Kaplow Kaplow is a full-service PR agency offering marketing and communications services across traditional, digital and new media. We specialize in brand building, media relations, social media consultation, event planning and video production.
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Kaplow helps people fall in love with your brand. For nearly two decades, Kaplow has helped best-in-class companies tell their stories. In beauty and wellness, retail and lifestyle, and emerging technologies, Kaplow reaches consumers where they live today with an innovative mix of social networking and traditional media. The result is a connection that changes the conversation.

Operating as usual

Check out Franklyn West for more expert insights from our own Liz Kaplow and Randi Liodice.
01/07/2021

Check out Franklyn West for more expert insights from our own Liz Kaplow and Randi Liodice.

Week 5 of the Franklyn West GrowthForce Series: Meet Liz Kaplow, Founder & CEO of Kaplow Communications and Randi Liodice, President & Chief Strategy Officer of Kaplow Communications.
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"Be curious. Never stop asking questions, consider new ways to approach old problems and keep an open mind with those you admire and those you mentor. We must take advantage of every learning opportunity that comes our way if we want to experience our full potential."
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For all of Liz and Randi's expert advice, please visit us on LinkedIn at Franklyn-West. AND...if you'd like to work with Liz or Randi as an ambassador, please contact us at www.FranklynWest.co today!

At the close of such a challenging year, we are happy to share uplifting news -- Kaplow President and Chief Strategy Off...
12/16/2020

At the close of such a challenging year, we are happy to share uplifting news -- Kaplow President and Chief Strategy Officer Randi Liodice has been named to PR News' prestigious 2020 list of Top Women in PR!

Throughout her years at Kaplow, Randi has been a champion of new ideas and many innovative offerings, supporting the evolution of the agency. Randi has helped propel Kaplow forward by implementing new, creative and strategic approaches, all based on the agency’s foundational core of storytelling. Randi is a highly collaborative leader who more than anything, enjoys seeing the team excel. Her contributions to Kaplow and its clients are the reasons why she truly exemplifies our culture of Trust, Respect, Energy and Enthusiasm.

We couldn’t be more thrilled to celebrate Randi today, and every day. Congratulations!

See the list here: https://lnkd.in/dArX4Vq

Here at Kaplow, we encourage everyone to exercise their right to vote. To ensure all of our employees have ample time to...
11/02/2020

Here at Kaplow, we encourage everyone to exercise their right to vote. To ensure all of our employees have ample time to vote, the Kaplow office is closed tomorrow (November 3) for Election Day. For any questions or information on voting, visit vote.org.

Kicking off this Wednesday with a WIN! We’re thrilled to share that the CVS Beauty Mark program (#client) was announced ...
10/28/2020
CVS Beauty Mark - 2020 PLATINUM PR AWARDS

Kicking off this Wednesday with a WIN! We’re thrilled to share that the CVS Beauty Mark program (#client) was announced as a PRNEWS Platinum PR Award Winner in the Media Relations: Agency and GameChanger categories, and received an Honorable Mention in the Cause-Related Marketing and Best Use of Influencers categories. Congratulations to the team who worked on this meaningful campaign and thank you PR News for the incredible recognition.

https://www.prnewsonline.com/go/2020-platinum-pr-awards/?id=704920

Each year, PRNEWS recognizes outstanding achievements in communications and marketing while recognizing the honorees of the Platinum PR Awards.

We're thrilled to share that Kaplow #client work has been recognized as a finalist in FIVE PR News Platinum Award catego...
10/07/2020

We're thrilled to share that Kaplow #client work has been recognized as a finalist in FIVE PR News Platinum Award categories! We're proud to have been a part of CVS Beauty's meaningful Beauty Mark initiative and Satisfyer's efforts in normalizing the conversation around sexual wellness. We'll be counting down to the virtual celebration on October 27th.

https://www.prnewsonline.com/2020-platinum-awards-finalists

“Leaders have an added responsibility now.” Hear more from Liz Kaplow in the latest PR’s Top Pros Talk with D S Simon Me...
09/30/2020
PR's Top Pros Talk: Liz Kaplow

“Leaders have an added responsibility now.” Hear more from Liz Kaplow in the latest PR’s Top Pros Talk with D S Simon Media and O'Dwyer's Public Relations News - odwyerpr.com. Tune in for more tips on effective leadership and her optimistic outlook on the future of PR.
https://www.odwyerpr.com/story/public/14954/2020-09-30/prs-top-pros-talk-liz-kaplow.html

Kaplow Communications founder and CEO Liz Kaplow talks with D S Simon Media CEO Doug Simon about some of the secrets of effective leadership

Happy Birthday to our very own CEO and Founder, Liz Kaplow! We’re so lucky to have you as our fearless leader.
09/20/2020

Happy Birthday to our very own CEO and Founder, Liz Kaplow! We’re so lucky to have you as our fearless leader.

09/18/2020

ICYMI - Congrats to our own Liz Kaplow on her PRWeek Hall of Femme honor. Check out her acceptance speech from yesterday's awards ceremony! #PRWeekHallofFemme #PRWeekUS

We can all use a little inspiration these days and that's why PRWeek has taken its Hall of Femme Awards virtual (taking ...
09/12/2020

We can all use a little inspiration these days and that's why PRWeek has taken its Hall of Femme Awards virtual (taking place September 17th). Register to learn, listen and engage with the industry's leading ladies - including CEO & Founder, Liz Kaplow! #PRWeekHallofFemme #PRWeekUS

https://www.prweekhalloffemme.com/page/1575763/register

We're thrilled to have received TWO award wins at this year's Lisbon PR Awards for our work with #client CVS Beauty! The...
09/10/2020

We're thrilled to have received TWO award wins at this year's Lisbon PR Awards for our work with #client CVS Beauty! The CVS Beauty Mark campaign brought home GOLD in Integrated Marketing (Retail) and Media Relations (Beauty). #beautyunaltered

We’re so excited that Kaplow has been named to the PR News’ Agency Elite Top 100. The list is designed to spotlight the ...
08/19/2020
Agency Elite Top 100 It List - PRNEWS

We’re so excited that Kaplow has been named to the PR News’ Agency Elite Top 100. The list is designed to spotlight the nation’s most innovative agencies in the PR industry. Kaplow was recognized for its strategic growth, client storytelling, and organic approach to relationship-building. Check out the full list here: https://www.prnewsonline.com/go/agency-elite-top-100/

PRNEWS' Agency Elite Top 100- The only guide dedicated to the most innovative PR & communications firms in the business.

Kaplow SVP Bob Friedland outlines communications messaging shoppers need to hear to get them back into brick and mortar ...
08/11/2020
blog.businesswire.com

Kaplow SVP Bob Friedland outlines communications messaging shoppers need to hear to get them back into brick and mortar retail locations in this Business Wire contributed piece.

https://blog.businesswire.com/the-three-essential-communications-messages-shoppers-need-to-hear-to-get-them-back-into-physical-stores

For product, service and pricing information, to speak with a Business Wire account representative, or to set up an account, contact us today by clicking below. 

Join our President and Chief Strategy Officer, Randi Liodice, on Thursday to discuss media and storytelling!
08/04/2020

Join our President and Chief Strategy Officer, Randi Liodice, on Thursday to discuss media and storytelling!

Now that we live in a virtual world, the way in which we interact with the press has evolved, and Licensing International wants to make sure all #licensing executives are ready to represent in the very best way!
Join us August 6 @ 11am EDT as we sit down with Randi Liodice of @KaplowPR to discuss how to effectively tell your story through the media. You’ll walk away with the skills you need to master any type of media interaction. Free for members, $25 for non-members.
👉🏽Register at: https://bit.ly/3jstlky

#personalproductivity #mediarelations #selfimprovement #careerdevelopment

Who's ready for a beauty chat? This Thursday Kaplow's Samara Finn Holland is Changing the Face of Beauty with CreatorIQ ...
07/28/2020

Who's ready for a beauty chat? This Thursday Kaplow's Samara Finn Holland is Changing the Face of Beauty with CreatorIQ and three other amazing panelists from Kate Somerville Skincare, ShopStyle Collective and NOIRE MGMT. Register to discuss beauty and influencer trends in today's ever changing industry! https://creatoriq.zoom.us/webinar/register/WN_W16TRk01QMKY_4qz7mDKag

We are thrilled to share that Kaplow has been named a Top Place to Work in PR by PR News. The winners of the Top Places ...
07/14/2020

We are thrilled to share that Kaplow has been named a Top Place to Work in PR by PR News. The winners of the Top Places to Work Awards represent the organizations that truly value their employees by providing the ideal work environment that makes employees feel valued and motivated. This year’s winning organizations are champions for diversity and inclusion, gender equality, career development, giving back to the community, work/life balance, and more! Thank you for this honor. https://www.prnewsonline.com/go/2020-top-places-to-work/?id=690425

Join us on July 21st for CEW's virtual event, State of the Beauty Industry: Transformed, featuring our President and Chi...
07/14/2020
State of the Beauty Industry: Transformed - Cosmetic Executive Women

Join us on July 21st for CEW's virtual event, State of the Beauty Industry: Transformed, featuring our President and Chief Strategy Officer, Randi Liodice!
https://www.cew.org/event/state-of-the-beauty-industry-transformed/

Virtual conference. IRL impact. Beauty business needs to focus on the now and the future. Success will mean thriving in uncertainty. Being adaptable. Engaging the new consumer. Developing the skills to pivot. There’s no going back to what worked in the past. Half the battle is knowing the drivers ...

#blackouttuesday We want you to know that we are committed to listening, learning and moving forward in an action-orient...
06/02/2020

#blackouttuesday

We want you to know that we are committed to listening, learning and moving forward in an action-oriented way. We stand with the Black Lives Matter movement and support the need for further education, justice and respect of human rights. This starts here at home within our own agency.

We’re honored to be selected by PR News Digital Awards as Winner: Influencer Campaign and Honorable Mention: Media Relat...
05/20/2020
2020 Digital Awards - PRNEWS

We’re honored to be selected by PR News Digital Awards as Winner: Influencer Campaign and Honorable Mention: Media Relations Campaign for our work with CVS Health on their Beauty Mark program #client #beautyunaltered https://www.prnewsonline.com/go/2020-digital-awards/

Each year, PRNEWS recognizes the outstanding achievements in digital marketing and communications while recognizing the honorees of the Digital PR Awards.

On Thursday, May 21, New York Women in Communications is hosting the virtual panel “Presidents’ Perspective: Leading in ...
05/19/2020

On Thursday, May 21, New York Women in Communications is hosting the virtual panel “Presidents’ Perspective: Leading in Extraordinary Times,” featuring our own Liz Kaplow among a panel of leading C-level executives. https://nywici.org/upcoming-events/presidents-perspective/

We are thrilled to have our SVP of Beauty, Claire Nilsson, join CEW for CEW Founder Fridays on May 15th! Join us for an ...
05/07/2020
CEW Founder Fridays:Virtual Meetups to Power Small Businesses - Cosmetic Executive Women

We are thrilled to have our SVP of Beauty, Claire Nilsson, join CEW for CEW Founder Fridays on May 15th! Join us for an open forum to discuss solutions to today's business challenges. Click the link to register!

CEW Founder Fridays: Virtual Meetups to Power Small Businesses Join CEW and beauty industry experts for live, virtual conversations covering everything small businesses need to know in these challenging times....

This just in! Our founder, Liz Kaplow, gives valuable advice on human leadership during these challenging times. Read mo...
05/06/2020
Human Leadership During COVID-19

This just in! Our founder, Liz Kaplow, gives valuable advice on human leadership during these challenging times. Read more on O'Dwyer's Public Relations News - odwyerpr.com

How leaders’ actions during uncertain times can impact the future.

We can't wait to listen to Mouth Media's "Beauty Is Your Business" podcast featuring Carlotta Jacobson of CEW, as she di...
04/21/2020

We can't wait to listen to Mouth Media's "Beauty Is Your Business" podcast featuring Carlotta Jacobson of CEW, as she discusses how CEW is delivering more critical business information, launching new platforms to support female entrepreneurs, and uniting people across the beauty industry. This is a MUST LISTEN!

As many search for answers during these uncertain times, WWD says financial influencers aka "fin-fluencers" are becoming...
04/15/2020
Financial Influencers Gain Authority Amid Coronavirus

As many search for answers during these uncertain times, WWD says financial influencers aka "fin-fluencers" are becoming the go to source on social media for a certain sense of security and direction.

Money mavens are seeing an uptick in viewership, as social media users scramble to make sense of the coronavirus’ economic impact.

On Friday, April 10, join CEW for a free panel about how the stimulus package and other recent legislation can help you ...
04/08/2020
How the Stimulus Package can Help Your Business - Cosmetic Executive Women

On Friday, April 10, join CEW for a free panel about how the stimulus package and other recent legislation can help you address the challenges of COVID-19. #client

How the Stimulus Package can Help Your BusinessClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Email (Opens in new window)Click to print (Opens in new window)Join Sally Anne Hughes, an in...

“Brands are thinking, ‘What can I do right now that doesn’t make me look like I’m not in touch with what’s going on,” sa...
04/03/2020
What Indie Brands are Doing in the New Normal - Cosmetic Executive Women

“Brands are thinking, ‘What can I do right now that doesn’t make me look like I’m not in touch with what’s going on,” said Liz Kaplow, Founder and CEO of Kaplow Communications."

Learn more from CEW about what Indie beauty brands are doing to adjust in a coronavirus-impacted world.

CEW Members: Please login to view the article. Non-Members: For the short term, we’ve opened up our articles to non-members. This free access does not include access to special reports....

Congrats Liz Kaplow! We toast to you and all the amazing women being honored this year.
03/11/2020

Congrats Liz Kaplow! We toast to you and all the amazing women being honored this year.

This Just In: We are so excited to share that our Founder and CEO, Liz Kaplow, will be honored by PR Week as a 2020 Hall...
03/11/2020

This Just In: We are so excited to share that our Founder and CEO, Liz Kaplow, will be honored by PR Week as a 2020 Hall of Femme Honoree!

Here are a few of our favorite answers from her PR Week feature:

Finish the sentence: To ensure career advancement and pay parity for women, I will...
…continue to provide opportunity and mentorship showing the reality of a 360-degree life, combining career and family to achieve the goodness women and men deserve. At Kaplow we use the metaphor T.R.E.E. for trust, respect, energy and enthusiasm. It’s the foundation of what we do, the roots of our culture.

When have you seen this industry, or your organization really shine?
I’m proud of our agency for promoting from within. Providing a clear path and advancements for people to come up through the company is helping us flourish and retain the best talent. I also believe that we shine when we push the boundaries of public relations and try new things.

What is your golden rule at work?
I try to lead by example. Don’t be afraid to say yes. Always remember that the journey will not be straight and that the biggest gifts come from exploring the detours.

This just in! We are thrilled to have our founder and CEO, LizKaplow, join @PRWeek on its podcast to chat about starting...
01/21/2020

This just in! We are thrilled to have our founder and CEO, LizKaplow, join @PRWeek on its podcast to chat about starting her own PR firm and how the industry has transformed over the past 30 years. Click to listen to Liz and PR week editors, Frank Washkuch and Steve Barrett, discuss the passing of PR industry legend Harold Burson, the Twitter hoax "Walking Buddy”, Maggie FitzPatrick leaving Exelon, and more!

Liz Kaplow, founder and CEO of Kaplow Communications, chats about starting her own PR firm in 1991 and how the industry has transformed over nearly three decades.

She and PRWeek editors Frank Washkuch and Steve Barrett discuss the passing of PR industry legend Harold Burson, the Twitter hoax "Walking Buddy," Maggie FitzPatrick leaving Exelon and more. #podcasts http://bit.ly/2syLBTM

Hot off the Kaplow press -- #client Ran Reske, Co-CEO of digitally native home furnishings brand, Resident, shares insig...
12/11/2019
Online mattress start-up Nectar is seeing faster sales growth offline. Its CEO is not surprised

Hot off the Kaplow press -- #client Ran Reske, Co-CEO of digitally native home furnishings brand, Resident, shares insights on how the brand is bridging the gap between the online and offline consumer shopping experience.

https://www.cnbc.com/amp/2019/12/08/why-online-mattress-start-up-nectar-is-seeing-faster-growth-offline.html

Resident, which owns the Nectar brand of online mattresses, was put off when it first tried to strike a deal with a brick-and-mortar retailer. But the e-commerce start-up and furniture retailer ultimately realized they needed each other for success, maybe even for survival. It illustrates a retail s...

The business landscape has permanently changed. Brands have never had more opportunities to Grow with Purpose. Givz rece...
11/26/2019
The State of Purpose in Business

The business landscape has permanently changed. Brands have never had more opportunities to Grow with Purpose. Givz recently sat down with Liz Kaplow, Founder & CEO at Kaplow Communications, for expert tips on how brands can Grow with Purpose. Check out the full interview:

https://medium.com/@givz/the-state-of-purpose-in-business-18b0029a0999

Liz Kaplow is the founder and CEO of Kaplow Communications. She spoke with Givz regarding the importance of social mission.

"In working with countless executives through the years, I believe that great leaders are the ones who have a story to t...
11/01/2019
Fortune Most Powerful Women Summit 2019 — New Lessons in How to Lead

"In working with countless executives through the years, I believe that great leaders are the ones who have a story to tell, and they use that story to lead with transparency and humanity." - Liz Kaplow

Read more about Liz's learnings from this year's Fortune Most Powerful Women Summit below. #leadership

By Liz Kaplow

Address

19 W 44th St, Ste 601
New York, NY
10036

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(212) 221-1713

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