion and commitment of Black creative students. We’re excited for the first class of remarkable participants to hit the ground running! Read more here:

The new nonprofit program's students, none of whom have been to ad school, come from a wide range of backgrounds.

While the world slowly starts getting back to reality, some things may be harder to remember than others… pants being on...
08/10/2020
Snickers highlights the perils of coming out of quarantine

While the world slowly starts getting back to reality, some things may be harder to remember than others… pants being one of them! In a comedic spot from SNICKERS, BBDO New York brings a pandemic-themed twist to the “You’re Not You When You’re Hungry” campaign. Check out the work here:

Latest from 'You're Not You When You're Hungry' campaign from BBDO reminds us that there was a time when we had to wear pants

Congratulations to our client and fierce advocate, Monica Lewinsky, for being included on Fast Company's Most Creative P...
08/04/2020
How Monica Lewinsky became a leading cyberbullying advocate

Congratulations to our client and fierce advocate, Monica Lewinsky, for being included on Fast Company's Most Creative People in Business list! We’re proud to partner with her mission to put an end to cyberbullying.

From her essential work helping to craft harrowing PSAs to her growing clout as a producer, Lewinsky has devoted herself to stopping this digital scourge.

BBDO Production Manager Tatiana Lanier sat down with President & CEO Kirsten Flanik for Omnicom's Omniwomen Leadership S...
08/03/2020
Leading Through Change: My Talk With BBDO NY CEO Kirsten Flanik

BBDO Production Manager Tatiana Lanier sat down with President & CEO Kirsten Flanik for Omnicom's Omniwomen Leadership Series to get real about what’s going on in our world and how to lead in an industry in transition. Read their thoughts here:

Thoughts on an industry in transition

In addition to celebrating Cannes Lions International Festival of Creativity's Network of the Decade, BBDO NY is proud t...
06/26/2020

In addition to celebrating Cannes Lions International Festival of Creativity's Network of the Decade, BBDO NY is proud to be ranked #3 Agency of the Decade in the world and #2 in North America in the festival’s first-ever Lions Creativity Report of the Decade!

Thank you to our people and our clients, and cheers to many years of creative excellence ahead.

06/26/2020
BBDO Worldwide

BBDO Worldwide

We are incredibly honored to be Cannes Lions International Festival of Creativity's first-ever, Network of the Decade! During these inconsistent times it feels nice to celebrate consistency – the positive consistency of our long-standing commitment to creative excellence.

Thank you to our amazing clients and BBDOers for creating some of the best work in the world over the past 10 years.

See full Network results and access the Lions Creativity Report of the Decade, here: https://tinyurl.com/y9ajtnfn

We are proud to announce that BBDO New York won three awards at the 2020 YouTube Works Awards, including the Grand Prix ...
06/25/2020
Here Are the Winners of the 2020 YouTube Works Awards

We are proud to announce that BBDO New York won three awards at the 2020 YouTube Works Awards, including the Grand Prix and Creative Innovation honors for our work on Bacardí “Beat Machine,” and the Action Driver award for Sandy Hook Promise's “Back to School Essentials.”

See the full list of winners here:

The most effective U.S. ad campaigns on the video site were honored.

At this year’s AICP Awards, Monica Lewinsky’s The Epidemic won the Advertising Excellence/Single Commercial award and wa...
06/24/2020
Monica Lewinsky's 'Epidemic' spot and Old Spice win top honors at the AICP Show

At this year’s AICP Awards, Monica Lewinsky’s The Epidemic won the Advertising Excellence/Single Commercial award and was also honored in the categories of Performance, Concept and Public Service Announcement

Go behind the scenes with Monica and the BBDO NY creative team as they discuss their experience working on the PSA: https://vimeo.com/421934468

The awards also named Olivia Wilde as Best New Director at fest honoring top commercials talent

06/19/2020
“It’s not enough to hire with diversity in mind, as leaders we need to be nurturing them and setting them up for success...
06/18/2020

“It’s not enough to hire with diversity in mind, as leaders we need to be nurturing them and setting them up for success.” Senior VP and Creative Director Bianca Guimaraes during today's Ad Age Future of Creativity - Young Creatives Roundtable

Watch the segment here: https://tinyurl.com/yb6coumn

Tune in tomorrow at 11:00 for the Ad Age Future of Creativity - Young Creatives Roundtable, featuring BBDO New York SVP ...
06/17/2020

Tune in tomorrow at 11:00 for the Ad Age Future of Creativity - Young Creatives Roundtable, featuring BBDO New York SVP and Creative Director Bianca Guimaraes. Hear rising creative leaders discuss not just their work, but their thoughts on leadership and how to move agencies forward in today’s world. RSVP here: https://adage-thefutureofcreativity.splashthat.com/

This week Dunkin' launched the brand’s first-ever recruitment-focused campaign. In a time when unemployment is at a high...
06/10/2020
Dunkin’ runs first national recruitment campaign as coffee-buying perks up

This week Dunkin' launched the brand’s first-ever recruitment-focused campaign. In a time when unemployment is at a high, we’re proud to partner with our client to share this message and help promote 25,000 open jobs. Learn more and see the work:

With unemployment levels still high, Dunkin’ wants to stand out to job seekers.

BBDO NY stands with NAACP and will be observing a moment of silence for 8 minutes and 46 seconds at 3:45pm today in reco...
06/04/2020

BBDO NY stands with NAACP and will be observing a moment of silence for 8 minutes and 46 seconds at 3:45pm today in recognition of George Floyd’s funeral. We’ve encouraged employees to stop everything, and take those moments to honor his life.

Other tangible actions we’ve taken:

1. We have also signed the petition for justice for George Floyd
2. We have donated to the NAACP in support of human rights and the belief that Black Lives Matter

If you can, join us in action via the following link: https://www.naacp.org/campaigns/we-are-done-dying/

Help M&M'S color their next TV commercial! In the latest from M&M’S, the brand is giving fans all over the country the u...
05/15/2020

Help M&M'S color their next TV commercial! In the latest from M&M’S, the brand is giving fans all over the country the unique opportunity to have their M&M’S artwork featured in their next commercial. 🎨

Find the digital M&M’S Coloring Book here: https://helpuscolor.mms.com/

In our latest for Pedigree US, the brand is helping to support pet adoption while social distancing. “Dogs on Zoom” give...
05/12/2020
You can now meet and adopt a dog on Zoom

In our latest for Pedigree US, the brand is helping to support pet adoption while social distancing. “Dogs on Zoom” gives people the opportunity to meet dogs, ask questions and adopt online. “It will be the best zoom meeting you have all day.” Learn more about it on Mashable:

And it's totally free.

BBDO Worldwide
05/05/2020
BBDO Worldwide

BBDO Worldwide

Its great to see so many BBDO agencies around the world nominated for #Webbys, across 29 categories this year! Now it's up to you to decide who takes home the Webby People's Voice awards.

Cast your vote today!

BBDO Worldwide
04/20/2020
BBDO Worldwide

BBDO Worldwide

Being a part of Ad Age's A-List is a huge honor, and a much-appreciated glimmer of light right now. This designation also serves as a reminder that our incredible clients enabled us to do amazing, powerful, fearless work together last year and that we entered 2020 in a position of strength. Congratulations to all of our US offices for making BBDO great.

“My hope is that we’ll learn from the challenges and limitations we’re facing now, and they’ll make us more efficient in...
04/07/2020
#WFH Diaries: Bianca Guimaraes of BBDO New York

“My hope is that we’ll learn from the challenges and limitations we’re facing now, and they’ll make us more efficient in the future.” - Bianca Guimaraes, SVP, Creative Director BBDO New York. Check out her full WFH interview here:

Work/Life #WFH Diaries: Bianca Guimaraes of BBDO New York By Angela Natividad on Apr 03 2020 - 4:22pm twitter facebook As the COVID-19 pandemic gallops along, we're checking in with folks in the creative industry to see how they are doing. Here's an update from Bianca Guimaraes at BBDO in New York.....

“When all else fails, remember gratitude. Focus on the things we do have.”— Greg Hahn, Vice Creative Chairman, BBDO Worl...
03/31/2020

“When all else fails, remember gratitude. Focus on the things we do have.”— Greg Hahn, Vice Creative Chairman, BBDO Worldwide, Chief Creative Officer, BBDO New York. Check out the full WFH interview here:
https://tinyurl.com/txv2t2y

BBDO ECD Danilo Boer and President & CEO Kirsten Flanik dive into the inspiration behind the creation of BBDO Your Home,...
03/27/2020
Why BBDO Just Opened Hundreds of New Offices | LBBOnline

BBDO ECD Danilo Boer and President & CEO Kirsten Flanik dive into the inspiration behind the creation of BBDO Your Home, an initiative opening hundreds of “new offices” around the world. Check out the full interview here:

Little Black Book, Why BBDO Just Opened Hundreds of New Offices. BBDO ECD Danilo Boer and president & CEO Kirsten Flanik reflect with Addison Capper on a project that expanded the agency network with hundreds of new addresses amid the Covid-19 outbreak

BBDO Worldwide
03/19/2020
BBDO Worldwide

BBDO Worldwide

With thousands of our employees around the world adjusting to the new reality of working remotely, we came up with a fun way for our staff to turn their homes into official BBDO offices. “We are all at BBDO, wherever we are. Stay safe." Read about it here:

Address

1285 Avenue Of The Americas
New York, NY
10019

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

(212) 459-5000

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Comments

Your entire team is brilliant. Thank you for your work.
I Have Learned That Renowned Los Angeles Designer, Keith Bright, Died this past Monday, 8 April. Keith was my friend and former partner, highly respected, admired, and held in great affection by leaders in advertising, design, marketing, and by the heads of the enterprises he served so well. Many of my friends here know and worked with Keith. Keith was 85 and would have been 86 in June.
1985 Madison avenue. Annual Black Tie Day of BBDO's first (and best) IT department.