Level Group

Level Group Award-winning, full service creative agency specializing in strategy, branding, and design. “Design translates strategy into experience.” Founded 1997

Level Design Group specializes in transmedia storytelling. . . We are a full-service creative agency that specializes in design across multiple media platforms. Since 1998, Level has collaborated with clients to shape work ranging from branding programs to interactive experiences and websites, magazines, annual reports, exhibitions and title sequences. Level collaborates with corporations, organizations, artists and filmmakers to help them reach their goals through strategy, technology, and design. Recent projects include the development of our own, proprietary CMS (content management system) that provides our clients with a tool to easily manage and update websites post-launch.

10/26/2020

One thing we realized recently is that many of our clients ask us to create Presentation Decks and Books as part of the work we do together, but we have never advertised these services. The reason is simple... https://www.levelnyc.com/news/26-oct-2020

LEVEL & POTAMKIN RECOGNIZED BY 2020 AMERICAN WEB DESIGN AWARDS. Thrilled to announce that our website for The Potamkin P...
09/15/2020

LEVEL & POTAMKIN RECOGNIZED BY 2020 AMERICAN WEB DESIGN AWARDS. Thrilled to announce that our website for The Potamkin Prize (@potamkinprize) received a 2020 American Web Design Award from GDUSA!
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We have been delighted to collaborate with Potamkin leadership to develop a brand architecture, creative strategy and websites for multiple entities, including The Potamkin Prize – an annual award celebrating Alzheimer's research.
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This website was launched in April coinciding with the awarding of the 2020 Potamkin Prize to J. Paul Taylor, M.D., Ph.D. Find out more at Potamkinprize.org and on IG @potamkinprize.
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#americanwebdesignaward #americanwebdesignawardwinner #gdusa #awardwinner #winner #designcompetition #creativeagency #visualidentity #logo #logomark #designagency #brandingagency #webdesign #webdevelopment #website #userexperience #strategy #graphicdesign #design #digitialmarketing #graphicdesignstudio #graphicdesigncentral #graphicdesigners

07/27/2020
Potamkin Brand Architecture + Visual Identities

NEW WORK: Potamkin Brand Strategy + Visual Identities

We are thrilled have collaborated with Potamkin leadership to develop a brand architecture and creative strategy for Potamkin Fleet Solutions, a new venture that builds and maintains custom fleet facilities, Potamkin Philanthropies, which is committed to supporting social, educational, and scientific initiatives that benefit the communities they serve, and The Potamkin Prize, an annual award celebrating Alzheimer's research, and Potamkin Companies.

Each entity addresses different audiences and provides distinctly different services, yet, all carry the family name and a generational tradition of raising up communities through enterprise, innovation, and humanitarianism. Working closely with the Potamkin team led by Andi Potamkin, our research-driven process resulted in solutions that are distinct from one another, address each venture’s mission, purpose, and audience, and yet reflect a brand ethos that unites them.
The website for The Potamkin Prize was launched in April coinciding with the awarding of the 2020 Potamkin Prize. Find out more at potamkinprize.org. Next steps are websites for Potamkin Philanthropies and Potamkin Fleet Solutions.

07/22/2020
Side Gig SuperSalt | Packaging by Level Group

NEWS: We are thrilled to announce that @sidegigsupersalt by @anthonygiglio is now available at @wholefoods Manhattan West, which opened this week at Hudson Yards in Manhattan.
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Looking forward to our ongoing collaboration with Snthony Giglio (@anthonygiglio) on his first product. Website coming soon!

07/06/2020
Murals for Justice

We stand in support of the Black Lives Matter movement.
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Principal Jennifer Bernstein, also a Professor of Graphic Design at Rutgers-Newark, was proud to participate and support this important community project, and the BLM movement as a whole.
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On June 27th, 2020 the @cityofnewarknj along with partnering organizations, artists, and community members gathered to paint two of Newark’s busiest streets with prominent messages in solidarity with the #BlackLivesMatter movement. Over 200 community members helped complete the murals. Video by Kay the Kreator | kaythekreator.com
✊🏿✊🏾✊🏽✊🏼✊🏻
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🎥 @kaythekreator
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#MuralsforJustice
#MuralsforJusticeNewark
#NewarkStrong
#AllBlackLivesMatter
#AbolishWhiteSupremacy
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Core Partners:
@CityofNewarkNJ
@RutgersSASN
@ACM_GD
@ProjectforEmptySpace
@NewArtsJustice 🗣 @rasjbaraka ‘What We Want’
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Leaders + Supporters:
@fayemi_
@Yendor_llc
@LayqaNunaYawar
@LandCollective.nwk
@NewarkDowntownDistrict
@NewarkArts
Sherwin-Williams

https://youtu.be/pyViKv4DMFY

Yesterday, June 27th, 2020, the City of Newark along with partnering organizations, and artists gathered together to create two street murals in support of t...

11/05/2019

We are honored that our website for Express Newark is featured in this month’s issue of GDUSA Magazine!
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The Express Newark Website was a recipient of a 2019 American Web Design Award from GDUSA, and we are thrilled that they also chose to highlight the project in the Magazine. (Thank you GDUSA!) We are all very proud of this project, not only our work, but being part of helping this amazing organization achieve its goals. We want to share this moment with the many people that we worked with for over a year on this project at Express Newark and Rutgers University-Newark. You can find out more about the project at https://www.levelnyc.com/express-newark

#americanwebdesignawardwinner #gdusawinner
#userexperience #webdesign #webdevelopment #graphicdesign #branding #community #website #informationarchitecture #uxdesign #experiencedesign #userexperiencedesign #webdesigner #webdesignagency #topwebdesignagency #webdeveloper @expressnewark @gdusa #gdusa

We are honored that our website for Express Newark is featured in this month’s issue of GDUSA Magazine — in print and on...
10/28/2019

We are honored that our website for Express Newark is featured in this month’s issue of GDUSA Magazine — in print and online!

The Express Newark Website was a recipient of a 2019 American Web Design Award from GDUSA, and we are thrilled that they also chose to highlight the project in the Magazine. We are all very proud of this project, not only our design/development but being part of helping this amazing organization achieve its goals. We want to share this moment with the many people that we worked with for over a year on this project at Express Newark and Rutgers University-Newark. You can find out more about the project here: https://www.levelnyc.com/news

Thrilled to announce that our visual identity for the Lily Auchincloss Foundation won a Gold Award in the Graphis Design...
07/24/2019

Thrilled to announce that our visual identity for the Lily Auchincloss Foundation won a Gold Award in the Graphis Design Annual 2020! You can find out more about our collaboration to deliver a complete rebrand for this amazing organization here: https://www.levelnyc.com/lilyauchincloss

#graphis #winner #goldaward #graphisdesinannual2020 #designcompetition #visualidentity #visualidentitydesign #identity #logo #graphicdesign #communicationdesign #logomark #gallery #art #fineart #designagency #brandingagency #brandagency #brandstrategy #strategy #levelgroupnyc #design #graphicdesigner #graphicdesignstudio #graphicdesigncentral #graphicdesigners #logo #rebrand #branding #creating #digitalmarketing #logodesign #visualcommunication #designthinking #brandidentity #graphicdesign #creative #foundations #grants

Thrilled to announce that our visual identity for Minus Space won a Gold Award in the Graphis Design Annual 2020! You ca...
07/24/2019

Thrilled to announce that our visual identity for Minus Space won a Gold Award in the Graphis Design Annual 2020! You can find out more about our collaboration to deliver a complete rebrand for the gallery here: https://www.levelnyc.com/minus-space

#graphis #winner #goldaward #graphisdesinannual2020 #designcompetition #visualidentity #visualidentitydesign #identity #logo #graphicdesign #communicationdesign #logomark #gallery #art #fineart #designagency #brandingagency #brandagency #brandstrategy #strategy #levelgroupnyc #design #graphicdesigner #graphicdesignstudio #graphicdesigncentral #graphicdesigners #logo #rebrand #branding #creating #digitalmarketing #logodesign #visualcommunication #designthinking #brandidentity #graphicdesign #creative

NEW WORK: Lily Auchincloss Foundation Branding & WebsiteThrilled to have collaborated with The Lily Auchincloss Foundati...
07/01/2019

NEW WORK: Lily Auchincloss Foundation Branding & Website

Thrilled to have collaborated with The Lily Auchincloss Foundation (@laf.nyc / www.lilynyc.org) on a complete rebrand for this amazing organization.
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Since 1997, the Lily Auchincloss Foundation has been providing grants to help promote the quality of life in the five boroughs of New York City by supporting organizations working in the arts, human services, and the environment.

The foundation was started by Lily Auchincloss — a noted philanthropist who supported institutions and organizations such as The Museum of Modern Art (MoMA), the Cathedral of Saint John the Divine, and the American Academy in Rome.

The foundation approached Level to create a new brand identity that better reflected the history and culture of the organization.
We developed a new logomark that pays homage to the Founder – Lily– by using her first name as the basis for the mark.

The logo is constructed from a modular grid, referencing the grid of the city itself, and the idea of community and connections. The unity of the “building blocks” that make up the mark suggest the sharing of a common goal: by supporting culture and preservation in New York City, we build each other up, ultimately forming a better version of our community. The result is an identity that reflects both the sophistication and humility of the Lily Auchincloss Foundation.

#brandstrategy #branding #logodesign #brandidentity #logomark #logotype #graphicdesign #visualidentity #visualidentitydesign #visualcommunicationdesign
#webdesign #webdevelopmemt #userexperiencedesign #experiencedesign #userinterfacedesign #visualcommunication #socialmedia #digitalmarketing #marketing #print #interactive #experiencedesign #communication #communicationdesign #creativeagency #designfirm #storytelling #brandstorytelling #brandnarrative #foundations

Excited to be collaborating with @anthonygiglio - industry authority on wine and spirits, and longtime “Food & Wine” con...
06/23/2019

Excited to be collaborating with @anthonygiglio - industry authority on wine and spirits, and longtime “Food & Wine” contributor - on his new product @sidegigsupersalt being introduced today at the NYC #fancyfoodshow at the @javitscenter!

“Side Gig SUPERSALT is a flavor-building mix of organic herbs, garlic, and Sicilian sea salt that makes everything you normally salt taste even better.”

- Anthony Giglio

#fancyfoodshow #fancyfood #sicilianseasalt #organicherbs #garlic #savory #seasalt #delicious #evenbetter #foodies #kitchenessentials #saltylife #gourmet #gourmetfood #specialtyfood #sicilianseasalt #cooking #herbs #gourmetsalt
@ Javits Center

NEW WORK | NEW AWARDS: 🙌🍾🎉We are excited to announce that expressnewark.org has been awarded a 2019 American Web Design ...
06/19/2019

NEW WORK | NEW AWARDS: 🙌🍾🎉We are excited to announce that expressnewark.org has been awarded a 2019 American Web Design Award from GDUSA!
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About The Project:
A year in the making working with an incredible team at the organization, this comprehensive website for Express Newark, a university-community arts incubator at Rutgers University-Newark, represents the collective work of its many partnerships and collaborations.

The website design and user experience mirrors the ecosystem of Express Newark: one of inclusiveness, democratic dialogue, boundary-crossing networks, in which eleven partnerships and over eighty contributors spanning diverse disciplines, collaborate and engage in public work and creative practice. .

You can find out more about the project at: https://www.levelnyc.com/express-newark, and read the Press Release here: https://www.newark.rutgers.edu/news/express-newark-announces-launch-new-website

#awardwinning #win #winning #award #userexperience #webdesign #webdevelopment #graphicdesign #branding #community #website #brandstrategy #informationarchitecture #uxdesign #experiencedesign #userexperiencedesign @expressnewark

NEW WORK: Express Newark WebsiteWe are excited to announce the launch of expressnewark.orgA year in the making working w...
06/07/2019

NEW WORK: Express Newark Website
We are excited to announce the launch of expressnewark.org

A year in the making working with an incredible team at the organization, this comprehensive website for Express Newark, a university-community arts incubator at Rutgers University-Newark, represents the collective work of its many partnerships and collaborations.

The website design and user experience mirrors the ecosystem of Express Newark: one of inclusiveness, democratic dialogue, boundary-crossing networks, in which eleven partnerships and over eighty contributors spanning diverse disciplines, collaborate and engage in public work and creative practice. .

Find out more about the project at: https://www.levelnyc.com/express-newark, and read the Press Release here: https://www.newark.rutgers.edu/news/express-newark-announces-launch-new-website

#userexperience #webdesign #webdevelopment #graphicdesign #branding #community #website #brandstrategy #informationarchitecture #uxdesign #experiencedesign #userexperiencedesign @expressnewark

03/21/2019

Design & Marketing Copy for Staubitz, one of the oldest butcher shops in New York City. See more at www.staubitz.com

03/05/2019

SNEAK PEEK: Expressnewark.org, a collaboration with Express Newark is approaching official launch!

Express Newark (EN), located in the historic Hahne & Company building in Newark NJ, is dedicated to a collaboration between community partners and Rutgers University-Newark in which community and university work together and communicate on equal footing in what has been called a "third space."

For the last year we have been working closely with Express Newark leadership and community partners to create an appropriate platform that represents the organizations’ powerful mission. Expressnewark.org, which will launch in early March, is a mirror of the Express Newark community: eleven partnerships and over eighty contributors spanning diverse disciplines, who collaborate and engage in public work and creative practice. The website emulates the real-time activities and happenings of the entire Express Newark community and ecosystem – a “third space.”

The temporary site we created will remain live at expressnewark.org until official launch. Find out more about this project at levelnyc.com/journal

NEW WORK: Brand Strategy, Visual Identity, Website Design & Development, Brochure, Copywriting for C6 Real Estate.•#bran...
12/16/2018

NEW WORK: Brand Strategy, Visual Identity, Website Design & Development, Brochure, Copywriting for C6 Real Estate.

#brandstrategy #graphicdesign #brandidentity #branding #brand #logo #logomark #typography #webdesign #webdevelopment #ux #userexperiencedesign #experience

#Repost @minus_space with @get_repost・・・Totally loving our new gallery logo and business cards! Designed by our dear fri...
12/15/2018

#Repost @minus_space with @get_repost
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Totally loving our new gallery logo and business cards! Designed by our dear friends @levelgroupnyc. Letterhead, swag, gallery super graphics, and a web site coming up next.🤩

#leveldesignnyc #businesscard #businesscards #rebrand #rebranding #leveldesign @art_life_nyc #levelgroup

We are excited to announce that "The Theory and Practice of Motion Design: Critical Perspectives and Professional Practi...
08/17/2018

We are excited to announce that "The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice,” which includes a Chapter by Level Principal Jennifer Bernstein, "Re-framing Design: Engaging Form, Meaning, and Media," was published by Routledge on July 23rd! The book offers "an expansive exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice." – Brian Stone and Leah Wahlin (Editors) Thank you Brian and Leah for all of your amazing work on this book!

03/22/2018
empiredragonsnyc.com

BRAND REFRESH & WEBSITE for The Empire Dragons NYC | empire dragons nyc.com | New York City's first and only cancer survivor team

SNEAK PEEK: beginning of essay, a chapter for “The Theory and Practice of Motion Design: Critical Perspectives and Profe...
02/07/2018

SNEAK PEEK: beginning of essay, a chapter for “The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice” R. Brian Stone and Leah Wahlin, Editors, by Principal Jennifer Bernstein. The forthcoming book will be published by Routledge (an imprint of the Taylor Francis Group) Summer/Fall 2018.
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About The Book;
This collection offers an expansive, multiplatform exploration of the rapidly expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice.

Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds.

Approximately 300 pages. Printing in hardback and paperback for the academic market.
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#designtheory #criticaltheory #mediastudies #design #communicationdesign #designpedagogy #writing

LEVEL COLLABORATES WITH THE VERSANT GROUP ON BRAND STRATEGY, NAMING, IDENTITY, WEBSITE | We are proud to announce our co...
12/15/2017

LEVEL COLLABORATES WITH THE VERSANT GROUP ON BRAND STRATEGY, NAMING, IDENTITY, WEBSITE | We are proud to announce our collaboration with The Versant Group — a partnership between Anthony Tufariello, formerly the Co-Chief Investment Officer of Commercial Real Estate Funds at Fortress Investment Group LLC, Ziel Feldman, Chairman and Co-Founder, HFZ Capital and Nir Meir, Managing Principal, HFZ Capital.

After working closely with the partners throughout the process of naming and branding the group, we have now pivoted to focus on developing their web presence and other communications collateral. Additionally we are collaborating with them on new acquisitions and strategic partnerships.

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